• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] Financial Advisors Need to Get Personal or It’ll Cost Them
    This not only has implications for their business models but their marketing models as well. Impact to Marketers. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Marketing Automation b2bScoring.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    We're talking predictive marketing at two major marketing conferences this spring. Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Will we see you there?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] 10 Ways to Engage Your Audience with Interactive Content
    For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. 2. Content Marketing b2b ConsumerWhy interactive? Make a Quiz About a Statistic.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Digital Marketers Have an Advantage in Resume Writing
    No matter how much experience a marketer may have, it is still common to get freaked out by resume writing.  I spend a lot of time teaching people how to write good resumes and have found that digital marketers have an advantage.  Read on to learn the digital marketing fundamentals that you can use to craft the perfect resume.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketing, Marketing Automation] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Attract .
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Marketing, Marketing Automation] Managing Content Marketing: My Life Before and After Kapost
    This story is pretty demonstrative of how I feel about my life  planning marketing content before and after adopting the Kapost marketing platform. When I started content marketing, I worked as a hybrid writer and editor for a B2C tech startup. Will this SEO tool break our feature image automation? But, it’s clean.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketing, Marketing Automation] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at the same time. The Potential.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketing, Marketing Automation] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. But this isn’t necessarily true.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Marketing, Marketing Automation] 4 Reasons Why Marketing Automation Fails
    Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] 3 Viral Marketing Campaigns That Are Worth the Catch
    Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. What other creative marketing campaigns have you seen that were worth the catch? I’d love to hear about them in the comments below!
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The Evolution of the B2B Marketer
    This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. Shift in Sales and Marketing Roles.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Marketing, Marketing Automation] 7 Simple Steps for a Solid SEO Strategy
    You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Be sure they grab your target market. Pretty exciting, right?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Combined, these two sessions created a powerful and holistic view of how sales and marketing can partner to attract, engage, and close customers. Lead Scoring.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Marketing Automation] 5 major themes from MarTech with big implications for marketing
    It renewed my appreciation for the incredible transformation underway in marketing today and all the creative minds striving to shape its future. Looking beyond the logistics, however, here’s what I believe were the most important themes for marketing overall that emerged from this year’s conference… #1. Thank you!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Marketing, Marketing Automation] Strike Gold: How to Find Leads with External Intent Data
    And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike. So how do you ensure that, as a marketer, you do your part in finding those Glengarry leads for sales to close? And marketers are only as good as the tools they are equipped with. Achieving AIDA to ABC. nterest.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketing, Marketing Automation] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Infer Profile Management , on the other hand, can help you automate this tedious workflow. Profiles in Action.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. Marketo) and the CRM (e.g. marketing operation
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] Infer’s Predictive Insights From Across The Web
    This “In The News” roundup highlights Infer’s insights around the web, including how our customers are seeing success with predictive and why hyper-segmentation is enabling B2B marketers to turn data into actionable intelligence that drives real revenue. It’s the perfect trojan horse for tapping into CRM and co-existing with Salesforce.”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. This isn’t fully automated journey mapping because the stages are preassigned by the marketer.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] The Case for Predictive Marketing Automation: Account-Based Marketing
    To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. Latest
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Understanding the Relationship Between SEO and SlideShare
    Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). It even has the ability to integrate with marketing automation software such as Marketo. B2B Online Marketing Blog Search Engine OptimizationLinks.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    Author: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] 9 Proven Ways to Increase Webinar Response
    Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology. What does a Marketing Systems Manager do?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Marketing, Marketing Automation] 3 Ways to Navigate the MarTech Landscape
    Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. It is painful for IT, and it is painful for marketers. love it! ”).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Are You Part of the Predictive Lead Gen Generation?
    All modern methods necessitate an extensive quantity of research for targeted leads, as well as CRM and marketing automation software to manage and track prospects and clients. In this way, a predictive lead generation solution brings the pulse of the market into your hands, in an actionable way.  . Making a Change. link].
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Hacking Marketing Interview with Scott Brinker (video)
    Anna Talerico chats with ion co-founder and Hacking Marketing author Scott Brinker about his new book and what it really means, as a modern marketer today, to hack marketing. Check out the video or read the transcript below and get an insight into hacking marketing straight from Chief MarTec himself. Anna : Hi everyone.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] 3 Technology Trends Powering Account-Based Marketing
    Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] [Ebook] Scoring Big with Fan Engagement
    Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. This framework helps marketers connect to fans by engaging them: As individuals:  At the end of the day, you’re marketing to individuals.
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech  is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] 7 Questions to Ask Before Launching a B2B Referral Program
    Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. How will you automate your referral program?
