• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Marketing, Marketing Automation] Evangelizing a Content Marketing Program
    Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. Content marketing has.
  • FATHOM  |  THURSDAY, MAY 26, 2016
    [Marketing, Marketing Automation] This Week in Scale Your Charisma: Free Socks and the #1 Indicator of Sales Success
    In this week’s episode of podcast Scale Your Charisma —formerly Publish or Perish—your hosts Jeff Leo Herrmann and Jon Pogact discuss what inspired them to change the name of the podcast, what the results were from their audience research at the Marketo Summit, and what Jon thinks the #1 indicator of sales success is. Tune in to find out !
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] Spring 2016 Product Release Highlights
    Captora’s latest release of its Top of Funnel Marketing Platform will take ‘best guessing’ out of companies’ Digital Marketing strategy while providing a scalable platform and best practices for accelerating the impact of digital campaigns across multiple channels. New Product Release Highlights.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] The Next Generation Platform for Account-Based Everything is Here!
    The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. Figure 1: Create models for different target markets. THEME TWO: Real-time Actionability.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Marketing, Marketing Automation] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    If you already have your target persona, such as those built  to segment and target audiences within your marketing automation platform, take advantage of all the filters the LinkedIn premium account offers to create targeted lists. Add Prospective Customers and Share Their Content with Your Network. Warm Introductions. Sales b2b
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Marketing, Marketing Automation] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. Online marketing affects offline behavior and vice versa. With this understanding, marketers can pull the necessary levers in their toolkit to optimize and achieve their desired results. Engagement Marketing b2b Consumer
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Marketing, Marketing Automation] Personalization Makes Programmatic Advertising a Win-Win
    Let’s take a look at the two major shifts that marketers need to make: Personalize Based on Data, Not Assumptions. At its core, personalized content of any kind may seem like a pipe dream for those marketing to large databases. Marketing technology is emerging from major players that makes personalized content a reality.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Marketing, Marketing Automation] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    At Marketo, we sometimes meet with individuals who feel anxious about adopting marketing automation , and as a result, the meeting can spiral downwards fast. As marketers or salespeople, it’s almost a requirement to lead meetings and it’s more than a probability that it won’t always go in your favor.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Marketing, Marketing Automation] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. The smaller your addressable market, the more weighted toward ABM your marketing strategy should be. happier customers).
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Marketing, Marketing Automation] From MQLs to ABM: Why We’ve Embraced Account-Based Marketing and What We’ve Learned
    And I’m an Account-Based Marketer. It all started about 4 years ago when my marketing team discovered a new street drug known as MQL. We created dozens of new programs for generating tens of thousands of MQLs, or ‘Marketing Qualified Leads’ as some like to call them. Signs ABM Is a Smart Addition to Your Marketing Strategy.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] May Release 5.41: Studio Enhancements + Future Features
    This post, May Release 5.41: Studio Enhancements + Future Features , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Marketing, Marketing Automation] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    How is this relevant to B2B sales and marketing? The evolution of big data tools like Hadoop and Spark and the data science techniques to use them effectively have come to inform business outcomes, influence mobile and location-aware technology and have evolved 15 years of digital marketing techniques. Yep – they sold leads.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. And that revenue responsibility flows down to the entire marketing team. Attribution.
  • ANNUITAS  |  MONDAY, MAY 9, 2016
    [Marketing, Marketing Automation] Marketo Marketing Nation Summit – Learning Starts Now
    Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 6, 2016
    [Marketing, Marketing Automation] [Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns
    According to Return Path, a marketer typically has a list of customers or subscribers with as many as 25-50% of these people classified as “inactive”. You celebrated and continued to market to them to the best of your ability. Email Marketing b2b ConsumerAuthor: Mike Madden You know that one friend that can sleep anywhere?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Marketing, Marketing Automation] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. There is no doubt video has arrived,” said Tyler Lessard, chief marketing officer at Vidyard. “It is now the preferred communication medium for nearly every business function and for good reason. About Vidyard.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] Remove the Guesswork from Top of Funnel Marketing
    After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. Leveraging Captora, Acquia marketing is delivering for our business by increasing demand and delivering strong campaign ROI” – Loren Jarrett, CMO, Acquia.
