MODERN B2B MARKETING | FRIDAY, JULY 3, 2015
[Marketing, Marketing Automation] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Digital Marketing b2b Consumer
VIDYARD | THURSDAY, JULY 2, 2015
[Marketing, Marketing Automation] Incorporating Video into Your Marketing Automation Platform
Marketers, take note. If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%. With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI. Blog Marketing ROI
MODERN B2B MARKETING | THURSDAY, JULY 2, 2015
[Marketing, Marketing Automation] [Video] What Every Marketer Should Know: What Is Marketing Automation?
Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Email marketing.
HINGE MARKETING | TUESDAY, JUNE 30, 2015
[Marketing, Marketing Automation] Marketing Toolkit Essentials: CRM and Email Marketing Software
With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing Email Marketing Software.
THE POINT | MONDAY, JUNE 29, 2015
[Marketing, Marketing Automation] Infographic: The State of Marketing Automation Maturity
Are most B2B companies getting maximum value from their investment in marketing automation? recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?
MODERN B2B MARKETING | MONDAY, JUNE 29, 2015
[Marketing, Marketing Automation] Why Video Is Crucial to Your Marketing Automation Strategy
With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. And that’s why, over the last couple of years, we’ve seen a phenomenal shift in the way marketers are using video.
MODERN B2B MARKETING | FRIDAY, JUNE 26, 2015
[Marketing, Marketing Automation] Summer Is Here—Bring on the Interns!
Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.
MODERN B2B MARKETING | WEDNESDAY, JUNE 24, 2015
[Marketing, Marketing Automation] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . Author: Joe Ariganello It’s your biggest time of the year.
MODERN B2B MARKETING | MONDAY, JUNE 22, 2015
[Marketing, Marketing Automation] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 17, 2015
[Marketing, Marketing Automation] Interview with Dave Chaffey of Smart Insights
This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?
MODERN B2B MARKETING | WEDNESDAY, JUNE 17, 2015
[Marketing, Marketing Automation] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. What about PPC and re-marketing?
MODERN B2B MARKETING | FRIDAY, JUNE 12, 2015
[Marketing, Marketing Automation] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. The Definitive Guide to Marketing Automation ). 4. Event Marketing b2bIn fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name!
MODERN B2B MARKETING | WEDNESDAY, JUNE 10, 2015
[Marketing, Marketing Automation] Drop the “Social” Prefix Already…It’s Just “Selling”
My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. Author: Ray Carroll “Social selling”. Let’s go deeper though. It’s just SELLING.
MODERN B2B MARKETING | TUESDAY, JUNE 9, 2015
[Marketing, Marketing Automation] Dear Sales, Marketing Automation Is for You, Too!
Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Sales, Marketing Automation, and the Road to More Leads. Keep reading….
MODERN B2B MARKETING | THURSDAY, JUNE 4, 2015
[Marketing, Marketing Automation] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
MODERN B2B MARKETING | MONDAY, JUNE 1, 2015
[Marketing, Marketing Automation] The New Digital Climate: AdTech and MarTech Join Forces
Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.
ANNUITAS | THURSDAY, MAY 28, 2015
[Marketing, Marketing Automation] Ending the Great Divide
There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Blog alignment great divide marketing automation technology
FATHOM | TUESDAY, MAY 26, 2015
[Marketing, Marketing Automation] 5 Tips to Get the Most out of Your Pardot Campaigns
85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MAY 21, 2015
[Marketing, Marketing Automation] 33 Inspiring B2B digital marketing case studies
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online.
ANNUITAS | TUESDAY, MAY 19, 2015
[Marketing, Marketing Automation] Modern Marketing Skills
The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. If marketers don’t have the skills they need to be effective in their jobs, how can organizations expect the programs we run to drive revenue to be effective? Set clear goals to develop yourself.