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] The Convergence of MarTech and AdTech Platforms
    Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution. In this blog, I will focus on the evolution of the technology associated with each of these platforms and the implications it has on marketing technology going forward. Isn’t Advertising a Form of Marketing?
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] Does Profile Management Require Predictive Scoring?
    Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. When choosing a predictive sales and marketing platform, a lot depends on your company’s business needs and where you are in your predictive journey. Job Title = Marketing. We call this hyper-segmentation.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Marketing, Marketing Automation] 4 Account-Based Marketing Lessons from the Field
    Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! Understanding what account-based marketing is, why it should be leveraged within marketing programs, and how to measure it effectively were key themes throughout the day.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] Four Priorities for Hiring an A+ Marketing Team
    Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. So how does a VP of Marketing build efficiencies to meet aggressive growth goals? As the first marketing hire at Greenhouse, Barbra focused on finding good people to expand her team in the right areas. are authentic.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] 3 Ways to Keep Your MarTech Stack Tidy
    If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Marketing automation.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Marketing, Marketing Automation] Can Your Demand Gen Answer These 4 Questions?
    If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. Demand generation is the lifeblood of a strong revenue engine. Latest
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Marketing, Marketing Automation] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. Mobile Ad Tech + MarTech = Better Mobile Marketing. The More Modern Ad.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Marketing, Marketing Automation] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Personalization makes a huge difference for getting noticed in a crowded market.”. Cetera Financial Group saw a 600-percent increase in email click-through rates. About Vidyard.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing, Marketing Automation] Fast Forward: Video Content Goes Interactive and Personal
    Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing, Marketing Automation] Highlights from Growth Hackers AMA with Paul Albright
    Growth marketers of the world, we heard your cries and we’re here to help! Here are just a few of the great questions he received from the growth marketing community: Sales enablement is a crucial part of scaling and growing a marketing technology company. How complex is the relationship between marketing and revenue?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing, Marketing Automation] The Key to Building Long-Term Relationships with your Leads
    Author: Jessica Edmondson Marketing is like being in a relationship. But don’t be discouraged by this, because single channel marketing is a thing of the past. But there is a solution, and it’s one that marketers will approve of. romance has blossomed and bloomed between email and data in the form of marketing automation.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing, Marketing Automation] What to expect when you’re expecting #MarTech next month
    Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. That’s two intense days of marketing technology.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Conversions:  Every good marketer knows how much a lead is worth to them.
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing, Marketing Automation] How Are You Preparing for the 2016 SaaStr Conference?
    One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Sessions. Sponsors.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing, Marketing Automation] How Are You Preparing for the 2016 SaaStr Conference?
    One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has  come a substantial amount of industry events popping up everywhere you look. . As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Sessions. Sponsors .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing, Marketing Automation] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified. The answer: smart automation. Automate the road trip .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Here’s a deeper look. It can connect with others through standard APIs.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Break Through on Email with Easy-to-Use KPIs
    Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Marketing Metrics b2b ConsumerBe data-cated. Outcome.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Marketing, Marketing Automation] 5 Tools to Manage Your Freelance Content Team
    Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Content Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketing, Marketing Automation] 3 Strategies for Maximizing Email Deliverability
    Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. But for marketers, when an email bounces, it’s like bouncing on a trampoline except without all the fun with about 100 times the danger. To see how we manage soft bounces here at Marketo, check out my previous blog. Don’t Buy Lists.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Marketing, Marketing Automation] How to Evolve Your Prospect Management in a Predictive World
    But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. This is one reason why some companies still rely on “spray and pray” marketing techniques.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Marketing, Marketing Automation] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic. In B2B markets, over 90 percent  of businesses say video is becoming more important, 69 percent are increasing investments in video this year, and 80 percent are now dedicating in-house resources to video production.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Marketing, Marketing Automation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. Call intelligence gives marketers visibility into the conversations that customers and prospects are having over the phone.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] 8 Ways to Improve Your Online Content Marketing
    In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Let’s dig in.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Marketing, Marketing Automation] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketing, Marketing Automation] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Not quite.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] 5 Things Your Customers Wish You Knew About Them
    Marketing strategies for any business are moving towards [and are more focused on] a more human to human approach. A Your customers most likely get hundreds of automated emails per day with the lot of them being impersonal. Quick Tips: Use automation within your email software to help manage this. Heck, we do it for free.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] The Keys to a Five Star Review Program
    This blog will explore the value that reviews provide to marketers and a few ways to get started. What about when you’re evaluating which marketing automation software to choose? At Marketo, we also find loyalty programs to be extremely valuable. Modern Marketing b2b ConsumerNaturally, I opened up my Yelp!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Marketing, Marketing Automation] Busting 12 Myths about Marketing Automation Tools
    Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Mine too!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    This means that email marketers need to shift their attention towards driving better engagement. To effectively engage your audience, you need to be equipped with relevant, innovative email marketing strategies. Don’t just take my word for it though, this is a tried-and-true approach at Marketo. Email Marketing b2b Consumer
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Marketing Automation] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Marketing Automation] 4 Questions to Ask Yourself Before Outsourcing Content
    Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. The Content Marketing Institute estimates that only 32% of B2B companies have a clearly documented content marketing strategy for 2016. Do you have a dedicated content resource? Content Creation
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Marketing, Marketing Automation] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. The US Small Business Administration (SPA) notes how, as a general rule, small businesses with revenues less than $5 million should allocate 7-8% of their revenues to marketing.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Marketing, Marketing Automation] How to Use Quizzes to Ramp Up Your Lead Database
    Author: Josh Haynam How do you capture the attention of a demand generation marketer? Fortunately, there are some tried-and-true title templates that encourage clicks and perform well consistently: “Actually” : “How much do you actually know about marketing?” So where do you start? Pick the Right Topic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Marketing, Marketing Automation] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Even automated emails have traditionally been one-size-fits-all. No thanks).