  • CAPTORA  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] Remove the Guesswork from Top of Funnel Marketing
    After months of hard work, we’re thrilled to announce the latest Captora product release – the first fully baked SaaS Top of Funnel Marketing Platform. Leveraging Captora, Acquia marketing is delivering for our business by increasing demand and delivering strong campaign ROI” – Loren Jarrett, CMO, Acquia.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Marketing, Marketing Automation] 5 Steps to Amplify Your Paid Social Campaigns
    Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In Just as you would with any marketing campaign, you need to know who you are trying to reach with each of your paid social ads. You billion worldwide. Define Your Goals.
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Marketing, Marketing Automation] Sneak Peak of The Marketing Nation Summit
    It’s like a jolt of electricity each time an “Interesting Moment” email alert from Marketo reaches the LeanData sales and marketing teams. So, yes, Marketo is a fundamental part of our business process. And not only are we a Marketo customer, but the marketing automation powerhouse also is one of our clients.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Marketing, Marketing Automation] Financial Advisors Need to Get Personal or It’ll Cost Them
    This not only has implications for their business models but their marketing models as well. Impact to Marketers. This shift in focus applies to marketers across all verticals, as buyers have higher expectations and are harder to win over without having personalized conversations. Marketing Automation b2bScoring.
  • SALESPREDICT  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] Meet SalesPredict at Marketo Marketing Nation Summit & SiriusDecisions 2016 Summit
    We're talking predictive marketing at two major marketing conferences this spring. Doesn't have quite the same ring to it, but team SalesPredict is excited to be participating in two important industry events next month: Marketo's Marketing Nation Summit and SiriusDecisions 2016 Summit. Will we see you there?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Marketing, Marketing Automation] 10 Ways to Engage Your Audience with Interactive Content
    For the marketer, this quiz provides useful data on whether the audience is really interested in the topic at hand depending on how they interact with it, which is great behavioral data to feed into your marketing automation platform. 2. Content Marketing b2b ConsumerWhy interactive? Make a Quiz About a Statistic.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Digital Marketers Have an Advantage in Resume Writing
    No matter how much experience a marketer may have, it is still common to get freaked out by resume writing.  I spend a lot of time teaching people how to write good resumes and have found that digital marketers have an advantage.  Read on to learn the digital marketing fundamentals that you can use to craft the perfect resume.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [Marketing, Marketing Automation] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    As marketers, it’s no longer enough to be building the best communication with sales ; it’s vital that we deliver the highest quality prospects to the sales team and reduce the amount of time spent on unqualified inquiries. Marketing automation platforms and CRMs are no longer a novelty; they are the standard.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Marketing, Marketing Automation] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI. Attract .
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Marketing, Marketing Automation] Managing Content Marketing: My Life Before and After Kapost
    This story is pretty demonstrative of how I feel about my life  planning marketing content before and after adopting the Kapost marketing platform. When I started content marketing, I worked as a hybrid writer and editor for a B2C tech startup. Will this SEO tool break our feature image automation? But, it’s clean.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Marketing, Marketing Automation] Building a marketing team to fuel triple-digit annual growth
    In those situations, being in charge of building a marketing team – and making sure marketing works – is both exhilarating and serious. There are certain things I have done to make sure marketing is leading the way to higher revenue. Aligning sales and marketing. Is this uncomfortable for the marketers?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Marketing, Marketing Automation] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    But as I drove us home and struggled to remember most of the instructions we were given post-op, the marketer in me began to think about ways hospitals can use engagement marketing techniques and technologies to better improve the patient discharge experience and drive significant financial benefits at the same time. The Potential.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Marketing, Marketing Automation] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. Together, marketing automation and programmatic advertising can help marketers understand why these subscribers may have churned and reactivate them. But this isn’t necessarily true.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Marketing, Marketing Automation] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. The most successful approaches are those that combine proven, best-of-breed platforms, as opposed to force fitting a one-size-fits-all solution that applies predictive to both advertising and automation. About Infer.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 14, 2016
    [Marketing, Marketing Automation] 4 Reasons Why Marketing Automation Fails
    Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    Marketing automation has become a bit of a buzzword. Unlike some buzzwords, though, marketing automation has substance at its root–a lot of substance, in fact. So, if marketing automation is far from new—when did it first hit the marketing scene and why is it in its heyday now? Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Marketing, Marketing Automation] 3 Viral Marketing Campaigns That Are Worth the Catch
    Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. What other creative marketing campaigns have you seen that were worth the catch? I’d love to hear about them in the comments below!
