• BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Sales and Marketing Alignment. Build Account-Based Marketing Lists.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] Evangelizing a Content Marketing Program
    Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. Content marketing has.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Marketing, Marketing Automation] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem. After all, as marketers, it’s in our genes to keep abreast of and ride the wave of (pun intended) trending topics. Author: Vyoma Kapur Welcome to Shark Week!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Marketing, Marketing Automation] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Marketing, Marketing Automation] Insights from the chief marketing technologist of an $18B firm
    Duane Schulz , chief marketing technologist at Xerox , is a marketing technologist’s marketing technologist. joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. What’s your current role at Xerox?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 21, 2016
    [Marketing, Marketing Automation] Why Automated Email Engagement Should Be Part Of Your Sales Team
    We’re all creatures of habit, but when it comes to certain marketing practices, we’re better at leaving the old behind and taking up with the new. Automated Email Engagement Solutions (like our in-house Smart Engagement we use at IKO), are the fresh face in the realm of lead engagement, and they’re already causing quite a stir.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Marketing, Marketing Automation] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your Good luck with that.” So what’s a data-driven marketer to do? Connect Your CRM and SRP to Your Marketing Automation Platform. Marketing Metrics b2bAwesome! Measure Your ROI.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Marketing, Marketing Automation] Microsoft buys LinkedIn: the largest martech acquisition in history?
    billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability. billion.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 17, 2016
    [Marketing, Marketing Automation] Why You Can’t Afford to Gamble with Your Marketing Strategy
    Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Marketing Automation b2b
  • BIZIBLE  |  THURSDAY, JUNE 16, 2016
    [Marketing, Marketing Automation] Introducing: The Bizible Partner Program for Marketing Operations Agencies
    At Bizible, we have an established partner program for paid search agencies and today, we’re happy to announce that we’re extending our partner program to include marketing operations agencies. That means that marketing ops agencies can now receive the same great benefits as paid search agencies. Earn revenue by referring customers.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Marketing, Marketing Automation] Guide Your Buyers Through the Customer Journey with Social Media
    Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. If you consistently communicate with your audience as if you were marketing to a single person, you’ll come across as more personable. Meet buyers where they are with omni-channel marketing. Be authentic.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Marketing, Marketing Automation] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    Predictive analytics for B2B sales and marketing has certainly “crossed the chasm”, but it’s still in the early adopters phase of the product development lifecycle, and will continue to mature. The reality is that today’s marketing clouds are still fairly immature and cobbled together vs. providing one cohesive cloud.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 15, 2016
    [Marketing, Marketing Automation] [Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth
    Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Marketing Automation b2b Consume
  • LATTICE  |  TUESDAY, JUNE 14, 2016
    [Marketing, Marketing Automation] Scaling ABM with Predictive Analytics and Marketing Automation
    Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. A few years ago, it was only possible to create this kind of focused program for your top target accounts.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Marketing, Marketing Automation] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. Understanding customer behavior can be done in numerous ways, an easy one being marketing automation. It was an entire company effort that marketing played a major role in.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Marketing, Marketing Automation] ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them
    When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals. Marketers will also design the actions themselves.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Marketing, Marketing Automation] If Marketing Metrics Are Driving You Crazy, Read This
    Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? In marketing, the one thing that is a constant is change, and it can feel overwhelming to finally agree on a set of metrics with your team, then go to a conference or see a tweet from an analyst and realize that you’re missing five more.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2016
    [Marketing, Marketing Automation] How to Beat Dunbar’s Number with MarTech
    Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Marketing Automation. Marketing automation helps you keep your brand top-of-mind for your buyers. You Referral Automation. Modern Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Marketing, Marketing Automation] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    But it’s harder to take a step back and recognize that higher education institutions face challenges similar to those of marketers in other industries. Here are three trends shaping today’s world, specifically in higher education, and how you can address them with marketing automation: 1. Marketing Automation b2b Consume
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Marketing, Marketing Automation] Infer Makes Headlines with Latest Product Innovations
    One topic that’s been trending lately is account-based marketing (ABM). While self-service modeling solutions represent an exciting new frontier for these markets, businesses should be cautious to understand the tradeoffs before jumping in feet-first. ”  .
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 7, 2016
    [Marketing, Marketing Automation] 3 Steps to Mobile App Personalization
    Author: Polly Alluf Unless you’re just starting your career as a digital marketer for mobile apps, chances are that your professional journey began on other marketing channels. Maybe you started on email, using a marketing automation platform to send targeted, personalized emails to segmented audiences.
  • CHIEFMARTECH  |  MONDAY, JUNE 6, 2016
    [Marketing, Marketing Automation] Big deals for Marketo and Demandware, but what do they mean?
