Avitage

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

Your marketing metrics, or your scoreboard, should measure both activity and results. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV

article thumbnail

Asking the Right Questions of Your Marketing Scoreboard

Avitage

Your marketing metrics, or your scoreboard, should measure both activity and results. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity.

article thumbnail

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process. recipe sites).