MODERN B2B MARKETING | TUESDAY, MAY 19, 2015
[Marketing, Marketing Automation] Introducing The Definitive Guide To Mobile Marketing
As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. This makes marketing on mobile incredibly important but also nuanced. What is Mobile Marketing? Why is Mobile Marketing Important? Mobile Marketing b2b Consumer
MODERN B2B MARKETING | MONDAY, MAY 18, 2015
[Marketing, Marketing Automation] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. Surprisingly though, even with all the companies that are taking advantage of this super handy tool, many don’t realize that there are even more cool features of marketing automation beyond what they’re already using. A
MODERN B2B MARKETING | FRIDAY, MAY 15, 2015
[Marketing, Marketing Automation] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.
FATHOM | THURSDAY, MAY 14, 2015
[Marketing, Marketing Automation] Are Sales Pros Being Replaced by Content?
In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Is it just a matter of time until you are replaced by a technology-enabled Content Marketing team focused on delivering pragmatic educational content in the right place at the right time? Leverage content from you audience-centric marketing partner.
VIDYARD | TUESDAY, MAY 12, 2015
[Marketing, Marketing Automation] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
Nashville, TN – Sirius Decisions Summit – May 12, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”.
MODERN B2B MARKETING | FRIDAY, MAY 8, 2015
[Marketing, Marketing Automation] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. Clean It. Consolidate It.
MODERN B2B MARKETING | FRIDAY, MAY 1, 2015
[Marketing, Marketing Automation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Sales and marketing are now a team sport. Treat your marketing colleagues to a coffee or lunch. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. Know Your Customer.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 30, 2015
[Marketing, Marketing Automation] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. b2b marketing automation future of marketing automation marketing automation satisfaction
SYNECORE | TUESDAY, APRIL 28, 2015
[Marketing, Marketing Automation] 10 Incredible Inbound Marketing Statistics
Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Marketo ). Still not convinced? The Cold Hard Facts.
MODERN B2B MARKETING | TUESDAY, APRIL 28, 2015
[Marketing, Marketing Automation] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. In
VIDYARD | MONDAY, APRIL 27, 2015
[Marketing, Marketing Automation] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
As a marketer, I’ve always believed in the power of video. But as the Internet moves towards more video content, savvy marketers are raising their expectations when it comes to what they are getting out of their investment in video. . It’s nothing short of a marketing renaissance! Finally, our cries for help have been answered!
MODERN B2B MARKETING | MONDAY, APRIL 27, 2015
[Marketing, Marketing Automation] Do Brands Really Listen?
Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. there are opportunities for marketers to develop a fuller picture of who I am as a person and to find ways to communicate with me that will resonate. Will buy anything at Target–PING! Easy, right?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 24, 2015
[Marketing, Marketing Automation] Bombora Feeds B2B Data to Everyone
One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. If you’re a B2B marketer, you’re probably drooling at the thought of all that data. To which you probably say, who cares?
MODERN B2B MARKETING | THURSDAY, APRIL 23, 2015
[Marketing, Marketing Automation] Marketers, Get Ready For Your Promotion: A Global Perspective
Author: Aden Forest We are on the edge of a golden age for marketing. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers. Marketing departments drive: . Asia Pacific.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 22, 2015
[Marketing, Marketing Automation] The Marketing Nation Summit Wrap-up
At last week’s the Marketing Nation Summit, 4,000 livel […]. Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Marketing, Marketing Automation] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
MODERN B2B MARKETING | FRIDAY, APRIL 17, 2015
[Marketing, Marketing Automation] 6 Vital Features to Look for in Marketing Automation Software this Year
Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing Automation b2b Simple Interface.
