• MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Marketing, Marketing Automation] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Going Guerrilla. Newsjacking.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Marketing, Marketing Automation] Marketo Tells How to Use Social Media for Lead Generation
    'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Marketing, Marketing Automation] Marketing Trend Watch: 2014 Planning Survey
    'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Marketing, Marketing Automation] Marketo Conference: Small Changes, Big Picture
    'Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. I wasn’t at the conference but Marketo briefed me on their plans.) Let me be clear. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Marketing, Marketing Automation] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. marketing automation industry marketing software marketing suites vocus
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Marketing, Marketing Automation] Tear Down This Wall Between Ad Tech and Marketing Automation
    Yesterday, we announced a new strategic partnership between Marketo and Acxiom that will tear down the wall between ad tech and marketing automation.  But before we get to this partnership, we need to understand why these two worlds (of ad tech and of marketing automation) were separated in the first place.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 4, 2014
    [Marketing, Marketing Automation] The Dangers of a “Good Enough” Solution: The 4 Major Shortcomings of Generic Lead Scoring
    'Author: Dayna Rothman As a smart marketer, you have probably considered a marketing automation solution for your business. And we know that every marketing team is unique and has different needs. Most of these basic marketing automation solutions have a single lead score associated with each lead or contact in the CRM.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [Marketing, Marketing Automation] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? In many B2B companies, similar divisions can exist between Sales and Marketing. For instance, sales people will complain about poor quality leads generated by marketing.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Marketing, Marketing Automation] Why is Inside Sales So Scared of Lead Nurturing?
    'Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email. Wait 2 weeks.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Marketing, Marketing Automation] The Definition of Omni-Channel Marketing – Plus 7 Tips
    'Author: Mike Stocker Marketing is undergoing rapid and major changes. We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 28, 2014
    [Marketing, Marketing Automation] Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014
    conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Marketing, Marketing Automation] The State of Marketing Automation Trends 2014 [Infographic]
    'Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Did you know that 91% of buyers are evaluating marketing automation for the first time? Infographic Marketing Automation Please use the HTML code below to embed this graphic.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Marketing, Marketing Automation] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long? This makes Silverpop a perfect fit.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 21, 2014
    [Marketing, Marketing Automation] How to Lean into a Partner Ecosystem
    'Author: Julie Ritchie If you’ve been paying attention to the digital marketing landscape lately, you may have noticed the rising popularity of partner ecosystems – LaunchPoint , Marketo’s partner ecosystem, just celebrated its first birthday. But what are partner ecosystems, and how do they help marketers do their jobs?
  • ANNUITAS GROUP  |  THURSDAY, MARCH 20, 2014
    [Marketing, Marketing Automation] Notes from the Marketing Operations Executive Summit 2014
    'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays   What does sales need from marketing? Why the marketing tech explosion?
  • E-LIGN  |  THURSDAY, MARCH 20, 2014
    [Marketing, Marketing Automation] The 2014 Digital Marketing Ecosystem
    For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Every company needs a Marketing Technologist. Marketing Automation is a significant sales booster.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 20, 2014
    [Marketing, Marketing Automation] Why Marketing Automation, Why Now?
    If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? first purchased marketing automation (Marketo, specifically) while working at an another company several years ago.
  • THE POINT  |  TUESDAY, MARCH 18, 2014
    [Marketing, Marketing Automation] In Defense of Unsolicited Email
    'Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Stop buying lists.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketing, Marketing Automation] Why I Hate Tuesdays
    Some Tuesday mornings I find two or three dozen new junk emails in my Marketo inbox. also get a lot of so-called “white hat” B2B marketing emails.  Marketers need to stop buying mass targeted lists. Why I Hate Tuesdays was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Marketing, Marketing Automation] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    'Author: Frank Passantino As any marketer can tell you, the nature of commerce has dramatically changed in the last decade – in fact, it’s changed a lot in the last year. How can marketers turn that data into meaningful, actionable insights? Persona based marketing tools. Reporting and visualization of the customer.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Marketing, Marketing Automation] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    'Author: Jon Miller Too often, I see first-time marketing automation buyers focus too much of their attention on relatively small differences in cost, rather than growing the top-line opportunities that the right automated marketing solution  can provide. Marketing Automation
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Marketing, Marketing Automation] How ClearFit Combines Video and Marketo for More Clicks and Customers
    'Because SiriusDecisions predicts that marketing automation adoption will rise by 50% before 2015, it’s really important for early adopters to start mastering their MAP to gain a competitive edge. Best in class marketers know this and are starting to combine their MAPs with video engagement data to reap the benefits.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 6, 2014
    [Marketing, Marketing Automation] When Sales “Intelligence” is Actually Sales Interruption
    'Author: Michael Berger There are many sales intelligence tools in the marketing automation space, all touting to help sales’ productivity by providing insight into buying behavior and helping sales to identify the hottest leads. Marketing Automation Sales In other words, they harm sales productivity. This is good. 
