• FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketing, Marketing Automation] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. They will be added to Salesforce as a lead in general ownership.
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing, Marketing Automation] Learn from Some of the Best Marketing Automation Blogs
    About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. Marketo. Marketing Automation Times.
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing, Marketing Automation] Lead Scoring is Set Up and You’re Done. Not So Fast!
    You’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. That’s when sales and marketing alignment becomes imperative. Marketing Manager).
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Marketing, Marketing Automation] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Cue marketing automation ! Voil à !
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Marketing, Marketing Automation] Build Your Marketing Strategy Like a Construction Site
    And your marketing team and strategy should run the same way. As a marketer, you, too, are building something bigger than just a series of programs and campaigns. Instead, marketing is about providing customers with a solution that matters to them. Like I said, marketing goes beyond the surface. Not like that at all.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Marketing, Marketing Automation] Doing Quality Assurance Smarter … Fathom-Style
    We thoroughly review the contents of your email to ensure the copy is aligned with your business and marketing strategy. We use advanced marketing technology to quickly identify any rendering issues before an email send. Marketing Automation / Email Marketo Email email marketing marketing automation quality assurance
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Marketing, Marketing Automation] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Marketing, Marketing Automation] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B How should you score a lead from a particular marketing channel? Get to it!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketing, Marketing Automation] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Try This : The data-driven marketer (you!)
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Marketing, Marketing Automation] Why Your Content Plan Must Include Interactive Content
    Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. How will this show marketing ROI?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Marketing, Marketing Automation] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Even B2C marketing automation is showing some interesting new life.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Marketing, Marketing Automation] [Ebook] How Marketing Automation Empowers Small Teams
    Author: Sesame Mish Let me ask you this: how big is your marketing team? The answer is to automate their processes. Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few).
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Marketing, Marketing Automation] 4 Marketing Automation Must-Haves For Beginners
    When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-. Get Logical -.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Marketing, Marketing Automation] 3 Actions for Marketers to Take During the Dog Days of Summer
    But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. Here are a few key marketing tips to keep in mind during the slow season: 1.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Marketing, Marketing Automation] 7 Lessons To Help You Produce Content That Converts
    Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Content Marketing b2b
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Marketing, Marketing Automation] Manufacturers: Are you Using Marketing Automation Tools?
    To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. And there are plenty of options out there:  Marketo and Hubspot being two of the better known. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketing, Marketing Automation] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketing, Marketing Automation] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Marketing, Marketing Automation] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    Kitchener, Ontario – July 15, 2015 –   Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. About Demand Spring. About Vidyard.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Marketing, Marketing Automation] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Once those are established, automating the lead assembly line from a technology perspective becomes much easier. Align Sales and Marketing. have seen several instances where marketing attempts to define the methodologies without sales. Does sales and marketing speak the same language when it comes to the lead lifecycle?
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Marketing, Marketing Automation] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. Location Marketing Solutions. Clearly, beacons are the it -technology, and it’s time for marketers to jump on board. Exactly.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Marketing, Marketing Automation] Here’s How to Create a Modern SEO Strategy That Works
    Content marketing, lead generation , lead nurturing—if any of these words are in your job title, chances are you either love SEO, hate SEO, or hate SEO with a passion. Most marketers that hate SEO hate it because it can be far more complicated than other marketing channels, and it can be difficult to measure direct results.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketing, Marketing Automation] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Choose the Right Content Types and Marketing Channel. As with everything in marketing, your messaging and content aren’t set in stone. Blog Feed Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message.
  • FATHOM  |  SUNDAY, JULY 12, 2015
    [Marketing, Marketing Automation] 5 Tips to Creating Messages Your Consumers Can’t Refuse
    Choose the Right Content Types and Marketing Channel. As with everything in marketing, your messaging and content aren’t set in stone. Marketing Automation / Email MarketoIt’s time to be uncomfortably honest about your brand. Are you ready? Here it goes. People don’t care about your brand message. That was rough.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 10, 2015
    [Marketing, Marketing Automation] Everyone Loves A Present: 3 Ways to Integrate Gifting into Your Marketing Strategy
    Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? Like all marketers today, my team and I had many channels and tactics we could use to reach customers. And small rewards can drive big improvements in marketing results. Enter, Marketing Automation. Marketing: Redux. Winning!
