• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Marketing, Marketing Automation] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. What I love about Summit is that it gives everyone a chance to learn, share, and grow in the world’s most vibrant community in the world for engagement– The Marketing Nation. Modern Marketing b2b Consumer
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Marketing, Marketing Automation] Interview with Infer on Predictive and ABM
    Josh Hill’s interview with Infer’s Director of Product Marketing, Nikhil Balaraman, originally appeared on Marketing Rockstar Guides. In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). Additionally, we can build Market Development Models for companies.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] How to Properly Diagnose a Failed Email Campaign
    As Mark Twain said after his latest marketing promotion, “The reports of the death of the email campaign are greatly exaggerated.” ” As any marketing maven knows, email lives, with a vengeance, and remains one of the biggest hammers in any marketer’s toolbox. Content Strategy MarketingYikes.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Marketing, Marketing Automation] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Author: Stefan Bhagwandin Marketing automation means a lot of things. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. The best way to understand the value of mobile marketing automation is to break it up into actionable pieces. Purchase?
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] 5 Strategies to Help Teams Thrive after a Merger
    A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. The benefit?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Marketing, Marketing Automation] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Marketing, Marketing Automation] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. If your organization is like many, it has made its marketing platform the heart of its marketing technology stack.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Marketing, Marketing Automation] 21 Stats You Need to Know About Marketing Automation
    Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketo. .
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Marketing, Marketing Automation] Marketing’s Artificial Intelligence Revolution Is Here
    Chief marketing officers have one of the hardest jobs in the corporate world. Meanwhile, CEOs understand that technology allows for accurate tracking of marketing dollars spent, creating immense pressure on CMOs to perform. Should marketing leaders panic or celebrate? And how does it apply to marketing? The rise of AI.
  • KAPOST  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] Creativity and Productivity: The Importance of Focused Downtime
    If you’ve been a marketer for longer than a month, you understand we’re busy people. So busy, in fact, that everyone is obsessed with “hacking” and automating as many tasks as possible. These are all essential strategies marketing teams must employ to thrive in the digital age. Marketing Strategy
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Marketing, Marketing Automation] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life. Swift.
  • THE ROI GUY  |  MONDAY, MARCH 6, 2017
    [Marketing, Marketing Automation] Business Value Summit Interview – Getting The Most from your Business Value Program
    A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. were low and considered less than successful for the enterprise market. Product marketers and sales specialists live and breathe their solutions every day.
  • ENGAGIO  |  SATURDAY, MARCH 4, 2017
    [Marketing, Marketing Automation] Laying the Groundwork for a Successful Account Based Marketing Strategy
    Depending on your business model, target customer, and maturity of your sales/marketing teams, you’ll need to assess what makes the most sense for your business. Generally speaking, if you’re pursuing an ABM strategy, you want to align and personalize your marketing and sales efforts across target account segments. Start segmenting!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Marketing, Marketing Automation] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Marketing automation systems could get the same details but usually take more general information, such as persona codes used in segmentation. Unify B2B data.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Marketing, Marketing Automation] Orion is 17.5 light years away, and so is Marketo’s Big Data Project
    Here’s what to do when you realize your “little data” marketing platform isn’t going to grow into your “big data” platform, after all. If you are a practitioner or follower of Marketing Automation, you’ve probably read a few recent articles about Marketo’s challenges with rolling out “Orion” to their install base.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [Marketing, Marketing Automation] 3 Ways Marketing Automation Changed My Life
    Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. For me, my career changed the moment I was introduced to marketing automation. A guy at Marketo is about to drink tons of Purple Kool-Aid and tell us how marketing automation changed his life.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Marketing, Marketing Automation] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Since teams have different goals and needs, what should marketing and sales teams (who are both focused on pipeline and closing deals) look for when choosing the right video platform for them? For marketers, a few features may be key, while another team may need their own unique features. Outline Your Needs First. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Marketing, Marketing Automation] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    The company is in the business of assembling B2B marketing lists – an industry dating back centuries to city directories and beyond. It has since expanded from list gathering to all stages in the Account Based Marketing process, sprinkling in dashes of artificial intelligence at every step along the way. Lead Genius is a good example.
  • ENGAGIO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Marketing, Marketing Automation] Account-Based Everything: What it Takes to Win the Big Game
    Unfortunately, when it comes to account-based initiatives, too many marketing and sales teams only put them together as they go along. As with professional sports athletes, marketing and sales teams must not only have a will to win, they need to have a will to prepare to win. A professional sports team wins a championship. Time to Win.