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Marketing, Marketing Automation] Higher Education and Beyond: A Changing World for Marketers
    Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Engagement Marketing ConsumerWhat does this mean?
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing, Marketing Automation] Vidyard Gains Momentum Among Marketo Users
    More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. And while the majority of marketers are increasing their investments in video marketing, most lack the tools to understand who’s watching what and how each asset is contributing to pipeline and closed revenue.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Marketing, Marketing Automation] 5 Reasons Why Video Is Your New Secret Weapon
    So how does this tie into sales and marketing? If Let’s explore 5 reasons why video is an increasingly important part of your marketing arsenal: 1. Good marketers know how to leverage this fact. If you use case studies as part of your marketing mix, try a video case study. Digital Marketing b2b
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing, Marketing Automation] 5 Ways to Uncover Powerful Website Analytics
    Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. These questions are crucial to your business and a must-have for every digital marketer out there.  To discover the “Why” of your website’s performance, implement these 5 processes : . 1. Web Answer the Right Questions.
  • 3D2B  |  MONDAY, NOVEMBER 23, 2015
    [Marketing, Marketing Automation] 5 Mistakes You Need to Avoid When Marketing IT Solutions
    No one said that tech marketing was easy. Given the challenges of reaching your target audience, you need to have your marketing and sales ducks in a row. Where are marketers going wrong? Not qualifying leads is the source of the age-old divide between sales and marketing. Letting Potential Leads Slip Away. Not so.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing, Marketing Automation] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    As a marketer, your life is pretty great. marketer’s job today is nuts , and complex, and it feels like any moment the wheels could spin off the car because you are moving so quickly. Instead of building programs from scratch each time, with marketing automation you can clone them. Marketing Automation b2b Consumer
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing, Marketing Automation] Live Streaming: How to Extend the Moment Beyond Now
    In speaking with a number of B2B marketing, sales and communications professionals we’ve found that live streaming has become a popular solution for sharing experiences with audiences like customers and employees, live as they happen. Built for modern B2B marketing, sales and internal communications. Physiology. Tonality. Verbiage.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing, Marketing Automation] 3 Ways for B2B Marketers to Invest in Customer Retention
    Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing. Quite a lot.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Marketing, Marketing Automation] [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage
    As marketers, we get to watch journeys play out every day and, just like the journey we witness in The Wizard of Oz, we don’t always know what the outcome is going to be. Or, maybe your customer will fall asleep in a field of poppies, going dark until the right marketing touch awakens them. Engagement Marketing Consumer
  • SNAPAPP  |  TUESDAY, NOVEMBER 17, 2015
    [Marketing, Marketing Automation] 5 Practical Tips to Manage Your Next Marketing Campaign
    Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day. Connect Your Marketing Campaign With the Bigger Picture. 10,000 Feet.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketing, Marketing Automation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketing, Marketing Automation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online. At $13.3
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. So what can B2B marketers do about it? We’ll discuss a few ways you can do just that. direct.
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. This applies to selecting the right marketing solution as well. With so many marketing solutions out there, selecting the right one is critical. Choosing the right tool.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 11, 2015
    [Marketing, Marketing Automation] 2 Ways to Get More From Marketo With Interactive Content
    Using Marketo for marketing automation? With a software as powerful as Marketo, it seems like we’re always discovering an exciting new feature or hidden gem that makes it an even more valuable tool. Marketing automation is a powerful machine - but a machine that runs on content. This post is for you.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Marketing, Marketing Automation] 6 Key Lessons that Will Change How You Market in 2016
    The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! 1. It Fascinating.
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