  • VIEWPOINT  |  THURSDAY, JULY 9, 2015
    [Marketing, Marketing Automation] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
    Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Miller compares marketing automation to fishing with a net and account based marketing automation to fishing with a spear. Align sales and marketing objectives. Why did we ask? Part 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Marketing, Marketing Automation] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Marketing, Marketing Automation] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Author: Dayna Rothman You want to implement marketing automation, but whose support within your organization do you need to get this done? The first step in crafting your business case for marketing automation is to determine who you need to approach and to truly understand what each of these executive cares about.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Marketing, Marketing Automation] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Digital Marketing b2b Consumer
  • VIDYARD  |  THURSDAY, JULY 2, 2015
    [Marketing, Marketing Automation] Incorporating Video into Your Marketing Automation Platform
    Marketers, take note. If video is not already a part of your digital marketing strategy, now’s the time to jump on board and grab ahold of some of that 2%. With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI. Blog Marketing ROI
  • MODERN B2B MARKETING  |  THURSDAY, JULY 2, 2015
    [Marketing, Marketing Automation] [Video] What Every Marketer Should Know: What Is Marketing Automation?
    Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing. Email marketing.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Marketing, Marketing Automation] Marketing Toolkit Essentials: CRM and Email Marketing Software
    With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? What You Need to Know Before Choosing Email Marketing Software.
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Marketing, Marketing Automation] How NOT To Write a Prospecting Email, Part II
    However, I feel that salespeople and marketers (who also write/edit emails, sometimes for salespeople) could learn something from the egregious mistakes I regularly witness in my work inbox. This winner comes from a sales & marketing intelligence company. I know, Part II? Is a series in the making? What?! In good health?
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Marketing, Marketing Automation] Infographic: The State of Marketing Automation Maturity
    Are most B2B companies getting maximum value from their investment in marketing automation? recent industry survey by Spear Marketing Group suggests: no. Or are companies rushing to implement marketing automation without a full understanding or strategy for how to put that technology to best use?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Marketing, Marketing Automation] Why Video Is Crucial to Your Marketing Automation Strategy
    With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. And that’s why, over the last couple of years, we’ve seen a phenomenal shift in the way marketers are using video.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Marketing, Marketing Automation] Summer Is Here—Bring on the Interns!
    Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape. As a marketer, you have practice engaging your customers with engagement marketing strategies, many of which can also be applied to engaging your intern.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Marketing, Marketing Automation] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences. Empower Your Marketing Team With Authoritative Data . Author: Joe Ariganello It’s your biggest time of the year.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Marketing, Marketing Automation] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Marketing, Marketing Automation] Interview with Dave Chaffey of Smart Insights
    This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Marketing, Marketing Automation] Jumpstart Your Engagement Marketing Strategy with Guidance from a Managed Service Provider!
    Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape. What about PPC and re-marketing?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Marketing, Marketing Automation] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. The Definitive Guide to Marketing Automation ). 4. Event Marketing b2bIn fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, you could say that “tradeshow” is my middle name!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Marketing, Marketing Automation] Drop the “Social” Prefix Already…It’s Just “Selling”
    My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. Author: Ray Carroll “Social selling”. Let’s go deeper though. It’s just SELLING.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Marketing, Marketing Automation] Dear Sales, Marketing Automation Is for You, Too!
    Author: Sesame Mish With a name like “ marketing automation ”, it’s not surprising that sales teams are confused about this type of platform. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?” Sales, Marketing Automation, and the Road to More Leads. Keep reading….
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Marketing, Marketing Automation] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Marketing, Marketing Automation] The New Digital Climate: AdTech and MarTech Join Forces
    Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.
  • ANNUITAS  |  THURSDAY, MAY 28, 2015
    [Marketing, Marketing Automation] Ending the Great Divide
    There is still a great divide between sales and marketing. Despite the silos, some organizations are able to meet their sales and marketing goals. Misconceptions about tools like marketing automation (that is a marketing tool) just add fuel to the fire. Blog alignment great divide marketing automation technology
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Marketing, Marketing Automation] 5 Tips to Get the Most out of Your Pardot Campaigns
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Marketing, Marketing Automation] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online.
  • ANNUITAS  |  TUESDAY, MAY 19, 2015
    [Marketing, Marketing Automation] Modern Marketing Skills
    The skills required to be an effective marketer keep changing, just as the ways in which we drive demand generation keep changing. If marketers don’t have the skills they need to be effective in their jobs, how can organizations expect the programs we run to drive revenue to be effective? Set clear goals to develop yourself.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [Marketing, Marketing Automation] Introducing The Definitive Guide To Mobile Marketing
    As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. This makes marketing on mobile incredibly important but also nuanced. What is Mobile Marketing? Why is Mobile Marketing Important? Mobile Marketing b2b Consumer
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Marketing, Marketing Automation] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. Surprisingly though, even with all the companies that are taking advantage of this super handy tool, many don’t realize that there are even more cool features of marketing automation beyond what they’re already using. A
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [Marketing, Marketing Automation] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    What a week for B2B marketers! Over 2,000 marketing, product, and sales leaders two-stepped their way to Honky-tonk Central, aka Nashville, TN. This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Marketing, Marketing Automation] Are Sales Pros Being Replaced by Content?
