• CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing, Marketing Automation] What to expect when you’re expecting #MarTech next month
    Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. That’s two intense days of marketing technology.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Conversions:  Every good marketer knows how much a lead is worth to them.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing, Marketing Automation] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified. The answer: smart automation. Automate the road trip .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Here’s a deeper look. It can connect with others through standard APIs.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Break Through on Email with Easy-to-Use KPIs
    Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Marketing Metrics b2b ConsumerBe data-cated. Outcome.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Marketing, Marketing Automation] 5 Tools to Manage Your Freelance Content Team
    Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Content Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketing, Marketing Automation] 3 Strategies for Maximizing Email Deliverability
    Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. But for marketers, when an email bounces, it’s like bouncing on a trampoline except without all the fun with about 100 times the danger. To see how we manage soft bounces here at Marketo, check out my previous blog. Don’t Buy Lists.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Marketing, Marketing Automation] How to Evolve Your Prospect Management in a Predictive World
    But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. This is one reason why some companies still rely on “spray and pray” marketing techniques.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Marketing, Marketing Automation] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic. In B2B markets, over 90 percent  of businesses say video is becoming more important, 69 percent are increasing investments in video this year, and 80 percent are now dedicating in-house resources to video production.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Marketing, Marketing Automation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. Call intelligence gives marketers visibility into the conversations that customers and prospects are having over the phone.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] 8 Ways to Improve Your Online Content Marketing
    In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Let’s dig in.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Marketing, Marketing Automation] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketing, Marketing Automation] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Not quite.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] 5 Things Your Customers Wish You Knew About Them
    Marketing strategies for any business are moving towards [and are more focused on] a more human to human approach. A Your customers most likely get hundreds of automated emails per day with the lot of them being impersonal. Quick Tips: Use automation within your email software to help manage this. Heck, we do it for free.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] The Keys to a Five Star Review Program
    This blog will explore the value that reviews provide to marketers and a few ways to get started. What about when you’re evaluating which marketing automation software to choose? At Marketo, we also find loyalty programs to be extremely valuable. Modern Marketing b2b ConsumerNaturally, I opened up my Yelp!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Marketing, Marketing Automation] Busting 12 Myths about Marketing Automation Tools
    Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Mine too!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    This means that email marketers need to shift their attention towards driving better engagement. To effectively engage your audience, you need to be equipped with relevant, innovative email marketing strategies. Don’t just take my word for it though, this is a tried-and-true approach at Marketo. Email Marketing b2b Consumer
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Marketing Automation] The One Marketing Automation Guide You’ll Ever Need?
    Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Marketing, Marketing Automation] 4 Questions to Ask Yourself Before Outsourcing Content
    Feeding the content marketing machine is an endless process, because once you stop publishing, your conversations start drying up. The Content Marketing Institute estimates that only 32% of B2B companies have a clearly documented content marketing strategy for 2016. Do you have a dedicated content resource? Content Creation
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Marketing, Marketing Automation] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. The US Small Business Administration (SPA) notes how, as a general rule, small businesses with revenues less than $5 million should allocate 7-8% of their revenues to marketing.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Marketing, Marketing Automation] How to Use Quizzes to Ramp Up Your Lead Database
    Author: Josh Haynam How do you capture the attention of a demand generation marketer? Fortunately, there are some tried-and-true title templates that encourage clicks and perform well consistently: “Actually” : “How much do you actually know about marketing?” So where do you start? Pick the Right Topic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Marketing, Marketing Automation] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Even automated emails have traditionally been one-size-fits-all. No thanks).
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 4, 2015
    [Marketing, Marketing Automation] Higher Education and Beyond: A Changing World for Marketers
    Marketers can learn about a lot more than just textbook knowledge from higher education. Marketing Marketing has undergone significant changes in the past few years as consumers have shifted their interests to online and mobile channels. And that’s true for all marketers. Engagement Marketing ConsumerWhat does this mean?
  • VIDYARD  |  WEDNESDAY, DECEMBER 2, 2015
    [Marketing, Marketing Automation] Vidyard Gains Momentum Among Marketo Users
    More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. And while the majority of marketers are increasing their investments in video marketing, most lack the tools to understand who’s watching what and how each asset is contributing to pipeline and closed revenue.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 1, 2015
    [Marketing, Marketing Automation] 5 Reasons Why Video Is Your New Secret Weapon
    So how does this tie into sales and marketing? If Let’s explore 5 reasons why video is an increasingly important part of your marketing arsenal: 1. Good marketers know how to leverage this fact. If you use case studies as part of your marketing mix, try a video case study. Digital Marketing b2b
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Marketing, Marketing Automation] 5 Ways to Uncover Powerful Website Analytics
    Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. These questions are crucial to your business and a must-have for every digital marketer out there.  To discover the “Why” of your website’s performance, implement these 5 processes : . 1. Web Answer the Right Questions.
  • 3D2B  |  MONDAY, NOVEMBER 23, 2015
    [Marketing, Marketing Automation] 5 Mistakes You Need to Avoid When Marketing IT Solutions
    No one said that tech marketing was easy. Given the challenges of reaching your target audience, you need to have your marketing and sales ducks in a row. Where are marketers going wrong? Not qualifying leads is the source of the age-old divide between sales and marketing. Letting Potential Leads Slip Away. Not so.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Marketing, Marketing Automation] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    As a marketer, your life is pretty great. marketer’s job today is nuts , and complex, and it feels like any moment the wheels could spin off the car because you are moving so quickly. Instead of building programs from scratch each time, with marketing automation you can clone them. Marketing Automation b2b Consumer
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing, Marketing Automation] Live Streaming: How to Extend the Moment Beyond Now
    In speaking with a number of B2B marketing, sales and communications professionals we’ve found that live streaming has become a popular solution for sharing experiences with audiences like customers and employees, live as they happen. Built for modern B2B marketing, sales and internal communications. Physiology. Tonality. Verbiage.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Marketing, Marketing Automation] 3 Ways for B2B Marketers to Invest in Customer Retention
    Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy. For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing. Quite a lot.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 17, 2015
    [Marketing, Marketing Automation] [Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage
    As marketers, we get to watch journeys play out every day and, just like the journey we witness in The Wizard of Oz, we don’t always know what the outcome is going to be. Or, maybe your customer will fall asleep in a field of poppies, going dark until the right marketing touch awakens them. Engagement Marketing Consumer
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketing, Marketing Automation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Marketing, Marketing Automation] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. And today, your target market is largely online. At $13.3
  • BIZIBLE  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] Direct Traffic Isn’t A Channel, It’s The Lack Of Proper Attribution
    As a B2B marketer myself, I personally understand the frustrations of going into your analytics dashboard and seeing that “direct traffic” makes up a substantial portion -- it may even be the primary channel source -- of your visits and leads. So what can B2B marketers do about it? We’ll discuss a few ways you can do just that. direct.
  • VIDYARD  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] New Vidyard Live is First Video Streaming Solution Fully Integrated with Salesforce and Marketing Automation
    New live streaming solution for businesses enables marketing and sales to see who watches their live events, automatically converts videos for on-demand use. With Vidyard Live, a marketer or sales rep can see exactly who watched and then immediately follow up with the most engaged viewers when they are most interested in learning more.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Marketing, Marketing Automation] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity. This applies to selecting the right marketing solution as well. With so many marketing solutions out there, selecting the right one is critical. Choosing the right tool.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [Marketing, Marketing Automation] 6 Key Lessons that Will Change How You Market in 2016
    The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! 1. It Fascinating.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Marketing, Marketing Automation] Why Marketers Are the New Wingmen
    Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. While you might be tempted  just  to bring your best salespeople with you on the road, try filling your team with some all-star marketers who know how to talk shop as well. Event Marketing b2bKnow your pitch.
  • TERMINUS  |  MONDAY, NOVEMBER 9, 2015
    [Marketing, Marketing Automation] The Next Generation of Marketing Technology from a VC Perspective
    Ajay recently joined me on a Google Hangout to discuss innovations in the B2B marketing industry, particularly account-based marketing. He also offered some stellar insights about the next generation of marketing technology (MarTech) companies his venture capital firm is currently investing in. Account Based Marketing Videos
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Marketing, Marketing Automation] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. So what happens now?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Marketing, Marketing Automation] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing. How do you know whether your marketing needs to be revamped? You can’t automatically tie together marketing activities across channels.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Marketing, Marketing Automation] 6 Tips to Increase Your Email Marketing ROI
    When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Marketing, Marketing Automation] 5 Tips for Making Your Customer Marketing Shine Bright During the Holidays
    Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Focus Your Holiday Marketing.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 2, 2015
    [Marketing, Marketing Automation] No. 6 Trend: A Roadmap for Investing in Marketing Technology in 2016
    Over the last two months, I’ve been summarizing the content marketing trends to watch in 2016 as a way to first highlight what’s changed in our industry this year and second what will continue to evolve over the next 12 months. What about marketing technology —is that disrupting in a positive or negative way? The post No.
  • ACT-ON  |  MONDAY, NOVEMBER 2, 2015
    [Marketing, Marketing Automation] Act-On Announces New CEO, Andy MacMillan, and New CTO Role for Founder, Raghu Raghavan
    RAGHU:  I think we fit into an enormous underserved segment – the mid market. Marketing automation has gone from a curiosity for early adopters, mostly tech companies, to becoming essential software for the modern enterprise. Our main competitors, Marketo and HubSpot, are now both public companies. Read the press release.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Marketing, Marketing Automation] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    And since the essence of the CDP concept is letting marketers build the customer database for themselves, Openprise arguably provides the most important part of a CDP solution. The Marketo integration reads only the lead object, although the activities object is being added. Openprise falls roughly into this second category.
  • BIZIBLE  |  TUESDAY, OCTOBER 27, 2015
    [Marketing, Marketing Automation] How Is Marketing Attribution Different Than Other Marketing Measurement Tools?
    Many marketing tools -- ones that most B2B organizations already use -- claim to do attribution, or at least some version of it. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. Marketing Automation. shaped?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 27, 2015
    [Marketing, Marketing Automation] 5 Ways Top Sales Reps Can Use Marketing Automation to Close More Deals
    Author: Chris Gillespie Marketing automation software is a huge blessing for sales teams, but unfortunately, it’s usually a tool that few salespeople leverage. Little do they realize that if they took the time to understand what marketing automation does, they wouldn’t have to spend nearly as much time looking for leads.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 27, 2015
    [Marketing, Marketing Automation] Seven Ways to Humanize B2B Marketing
    While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.).
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Marketing, Marketing Automation] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
  • VIDYARD  |  TUESDAY, OCTOBER 20, 2015
    [Marketing, Marketing Automation] Vidyard Announces Winners of 2015 Video Marketing Awards
    Kitchener, ON – October 20, 2015 –  Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Best Integrated Video Marketing Campaign.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Marketing, Marketing Automation] [Ebook] Why You Can’t Live Without A/B Testing
    It is an efficient and cost-effective marketing strategy that you cannot, and should not, live without. The more tests marketers run, the more robust their understanding will be, which allows them to make more intuitive choices in their marketing. Author: Renata Bell Not exactly sure what A/B testing is? Always test.
  • VIDYARD  |  FRIDAY, OCTOBER 16, 2015
    [Marketing, Marketing Automation] Video Marketing How-To: Scoring Leads With Video
    Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data. One of the benefits of using a video marketing platform like Vidyard is being able to measure how much of a particular video a prospect has watched. Blog Video How-To
  • FATHOM  |  TUESDAY, OCTOBER 13, 2015
    [Marketing, Marketing Automation] Your Emails Aren’t About You. They’re About Your Audience.
    We often forget that fact in marketing. We’ve ventured into a world where people are inundated with messages blasting what we as marketers want our audience to learn. Marketing Automation / Email Marketo EmailHow can you qualm your audience’s concerns or skepticism about your credibility? appeared first on Fathom.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Marketing, Marketing Automation] Unveiling The Pipeline Marketing Technology Stack
    In the January 2015 iteration of ChiefMarTec’s marketing technology landscape , Scott Brinker identified 1,876 companies -- up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today). How on earth do marketers keep all of the various marketing technologies straight in their mind?
  • VIDYARD  |  TUESDAY, OCTOBER 13, 2015
    [Marketing, Marketing Automation] The Best of the Best: 2015 Video Marketing Awards
    Marketers work hard, day in and day out, drumming up new content ideas, planning months at a time, wearing 18 different hats and juggling 27 different balls at once (or thereabouts). Which is exactly why the Video Marketing Awards (VMAs) exist. Sales and Marketing Alignment. Spread the love, sales and marketing! Big time.
  • CAPTORA  |  TUESDAY, OCTOBER 13, 2015
    [Marketing, Marketing Automation] The Data Driven Marketer: Leveraging Data To Engage Your Prospects
    As more and more marketers are becoming interested in ABM (or Account Based Marketing), it is getting important to make sure that the required tools are surfaced to help make their decisions easier and target accounts correctly. However, setting up marketing automation rules is a non-trivial proposition. What do I mean?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Marketing, Marketing Automation] Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic
    Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Modern Marketing b2b ConsumerDirect mail gets noticed.
  • FATHOM  |  MONDAY, OCTOBER 12, 2015
    [Marketing, Marketing Automation] The Email Newsletter All Other Emails are Jealous of
    If you’re reading this article, chances are your company does email marketing. And if your company does email marketing, one of your biggest concerns is probably making sure your messages avoid your subscriber’s trash folder. THE STORY: theSkimm is the perfect example of email marketing at its finest. QUOTE OF THE DAY. Genius.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Marketing, Marketing Automation] 6 Quick Tips to Improve Lead Database Quality
    This poor data makes it difficult to create targeted campaigns and engage your users, which ultimately limits what you can achieve with your marketing automation tool. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records. Fix bad emails.
  • SALESPREDICT  |  THURSDAY, OCTOBER 8, 2015
    [Marketing, Marketing Automation] How to NOT Waste Money on B2B Tradeshows & Conferences
    Tradeshow season is upon us, and while digital and content marketing are driving today’s B2B demand gen, events are still an important part of the marketing mix. Know why you are going Like any successful marketing initiative, you need to start with an objective, preferably a quantitative goal. As consultant Ruth P. Look up.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [Marketing, Marketing Automation] Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization
    SPACE CAMP – October 7, 2015 –  Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. San Francisco, Calif. About Vidyard.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 7, 2015
    [Marketing, Marketing Automation] Why Marketing Attribution and Marketing Automation should Shake Hands and Call It Even
    Marketing automation and marketing attribution have oft been pitted against each other, like bloodied boxers in a ring waiting for the bell so that one or the other can finish the job. What Is Marketing Automation? In essence, it helps marketers manage the digital experience of their marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 7, 2015
    [Marketing, Marketing Automation] [Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation
    Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.
  • FATHOM  |  TUESDAY, OCTOBER 6, 2015
    [Marketing, Marketing Automation] Setting Yourself Up for Marketing Automation Success
    Marketing automation. It’s a marketer’s dream. But as much of a time saver as marketing automation is, the question is do you actually need it? To set yourself up for long term success, consider these common reasons organizations turn to marketing automation: Bandwidth and inability to balance.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Marketing, Marketing Automation] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    However, while having a loyal customer base may help to facilitate their marketing efforts, credit unions still face a common challenge—being strapped for resources. Here are four big impact—but easy—solutions that will help you to drive your marketing efforts and come out on top: 1. Leverage marketing automation.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Marketing, Marketing Automation] Outbounding in an Inbound World: Tips for Driving Sales Success
    Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Thinking of it with “if/then” logic, I would draw lines between interests and needs, mapping Marketo’s services to customer pain points.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Marketing, Marketing Automation] Introducing…The CMO Nation!
    Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. Marketo will even humbly get involved here, and participate. Thanks for being a member of the Marketing Nation!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Marketing, Marketing Automation] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    So what are subscription services doing differently (and awesomely!), and how can other marketers follow suit? Let’s It almost goes without saying these days, but marketers don’t define customer journeys. How can you translate that into a marketing lesson to apply to your organization? Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Marketing, Marketing Automation] Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?
    believe pipeline/cost is more important than ROI for marketing metrics. While ROI depends on multiple factors, some of which are out of marketing’s hands, such as sales performance and capacity, the Golden Ratio is measured primarily on marketing aptitude—the ability to deliver pipeline across certain channels.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Marketing, Marketing Automation] The 15 Best Content Marketing Videos Of 2015
    We’ve got news for you, content marketers: video isn’t going anywhere. In a landscape where YouTube already boasts 1 billion monthly unique visitors , these two stats alone should be enough for serious marketers to consider a content marketing video strategy. Examples of authentic, engaging video marketing abound.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Marketing, Marketing Automation] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Engage in Linked Multi-Channel Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 10, 2015
    [Marketing, Marketing Automation] I’ll Be Back! Thinking of Marketing Automation in Terms of the “Terminator”
    Some marketers are struggling with it. But marketing automation, in particular, isn’t sinister like  SkyNet. And that’s just how all marketers need to think about the merging of marketing and technology. It’s a necessary complexity that makes your life, as a marketer, easier. Author: James New Warning!
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing, Marketing Automation] Introducing The Definitive Guide To Digital Advertising
    Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Digital advertising is a marketing tactic that leverages the internet and its properties to deliver promotional ads to consumers on various channels. Marketers Have Greater Targeting Capabilities.
  • FATHOM  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Marketing, Marketing Automation] Fathom on NorthCoast 99 for 2nd Year (2015)
    It is also concurrent with Fathom going to the market with new offers (Salesforce consulting; services for users of Marketo) and strengthened old ones (digital advertising, creative services). What’s special about the honor is that it comes from employee-generated ratings of workplace satisfaction. It’s democratic.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 8, 2015
    [Marketing, Marketing Automation] Why Successful B2B Lead Generation Forms Are Like Blackjack Winners
    If you ask for too little information, you might not get enough information to effectively segment your leads within your marketing automation tool and populate your CRM data. To prove this point, marketing automation software company Marketo did an A/B test of short forms vs. long forms. Or any variation of those.
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketing, Marketing Automation] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    In a post published a year ago, titled “ 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity “, I talked a lot about the need for sales and marketing to align in order to increase the efficiency of prospecting efforts. They will be added to Salesforce as a lead in general ownership.
  • CHIEFMARTECH  |  THURSDAY, SEPTEMBER 3, 2015
    [Marketing, Marketing Automation] MarTech Europe is just weeks away — check out the final agenda
    And then all day Tuesday and Wednesday, 20-21 October, will be jam-packed with 24 sessions from some of the best and brightest practitioners and thought leaders at the intersection of marketing, technology, and management. Here’s just a taste of what you can expect: Chief Marketing Technologists to Illuminate IT/Marketing Collaboration.
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Marketing, Marketing Automation] Lead Scoring is Set Up and You’re Done. Not So Fast!
    You’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. That’s when sales and marketing alignment becomes imperative. Marketing Manager).
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Marketing, Marketing Automation] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Cue marketing automation ! Voil à !
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Marketing, Marketing Automation] Build Your Marketing Strategy Like a Construction Site
    And your marketing team and strategy should run the same way. As a marketer, you, too, are building something bigger than just a series of programs and campaigns. Instead, marketing is about providing customers with a solution that matters to them. Like I said, marketing goes beyond the surface. Not like that at all.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Marketing, Marketing Automation] Doing Quality Assurance Smarter … Fathom-Style
    We thoroughly review the contents of your email to ensure the copy is aligned with your business and marketing strategy. We use advanced marketing technology to quickly identify any rendering issues before an email send. Marketing Automation / Email Marketo Email email marketing marketing automation quality assurance
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Marketing, Marketing Automation] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 61% of B2B marketers cite generating high-quality leads as their No. Strategy #1: Content Marketing. According to Forbes: 71% of B2B marketers use content marketing to generate leads.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Marketing, Marketing Automation] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B How should you score a lead from a particular marketing channel? Get to it!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Marketing, Marketing Automation] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    According to Direct Marketing Association, for every $1 spent on email marketing , the average return-on-investment is $40.56. However, the success of these incremental improvements to email marketing depends largely on the next steps customers take after engaging with your email. Try This : The data-driven marketer (you!)
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Marketing, Marketing Automation] Why Your Content Plan Must Include Interactive Content
    Author: Julie Wingerter From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix. How will this show marketing ROI?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 31, 2015
    [Marketing, Marketing Automation] VEST Report: Competition in B2B Marketing Automation Isn't About Features
    Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Here are some observations: - market positions are pretty stable. Even B2C marketing automation is showing some interesting new life.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 31, 2015
    [Marketing, Marketing Automation] [Ebook] How Marketing Automation Empowers Small Teams
    Author: Sesame Mish Let me ask you this: how big is your marketing team? The answer is to automate their processes. Enter, marketing automation! Marketing automation is a powerful software tool that automates and syncs various efforts (think campaign management, customer segmentation, and data analysis, to name a few).
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Marketing, Marketing Automation] 4 Marketing Automation Must-Haves For Beginners
    When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. This wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties. Start simply with the basics. Resources Are Key-. Get Logical -.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Marketing, Marketing Automation] 3 Actions for Marketers to Take During the Dog Days of Summer
    But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results. Here are a few key marketing tips to keep in mind during the slow season: 1.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Marketing, Marketing Automation] 7 Lessons To Help You Produce Content That Converts
    Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Content Marketing b2b
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Marketing, Marketing Automation] Manufacturers: Are you Using Marketing Automation Tools?
    To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. And there are plenty of options out there:  Marketo and Hubspot being two of the better known. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketing, Marketing Automation] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [Marketing, Marketing Automation] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. This means Account-Based marketing (a little-known concept last year at this time) is picking up steam. DemandBase Demo.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Marketing, Marketing Automation] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    Once those are established, automating the lead assembly line from a technology perspective becomes much easier. Align Sales and Marketing. have seen several instances where marketing attempts to define the methodologies without sales. Does sales and marketing speak the same language when it comes to the lead lifecycle?
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