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The buzz around account-based marketing at MarTech
    The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Marketing, Marketing Automation] The Evolution of the B2B Marketer
    This one stat signifies that B2B marketing has fundamentally changed over the past few years. 20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. Shift in Sales and Marketing Roles.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 8, 2016
    [Marketing, Marketing Automation] 7 Simple Steps for a Solid SEO Strategy
    You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Be sure they grab your target market. Pretty exciting, right?
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    It’s hard to deny the advantages to having a solid marketing technology stack to enhance your content campaigns. Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Marketing, Marketing Automation] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. Combined, these two sessions created a powerful and holistic view of how sales and marketing can partner to attract, engage, and close customers. Lead Scoring.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 6, 2016
    [Marketing, Marketing Automation] 5 major themes from MarTech with big implications for marketing
    It renewed my appreciation for the incredible transformation underway in marketing today and all the creative minds striving to shape its future. Looking beyond the logistics, however, here’s what I believe were the most important themes for marketing overall that emerged from this year’s conference… #1. Thank you!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Marketing, Marketing Automation] Strike Gold: How to Find Leads with External Intent Data
    And while perhaps exaggerated in its delivery, these two core messages ring true for marketing and sales teams alike. So how do you ensure that, as a marketer, you do your part in finding those Glengarry leads for sales to close? And marketers are only as good as the tools they are equipped with. Achieving AIDA to ABC. nterest.
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Marketing, Marketing Automation] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Infer Profile Management , on the other hand, can help you automate this tedious workflow. Profiles in Action.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. Marketo) and the CRM (e.g. marketing operation
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Marketing, Marketing Automation] Infer’s Predictive Insights From Across The Web
    This “In The News” roundup highlights Infer’s insights around the web, including how our customers are seeing success with predictive and why hyper-segmentation is enabling B2B marketers to turn data into actionable intelligence that drives real revenue. It’s the perfect trojan horse for tapping into CRM and co-existing with Salesforce.”.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    But it's much more data-driven than starting with an marketer-created design. - By “journey as the framework for message selection” I mean that marketing messages or campaigns are triggered when customers reach a particular journey step. This isn’t fully automated journey mapping because the stages are preassigned by the marketer.
  • 6SENSE  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] The Case for Predictive Marketing Automation: Account-Based Marketing
    To take a deeper look at how Marketing Automation and Predictive Intelligence are changing B2B marketing check out our Making Account-Based Marketing Work webinar. . Marketing automation has transformed how B2B companies target buyers, run campaigns and measure marketing outcomes. Latest
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] Understanding the Relationship Between SEO and SlideShare
    Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). It even has the ability to integrate with marketing automation software such as Marketo. B2B Online Marketing Blog Search Engine OptimizationLinks.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 29, 2016
    [Marketing, Marketing Automation] How to Integrate Your Data and Achieve a Marketing Operations Peace of Mind
    Author: Gareth Goh Marketers have a well-deserved reputation of being creative types, thinking outside the box and experimenting with new ideas that build brands, reach audiences, and engage customers. However, there is a critical component to marketing –and it’s one that can feel unintuitive to marketers— Data.