    In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”. Is it just a matter of time until you are replaced by a technology-enabled Content Marketing team focused on delivering pragmatic educational content in the right place at the right time? Leverage content from you audience-centric marketing partner.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Marketing, Marketing Automation] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Nashville, TN – Sirius Decisions Summit – May 12, 2015 –   Vidyard , a global leader in video marketing and video analytics solutions, and SnapApp , the leading platform for creating interactive content experiences, today announced a new partnership to combine the power of video with interactive content. It’s the perfect combination.”.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 8, 2015
    [Marketing, Marketing Automation] Love and Nurture Isn’t Just for Leads: 4 Ways to Show Your Data Some TLC
    Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers. Clean It. Consolidate It.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Marketing, Marketing Automation] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    And at Marketo, we talk about this a lot from the marketers perspective, but what about sales? Sales and marketing are now a team sport. Treat your marketing colleagues to a coffee or lunch. Author: Amy Guarino Forrester’s pronouncement of the death of the B2B salesperson recently made headlines. Know Your Customer.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Marketing, Marketing Automation] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” Answers came from 159 marketing automation users. b2b marketing automation future of marketing automation marketing automation satisfaction
  • SYNECORE  |  TUESDAY, APRIL 28, 2015
    [Marketing, Marketing Automation] 10 Incredible Inbound Marketing Statistics
    Today’s consumers have different expectations, which is why brands are changing the way they market. Traditional outbound methods like banner ads and direct mail have given way to more informative inbound marketing tactics such as content marketing and online video. Marketo ). Still not convinced? The Cold Hard Facts.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Marketing, Marketing Automation] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Traditionally, sales enablement refers to educating sales on marketing activities, messaging, and content. In
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Marketing, Marketing Automation] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    As a marketer, I’ve always believed in the power of video. But as the Internet moves towards more video content, savvy marketers are raising their expectations when it comes to what they are getting out of their investment in video. . It’s nothing short of a marketing renaissance! Finally, our cries for help have been answered!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [Marketing, Marketing Automation] Do Brands Really Listen?
    Author: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. there are opportunities for marketers to develop a fuller picture of who I am as a person and to find ways to communicate with me that will resonate. Will buy anything at Target–PING! Easy, right?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Marketing, Marketing Automation] Bombora Feeds B2B Data to Everyone
    One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. If you’re a B2B marketer, you’re probably drooling at the thought of all that data. To which you probably say, who cares?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Marketing, Marketing Automation] Marketers, Get Ready For Your Promotion: A Global Perspective
    Author: Aden Forest We are on the edge of a golden age for marketing. Increasingly, the marketing chief will be called on for advice on which way to steer the company and will be able to provide the insights to support their decisions. APAC Marketers Are Savvy Marketers. Marketing departments drive: . Asia Pacific.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 22, 2015
    [Marketing, Marketing Automation] The Marketing Nation Summit Wrap-up
    At last week’s the Marketing Nation Summit, 4,000 livel […]. Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Marketing, Marketing Automation] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Marketing, Marketing Automation] 6 Vital Features to Look for in Marketing Automation Software this Year
    Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing Automation b2b Simple Interface.
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [Marketing, Marketing Automation] Insights from the Marketo Summit
    I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. Increasing digital engagement.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [Marketing, Marketing Automation] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Marketing, Marketing Automation] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Marketing, Marketing Automation] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    It was a pretty big sacrifice considering that I was a one-man show in marketing at the time, but he saw the value in getting me up to speed on the more technical components of the marketing engine, as technology was just beginning to drive more and more of what we wanted to do. Blog education Kahn Academy marketing skills Marketo
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Marketing, Marketing Automation] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Marketing, Marketing Automation] Survey: Marketing Automation Users Score a “C” in Maturity
    Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. In some notable areas, the average marketing automation user appears to be achieving real business value.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketing, Marketing Automation] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    This event brought together one thousand of the brightest marketing minds from across several industries for a two day event. Martech is the intersection of marketing and technology. Marketers have an ever-expanding set of options when it comes to the technology they can add to their “marketing stack.” Options Galore!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Marketing, Marketing Automation] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. So, what can help?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 6, 2015
    [Marketing, Marketing Automation] Mobile + Marketing Automation Demystified
    Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Marketing, Marketing Automation] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.
