• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 30, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketing, Marketing Automation] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Marketing Mind
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Marketo RCA)? Munchkin data and Marketo RCA’s architecture combine to provide you with reporting capabilities.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] The Hashtag That Could Tilt the Marketing Automation World
    I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Marketing Marketing TechnologyLead Reports.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] 3 Core Functionalities for Multi-Channel Marketing
    Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Traditional Marketing vs. the Future. This is often evidenced in the way we divide up the workload on the marketing team with specializations in email, website, mobile marketing, and more.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing, Marketing Automation] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. As an example, we run a monthly marketing report for the demand generation team.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] What is Nurture Marketing? Pt. 1 – The High Level
    I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Integrated Marketing?
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Segmentation within the marketing technology platform industry. Marketing Management
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] How to Move from Monologues to Dialogues with Engagement Marketing
    After the meeting, it struck me that this was a microcosm of the challenges facing today’s marketers: how to foster this type of responsive, flexible dialogue with prospects, customers, and influencers; sense and respond based on their behaviors, preferences, and actions; and do all of this across millions of interactions a day.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing, Marketing Automation] Top 5 Marketing Must-Haves for Asset Managers and More
    Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). If only I knew then what I know now… The Marketing Game Has Changed. The same goes for marketers in other fields. Marketing Automation b2b
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Marketing, Marketing Automation] Multi-Touch Attribution, A Full User Debrief
    It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. For a comparison of single-touch and multi-touch models, take a look at another one of our articles that covers all eleven marketing attribution models. Time decay.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing, Marketing Automation] The 3 ABM Essentials You Need to Start Off and Take Off
    Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra. Account-Based Marketing b2b
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing, Marketing Automation] How to Complete the Picture of Your Buyers Across Devices
    Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketing, Marketing Automation] Put Your Customers on Camera: Wise Words from Truman Tang
    And nobody knows more about that than Truman Tang, Senior Marketing Manager for Customer and Advocacy at Influitive. As Tang puts it, “At Influitive, we’re really about humanizing marketing, and the only way to really engage with a customer or prospect nowadays, we believe, is video.” Blog Marketing Communications
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketing, Marketing Automation] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. About Infer.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing, Marketing Automation] How to Use Surveys for B2B Lead Generation
    marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. That’s Innovative B2B marketers are using surveys as the perfect complement to lead forms. Author: Audra Sorman Peanut butter and jelly.
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing, Marketing Automation] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    Personalization is a hot topic in the worlds of marketing and sales. Or in marketing speak, increasing click-through and conversion rates. in the video (automatically pulled from the company’s marketing automation platform). First up is Marketo’s epic invitation to their Marketing Nation Summit event. Check.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing, Marketing Automation] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. So how can marketers get in the game? Make Content Interactive.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Marketing, Marketing Automation] 3 Ways to Gauge Your Team’s Marketing Maturity
    Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. By understanding your team’s marketing maturity, you can assess where you are now and where you want to go.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Marketing, Marketing Automation] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Mailchimp – email marketing system. Hubspot – inbound marketing platform. Adroll – retargeting ad platform.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Marketing, Marketing Automation] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In fact, any good marketing strategy should have them working together. Well, not exactly.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Marketing, Marketing Automation] 5 Things Marketers Can Learn From Man’s Best Friend
    But what you may not know is that dogs are actually a marketer’s best friend and can teach us lessons that we can apply to our careers. Some people might argue that dogs are some of the best marketers of all time. Marketers need the same sort of intuition—the ability to understand when is the best time to engage their buyers. As
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Marketing, Marketing Automation] A Rosetta Stone of marketing technology terminology
    So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Bedrock Data automates cloud integrations. Marketing Data
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Marketing, Marketing Automation] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. As marketers, we must constantly master new strategies, skills, and even software. Content Marketing b2b ConsumerShare them below!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing, Marketing Automation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Marketing, Marketing Automation] 5 Ways to Get Personal With Your Audience at Scale
    Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Develop Messaging Categories.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    We believe that predictive intelligence serves as the brain of the sales and marketing stack. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    We believe that predictive intelligence serves as the brain of the sales and marketing stack. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    These changes in business models have major implications for how marketers should reach and engage their buyers. Here are  three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. So how can marketers seize this opportunity? What other shifts do you see that are redefining marketing?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing, Marketing Automation] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. Become A Champion.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Not quite.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. the next three weeks). About Infer.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] A High-Level B2B Marketing Budget Breakdown
    Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. Workforce Marketing: 10%. Paid Advertising: 20-30%. Events: 5-10%.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Marketing, Marketing Automation] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. Many marketers choose the single opt-in method because you’re able to capture more names since subscribers don’t have to jump through hoops. You can’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketing, Marketing Automation] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Marketing, Marketing Automation] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. Connect it to Your Marketing Automation Platform. Here are four steps to set up your videos for lead generation : 1. Prepare
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] No One Wants Buzzwords: Wise Words from Tara Robertson
    Nobody said marketing was easy. Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. Blog Marketing Communications
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] Can Marketing Automation Save Your Content Strategy?