  • LEANDATA  |  MONDAY, MARCH 28, 2016
    [Marketing, Marketing Automation] Report from the Front Lines: Invoca and ABM
    The strategy just made sense for the marketing team at Invoca. So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. And that is Account-Based Marketing.
  • THE POINT  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] 9 Proven Ways to Increase Webinar Response
    Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Let’s face it: most business inboxes get flooded every day with Webinar invitations. Sell the event, not the product. No-one cares about how wonderful your product is.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2016
    [Marketing, Marketing Automation] Marketing Careers Spotlight: So You Want to Be a Marketing Systems Manager
    This well known Old Spice Commercial may well embody the spirit of modern day B2B marketers: “Look at me, I’m in marketing, now I’m in sales, now I’m in IT, now I’m back in marketing.”. Successful marketing teams are masters of both marketing and technology. What does a Marketing Systems Manager do?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 24, 2016
    [Marketing, Marketing Automation] 3 Ways to Navigate the MarTech Landscape
    Author: Heidi Bullock Earlier this week, the big marketing technology (MarTech) conference swept through San Francisco, giving marketers and technologists a sense of new and upcoming solutions, and what technologies are truly standing the test of time. It is painful for IT, and it is painful for marketers. love it! ”).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Are You Part of the Predictive Lead Gen Generation?
    All modern methods necessitate an extensive quantity of research for targeted leads, as well as CRM and marketing automation software to manage and track prospects and clients. In this way, a predictive lead generation solution brings the pulse of the market into your hands, in an actionable way.  . Making a Change. link].
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] Hacking Marketing Interview with Scott Brinker (video)
    Anna Talerico chats with ion co-founder and Hacking Marketing author Scott Brinker about his new book and what it really means, as a modern marketer today, to hack marketing. Check out the video or read the transcript below and get an insight into hacking marketing straight from Chief MarTec himself. Anna : Hi everyone.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Marketing, Marketing Automation] 3 Technology Trends Powering Account-Based Marketing
    Author: Amar Doshi There’s a lot of talk around account-based marketing (ABM) in the B2B marketing realm and for good reason. But the the ability to access and make sense of new data sources and automate key marketing activities has made ABM a strategy that is implementable across the full spectrum of a company’s target market.
  • SNAPAPP  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 15, 2016
    [Marketing, Marketing Automation] [Ebook] Scoring Big with Fan Engagement
    Sports marketers (and consumer marketers), can effectively drive better outcomes and connect with their fans (or existing customers) with an engagement marketing strategy. This framework helps marketers connect to fans by engaging them: As individuals:  At the end of the day, you’re marketing to individuals.
  • SNAPAPP  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] Build Your Marketing Technology Stack at the 2016 MarTech Conference
    Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech  is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. It’s almost St.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2016
    [Marketing, Marketing Automation] 7 Questions to Ask Before Launching a B2B Referral Program
    Author: Jignesh Shah Word-of-mouth marketing is one of the most powerful channels for bringing new customers to your business. And data from Marketo Institute shows that the referral is the best acquisition channel for conversion rates at almost 4x the average. How will you automate your referral program?
  • CAPTORA  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] The Convergence of MarTech and AdTech Platforms
    Over the past few years, the marketing technology ecosystem has been going through a similar kind of evolution. In this blog, I will focus on the evolution of the technology associated with each of these platforms and the implications it has on marketing technology going forward. Isn’t Advertising a Form of Marketing?
  • INFER  |  MONDAY, MARCH 7, 2016
    [Marketing, Marketing Automation] Does Profile Management Require Predictive Scoring?
    Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. When choosing a predictive sales and marketing platform, a lot depends on your company’s business needs and where you are in your predictive journey. Job Title = Marketing. We call this hyper-segmentation.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Marketing, Marketing Automation] 4 Account-Based Marketing Lessons from the Field
    Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! Understanding what account-based marketing is, why it should be leveraged within marketing programs, and how to measure it effectively were key themes throughout the day.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • FATHOM  |  TUESDAY, MARCH 1, 2016
    [Marketing, Marketing Automation] Content Strategy Lessons from 2 Big, Successful Companies
    ” –Marketing Automation Director (and Fathom client), Feb. One of our marketing contacts at a large global relocation business is new to marketing automation and some of the other technology and processes that are commonly enlisted in service of today’s content strategy. They want results fast.
