VIDYARD | WEDNESDAY, FEBRUARY 25, 2015
[Marketing, Marketing Automation] From Viewer to Customer: Attributing Deals to Video Views
Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. Adding Video to your Marketing Automation. Blog Marketing ROI What You’ll Need.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Marketing, Marketing Automation] 3 Ways to Be Your Customers’ BFF
'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. I’m still surprised by how many marketers have never actually talked to a customer. 51% of marketers cannot ensure that their data is fresh. Have the right customer data.
MODERN B2B MARKETING | MONDAY, FEBRUARY 23, 2015
[Marketing, Marketing Automation] Demystify & Define Your Marketing Strategy
'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. Marketing Automation Deployment Strategy.
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Marketing, Marketing Automation] B2B Events in 2015 – Where to Go and How to Learn
'I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 10, 2015
[Marketing, Marketing Automation] The Definitive Guide To Lead Nurturing
'Author: Ellen Gomes Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Because of the proliferation of channels and devices, marketers must think beyond email when they create their lead nurturing strategy. Why Is Lead Nurturing Important?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 5, 2015
[Marketing, Marketing Automation] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. VEST Report. Less is more, I suppose. social data.
MODERN B2B MARKETING | MONDAY, FEBRUARY 2, 2015
[Marketing, Marketing Automation] 4 Steps to Tackle Data Quality and Velocity Issues
'Author: Scott Vaughan Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable.” Automate data verification and cleansing.
VOICE-BASED MARKETING | THURSDAY, JANUARY 29, 2015
[Marketing, Marketing Automation] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
This not only helps keep costs low, but it also generates new leads and opportunities within other markets. You will not only reach people in your target market, but in theirs as well. Market Your Event It’s important to develop a comprehensive advertising event strategy to promote your event and better accomplish your goals.
VIDYARD | THURSDAY, JANUARY 22, 2015
[Marketing, Marketing Automation] Bringing It Home: How To Build The Optimal Video Production Team
'Every company dreams of having all of their marketing handled in house. Building a dream-team of marketing super heroes is something we’ve discussed in the past, but what happens when you really want to step up your video marketing game? Your Videographer. Will this person bring your video vision to life?
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Marketing, Marketing Automation] Right Time, Real Time Selling
'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo.
MODERN B2B MARKETING | TUESDAY, JANUARY 20, 2015
[Marketing, Marketing Automation] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
It’s a thought-provoking analogy from Jim Stengel, CEO of the Jim Stengel Company and former Global Chief Marketing Officer of Procter & Gamble. Jim sat with the Economist Intelligence Unit to discuss his vision of the next era of marketing, and what marketers need in order to drive engagement—the new currency in brand relationships.
MODERN B2B MARKETING | MONDAY, JANUARY 19, 2015
[Marketing, Marketing Automation] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. Marketing Automation But how do you go about doing that? Three Types of KPIs.
VIDYARD | WEDNESDAY, JANUARY 14, 2015
[Marketing, Marketing Automation] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
KITCHENER, Ontario – January 14, 2015 – Vidyard , the global leader in video marketing and sales enablement solutions, today announced it has raised $18 million in Series B funding led by Bessemer Venture Partners with participation from existing investors iNovia Capital, OMERS Ventures, Salesforce Ventures and SoftTech VC. About Vidyard.
THE POINT | TUESDAY, JANUARY 13, 2015
[Marketing, Marketing Automation] How to Measure Email Success in 2015: A Call to ROI
'No matter what your marketing resolutions this year – more content, better creative, etc. Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. no improvement matters if you can’t measure it.
MODERN B2B MARKETING | MONDAY, JANUARY 12, 2015
[Marketing, Marketing Automation] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. Things like: Lead volume.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Marketing, Marketing Automation] Understanding Your B2B Website: 10 Key Terms to Know
Additionally, 65% of firms plan to increase online marketing spending, including new website projects and website redesigns. CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. Examples of this would be Marketo or Hubspot. Who are your key website audiences?
EMAGINE B2B BLOG | TUESDAY, JANUARY 6, 2015
[Marketing, Marketing Automation] 10 Marketing Terms You Need To Know – Pt. 1
'The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term, acronym and buzzword related to our industry means. Many companies like Salesforce and Marketo offer software programs for B2B marketers. Contextual Advertising: a form of targeted marketing. See what I mean?
MODERN B2B MARKETING | TUESDAY, DECEMBER 23, 2014
[Marketing, Marketing Automation] What is One of the Most Important Contributors to Marketing Automation Success?
'Author: Rajiv Kapoor When a customer implements marketing automation, she tends to focus on specific marketing goals like — getting the first email out the door, building a lead nurture campaign for the first time, or building a lead lifecycle. At Marketo, early group education is called Foundation Training.
MODERN B2B MARKETING | THURSDAY, DECEMBER 11, 2014
[Marketing, Marketing Automation] Find The Right Mix With The Content Food Groups
'Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. They struggle to find the right balance between informative and promotional with their content marketing and how to create reusable content. Raisin Bran.
