Asking the Right Questions of Your Marketing Scoreboard
Avitage
SEPTEMBER 5, 2012
Your marketing metrics, or your scoreboard, should measure both activity and results. Knowing what questions to ask of your metrics differentiates successful marketing programs from the money pits. Jon’s insights touch upon lead generation, sales productivity, and marketing portfolio productivity. In a recent CRMSoftware.TV
120 
Let's personalize your content