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Marketing, Marketing Automation] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    Consumer marketers often site brands like Harley Davidson or Coca-Cola as brands who leverage sub-conscious loyalty – you might not think, “I’m a Coca-Cola person, through and through,” but you might sub-consciously associate Coca-Cola with your childhood, or the summertime, or their “Small World Machine” campaign. Digital Marketing
  • ANNUITAS GROUP  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing, Marketing Automation] Three Things a Demand Strategy is NOT
    Instead, they purchase some type of marketing technology, load up a list, blast a few emails and call it a strategy. Demand Strategy does not start with a marketing technology solution. once heard someone say that if you have chaos, the only thing technology will do is automate the chaos. This couldn’t be more true.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing, Marketing Automation] Where B2B and B2C Blur: A Lesson from the Polar Vortex
    'Author: Shyna Zhang Recently, I had dinner with a Marketing VP from a leading global shipping company. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Modern Marketing
  • VIEWPOINT  |  THURSDAY, FEBRUARY 27, 2014
    [Marketing, Marketing Automation] Marketing Automation is Not Marketing Strategy
    'We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. Marketing automation doesn’t identify your best target audiences.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Marketing, Marketing Automation] Marketing Operations Triage: The Art of Getting Stuff Done
    'Author: Veronica Holmes If you’re a marketer, two things in your life will be guaranteed: 1) people will ask you to do a lot  of things, and 2) you won’t be able to do them all. What separates effective marketers from ineffective marketers is the ability to   prioritize  your projects. Modern Marketing
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Marketing, Marketing Automation] More Eyes on Your Video – How and Where to Share
    'Author: Jon Spenceley Ask any marketer what’s on his or her mind this year, and video will likely be at the top of the list. All trends suggest that 2014 will be the year of video marketing. But although demand for video content is certainly growing, marketers still struggle to use video effectively. Modern Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Marketing, Marketing Automation] When Influencer Outreach Crosses the Line – And How to Cross Back Over
    Part of my role as Marketo’s digital marketing evangelist is to manage influencer relations. recently asked some of my smart marketer friends to submit lead generation tips … and they did ! At Marketo, we create a lot of content, and I’m always worried that my next “ask” will cross the line. Modern Marketing Again.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Marketing, Marketing Automation] Here’s How to Make Your Website As Personalized as Your Email
    And they expect your marketing messages to cruise right along with them. But while email marketing professionals have gotten really good at connecting with their audiences one-to-one, the next frontier involves real-time personalized content on the web and on mobile devices. Today’s Marketer Must Be a Master of the Customer Experience.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Marketing, Marketing Automation] Marketing Analytics: A Must Have in 2014
    'Listen up, marketing gurus! recent study from The Online Marketing Institute revealed 37% of executives overseeing online marketing campaigns are unhappy or dissatisfied with the level of digital analytics skills from their teams. Mobile Marketing. Email Marketing. Content Marketing. Marketing Automation.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Marketing, Marketing Automation] Why Lead Nurturing is an Art AND a Science
    Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several. The operations coordinator will spend a lot of time within your marketing automation system.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Marketing, Marketing Automation] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. I''d guess this is because they are answering specifically about marketing management.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Marketing, Marketing Automation] How to Win Valentine’s Day the Marketing Way
    And who knows more about return on investment, or ROI, than marketers? Using my marketing-inspired method, you can woo your sweetheart for less than $100. key principal in marketing is to know your audience. If not, take a cue from a marketer: it’s time to do some research. Modern Marketing The best part? together.
  • THE POINT  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Marketing Automation] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
    'Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. sat down with Paul recently to talk about his new company and where Captora fits into the ever-expanding landscape of marketing technology. HS] Thanks Paul!
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Marketing Automation] The Role of Voice Broadcasting in Marketing for Lead Nurturing and Customer Retention
    'Last Friday I received a recorded voice broadcast in my office voicemail box from Marketo co-founder and VP of Marketing Jon Miller. It was promoting their upcoming Marketing Nation Summit , and it got me thinking a bit about the role of voice broadcasting in marketing. If not, why not?
  • 3D2B  |  TUESDAY, FEBRUARY 11, 2014
    [Marketing, Marketing Automation] Do This One Simple Thing to Boost Qualified B2B Leads
    Start putting out feelers in the job market? Automate It. First, invest in the latest in marketing automation platform that can help you to capture leads, pre-qualify them, and prioritize them; for example, Marketo, Eloqua, Pardot or Act-On. Run for cover? How could you possible achieve such an absurd goal?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Marketing, Marketing Automation] Guest Post: 3 Paths to Messaging You Must Manage
    Sales and marketing teams can overcome this problem by providing targeted, relevant messages to their prospects.  Marketing Automation Tools. major development in the marketing world in the past 10 years has been the rise of tools like Hubspot, Marketo, and Pardot.  Voice-Based Marketing Tools.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 4, 2014
    [Marketing, Marketing Automation] New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014
    'I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. billion. You heard it here first.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing, Marketing Automation] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Marketing automation is the hot trend in technology marketing, but how do you move away from the daunting process of “data science”? ” Some of his key points include: Marketing must use the language of business, not the language of marketing, and have the right tools to earn a seat at the revenue table.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing, Marketing Automation] Why a Customer-Obsessed Culture is About More than Persona Marketing
    But remember, segmentation and email marketing  are only the first steps toward achieving real customer engagement. Not all marketers have marketing automation. The Changing Role of the Marketer. When marketing to your database, take more than customer personas into account. Lifecycle Marketing
  • VIDYARD  |  TUESDAY, FEBRUARY 4, 2014
    [Marketing, Marketing Automation] How to use Video Marketing to Generate Leads
    If you’re working with a marketing automation platform like Marketo or Eloqua, a gate can be especially powerful because your MAP will automatically create a contact record for a lead once the viewer fills out the field, and it will track the rest of the lead’s viewing behaviour once they have watched your video.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 3, 2014
    [Marketing, Marketing Automation] Ditch the Carpool Lane! Why Marketing Automation is the Self-Driving Car
    'Author: Maggie Jones As a marketer, your job is to guide your leads through the sales funnel, from anonymous prospects to happy customers. As a marketer, one of the best ways to nurture those leads is through relevant and engaging email marketing , delivered in a way that is both personal and powerful. The disadvantage?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Marketing, Marketing Automation] More New Systems Challenge the Marketing Automation Status Quo
    'Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Here are a few options. to $9.99 per month.
  • 3D2B  |  FRIDAY, JANUARY 31, 2014
    [Marketing, Marketing Automation] Are You Sabotaging the Magic of Marketing Automation?
    'It’s only natural for marketers involved in business-to-business lead generation to be attracted to the lure of marketing automation. All of this creates a myriad of data points that marketing can use to optimize the website, attract more traffic, and provide more of the content that Web visitors love. Not so!
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Marketing Automation] Marketing automation is not marketing strategy
    Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  Marketers sometimes see automation as a silver bullet. 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Marketing, Marketing Automation] How to Win at LinkedIn Sponsored Updates
    Here’s a recent Sponsored Update from Marketo: But although these ads were introduced in July, many companies have yet to crack their code. After months of trial and error at Marketo, we’ve learned a few best practices worth sharing. Want to learn more about social marketing on LinkedIn? Target Like A Champ. You can. In Closing.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Marketing, Marketing Automation] The CMO Six-Pack: How to Pump Up Your Pipeline
    Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology. According to a study from MarketingSherpa, here are the top priorities of today’s CMOs: Achieving or increasing measurable marketing ROI. MARKETING AUTOMATION.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 24, 2014
    [Marketing, Marketing Automation] Why Single-Touch Doesn’t Make Sense in a Multi-Touch World
    'Author: Michael Berger Although the world in which marketers are operating is changing quickly, the reports they are using to make decisions are not. One of a marketing report’s most important functions is the link between revenue and the campaigns responsible for generating that revenue. Marketing Automation
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Marketing, Marketing Automation] How to Give a Promotion You Won’t Regret
    At Marketo,  our data shows that internal hires to our sales team often ramp faster than outside hires. It makes sense: these hires are already immersed in our culture, understand the benefits of marketing automation , and have a good sense of how to succeed at the next level. Conquer. Repeat. . Here’s how it works: 1.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 20, 2014
    [Marketing, Marketing Automation] Why You Should Include Phone Calls in Your Email Performance Metrics
    'Author: Blair Symes Email remains one of the most popular vehicles for outbound marketing. Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Marketing, Marketing Automation] 9 Signs You’re Ready to Adopt Marketing Automation
    'Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Often, their client is already running email campaigns to communicate with prospects, and they want to know: “Why should I start using marketing automation now ?”.