  • CAPTORA  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] Four Priorities for Hiring an A+ Marketing Team
    Today, marketing leaders are faced with pipeline and revenue targets that are outpacing their budgets. So how does a VP of Marketing build efficiencies to meet aggressive growth goals? As the first marketing hire at Greenhouse, Barbra focused on finding good people to expand her team in the right areas. are authentic.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Marketing, Marketing Automation] 3 Ways to Keep Your MarTech Stack Tidy
    If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Marketing automation.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 25, 2016
    [Marketing, Marketing Automation] Content Strategy Before Technology Acquisition
    Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? So Before You Purchase Marketing AutomationMarketing automation systems have reached some maturity in the marketing landscape.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Marketing, Marketing Automation] How the CEO Can Enhance Sales, Marketing, and the Executive Branch
    Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. Here are 5 things CEOs need to consider in order to fix what is broken: What is the CEO’s role as it relates to marketing and sales? What should I know about Account-Based Marketing? But it isn’t.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Marketing, Marketing Automation] Can Your Demand Gen Answer These 4 Questions?
    If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. Demand generation is the lifeblood of a strong revenue engine. Latest
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Marketing, Marketing Automation] Incorporating Mobile Ad Tech into Your Marketing Strategy
    Looking at the combination of these two technologies and the continued migration towards a more mobile world, we start seeing opportunities for new types of paid media that help marketers create seamless, end-to-end experiences for their target audiences. Mobile Ad Tech + MarTech = Better Mobile Marketing. The More Modern Ad.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Marketing, Marketing Automation] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. Personalization makes a huge difference for getting noticed in a crowded market.”. Cetera Financial Group saw a 600-percent increase in email click-through rates. About Vidyard.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Marketing, Marketing Automation] Fast Forward: Video Content Goes Interactive and Personal
    Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. From marketing to sales.
  • LEANDATA  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing, Marketing Automation] A Formula for Success
    Marketo recently requested submissions for its Revvie Awards to recognize marketers who are leveraging the platform to improve their businesses. We nominated Adam New-Waterson, our chief marketing officer, in the Executive of the Year category. He has a can-do attitude, and that shows in how he uses Marketo.”.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing, Marketing Automation] Highlights from Growth Hackers AMA with Paul Albright
    Growth marketers of the world, we heard your cries and we’re here to help! Here are just a few of the great questions he received from the growth marketing community: Sales enablement is a crucial part of scaling and growing a marketing technology company. How complex is the relationship between marketing and revenue?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Marketing, Marketing Automation] The Key to Building Long-Term Relationships with your Leads
    Author: Jessica Edmondson Marketing is like being in a relationship. But don’t be discouraged by this, because single channel marketing is a thing of the past. But there is a solution, and it’s one that marketers will approve of. romance has blossomed and bloomed between email and data in the form of marketing automation.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Marketing, Marketing Automation] What to expect when you’re expecting #MarTech next month
    Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. That’s two intense days of marketing technology.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Marketing, Marketing Automation] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Conversions:  Every good marketer knows how much a lead is worth to them.
  • SNAPAPP  |  THURSDAY, FEBRUARY 4, 2016
    [Marketing, Marketing Automation] How Are You Preparing for the 2016 SaaStr Conference?
    One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Sessions. Sponsors.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing, Marketing Automation] How Are You Preparing for the 2016 SaaStr Conference?
    One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has  come a substantial amount of industry events popping up everywhere you look. . As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. Sessions. Sponsors .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Marketing, Marketing Automation] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    Because of the number of channels being managed and rising expectations from buyers for immediate and personalized communication, automation is essential —but in order to keep up with the growing pace and volume of digital interactions, it must be simplified. The answer: smart automation. Automate the road trip .