ANNUITAS | WEDNESDAY, APRIL 15, 2015
[Marketing, Marketing Automation] Insights from the Marketo Summit
I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. Increasing digital engagement.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 15, 2015
[Marketing, Marketing Automation] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
VIDYARD | WEDNESDAY, APRIL 15, 2015
[Marketing, Marketing Automation] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
ANNUITAS | TUESDAY, APRIL 14, 2015
[Marketing, Marketing Automation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
It was a pretty big sacrifice considering that I was a one-man show in marketing at the time, but he saw the value in getting me up to speed on the more technical components of the marketing engine, as technology was just beginning to drive more and more of what we wanted to do. Blog education Kahn Academy marketing skills Marketo
MODERN B2B MARKETING | FRIDAY, APRIL 10, 2015
[Marketing, Marketing Automation] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
THE POINT | WEDNESDAY, APRIL 8, 2015
[Marketing, Marketing Automation] Survey: Marketing Automation Users Score a “C” in Maturity
Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Marketing, Marketing Automation] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
This event brought together one thousand of the brightest marketing minds from across several industries for a two day event. Martech is the intersection of marketing and technology. Marketers have an ever-expanding set of options when it comes to the technology they can add to their “marketing stack.” Options Galore!
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Marketing, Marketing Automation] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. So, what can help?
MODERN B2B MARKETING | MONDAY, APRIL 6, 2015
[Marketing, Marketing Automation] Mobile + Marketing Automation Demystified
Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 2, 2015
[Marketing, Marketing Automation] MarTech Conference: Some Random Impressions and Interesting New Vendors
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.
VIDYARD | THURSDAY, APRIL 2, 2015
[Marketing, Marketing Automation] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
“Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester. Lattice Engines once created a quick video on marketing, sales, and a play off of “Love Actually”. How much did they watch?
MODERN B2B MARKETING | TUESDAY, MARCH 31, 2015
[Marketing, Marketing Automation] 6 Key Steps to Global (Marketing) Domination
This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it? Step 6.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Marketing, Marketing Automation] Terminus Offers Targeted Display Ads for B2B
Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). automated optimization. Some vendors do this better than others.
MODERN B2B MARKETING | THURSDAY, MARCH 26, 2015
[Marketing, Marketing Automation] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.
MODERN B2B MARKETING | FRIDAY, MARCH 20, 2015
[Marketing, Marketing Automation] [Board Game] Ready, Set, Play: The Game of Lead Nurture
Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then imagine how much more fun it would be to play board games with your marketing team. The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Think you’re a pro lead-nurturer?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 19, 2015
[Marketing, Marketing Automation] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
Marketers also benefit since they only have to buy, learn, and integrate a single system. Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. Remember how much simpler life was back in 2010?
MODERN B2B MARKETING | THURSDAY, MARCH 19, 2015
[Marketing, Marketing Automation] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.
MODERN B2B MARKETING | MONDAY, MARCH 16, 2015
[Marketing, Marketing Automation] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
This year, Marketo set out to make a splash at the event. Renting out the fantastic Vulcan Gas Company—on East 6 th St., in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Modern Marketing
MODERN B2B MARKETING | SATURDAY, MARCH 14, 2015
[Marketing, Marketing Automation] 13 Tips for Marketing Transformation: A Checklist for Change Agents
Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for modern marketing. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!).
THE FORWARD OBSERVER | WEDNESDAY, MARCH 11, 2015
[Marketing, Marketing Automation] 5 Ways To Unite Sales And Marketing For Increased Revenues
Companies with strong alignment between marketing and sales achieve 20% revenue growth. similar, counterproductive rivalry still exists in many companies today between the sales and marketing departments. According to a Corporate Executive Board study, 87% of the terms marketing and sales people use to describe the other are negative.
MODERN B2B MARKETING | MONDAY, MARCH 2, 2015
[Marketing, Marketing Automation] It’s Never Too Early to Be a Marketing Genius
Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.
VIDYARD | WEDNESDAY, FEBRUARY 25, 2015
[Marketing, Marketing Automation] From Viewer to Customer: Attributing Deals to Video Views
Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. Adding Video to your Marketing Automation. Blog Marketing ROI What You’ll Need.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Marketing, Marketing Automation] 3 Ways to Be Your Customers’ BFF
Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer.
MODERN B2B MARKETING | MONDAY, FEBRUARY 23, 2015
[Marketing, Marketing Automation] Demystify & Define Your Marketing Strategy
Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Marketing Automation Deployment Strategy.