  • BLOG MY CALLS  |  THURSDAY, JANUARY 16, 2014
    [Marketing, Marketing Automation] Call Leads Quickly: Some Stats and An Argument
    'We had a grand argument in our marketing department this morning. The other side argued that every lead should simply drop into our marketing automation and email marketing platform and receive nurturing emails until they actually request a demo. They''re somewhat ''in-market.''. Both sides are viable. Good point.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Marketing, Marketing Automation] The Definitive Guide to Lead Generation
    'Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. If you can generate more leads for your sales team, not only are you helping your company grow, but you are also helping marketing’s credibility.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Marketing, Marketing Automation] 5 Internal Processes to Make You a Marketing Automation Superhero
    'Author: Kimi Fowler Marketing automation can bring you and your team great power, and as Spider Man’s Uncle Ben once said, “With great power comes great responsibility.” Once you’ve got your marketing automation implemented, you need to use your new powers with respect and caution. Marketing Automation
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing, Marketing Automation] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    And, because I’m in marketing, I also wondered what my adoption behavior could teach marketers. Marketers also need to figure out where their products will fall on the adoption curve. Once you’ve determined where on the adoption curve your product lies, you can figure out the best way to market to the appropriate group.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 10, 2014
    [Marketing, Marketing Automation] What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and Market Value
    And, because I’m in marketing, I also wondered what my adoption behavior could teach marketers. Marketers also need to figure out where their products will fall on the adoption curve. Once you’ve determined where on the adoption curve your product lies, you can figure out the best way to market to the appropriate group.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Marketing, Marketing Automation] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    'Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. As Ready to learn more about social marketing and marketing automation
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Marketing, Marketing Automation] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    'Author: Maggie Jones If you’re marketing on social, you already know it’s a vital part of building (and keeping) relationships. But if you add marketing automation to the mix, you can launch your marketing results out of this world. As Ready to learn more about social marketing and marketing automation
  • PUZZLE MARKETER  |  WEDNESDAY, JANUARY 8, 2014
    [Marketing, Marketing Automation] The 2014 Digital Marketing Ecosystem
    'For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. Closing the loop on marketing ROI becomes both easier and more complicated at the same time.
  • THE POINT  |  MONDAY, JANUARY 6, 2014
    [Marketing, Marketing Automation] Top 10 Demand Generation Resolutions for 2014
    If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Test more.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketing, Marketing Automation] The Top Marketing Automation Posts of 2013
    'Author: David Cheng As part of our open beta launch this December,  ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. 
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Marketing, Marketing Automation] The Top Marketing Automation Posts of 2013
    'Author: David Cheng As part of our open beta launch this December,  ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1. 
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketing, Marketing Automation] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar,  The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Marketing, Marketing Automation] Embracing the Age of the Customer: How to Become Customer Obsessed
    At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. The webinar,  The Age of the Customer: Automating and Optimizing Audience Engagement , explained once and for all: The qualities of customer obsessed marketers.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketing, Marketing Automation] How Should I Structure My Marketing Automation Team?
    In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. At Marketo, we have a much larger team. Director of Marketing at Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Marketing, Marketing Automation] How Should I Structure My Marketing Automation Team?