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Here’s a deeper look. It can connect with others through standard APIs.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Marketing, Marketing Automation] Break Through on Email with Easy-to-Use KPIs
    Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Marketing Metrics b2b ConsumerBe data-cated. Outcome.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Marketing, Marketing Automation] 5 Tools to Manage Your Freelance Content Team
    Author: Kylie Ora Lobell Great content should be at the core of your marketing initiatives, but to produce this content, you need to hire talented creators. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Content Marketing b2b Consumer
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Marketing, Marketing Automation] 3 Strategies for Maximizing Email Deliverability
    Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman. But for marketers, when an email bounces, it’s like bouncing on a trampoline except without all the fun with about 100 times the danger. To see how we manage soft bounces here at Marketo, check out my previous blog. Don’t Buy Lists.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Marketing, Marketing Automation] How to Evolve Your Prospect Management in a Predictive World
    But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy. This is one reason why some companies still rely on “spray and pray” marketing techniques.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Marketing, Marketing Automation] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Video is one of the hottest trends in digital marketing, now accounting for 64 percent of all Internet traffic. In B2B markets, over 90 percent  of businesses say video is becoming more important, 69 percent are increasing investments in video this year, and 80 percent are now dedicating in-house resources to video production.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Marketing, Marketing Automation] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. Call intelligence gives marketers visibility into the conversations that customers and prospects are having over the phone.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. The notifications can be loaded as lists into a marketing automation or CRM system, where they can trigger advertising, sales calls, or other actions. That's possible but I haven’t done the research to confirm it.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Marketing, Marketing Automation] 8 Ways to Improve Your Online Content Marketing
    In the midst of such a content cataract, the question on everyone’s mind is numbingly simple but profoundly important: how do I improve my online content marketing? buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Good question. Let’s dig in.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Marketing, Marketing Automation] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. I was able to work with some of the first ad servers and at one of the earliest programmatic paid media companies, Right Media, spending several million dollars per month acquiring paid media.
  • ANNUITAS  |  THURSDAY, JANUARY 7, 2016
    [Marketing, Marketing Automation] Small But Mighty – Building a Power Team
    I recently had the pleasure of re-certifying as a Marketo Certified Expert for the third consecutive year. Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Years Not quite.
  • FATHOM  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] 5 Things Your Customers Wish You Knew About Them
    Marketing strategies for any business are moving towards [and are more focused on] a more human to human approach. A Your customers most likely get hundreds of automated emails per day with the lot of them being impersonal. Quick Tips: Use automation within your email software to help manage this. Heck, we do it for free.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Marketing, Marketing Automation] The Keys to a Five Star Review Program
    This blog will explore the value that reviews provide to marketers and a few ways to get started. What about when you’re evaluating which marketing automation software to choose? At Marketo, we also find loyalty programs to be extremely valuable. Modern Marketing b2b ConsumerNaturally, I opened up my Yelp!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Marketing, Marketing Automation] Busting 12 Myths about Marketing Automation Tools
    Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Mine too!
  • LEANDATA  |  MONDAY, DECEMBER 28, 2015
    [Marketing, Marketing Automation] The Language of Account-Based Marketing
    The evolution of Account-Based Marketing has gone something like this over the last couple of years: Interesting idea. That steady progression is why you likely know that ABM brings together sales and marketing efforts to focus on high-value target accounts with the greatest chance of becoming closed deals. Red-hot trend.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job. But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough. In fact, B2B marketers face several challenges on the road to perfect attribution.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Marketing, Marketing Automation] 3 Email Marketing Must-Haves to Tackle the Evolving Inbox
    This means that email marketers need to shift their attention towards driving better engagement. To effectively engage your audience, you need to be equipped with relevant, innovative email marketing strategies. Don’t just take my word for it though, this is a tried-and-true approach at Marketo. Email Marketing b2b Consumer
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