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Marketing, Marketing Automation] B2B Events in 2015 – Where to Go and How to Learn
I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. Interesting and unique in that it focuses on B2B content marketing strategy. Unsure what to present? Great show.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 10, 2015
[Marketing, Marketing Automation] The Definitive Guide To Lead Nurturing
Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Because of the proliferation of channels and devices, marketers must think beyond email when they create their lead nurturing strategy. Why Is Lead Nurturing Important?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Marketing, Marketing Automation] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Less is more, I suppose. social data.
MODERN B2B MARKETING | MONDAY, FEBRUARY 2, 2015
[Marketing, Marketing Automation] 4 Steps to Tackle Data Quality and Velocity Issues
Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Automate data verification and cleansing.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Marketing, Marketing Automation] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
This not only helps keep costs low, but it also generates new leads and opportunities within other markets. You will not only reach people in your target market, but in theirs as well. Market Your Event It’s important to develop a comprehensive advertising event strategy to promote your event and better accomplish your goals.
VIDYARD | THURSDAY, JANUARY 22, 2015
[Marketing, Marketing Automation] Bringing It Home: How To Build The Optimal Video Production Team
Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? Your Videographer. Will this person bring your video vision to life?
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Marketing, Marketing Automation] Right Time, Real Time Selling
Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo.
MODERN B2B MARKETING | TUESDAY, JANUARY 20, 2015
[Marketing, Marketing Automation] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Jim sat with the Economist Intelligence Unit to discuss his vision of the next era of marketing, and what marketers need in order to drive engagement—the new currency in brand relationships.
MODERN B2B MARKETING | MONDAY, JANUARY 19, 2015
[Marketing, Marketing Automation] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. Marketing Automation But how do you go about doing that? Three Types of KPIs.
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Marketing, Marketing Automation] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
KITCHENER, Ontario – January 14, 2015 – Vidyard , the global leader in video marketing and sales enablement solutions, today announced it has raised $18 million in Series B funding led by Bessemer Venture Partners with participation from existing investors iNovia Capital, OMERS Ventures, Salesforce Ventures and SoftTech VC. About Vidyard.
THE POINT | TUESDAY, JANUARY 13, 2015
[Marketing, Marketing Automation] How to Measure Email Success in 2015: A Call to ROI
No matter what your marketing resolutions this year – more content, better creative, etc. – no improvement matters if you can’t measure it. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Marketing, Marketing Automation] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Marketing, Marketing Automation] Understanding Your B2B Website: 10 Key Terms to Know
Additionally, 65% of firms plan to increase online marketing spending, including new website projects and website redesigns. system for managing a firm's communication and interaction with clients and prospects. A CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support.
EMAGINE B2B BLOG | TUESDAY, JANUARY 6, 2015
[Marketing, Marketing Automation] 10 Marketing Terms You Need To Know – Pt. 1
The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. Many companies like Salesforce and Marketo offer software programs for B2B marketers. Contextual Advertising: a form of targeted marketing. See what I mean?
MODERN B2B MARKETING | TUESDAY, DECEMBER 23, 2014
[Marketing, Marketing Automation] What is One of the Most Important Contributors to Marketing Automation Success?
Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. At Marketo, early group education is called Foundation Training.
MODERN B2B MARKETING | THURSDAY, DECEMBER 11, 2014
[Marketing, Marketing Automation] Find The Right Mix With The Content Food Groups
Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. Raisin Bran.
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Marketing, Marketing Automation] The Next Era of Marketing: Hear from Seth Godin
As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.
MODERN B2B MARKETING | MONDAY, DECEMBER 8, 2014
[Marketing, Marketing Automation] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
But the marketing leaders at Phillips 66® Lubricants realized early on that buyer behavior was changing, and acknowledged the need for a strong digital marketing and communication strategy. So Phillips 66®’s marketing leaders embarked on the journey to adopt an engagement marketing philosophy and platform.