  • INFER  |  WEDNESDAY, FEBRUARY 1, 2017
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easy for sales reps and marketers to infuse predictive intelligence into their decision-making in order to close deals more quickly. “ Infer Inc. ,
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 31, 2017
    [Marketing, Marketing Automation] Where Are You on the Marketing Maturity Curve? [Report]
    As a marketer today, you can’t really function without it, and as far as I’m concerned, the more you have, the better. . When I started at Marketo last fall, I was excited to see how data-driven this company is. 2017 Marketing Benchmark Report–North America . Lifecycle Marketing. Marketing Automation b2b Consumer
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. Ask a Content Guy: How Do I Scale My Content Marketing Program?
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] 2016’s Must-Read List for B2B Marketers
    Successful marketers are well-rounded. There’s a massive amount of great content out there to help modern marketers with digital transformation. It’s 2017 and you either have an account-based marketing (ABM) program in the works or are looking to launch one soon. Ask a Content Guy: How Do I Scale My Content Marketing Program?
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Marketing, Marketing Automation] Why Atlassian will be a $50+ billion company in 10 years
    I project it will reach a $50 billion market cap in 10 years by taking over software for teams. With JIRA, Atlassian built a very extensible framework not just for product development but for prioritizing any project task or ticket and for creating automation via triggers and workflows. Here are four reasons why: 1. Healthy financials.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. .
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Marketing, Marketing Automation] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . When the Paycor team looked back at the revenue produced from digital marketing between May and July, they found that a whopping 23% came from these interactive materials. .
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Marketing, Marketing Automation] How to Leverage Intent Data to Drive More Revenue
    Author: Travis Kaufman As key drivers of the revenue team, marketing and sales are constantly looking for the next innovative method to get a competitive edge—particularly in generating revenue for the business. Using a marketing automation platform, you can then track their page views. Forbes.com for business professionals).
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Marketing, Marketing Automation] 5 Steps to Kickstart Your Account-Based Marketing Program
    Author: Hila Nir The value of account-based marketing (ABM) is undeniable. Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue.
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Marketing, Marketing Automation] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more).
  • I-SCOOP  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] The new technologies marketers intend to use in 2017
    The people at marketing automation software vendor Marketo conducted research to look at ‘newer’ technologies and what their effect will be for marketers.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Marketing, Marketing Automation] 12 Questions You Need to Ask Before Hiring an SEO Company
    Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. How do you approach mobile?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? The plight of B2B marketing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Marketing, Marketing Automation] How Publishers Develop and Monetize Audiences with Digital Marketing
    For thousands or millions of audience members, that level of detail is unattainable unless you have a single hub for all your audience data that automates a cross-channel listening process in real-time and can incorporate other data sources to build a rich, complete profile for individuals within your audience. Digital Marketing Consumer
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Marketing, Marketing Automation] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many? Example of a Marketo Smart List.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. You’re not alone! That’s right—she’s a triple threat! Where did you come from?
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Marketing, Marketing Automation] Alicia Folwarski: Unleashed
    Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Today we’d like to introduce you to Alicia Folwarksi —the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. You’re not alone! That’s right—she’s a triple threat! Where did you come from?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Marketing, Marketing Automation] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. Digital Marketing b2bDon’t Focus Solely on Conversions.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Marketing, Marketing Automation] 4 Effective Methods to Increase Your Survey Response Rates
    Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right?
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] 10 New Year’s Resolutions to Improve Customer Experience
    While, I’m the wrong guy to coach you into good eating and exercising habits, but I am former database consultant, a former head of marketing ops, and currently head of product at a new startup. My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. next year.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Marketing, Marketing Automation] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? The plight of B2B marketing. Theme.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? Experience-backed account based marketing tactics are hard to come by, as everyone seems to be happy to tout results, but not dive any deeper into the real mechanics of how their strategy works.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Marketing, Marketing Automation] 7 Ways to Generate Leads on Social Media
    This Twitter poll from Pam Moore , CEO and Founder of Marketing Nutz, helps her understand how her audience feels about Snapchat for B2B marketing. Here’s an example of a referral campaign that we ran for our annual event, Marketing Nation Online. Special Offers. Polls and Surveys. Refer-a-Friend. Discount Codes.