    Last week was a big week for marketing technology M&A news. Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 What does this mean for marketers and the industry? Marketo’s deal isn’t industry consolidation — at least not yet. Marketing Softwar
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Marketing, Marketing Automation] The Serious Takeaways from Sirius Decisions
    Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. Account-Based Marketing—One Size Doesn’t Fit All.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Marketing, Marketing Automation] How To Measure A B2B Social Media Program
    A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Final Thoughts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 2, 2016
    [Marketing, Marketing Automation] 7 Marketing Automation Predictions: A SiriusDecisions Roundup
    Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd:  Marketing Automation: What the Future Holds.
  • I-SCOOP  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] Marketo gets acquired and joins Return Path in the Vista Equity Partners portfolio
    For years the question hasn’t been if but when Marketo would be acquired after so many of its marketing automation competitors became part of one or the other big marketing stack vendors. Today that question is answered: Marketo gets acquired by Vista Equity Partners for $1.79 Billion.
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] The disruptive effects of accelerating waves of marketing technology
    recently participated in a book discussion at the Atlanta Tech Village with Sangram Vajre , the energetic CMO of Terminus , talking about waves of innovation in marketing technology. His company is one of the emerging stars of the current account-based marketing (ABM) wave. Of course, this phenomenon isn’t unique to marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2016
    [Marketing, Marketing Automation] 3 Easy Tactics to Get Personal with Your Audience
    When you think about where we are in digital marketing today, there’s no excuse to not offer your buyers personalized recommendations and conversations. It’s now up to marketing, more than any other business function, to become the steward of the customer journey. So, Don’t they know me by now?! What pages do they visit?
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Marketing, Marketing Automation] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] Spring 2016 Product Release Highlights
    Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] The Next Generation Platform for Account-Based Everything is Here!
    The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. THEME TWO: Real-time Actionability.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    If you already have your target persona, such as those built  to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. Add Prospective Customers and Share Their Content with Your Network. Warm Introductions. Sales b2b
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketing, Marketing Automation] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. Online marketing affects offline behavior and vice versa. With this understanding, marketers can pull the necessary levers in their toolkit to optimize and achieve their desired results. Engagement Marketing b2b Consumer
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketing, Marketing Automation] Personalization Makes Programmatic Advertising a Win-Win
    Let’s take a look at the two major shifts that marketers need to make: Personalize Based on Data, Not Assumptions. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases. Marketing technology is emerging from major players that makes personalized content a reality.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Marketing, Marketing Automation] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketing, Marketing Automation] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. The smaller your addressable market, the more weighted toward ABM your marketing strategy should be. happier customers).
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Marketing Automation] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. We created dozens of new programs for generating tens of thousands of MQLs, or ‘Marketing Qualified Leads’ as some like to call them. Signs ABM Is a Smart Addition to Your Marketing Strategy.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] May Release 5.41: Studio Enhancements + Future Features
    This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. And that revenue responsibility flows down to the entire marketing team. Attribution.
  • ANNUITAS  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Marketo Marketing Nation Summit – Learning Starts Now
    Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Marketing, Marketing Automation] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. You celebrated and continued to market to them to the best of your ability. Email Marketing b2b ConsumerAuthor: Mike Madden You know that one friend that can sleep anywhere?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Marketing, Marketing Automation] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. “It is now the preferred communication medium for nearly every business function and for good reason. About Vidyard.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] Remove the Guesswork from Top of Funnel Marketing
    After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. Leveraging Captora, Acquia marketing is delivering for our business by increasing demand and delivering strong campaign ROI” – Loren Jarrett, CMO, Acquia.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] Remove the Guesswork from Top of Funnel Marketing
    After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. Leveraging Captora, Acquia marketing is delivering for our business by increasing demand and delivering strong campaign ROI” – Loren Jarrett, CMO, Acquia.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] 5 Steps to Amplify Your Paid Social Campaigns
    Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads. You billion worldwide. Define Your Goals.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Marketing, Marketing Automation] Sneak Peak of The Marketing Nation Summit
    It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] Financial Advisors Need to Get Personal or It’ll Cost Them
    This not only has implications for their business models but their marketing models as well. Impact to Marketers. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Marketing Automation b2bScoring.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    We're talking predictive marketing at two major marketing conferences this spring. Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Will we see you there?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] 10 Ways to Engage Your Audience with Interactive Content
    For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. 2. Content Marketing b2b ConsumerWhy interactive? Make a Quiz About a Statistic.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Digital Marketers Have an Advantage in Resume Writing
    No matter how much experience a marketer may have, it is still common to get freaked out by resume writing.  I spend a lot of time teaching people how to write good resumes and have found that digital marketers have an advantage.  Read on to learn the digital marketing fundamentals that you can use to craft the perfect resume.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketing, Marketing Automation] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Attract .