B2B LEAD BLOG | FRIDAY, DECEMBER 5, 2014
[Marketing, Marketing Automation] Connecting the Dots: Marketing Big Data
Earlier this week we dreamed of having all of the information we need at our fingertips for making the most educated, data driven decisions possible for who and how we go to market. We asked for as much help as possible here, explaining along the way the value of marketing having this information for more targeted programs going forward.
MODERN B2B MARKETING | MONDAY, DECEMBER 1, 2014
[Marketing, Marketing Automation] 5 Common Infographic Pitfalls to Avoid at All Costs
Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 26, 2014
[Marketing, Marketing Automation] Content Marketing = Sales $, otherwise, Don’t Do It
The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. They lack a marketing automation system to deliver the right content at the right time to the right person. Most BtoB marketing content fails to accomplish that goal. including us).
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Marketing, Marketing Automation] 7 Questions to Ask Before Creating a Video Campaign
Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 18, 2014
[Marketing, Marketing Automation] Perfecting the Art & Science of Engagement Marketing at Panasonic
We have about 464 products, are constantly innovating, and need to be marketed in Europe. Q: How large is your marketing team and what is the coverage model? A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers. These are big numbers.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 12, 2014
[Marketing, Marketing Automation] How To Build Your Marketing Stack
Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. Lifecycle Marketing
MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2014
[Marketing, Marketing Automation] Innovation in Marketing: A 2014 Survey Report
Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Even though it is frequently referenced in marketing content, from keynotes to blog posts – it clearly means different things to different people.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Marketing, Marketing Automation] Lytics Adds Marketing Recommendations to a Customer Data Platform
million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 24, 2014
[Marketing, Marketing Automation] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. The final differentiator is flexibility.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 24, 2014
[Marketing, Marketing Automation] The Best White Paper on B2B Demand Generation Ever Written!
It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
MODERN B2B MARKETING | THURSDAY, OCTOBER 16, 2014
[Marketing, Marketing Automation] Rated I: For Strong Infographic Content
Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. So why aren’t all marketers leveraging the blockbuster power of infographics? Content Marketing b2b B2C Consumer Production.
VIDYARD | TUESDAY, OCTOBER 14, 2014
[Marketing, Marketing Automation] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Marketing, Marketing Automation] Create an Event Oasis: The Top Reasons to Host a Lounge
Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Event Marketing b2b
SYNECORE | SUNDAY, OCTOBER 12, 2014
[Marketing, Marketing Automation] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. The Internal Operations Problem with Big data as it Relates to Sales and Marketing. So what do we do with all of this data?
MODERN B2B MARKETING | THURSDAY, OCTOBER 9, 2014
[Marketing, Marketing Automation] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. Creativity: Still at the Heart of Marketing.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Marketing, Marketing Automation] Your Analytics Questions Answered (Interview)
Alicia Hale, VP of Digital Marketing Services | eMagine. It is a company trying to take away some market share from Google Analytics. If you are using a Marketo installation for your landing pages for example, those will continue or can continue to be crawled by Semalt. How accurate is the customer demographic data in analytics?
MODERN B2B MARKETING | MONDAY, OCTOBER 6, 2014
[Marketing, Marketing Automation] How to Make it Rain: Part 2
Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. For example, you can use a marketing automation solution to do your outreach and nurturing for you.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Marketing, Marketing Automation] Welcome to the Era of Engagement Marketing
That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. Evolution #1: Marketing is in the drivers seat. Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 29, 2014
[Marketing, Marketing Automation] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
predictive lead scoring strategy helps marketers expedite the qualification process, and prioritize leads for your sales team – so that you can reach the right prospects first and fast. This also prioritizes inbound leads for your sales and marketing teams. How Does Predictive Lead Scoring Work? Register today! Lead Scoring b2b
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 27, 2014
[Marketing, Marketing Automation] Fixing the Appalling State of Marketing in Florida
Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. That means even «COMPANY_NAME» needs to do marketing. Are you engaged in Content Marketing? You can check it out here.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 26, 2014
[Marketing, Marketing Automation] What Twitter Can Teach us About Marketing Automation Users
Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Want more?