  • ENGAGIO  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] 5 Reasons Why Account-Based Marketing is Here to Stay
    For as long as I’ve been a Marketer, Marketing Automation has been my trusty sidekick. Now, Account-based Marketing (ABM) is the new kid on the block and everyone in the neighborhood is taking notice. We did a ton of excellent inbound marketing and created some really great content, and good qualified leads did come in.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 4, 2017
    [Marketing, Marketing Automation] The Email Marketing Superhero: ALT Tag
    said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Here’s an example of a Marketo email with ALT text. Even though these images are blocked, it clearly says “ Leveraging Psychology in Digital Marketing ,” making it clear to the recipient what we’re offering. Me neither.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketing, Marketing Automation] 2 Zero Risk Predictions for 2017
    First, a brief reflection back on 2016, as it was a dynamic year for the technology market and a year of change for me personally as well. On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. By the way—full disclosure on Marketo…(wait for it)….
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Marketing, Marketing Automation] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
  • INFER  |  FRIDAY, DECEMBER 30, 2016
    [Marketing, Marketing Automation] Jeff Canada of Quantcast on Getting Personal All The Way from Top of Funnel to Advocacy [Podcast]
    This week, we’re joined by Jeff Canada, Global Marketing Operations Manager at Quantcast to talk about the greatest challenges to the modern marketer: personalization, localization, the death of the newsletter and more! A proud 3x Marketo Champion, Jeff leads a team of Marketing Ops professionals at Quantcast.
  • ACT-ON  |  FRIDAY, DECEMBER 30, 2016
    [Marketing, Marketing Automation] How the Right Marketing Automation Platform Saves You Time and Money
    Successful marketers need marketing automation software that’s both powerful and easy to use, especially when they’re working in fast-growing businesses and have a broad range of responsibilities. In 2015, I also took on the responsibility of leading our marketing efforts. TONY: What were you hoping Marketo would provide?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Marketing, Marketing Automation] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Here are four ways that lead scoring can make you a smarter marketer: 1. Account-based marketing has been huge among B2B organizations, and this shift to account-centric engagement applies to scoring as well.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Marketing, Marketing Automation] Predictive Marketing: The Next Must-Have Technology for CMOs
    This article was originally published on CMSWire by Sean Zinsmeister, Senior Director of Product Marketing at Infer. The more data-driven marketing becomes, the easier it is for CMOs to attribute closed deals directly to their marketing programs. Predictive analytics is surging in popularity among marketing leaders.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 27, 2016
    [Marketing, Marketing Automation] 6 Holiday Campaigns That Drive the Customer Journey
    There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. Modern Marketing b2b ConsumerAwareness. Engagement. Conversion/Purchase.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 26, 2016
    [Marketing, Marketing Automation] A 3-Point Health Check for Your Marketing Strategy
    Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Automation Should Reduce Complexity. A Great Time to Reflect.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Marketing, Marketing Automation] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Marketing, Marketing Automation] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Panic! Shrug.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Marketing, Marketing Automation] How SMBs can get more leads through marketing automation
    Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. What is marketing automation and why is it important?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Marketing, Marketing Automation] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    Author: Jessica Menden and Tim Wolfe Like many of you out there working on big initiatives with a small budget, marketers in the higher education industry are facing challenges right up your alley. However, most universities, along with marketers in other industries, have limited budget to do this. Marketing Automation b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 15, 2016
    [Marketing, Marketing Automation] 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
    2017 will be about marketers understanding how to work with search engines to deliver the content users really want. For example, what if a user searches for a tutorial of how to use marketing automation software, making it easier to implement? Search Engine Marketing b2b ConsumerKeywords Rely on “User Intent”. to “Why?”
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 13, 2016
    [Marketing, Marketing Automation] Can Your Brand Monetize Web Content Without Serving Ads?
    A great content marketing strategy requires time, energy, and sometimes significant resources. If a content marketing program can pay for itself through content monetization, that’s more money the company can redirect to other marketing efforts. Marketing ROIWhat do you do? Think Beyond Ads. help or detract?
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] The Rise of Account-Based Marketing, in 7 Charts
    There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Conversation marketing. But account-based marketing—ABM for short—seems like one buzzword that’s here to stay. In traditional B2B marketing, marketers move prospects through the funnel toward a sale.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] Solving the Inbound vs. ABM Contest with Content
    We are marketers, so we’re used to ever-changing marketing “buzzwords.” ” However, one buzzword popped up in 2016—Account-based marketing (ABM)—and I believe, it’s here to stay. Three years ago, when I joined Kapost we were out educating the marketplace on inbound marketing. Enter ABM.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Marketing, Marketing Automation] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond. Dynamic Surveys.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Marketing, Marketing Automation] Marketing Automation for Sales Development: An Essential for Revenue Success
    Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections. At Marketo, our current agreed-upon SLA for any MQL is 24hrs.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Marketing, Marketing Automation] 10 Trends That Defined Digital Marketing in 2016
    Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Real-Time Marketing.
  • INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer’s open architecture makes it easier than ever for sales reps and marketers to infuse predictive intelligence into their decision-making in order to grow revenue more quickly. “
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Marketing, Marketing Automation] Social media strategy leaders: Lisa Marcyes
    I started my career in partner-marketing, and transitioned into community management a few years later. I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! Welcome, Lisa ! Manage social influencer outreach.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Marketing, Marketing Automation] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a business model at risk of extinction and FCC regulations that should have been turned into fossils by now; then we wrap up with an example that wrote the book on inbound marketing — literally. What’s Next?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Marketing, Marketing Automation] How to Automate Your Account-Based Marketing Strategy
    Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Account-Based Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketing, Marketing Automation] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. Many companies aren’t able to report on marketing and sales efforts due to data and process issues. Is data blank?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing, Marketing Automation] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Marketing, Marketing Automation] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. I wrote this a long time ago, and my web site is no longer active. Sorry.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing, Marketing Automation] What A Real ABM Campaign Looks Like
    It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. We’ve reached peak ABM hype.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing, Marketing Automation] DIY Account-Based Plays in Three Easy Steps
    It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. We’ve reached peak ABM hype.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] 5 Quotes to Recharge Your Marketing
    Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. Modern Marketing b2b Consumer
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing, Marketing Automation] 5 Steps to Optimizing a Lead Nurture Program
    Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. To be a modern marketer, you can never stop improving. . If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Test it!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing, Marketing Automation] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketing, Marketing Automation] 4 Ways to Elevate Your Marketing with Great Content
    Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Marketing, Marketing Automation] 5 Ways to Scale Your ABM Strategy
    Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Account-Based Marketing b2b
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Marketing, Marketing Automation] Thoughts from Viewtopia 2016: Video Has Evolved
    Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Let that soak in.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Marketing, Marketing Automation] 5 Steps to Optimizing a Lead Nurture Program
    Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. To be a modern marketer, you can never stop improving. . If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Test it!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Marketing, Marketing Automation] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketing, Marketing Automation] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. Marketo.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketing, Marketing Automation] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketing, Marketing Automation] 5 Do’s and Don’ts of Employee Advocacy
    Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. With any marketing campaign, it’s really important to understand what you’re trying to accomplish. Social Media Marketing b2b Consumer
  • I-SCOOP  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing, Marketing Automation] The Internet of Things in marketing: the integrated marketing opportunity
    What can the Internet of Things do for marketing? Or better: how can the usage of the Internet of Things in marketing better serve customer and business goals? In a short article we already briefly touched upon the subject, looking at an infographic from marketing automation vendor Marketo. Integrated marketing
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing, Marketing Automation] What Qualities Should You Look for in a Marketing Automation Manager?
    Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing, Marketing Automation] Powering Account-Based Marketing with the Right Technology
    Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand. Specifically for account-based marketing (ABM), there are many vendors today that offer solutions to help you target key accounts. industry, in-house vs. partner), go-to-market strategy (e.g. Unified Platform.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Marketing, Marketing Automation] 4 Ways to Optimize the Middle of the Funnel
    At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. SQLs (opportunities created).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Marketing, Marketing Automation] A Tale of Marketing Halloween Horrors
    Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. For the love of marketing, we must bring this to life!
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Marketing, Marketing Automation] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. What are the core tools that should go into a SaaS marketer’s arsenal? Example: Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketing, Marketing Automation] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. To create measurable campaigns, marketers need data that’s actionable. Pair It with Marketing Automation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Marketing Automation] Doing More Together: Facebook and Marketo Drive Marketing Success
    Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study. And this is just the beginning—stay tuned for the next chapter in the Marketo and Facebook story.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Marketing, Marketing Automation] Manufacturers, It’s Time to Take Back Control in the Buying Cycle
    The Sales and Marketing Blind Spot. However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. It’s time to invite sales and marketing to the party. Modern Marketing b2bThe result?
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Marketing, Marketing Automation] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Press Release: New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors. Infer Inc. , About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Marketing, Marketing Automation] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big Now.
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