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The People Factor in Marketing Automation ROI

Act-On

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results.

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Marketing Automation: What it Takes to Make the Switch

Act-On

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. It’s a strategic blend of Paths 1 and 2 that takes the best of both, reducing redundancy and streamlining strategy. You’re not alone.

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11 Marketing Automation Strategies You Can Use Today

Roketto

Have you ever felt like you're juggling too many marketing tasks, and there's not enough coffee to get through them? Well, let me show you how marketing automation works. The coffee is optional, but the strategies are essential.

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64% of Marketers Have Only Been ‘Somewhat Successful’ with Marketing Automation

KoMarketing Associates

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. That being said, marketers are still acutely aware of the advantages of utilizing marketing automation.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.

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39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

Although email has helped many marketers drive leads in recent years, new research indicates that marketing automation may become a more important tool for building a robust pipeline. Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report.

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New for 2024! Compare 11 top marketing automation platforms

Martech

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality.