• INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [Marketing, Marketing Automation] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    MOUNTAIN VIEW, CALIFORNIA – December 7, 2016 – Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced several enhancements to its product portfolio. Infer Behavior Scoring for Pardot Dramatically Increases Sales and Marketing Impact  . the next three weeks). About Infer.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Marketing, Marketing Automation] Social media strategy leaders: Lisa Marcyes
    started my career in partner-marketing, and transitioned into community management a few years later. made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! 2. Welcome, Lisa ! Manage social influencer outreach.
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Marketing, Marketing Automation] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a business model at risk of extinction and FCC regulations that should have been turned into fossils by now; then we wrap up with an example that wrote the book on inbound marketing — literally. What’s Next?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Marketing, Marketing Automation] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Marketing, Marketing Automation] How to Automate Your Account-Based Marketing Strategy
    Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Account-Based Marketing b2b
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Marketing, Marketing Automation] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. Many companies aren’t able to report on marketing and sales efforts due to data and process issues. Is data blank?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Marketing, Marketing Automation] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Marketing, Marketing Automation] The Best White Paper on B2B Demand Generation Ever Written!
    It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Marketing, Marketing Automation] DIY Account-Based Plays in Three Easy Steps
    It also doesn’t involve having to buy the hottest, newest toy on the market. My example of an ABM campaign will be based out of Marketo. But the same setups/flows/logic should be broadly applicable to most marketing automation platforms, or even your favorite sales acceleration/cadence tools. We’ve reached peak ABM hype.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    Digital marketers are continuously challenged with proving their programs are enabling sales and driving revenue. Marketers are increasingly being held to specific revenue goals that require a much tighter alignment between marketing and sales. Achieving quarterly MQL goals is no longer sufficient for establishing success.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] More Content is Not Always Better – Wise Words from Chris Vandermarel
    Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Leveraging good content is just the beginning – but taking advantage of every opportunity to engage with prospects and keep them excited is what smart marketers are doing to keep ahead of the curve. Let’s dig in!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Marketing, Marketing Automation] 5 Quotes to Recharge Your Marketing
    Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. Modern Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Marketing, Marketing Automation] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Marketing, Marketing Automation] 4 Ways to Elevate Your Marketing with Great Content
    Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Marketing, Marketing Automation] 5 Ways to Scale Your ABM Strategy
    Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. You have thousands of accounts on your ABM list, selected by sales, marketing, or in tandem…but you’re a team of one. Account-Based Marketing b2b
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Marketing, Marketing Automation] Thoughts from Viewtopia 2016: Video Has Evolved
    Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Next-level marketers are moving video content back onto their company website, and organizing it in a meaningful way to allow for discovery and conversions. Let that soak in.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Marketing, Marketing Automation] 5 Steps to Optimizing a Lead Nurture Program
    Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. To be a modern marketer, you can never stop improving. . If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Test it!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2016
    [Marketing, Marketing Automation] The Evolution of the Customer Lifecycle
    Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It serves as a framework for your marketing team to think about their goals at each stage, map those goals to key measures of success, and develop the right content and campaigns to drive success for each of those stages.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketing, Marketing Automation] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. Marketo.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Marketing, Marketing Automation] 5 Do’s and Don’ts of Employee Advocacy
    Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. With any marketing campaign, it’s really important to understand what you’re trying to accomplish. Social Media Marketing b2b Consumer
  • I-SCOOP  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing, Marketing Automation] The Internet of Things in marketing: the integrated marketing opportunity
    What can the Internet of Things do for marketing? Or better: how can the usage of the Internet of Things in marketing better serve customer and business goals? In a short article we already briefly touched upon the subject, looking at an infographic from marketing automation vendor Marketo. Integrated marketing
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Marketing, Marketing Automation] What Qualities Should You Look for in a Marketing Automation Manager?
    Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2016
    [Marketing, Marketing Automation] Powering Account-Based Marketing with the Right Technology
    Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand. Specifically for account-based marketing (ABM), there are many vendors today that offer solutions to help you target key accounts. industry, in-house vs. partner), go-to-market strategy (e.g. Unified Platform.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Marketing, Marketing Automation] 4 Ways to Optimize the Middle of the Funnel
    At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. SQLs (opportunities created).
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Marketing, Marketing Automation] A Tale of Marketing Halloween Horrors
    Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Igor, who was newly promoted to VP of Marketing, was excited to have his first chance to lead the team in executing the renowned Halloween-a-thon campaign. For the love of marketing, we must bring this to life!
  • KAPOST  |  MONDAY, OCTOBER 31, 2016
    [Marketing, Marketing Automation] Solving the SaaS Problem: The Ultimate Tech Stack for B2B Marketers
    Marketing technology is evolving at an incredible pace. In addition to allowing rapidly growing SaaS companies to take-on incumbent industry giants, cloud technology has provided the latest generation of marketers with incredible new tools. What are the core tools that should go into a SaaS marketer’s arsenal? Example: Qualaroo.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Marketing, Marketing Automation] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    Author: Loretta Jones Everyone dreams of predicting the future, and this is especially true of marketers. Knowing how likely a person is to become a customer, and why , is the Holy Grail for marketers. To create measurable campaigns, marketers need data that’s actionable. Pair It with Marketing Automation.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Marketing, Marketing Automation] Doing More Together: Facebook and Marketo Drive Marketing Success
    Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. Marketo Case Study. And this is just the beginning—stay tuned for the next chapter in the Marketo and Facebook story.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Marketing, Marketing Automation] Manufacturers, It’s Time to Take Back Control in the Buying Cycle
    The Sales and Marketing Blind Spot. However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. It’s time to invite sales and marketing to the party. Modern Marketing b2bThe result?
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Marketing, Marketing Automation] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Press Release:  New Integration Marks Significant Expansion of Infer’s Open Ecosystem, with Over a Dozen Pre-Built Connectors. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Marketing, Marketing Automation] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Why Influencer Marketing Is So Big  Now.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Marketing, Marketing Automation] Back to Basics: Tips and Tricks for Demand Generation Success
    Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Whatever your situation is, one thing’s for sure: trying to figure out how demand generation really works and where marketing ends and sales begins can be downright tricky as a novice.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Marketing, Marketing Automation] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. Why Salesforce?
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Marketing, Marketing Automation] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Here are four strategies to help you drive real business results with your video marketing. 1. Integrate video into your marketing technology.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Marketing, Marketing Automation] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. Social Media Marketing b2bWhat’s next?
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 13, 2016
    [Marketing, Marketing Automation] What To Do & See at DMA’s 2016 &THEN
    Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations. Inspirational Keynotes.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Marketing, Marketing Automation] How to Leverage SEO for B2B Lead Generation
    Author: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated. But a changing marketplace is placing new demands on how marketers (and sales reps, and…just about every part of an organization) relate to their target audiences. Search Engine Marketing b2b
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 10, 2016
    [Marketing, Marketing Automation] 3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns
    To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Marketing Automation b2b ConsumerPersonalization.
  • LEANDATA  |  THURSDAY, OCTOBER 6, 2016
    [Marketing, Marketing Automation] Ops-Stars at Dreamforce Shines on Day Two
    Marketo’s Renaud Bizet. The event, tailored specifically to sales and marketing operations specialists, is just one block from the Dreamforce conference at the Trou Normand restaurant on the ground floor of the historic PacBell building at 140 New Montgomery St. Account-Based Sales & Marketing LeanData Sales Operations
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 6, 2016
    [Marketing, Marketing Automation] 5 Best Practices for Improving Sales Enablement
    Solving these sales enablement challenges breaks open the floodgates to better content quality, better sales and marketing alignment , and more closed deals. The fact is, 90% of content goes unused by sales, according to the American Marketing Association. This applies to them sharing insights with your marketing team as well.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing, Marketing Automation] Marketing Automation Hacks
    B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. The post Marketing Automation Hacks appeared first on Annuitas.
  • ANNUITAS  |  TUESDAY, OCTOBER 4, 2016
    [Marketing, Marketing Automation] Marketing Automation Hacks
    B2B marketers are always pressed for time. Marketers build strategies, run programs, manage technologies and teams, so how do we make the most of our time? Marketing Automation Platforms (MAPs) are often referred to as the “Swiss Army Knife” of technology. The post Marketing Automation Hacks appeared first on Annuitas.
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Marketing, Marketing Automation] CEO Insights: The AI Overhype
    Historically, in the enterprise, the market has been accustomed to overhyped products that don’t ship for years from their initial marketing debuts. So, inherently, AI is biased towards mid-market / enterprise accounts, but their demands are so particular that they need a deeper solution that’s harder to productize for thousands.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Marketing, Marketing Automation] CEO Insights: AI’s Last Mile
    We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. signals not in the CRM or marketing automation platforms — a big trick we employ to improve our models and to de-noise dirty CRM data). Thought Leadership
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 3, 2016
    [Marketing, Marketing Automation] 5 Tips for Surviving B2B Marketing Management Disasters
    Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. To prevent recurring demand droughts, you need to systematize marketing innovation.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Marketing, Marketing Automation] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). We helped usher a new category around Predictive Sales and Marketing. AI is hot, I mean really hot.
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Marketing, Marketing Automation] Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved
    One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Marketing Mind
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. And at some point an advanced marketing attribution solution is also implemented. Marketo RCA)? Munchkin data and Marketo RCA’s architecture combine to provide you with reporting capabilities.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] The Hashtag That Could Tilt the Marketing Automation World
    I remember being challenged by my company to show ROI on individual articles we created for our content marketing program. They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. Marketing Marketing TechnologyLead Reports.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [Marketing, Marketing Automation] 3 Core Functionalities for Multi-Channel Marketing
    Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Traditional Marketing vs. the Future. This is often evidenced in the way we divide up the workload on the marketing team with specializations in email, website, mobile marketing, and more.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Marketing, Marketing Automation] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Author: Tanya Chu What does it mean to be a data-driven marketer? Everyone talks about the importance of tracking data and making decisions based on it, but no one tells you how to do it and what a data-driven marketing organization looks like. As an example, we run a monthly marketing report for the demand generation team.
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] What is Nurture Marketing? Pt. 1 – The High Level
    I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Integrated Marketing?
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Segmentation within the marketing technology platform industry. Marketing Management
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Marketing, Marketing Automation] How to Move from Monologues to Dialogues with Engagement Marketing
    After the meeting, it struck me that this was a microcosm of the challenges facing today’s marketers: how to foster this type of responsive, flexible dialogue with prospects, customers, and influencers; sense and respond based on their behaviors, preferences, and actions; and do all of this across millions of interactions a day.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Marketing, Marketing Automation] Top 5 Marketing Must-Haves for Asset Managers and More
    Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). If only I knew then what I know now… The Marketing Game Has Changed. The same goes for marketers in other fields. Marketing Automation b2b
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Marketing, Marketing Automation] Multi-Touch Attribution, A Full User Debrief
    It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue. For a comparison of single-touch and multi-touch models, take a look at another one of our articles that covers all eleven marketing attribution models. Time decay.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Marketing, Marketing Automation] The 3 ABM Essentials You Need to Start Off and Take Off
    Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM). In fact, 97% of marketers achieved a higher return on investment (ROI) with ABM than with any other marketing initiative, according to Alterra. Account-Based Marketing b2b
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Marketing, Marketing Automation] How to Complete the Picture of Your Buyers Across Devices
    Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketing, Marketing Automation] Put Your Customers on Camera: Wise Words from Truman Tang
    And nobody knows more about that than Truman Tang, Senior Marketing Manager for Customer and Advocacy at Influitive. As Tang puts it, “At Influitive, we’re really about humanizing marketing, and the only way to really engage with a customer or prospect nowadays, we believe, is video.” Blog Marketing Communications
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Marketing, Marketing Automation] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Designed to deliver deeper insight into the untapped revenue opportunities within a business’ existing pipeline, Infer’s rich reports help sales and marketing leaders easily find deals that will close quickly. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. About Infer.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Marketing, Marketing Automation] How to Use Surveys for B2B Lead Generation
    marketing automation platform will allow you to track their activity to understand their buyer’s journey, but asking them directly doesn’t hurt either if you do it the right way. That’s Innovative B2B marketers are using surveys as the perfect complement to lead forms. Author: Audra Sorman Peanut butter and jelly.
  • VIDYARD  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing, Marketing Automation] 30 Examples of Personalized Videos That’ll Really Get Your Attention
    Personalization is a hot topic in the worlds of marketing and sales. Or in marketing speak, increasing click-through and conversion rates. in the video (automatically pulled from the company’s marketing automation platform). First up is Marketo’s epic invitation to their Marketing Nation Summit event. Check.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2016
    [Marketing, Marketing Automation] Gum, Glue, Marketing Too: 3 Ways to Make Your Content and Campaigns Stick
    Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. So how can marketers get in the game? Make Content Interactive.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Marketing, Marketing Automation] 3 Ways to Gauge Your Team’s Marketing Maturity
    Author: Jessica Minasian Are you on top of your marketing game? Knowing what a seasoned marketing professional looks like helps you analyze you and your team’s expertise and, for managers, hire the right individuals. By understanding your team’s marketing maturity, you can assess where you are now and where you want to go.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 30, 2016
    [Marketing, Marketing Automation] Discover Marketing Technology Used by Leading Companies
    Have you ever wondered what technology the most innovative and successful companies are using to power their platforms, foster collaboration among their employees, or market their products and services? Mailchimp – email marketing system. Hubspot – inbound marketing platform. Adroll – retargeting ad platform.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Marketing, Marketing Automation] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Common misconceptions have led some marketers to lose focus on what will effectively benefit both strategies to get the most out of every effort. In fact, any good marketing strategy should have them working together. Well, not exactly.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Marketing, Marketing Automation] 5 Things Marketers Can Learn From Man’s Best Friend
    But what you may not know is that dogs are actually a marketer’s best friend and can teach us lessons that we can apply to our careers. Some people might argue that dogs are some of the best marketers of all time. Marketers need the same sort of intuition—the ability to understand when is the best time to engage their buyers. As
  • CHIEFMARTECH  |  THURSDAY, AUGUST 25, 2016
    [Marketing, Marketing Automation] A Rosetta Stone of marketing technology terminology
    So, how many different words do you think marketers have for key data records in CRM and marketing automation systems? What HubSpot calls a Contact , Marketo calls a Lead , Salesforce Pardot calls a Prospect , and now ABM-darling Engagio calls a Person. Bedrock Data automates cloud integrations. Marketing Data
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Marketing, Marketing Automation] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. As marketers, we must constantly master new strategies, skills, and even software. Content Marketing b2b ConsumerShare them below!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Marketing, Marketing Automation] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Marketing, Marketing Automation] 5 Ways to Get Personal With Your Audience at Scale
    Author: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. If you’re spending more time aligning your campaigns and content in a cohesive manner than distributing them, it may be time to review your go-to-market strategy. Develop Messaging Categories.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    We believe that predictive intelligence serves as the brain of the sales and marketing stack. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    We believe that predictive intelligence serves as the brain of the sales and marketing stack. Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Marketing, Marketing Automation] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    These changes in business models have major implications for how marketers should reach and engage their buyers. Here are  three ways that technology is transforming marketing: 1. Technology is Empowering Marketing. So how can marketers seize this opportunity? What other shifts do you see that are redefining marketing?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Marketing, Marketing Automation] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together  with the finesse of Olympians. Become A Champion.
  • ANNUITAS  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Not quite.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. the next three weeks). About Infer.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Marketing, Marketing Automation] A High-Level B2B Marketing Budget Breakdown
    Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. Workforce Marketing: 10%. Paid Advertising: 20-30%. Events: 5-10%.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 11, 2016
    [Marketing, Marketing Automation] 3 Big Email Marketing Mistakes That Are Hurting Your Campaigns
    But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. Many marketers choose the single opt-in method because you’re able to capture more names since subscribers don’t have to jump through hoops. You can’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Marketing, Marketing Automation] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Marketing #FOMO, anyone? As both a marketing channel and activity (or set of activities), social media marketing allows you to connect with fans, customers, prospects, and partners in a meaningful way.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Marketing, Marketing Automation] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. But in today’s marketing oversaturated world, your buyers respond by safeguarding their information. Connect it to Your Marketing Automation Platform. Here are four steps to set up your videos for lead generation : 1. Prepare
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] No One Wants Buzzwords: Wise Words from Tara Robertson
    Nobody said marketing was easy. Depending on your audience, you have to learn the nuances of a niche community, understand what kind of messaging appeals to your prospects, and work hard to beat back against the rising tides of other marketing messages that are bombarding them from every angle. Blog Marketing Communications
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] Can Marketing Automation Save Your Content Strategy?
    And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. You can see where this is headed—the growth of digital marketing, in terms of the volume it requires and the ever-increasing number of forms it takes, places a huge workload on marketing departments.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Marketing, Marketing Automation] 5 Core Components of a Successful ABM Strategy
    Have your attempts to bring together account-based marketing (ABM) strategies felt like something straight out of an Animaniacs episode of Pinky and the Brain—and ultimately ended in failure? For many B2B marketers, account-level strategies have been as elusive and large as the goal of two mice trying to take over the world. Geography.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Marketing, Marketing Automation] [Ebook] 3 Ways Enterprise Underdogs Can Become Customer Engagement Heroes
    In fact, according to Gartner’s report, “Predicts 2014: Seizing the Digital Business Advantage,” 20% of all market leaders will lose their dominant position to a company founded after the year 2000. To That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Marketing, Marketing Automation] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Digital Marketing b2b Consumerfocused on the retail use case.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Marketing, Marketing Automation] How to Find a Marketing Automation Platform That Grows With You
    Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. Many marketers out there are making similar decisions, in which features and functionality are ultimately weighed against platform cost. Marketing Automation b2b Consume
  • INFER  |  TUESDAY, JULY 26, 2016
    [Marketing, Marketing Automation] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. Click the Sales Insight option.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Marketing, Marketing Automation] 5 Top Marketing Automation Tools for SMB’s
    Join us for a free, live webinar and learn how to drive revenue with content marketing. Register Now » Marketing slowing you down? Tons of small to mid-sized businesses are using marketing automation tools to boost productivity, increase revenue and get rid of monotonous day-to-day tasks. 1. Marketo. 4.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Marketing, Marketing Automation] Top 10 Marketing Automation Mistakes
    It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Marketing, Marketing Automation] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Modern Marketing b2b ConsumerEase of Use.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 14, 2016
    [Marketing, Marketing Automation] Content with a Purpose: 5 Tips to Map Your Content to the Buyer’s Journey 
    This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. For us, this is where technology, specifically marketing automation and marketing content software, became essential. Markets change over time. Content Marketing b2bListen!
  • FATHOM  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] Lead Change and Transform Communications with Nurture Marketing
    And the prerequisites for a marketing team to be successful are no different. Unfortunately, they can also be a little abstract, at least in terms of taking real, actionable steps toward marketing success. As you might have guessed from the title of this article, I’m talking here about nurture marketing. Forrester Research ).
  • INFER  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. We’re excited to share all of our newest product features and updates in greater detail below. Any, All, or None” Selector.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Marketing, Marketing Automation] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 8, 2016
    [Marketing, Marketing Automation] There’s No Place Like Home: Centralizing Your Marketing Channels with Marketing Automation
    The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. To effectively execute compelling campaigns, marketers had to leverage modern messaging and techniques.
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [Marketing, Marketing Automation] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. Marketing is strategic.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Marketing, Marketing Automation] Q&A: The Big Email Marketing Questions Answered
    Author: Dave Chaffey I recently participated in a Marketo webinar on  Key Email Trends European Marketers Need to Know  (that really  all marketers   need to know). We left some time for questions, and we received plenty of interesting questions on email marketing—from basic to advanced. Frequency for Email Marketing.
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