    And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. You can see where this is headed—the growth of digital marketing, in terms of the volume it requires and the ever-increasing number of forms it takes, places a huge workload on marketing departments.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] 5 Core Components of a Successful ABM Strategy
    Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world. Geography.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Marketing, Marketing Automation] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. To That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Marketing, Marketing Automation] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Digital Marketing b2b Consumerfocused on the retail use case.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Marketing, Marketing Automation] How to Find a Marketing Automation Platform That Grows With You
    Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. Marketing Automation b2b Consume
  • INFER  |  TUESDAY, JULY 26, 2016
    [Marketing, Marketing Automation] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketing, Marketing Automation] 5 Top Marketing Automation Tools for SMB’s
    Join us for a free, live webinar and learn how to drive revenue with content marketing. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. Marketo. 4.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketing, Marketing Automation] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Marketing, Marketing Automation] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Modern Marketing b2b ConsumerEase of Use.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Marketing, Marketing Automation] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. For us, this is where technology, specifically marketing automation and marketing content software, became essential. Markets change over time. Content Marketing b2bListen!
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] Lead Change and Transform Communications with Nurture Marketing
    And the prerequisites for a marketing team to be successful are no different. Unfortunately, they can also be a little abstract, at least in terms of taking real, actionable steps toward marketing success. As you might have guessed from the title of this article, I’m talking here about nurture marketing. Forrester Research ).
  • INFER  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. We’re excited to share all of our newest product features and updates in greater detail below. Any, All, or None” Selector.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Marketing, Marketing Automation] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. To effectively execute compelling campaigns, marketers had to leverage modern messaging and techniques.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Marketing, Marketing Automation] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. Marketing is strategic.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Marketing, Marketing Automation] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. Frequency for Email Marketing.
  • SNAPAPP  |  THURSDAY, JUNE 30, 2016
    [Marketing, Marketing Automation] The Writing’s on the Wall: Starting a Conversation With Interactive Content
    Last week, SnapApp hosted our first Boston Marketo User Group in our new office space ! Along with SnapApp, speakers from Wistia , Uberflip , and KoMarketing presented to a room full of Marketo enthusiasts on how to amplify their marketing automation platforms with different forms of content campaigns. total win-win.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 30, 2016
    [Marketing, Marketing Automation] Is Your SEO Actually Working? 3 Ways to Find Out
    Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it. like metrics.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Sales and Marketing Alignment. Build Account-Based Marketing Lists.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Author: Vyoma Kapur Welcome to Shark Week!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Marketing, Marketing Automation] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Marketing, Marketing Automation] Insights from the chief marketing technologist of an $18B firm
    Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. What’s your current role at Xerox?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketing, Marketing Automation] Why Automated Email Engagement Should Be Part Of Your Sales Team
    We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketing, Marketing Automation] Why Automated Email Engagement Should Be Part Of Your Sales Team
    We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Marketing, Marketing Automation] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your Good luck with that.” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. Marketing Metrics b2bAwesome! Measure Your ROI.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Marketing, Marketing Automation] Microsoft buys LinkedIn: the largest martech acquisition in history?
    billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability. billion.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Marketing, Marketing Automation] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Marketing Automation b2b
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Marketing, Marketing Automation] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    At Bizible, we have an established partner program for paid search agencies and today, we’re happy to announce that we’re extending our partner program to include marketing operations agencies. That means that marketing ops agencies can now receive the same great benefits as paid search agencies. Earn revenue by referring customers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Marketing, Marketing Automation] Guide Your Buyers Through the Customer Journey with Social Media
    Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. If you consistently communicate with your audience as if you were marketing to a single person, you’ll come across as more personable. Meet buyers where they are with omni-channel marketing. Be authentic.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Marketing, Marketing Automation] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. The reality is that today’s marketing clouds are still fairly immature and cobbled together vs. providing one cohesive cloud.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Marketing, Marketing Automation] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Marketing Automation b2b Consume
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Marketing, Marketing Automation] Scaling ABM with Predictive Analytics and Marketing Automation
    Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. A few years ago, it was only possible to create this kind of focused program for your top target accounts.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Marketing, Marketing Automation] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. It was an entire company effort that marketing played a major role in.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Marketing, Marketing Automation] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Marketers will also design the actions themselves.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketing, Marketing Automation] If Marketing Metrics Are Driving You Crazy, Read This
    Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re missing five more.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Marketing, Marketing Automation] How to Beat Dunbar’s Number with MarTech
    Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Marketing Automation. Marketing automation helps you keep your brand top-of-mind for your buyers. You Referral Automation. Modern Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Marketing, Marketing Automation] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    But it’s harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries. Here are three trends shaping today’s world, specifically in higher education, and how you can address them with marketing automation: 1. Marketing Automation b2b Consume
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Marketing, Marketing Automation] Infer Makes Headlines with Latest Product Innovations
    One topic that’s been trending lately is account-based marketing (ABM). While self-service modeling solutions represent an exciting new frontier for these markets, businesses should be cautious to understand the tradeoffs before jumping in feet-first. ”  .
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Marketing, Marketing Automation] 3 Steps to Mobile App Personalization
    Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Marketing, Marketing Automation] Big deals for Marketo and Demandware, but what do they mean?
    Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 What does this mean for marketers and the industry? Marketo’s deal isn’t industry consolidation — at least not yet. Marketing Softwar
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Marketing, Marketing Automation] The Serious Takeaways from Sirius Decisions
    Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. Account-Based Marketing—One Size Doesn’t Fit All.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Marketing, Marketing Automation] How To Measure A B2B Social Media Program
    A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Marketing, Marketing Automation] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd:  Marketing Automation: What the Future Holds.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio
    For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] The disruptive effects of accelerating waves of marketing technology
    recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre , the energetic CMO of Terminus , talking about waves of innovation in marketing technology. His company is one of the emerging stars of the current account-based marketing (ABM) wave. Of course, this phenomenon isn’t unique to marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] 3 Easy Tactics to Get Personal with Your Audience
    When you think about where we are in digital marketing today, there’s no excuse to not offer your buyers personalized recommendations and conversations. It’s now up to marketing, more than any other business function, to become the steward of the customer journey. So, Don’t they know me by now?! What pages do they visit?
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Marketing, Marketing Automation] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] Spring 2016 Product Release Highlights
    Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] The Next Generation Platform for Account-Based Everything is Here!
    The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. THEME TWO: Real-time Actionability.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    If you already have your target persona, such as those built  to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. Add Prospective Customers and Share Their Content with Your Network. Warm Introductions. Sales b2b
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketing, Marketing Automation] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. Online marketing affects offline behavior and vice versa. With this understanding, marketers can pull the necessary levers in their toolkit to optimize and achieve their desired results. Engagement Marketing b2b Consumer
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketing, Marketing Automation] Personalization Makes Programmatic Advertising a Win-Win
    Let’s take a look at the two major shifts that marketers need to make: Personalize Based on Data, Not Assumptions. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases. Marketing technology is emerging from major players that makes personalized content a reality.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Marketing, Marketing Automation] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketing, Marketing Automation] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. The smaller your addressable market, the more weighted toward ABM your marketing strategy should be. happier customers).
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Marketing Automation] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. We created dozens of new programs for generating tens of thousands of MQLs, or ‘Marketing Qualified Leads’ as some like to call them. Signs ABM Is a Smart Addition to Your Marketing Strategy.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] May Release 5.41: Studio Enhancements + Future Features
    This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. And that revenue responsibility flows down to the entire marketing team. Attribution.
  • ANNUITAS  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Marketo Marketing Nation Summit – Learning Starts Now
    Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Marketing, Marketing Automation] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. You celebrated and continued to market to them to the best of your ability. Email Marketing b2b ConsumerAuthor: Mike Madden You know that one friend that can sleep anywhere?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Marketing, Marketing Automation] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. “It is now the preferred communication medium for nearly every business function and for good reason. About Vidyard.
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