  • VIDYARD  |  THURSDAY, APRIL 2, 2015
    [Marketing, Marketing Automation] What you Need to Know from Forrester and Lattice Engines’ Insanely Informative Discussion on Video Marketing
    “Many marketers are doing something with video online, but they’re really in their infancy, particularly when it comes to applying video for maximum effect.” – Philipp Karcher, Senior Analyst, Forrester. Lattice Engines once created a quick video on marketing, sales, and a play off of “Love Actually”. How much did they watch?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 31, 2015
    [Marketing, Marketing Automation] 6 Key Steps to Global (Marketing) Domination
    This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it? Step 6.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Marketing, Marketing Automation] Terminus Offers Targeted Display Ads for B2B
    Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). automated optimization. Some vendors do this better than others.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Marketing, Marketing Automation] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [Marketing, Marketing Automation] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then  imagine how much  more  fun it would be to play board games with your marketing team. The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Think you’re a pro lead-nurturer?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Marketing, Marketing Automation] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Marketers also benefit since they only have to buy, learn, and integrate a single system. Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. Remember how much simpler life was back in 2010?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Marketing, Marketing Automation] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? Cross-channel marketing campaigns.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Marketing, Marketing Automation] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    This year, Marketo set out to make a splash at the event. Renting out the fantastic Vulcan Gas Company—on East 6 th St., in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Modern Marketing
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Marketing, Marketing Automation] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. Here’s the bad news: there are no silver bullets or easy 3-step magic white papers for how to transform your company into a modern marketing giant (sorry!).
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 11, 2015
    [Marketing, Marketing Automation] 5 Ways To Unite Sales And Marketing For Increased Revenues
    Companies with strong alignment between marketing and sales achieve 20% revenue growth. similar, counterproductive rivalry still exists in many companies today between the sales and marketing departments. According to a Corporate Executive Board study, 87% of the terms marketing and sales people use to describe the other are negative.
  • JUNTA 42  |  SATURDAY, MARCH 7, 2015
    [Marketing, Marketing Automation] This Week in Content Marketing: The Media Industry Is Desperately Confused
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Download this week’s PNR This Old Marketing podcast. Content Marketing in the News. Dubbed Momentum , it serves not only as an informal employee handbook for this important audience, but also as a marketing tool.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Marketing, Marketing Automation] It’s Never Too Early to Be a Marketing Genius
    Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. When it comes to marketing to a vast audience across channels, automated tools are priceless… but they don’t have to be expensive.
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Marketing, Marketing Automation] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. Content Marketing in the News. CEO Joe Ripp.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing, Marketing Automation] From Viewer to Customer: Attributing Deals to Video Views
    Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. Adding Video to your Marketing Automation. Blog Marketing ROI What You’ll Need.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Marketing, Marketing Automation] 3 Ways to Be Your Customers’ BFF
    Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. I’m still surprised by how many marketers have never actually talked to a customer.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Marketing, Marketing Automation] Demystify & Define Your Marketing Strategy
    Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Marketing Automation Deployment Strategy.
  • JUNTA 42  |  SATURDAY, FEBRUARY 21, 2015
    [Marketing, Marketing Automation] This Week in Content Marketing: Why the New Golden Age of Marketing Is Now
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Joe and Robert discuss an excellent new McKinsey report on trends in marketing, which sounds eerily similar to Robert’s upcoming book. Download this week’s PNR This Old Marketing podcast.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Marketing, Marketing Automation] B2B Events in 2015 – Where to Go and How to Learn
    I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 1) If you go, be present. Interesting and unique in that it focuses on B2B content marketing strategy. Unsure what to present? Great show.
  • JUNTA 42  |  SATURDAY, FEBRUARY 14, 2015
    [Marketing, Marketing Automation] This Week in Content Marketing: A Net Neutrality Win | Stop Talking So Much About Yourself
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I announce that John Cleese is keynoting at Content Marketing World 2015. Download this week’s PNR This Old Marketing podcast. Content Marketing in the News. This week’s show.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Marketing, Marketing Automation] The Definitive Guide To Lead Nurturing
    Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Because of the proliferation of channels and devices, marketers must think beyond email when they create their lead nurturing strategy. Why Is Lead Nurturing Important?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Marketing, Marketing Automation] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Less is more, I suppose. social data.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 2, 2015
    [Marketing, Marketing Automation] 4 Steps to Tackle Data Quality and Velocity Issues
    Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Automate data verification and cleansing.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Marketing, Marketing Automation] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    This not only helps keep costs low, but it also generates new leads and opportunities within other markets. You will not only reach people in your target market, but in theirs as well. Market Your Event It’s important to develop a comprehensive advertising event strategy to promote your event and better accomplish your goals.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Marketing, Marketing Automation] Bringing It Home: How To Build The Optimal Video Production Team
    Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? Your Videographer. Will this person bring your video vision to life?
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