    In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. The Basic Structure of a Marketing Automation Team. At Marketo, we have a much larger team. Director of Marketing at Marketo.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketing, Marketing Automation] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. We’re turning off the old system on December 31 st ,” he told me, “so we need to be completely off our previous marketing automation platform by that date.”.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Marketing, Marketing Automation] How a “Soft Launch” Can Help You Launch Marketing Automation
    'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. We’re turning off the old system on December 31 st ,” he told me, “so we need to be completely off our previous marketing automation platform by that date.”.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 27, 2013
    [Marketing, Marketing Automation] Small team? Think Big! 5 Strategies for Small Businesses
    'Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere. marketing automation platforms  can be a great leveler. Modern Marketing
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Marketing, Marketing Automation] Marketers: Supercharge the Sales Team with Big Data and Social Selling
    And it’s marketing’s job to educate the sales reps and provide them with the information they need to impress the buyer and show thought leadership. Marketing Has What Sales Reps Need. As a marketer, you know what your target buyer wants, how he or she behaves, and what he or she knows. Sales Marketing Alignment
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Marketing, Marketing Automation] Act-On Software a Leader in Marketing Automation
    'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software. Get a demo of the act-on platform.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Marketing, Marketing Automation] Don’t Be a Data Creep: Use Data to Add Value
    They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. As marketers, how can you be like Apple – leveraging data to add value for your users, without scaring them away? As we advise with all of your marketing, keep your ads useful, valuable, and relevant.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 10, 2013
    [Marketing, Marketing Automation] Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database
    That’s why your marketing automation platform and CRM should have rules for automatically de-duplicating lead records. Why aren’t those contacts participating in your marketing campaigns? Often, competitors will subscribe to learn (and potentially imitate) the ways you market to your customers.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Marketing, Marketing Automation] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Marketo – for marketing automation. Market Size. Dominant enterprise suite vendors (the troika) still maintain the majority of market capitalization. Here is the current market capitalization of IBM, Oracle, and SAP as of November 28 th , 2013 (according to Yahoo Finance). Splunk – for analytics.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 4, 2013
    [Marketing, Marketing Automation] Clever, or Just Confusing? Why We Take (Healthy) Risks in Our Email Marketing
    If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. or “Damn, crappy personalization from… Marketo? Email Marketing Tsk tsk!”. ran with it.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 26, 2013
    [Marketing, Marketing Automation] A Lesson From Martha Stewart and iCracked: Taking Social Monitoring to the Next Level
    And whenever a consumer voices an opinion, there’s an opportunity for marketers to jump in. Marketing tools like Twitter for Salesforce and Radian6 can help you monitor social media channels, freeing up your time to optimize your social marketing strategy. Take it to the next level — automate! Social Media
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing, Marketing Automation] 4 Ways to Drive ROI with Facebook and Marketing Automation
    'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 22, 2013
    [Marketing, Marketing Automation] What is a Lead? What is a Prospect?
    'As marketing rapidly evolves with marketing automation and predictive lead scoring , metrics and definitions evolve. Lead and Prospect are two words we hear a lot in marketing and sales roles but very rarely meaning the same thing. An MQL is a checkmark for marketing against our targets. That’s it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Marketing, Marketing Automation] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Marketo’s sessions were flatteringly well-attended (sold out, in fact!) by the many marketers at Dreamforce this year. Andrew points out that as marketers, we need to put ourselves in the shoes of our buyers. Many marketers only give subscribers a choice to opt-out of email communications altogether. Be Human.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing, Marketing Automation] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    'Author: Veronica Holmes I’ve heard it time and time again from busy marketing teams faced with the localization dilemma for international markets. ” Most marketers I know do  worry about making spelling errors in their emails — and rightfully so. Modern Marketing They speak English, don’t they?” Not really.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Marketing, Marketing Automation] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    We’ve said it before, and we’ll say it again: automation technology, whether it’s marketing automation or sales solutions. Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Leadership is listening.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Marketing, Marketing Automation] 10 Insider Tips for Your Dreamforce 2013 Experience
    Keep your dance card free on Wednesday night – the Marketing Nation Chill Out Zone is going down at the Old Mint, and Zuora’s Block Party will take over Mezzanine and Mint Plaza until midnight. CAN’T-MISS MARKETING SESSIONS. Need  inbound marketing or  email marketing   tips? VISIT THE MARKETO SATELLITE BOOTH #628.  .