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Marketing, Marketing Automation] Managing Content Marketing: My Life Before and After Kapost
    This story is pretty demonstrative of how I feel about my life  planning marketing content before and after adopting the Kapost marketing platform. When I started content marketing, I worked as a hybrid writer and editor for a B2C tech startup. Will this SEO tool break our feature image automation? But, it’s clean.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Marketing, Marketing Automation] Building a marketing team to fuel triple-digit annual growth
    In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. There are certain things I have done to make sure marketing is leading the way to higher revenue. Aligning sales and marketing. Is this uncomfortable for the marketers?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketing, Marketing Automation] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at the same time. The Potential.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketing, Marketing Automation] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. But this isn’t necessarily true.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Marketing, Marketing Automation] 4 Reasons Why Marketing Automation Fails
    Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] 3 Viral Marketing Campaigns That Are Worth the Catch
    Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. What other creative marketing campaigns have you seen that were worth the catch? I’d love to hear about them in the comments below!
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The Evolution of the B2B Marketer
    This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. Shift in Sales and Marketing Roles.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Marketing, Marketing Automation] 7 Simple Steps for a Solid SEO Strategy
    You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Be sure they grab your target market. Pretty exciting, right?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Combined, these two sessions created a powerful and holistic view of how sales and marketing can partner to attract, engage, and close customers. Lead Scoring.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Marketing Automation] 5 major themes from MarTech with big implications for marketing
    It renewed my appreciation for the incredible transformation underway in marketing today and all the creative minds striving to shape its future. Looking beyond the logistics, however, here’s what I believe were the most important themes for marketing overall that emerged from this year’s conference… #1. Thank you!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Marketing, Marketing Automation] Strike Gold: How to Find Leads with External Intent Data
    And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike. So how do you ensure that, as a marketer, you do your part in finding those Glengarry leads for sales to close? And marketers are only as good as the tools they are equipped with. Achieving AIDA to ABC. nterest.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketing, Marketing Automation] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Infer Profile Management , on the other hand, can help you automate this tedious workflow. Profiles in Action.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. Marketo) and the CRM (e.g. marketing operation
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] Infer’s Predictive Insights From Across The Web
    This “In The News” roundup highlights Infer’s insights around the web, including how our customers are seeing success with predictive and why hyper-segmentation is enabling B2B marketers to turn data into actionable intelligence that drives real revenue. It’s the perfect trojan horse for tapping into CRM and co-existing with Salesforce.”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. This isn’t fully automated journey mapping because the stages are preassigned by the marketer.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] The Case for Predictive Marketing Automation: Account-Based Marketing
    To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. Latest
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Understanding the Relationship Between SEO and SlideShare
    Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). It even has the ability to integrate with marketing automation software such as Marketo. B2B Online Marketing Blog Search Engine OptimizationLinks.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    Author: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data.
  • LEANDATA  |  MONDAY, MARCH 28, 2016
    [Marketing, Marketing Automation] Report from the Front Lines: Invoca and ABM
    The strategy just made sense for the marketing team at Invoca. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. And that is Account-Based Marketing.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] 9 Proven Ways to Increase Webinar Response
    Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology. What does a Marketing Systems Manager do?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Marketing, Marketing Automation] 3 Ways to Navigate the MarTech Landscape
    Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. It is painful for IT, and it is painful for marketers. love it! ”).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Are You Part of the Predictive Lead Gen Generation?
    All modern methods necessitate an extensive quantity of research for targeted leads, as well as CRM and marketing automation software to manage and track prospects and clients. In this way, a predictive lead generation solution brings the pulse of the market into your hands, in an actionable way.  . Making a Change. link].
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Hacking Marketing Interview with Scott Brinker (video)
    Anna Talerico chats with ion co-founder and Hacking Marketing author Scott Brinker about his new book and what it really means, as a modern marketer today, to hack marketing. Check out the video or read the transcript below and get an insight into hacking marketing straight from Chief MarTec himself. Anna : Hi everyone.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] 3 Technology Trends Powering Account-Based Marketing
    Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] [Ebook] Scoring Big with Fan Engagement
    Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. This framework helps marketers connect to fans by engaging them: As individuals:  At the end of the day, you’re marketing to individuals.
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech  is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] 7 Questions to Ask Before Launching a B2B Referral Program
    Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. How will you automate your referral program?
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] The Convergence of MarTech and AdTech Platforms
    Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution. In this blog, I will focus on the evolution of the technology associated with each of these platforms and the implications it has on marketing technology going forward. Isn’t Advertising a Form of Marketing?
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] Does Profile Management Require Predictive Scoring?
    Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. When choosing a predictive sales and marketing platform, a lot depends on your company’s business needs and where you are in your predictive journey. Job Title = Marketing. We call this hyper-segmentation.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Marketing, Marketing Automation] 4 Account-Based Marketing Lessons from the Field
    Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! Understanding what account-based marketing is, why it should be leveraged within marketing programs, and how to measure it effectively were key themes throughout the day.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] Four Priorities for Hiring an A+ Marketing Team
    Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. So how does a VP of Marketing build efficiencies to meet aggressive growth goals? As the first marketing hire at Greenhouse, Barbra focused on finding good people to expand her team in the right areas. are authentic.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] 3 Ways to Keep Your MarTech Stack Tidy
    If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Marketing automation.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
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