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 14, 2013
    [Marketing, Marketing Automation] Forget the Flowchart! Lead Nurturing’s New Paradigm in 4 Simple Steps
    'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over:  A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. ll explain why it’s more effective, and how you can make the jump.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Marketing, Marketing Automation] The Bluebird is Flying High – How About Your Twitter Lead Gen?
    As a marketer, are you taking advantage of all Twitter has to offer?  also strongly recommend syncing leads to your marketing automation platform.  That way you can measure the full impact of all your social marketing efforts. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Marketing, Marketing Automation] Defining Lead Status Classifications
    It’s also for the thousands of traditional enterprise salespeople out there who have yet to embrace the value your marketing department can deliver in sales-ready leads. Marketing Qualified Lead (MQL)  – This is the classification of a “soft” lead. They will be added to Salesforce as a lead in general ownership.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Marketing, Marketing Automation] Marketing with What Makes You Happy: Content with Johnny Cupcakes
    This is how Johnny has created his powerhouse of a brand – by marketing with what makes him happy. Have you ever considered basing a marketing campaign’s messaging around something that makes YOU smile? Fortunately, Marketo is fairly accepting of most of my quirky concepts. Modern Marketing Johnny Cupcakes. Chit-chat.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 5, 2013
    [Marketing, Marketing Automation] Top Landing Pages Don’t Play 20 Questions
    In B2B Marketing, we are so keen to get all that sales qualification information, sometimes the lead forms look like they were designed by a committee of people who are guaranteed to each get one thing they want, and forms end up looking like a game of 20-questions. Many top marketers, like Marketo, use these technologies.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Marketing, Marketing Automation] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    'There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. think the answer is: probably not. So let’s talk a little more about them. But I digress.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 31, 2013
    [Marketing, Marketing Automation] 10 Content Marketing Resources for the B2B Marketer
    This motto points to the importance of content marketing and to its ubiquitous nature. Because  statistics show 93% of B2B marketers create content from scratch, we’ve compiled a list of 10 online destinations to help B2B marketers find (and discuss) the latest in B2B content marketing.
  • THE POINT  |  WEDNESDAY, OCTOBER 30, 2013
    [Marketing, Marketing Automation] 5 Reasons to Gate Lead Nurturing Content
    If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button. Why is that necessary when we already know who these people are? Here’s why: 1. click is not a response.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Marketing, Marketing Automation] Using What You’ve Got: Video Marketing on a Budget
    'Author: Kristen Craft Though we all recognize the amazing power of video, marketers sometimes shy away from it, thinking they’ll need a lot of expensive gear. Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Integration with Other Marketing Efforts. Modern Marketing
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing, Marketing Automation] This is the week that was: Business jargon, killed creativity and burnt books
    'From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. Marketing Lesson of the week. Campaign of the week.
  • EARNEST ABOUT B2B  |  WEDNESDAY, OCTOBER 23, 2013
    [Marketing, Marketing Automation] This is the week that was: Business jargon, killed creativity and burnt books
    'From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers. It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. Marketing Lesson of the week. Campaign of the week. pUguY.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 22, 2013
    [Marketing, Marketing Automation] The Whole Customer: Why You Need a 360-Degree View
    At Marketo, we talk about a “360 degree view”  to more effectively leverage our customer success teams, which lets us drill down into specific aspects of each customer’s use. With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 21, 2013
    [Marketing, Marketing Automation] How to Effectively Segment Your Database for Lead Nurturing
    At Marketo, we use 9 different types of variables to segment our database in order to resonate with our audience. We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+). Mid-Market messaging = how we can help you scale from a mid-sized company to an enterprise company.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Marketing, Marketing Automation] Power to the Marketer: Introducing Marketo’s New Dialog Edition
    'Author: Matt Zilli <Begin sales pitch> Today, Marketo announced the Dialog Edition , which will help B2B and B2C email marketers enter the wonderful world of marketing automation.  And the answer is that we’re putting more power in the hands of the marketer. Email Marketing
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Marketing, Marketing Automation] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    And those were the figures we would review each month with our executive team to evaluate how marketing was performing. But as our marketing evolved, our focus shifted from trying to generate huge lead numbers to focusing more on driving sales opportunities and pipeline. Define What Leads Qualify to Go to Sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Marketing, Marketing Automation] How NOT to Derail Your New Marketing Platform
    'Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform. Client X now needed help to start using their marketing automation platform properly.
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