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Marketing, Marketing Automation] The Next Era of Marketing: Hear from Seth Godin
As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.
MODERN B2B MARKETING | MONDAY, DECEMBER 8, 2014
[Marketing, Marketing Automation] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
But the marketing leaders at Phillips 66® Lubricants realized early on that buyer behavior was changing, and acknowledged the need for a strong digital marketing and communication strategy. So Phillips 66®’s marketing leaders embarked on the journey to adopt an engagement marketing philosophy and platform.
B2B LEAD BLOG | FRIDAY, DECEMBER 5, 2014
[Marketing, Marketing Automation] Connecting the Dots: Marketing Big Data
'Earlier this week we dreamed of having all of the information we need at our fingertips for making the most educated, data driven decisions possible for who and how we go to market. We asked for as much help as possible here, explaining along the way the value of marketing having this information for more targeted programs going forward.
MODERN B2B MARKETING | MONDAY, DECEMBER 1, 2014
[Marketing, Marketing Automation] 5 Common Infographic Pitfalls to Avoid at All Costs
'Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 26, 2014
[Marketing, Marketing Automation] Content Marketing = Sales $, otherwise, Don’t Do It
'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. They lack a marketing automation system to deliver the right content at the right time to the right person. Most BtoB marketing content fails to accomplish that goal. including us).
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Marketing, Marketing Automation] 7 Questions to Ask Before Creating a Video Campaign
'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 18, 2014
[Marketing, Marketing Automation] Perfecting the Art & Science of Engagement Marketing at Panasonic
had the chance to chat with Stephen Yeo, Panasonic’s European Director of Marketing about how the marketing team has helped support Panasonic’s growth. We have about 464 products, are constantly innovating, and need to be marketed in Europe. Q: How large is your marketing team and what is the coverage model?
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 12, 2014
[Marketing, Marketing Automation] How To Build Your Marketing Stack
'Author: Lou Pelosi As a marketer, you probably know too well that buying has changed. Today’s self-empowered, self-educating buyer makes major progress down the path to purchase before ever talking to sales, which means that marketing is responsible for more engagement and interaction with buyers than ever before. Lifecycle Marketin
MODERN B2B MARKETING | TUESDAY, NOVEMBER 11, 2014
[Marketing, Marketing Automation] Innovation in Marketing: A 2014 Survey Report
'Author: Raymond Coppinger In 2014, innovation was the central focus of our Marketing Nation Summit and the subsequent roadshow tour, which came to a spectacular end in Sydney. Even though it is frequently referenced in marketing content, from keynotes to blog posts – it clearly means different things to different people.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Marketing, Marketing Automation] Lytics Adds Marketing Recommendations to a Customer Data Platform
million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 24, 2014
[Marketing, Marketing Automation] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. The final differentiator is flexibility.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 24, 2014
[Marketing, Marketing Automation] The Best White Paper on B2B Demand Generation Ever Written!
It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers. More and more people are finding this blog each and every day. Thank you so much!
MODERN B2B MARKETING | THURSDAY, OCTOBER 16, 2014
[Marketing, Marketing Automation] Rated I: For Strong Infographic Content
'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. So why aren’t all marketers leveraging the blockbuster power of infographics? Content Marketing b2b B2C Consumer Production.
VIDYARD | TUESDAY, OCTOBER 14, 2014
[Marketing, Marketing Automation] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
'KITCHENER, Ontario – October 14, 2014 – Vidyard, a global leader in video marketing and sales enablement solutions, is bringing video analytics and video ROI reporting to the new Salesforce Wave Analytics Cloud. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard.
MODERN B2B MARKETING | MONDAY, OCTOBER 13, 2014
[Marketing, Marketing Automation] Create an Event Oasis: The Top Reasons to Host a Lounge
'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way. Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Event Marketing b2b
SYNECORE | SUNDAY, OCTOBER 12, 2014
[Marketing, Marketing Automation] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
'Intelligent companies have moved their marketing spend from traditional marketing channels to digital marketing for many good reasons, one of the biggest is to begin to mine customer data. The Internal Operations Problem with Big data as it Relates to Sales and Marketing. So what do we do with all of this data?
MODERN B2B MARKETING | THURSDAY, OCTOBER 9, 2014
[Marketing, Marketing Automation] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. Creativity: Still at the Heart of Marketing.
EMAGINE B2B BLOG | MONDAY, OCTOBER 6, 2014
[Marketing, Marketing Automation] Your Analytics Questions Answered (Interview)
'Alicia Hale, VP of Digital Marketing Services | eMagine. On the heels of the very successful webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter? It is a company trying to take away some market share from Google Analytics. can only assume it is to confuse marketers!
MODERN B2B MARKETING | MONDAY, OCTOBER 6, 2014
[Marketing, Marketing Automation] How to Make it Rain: Part 2
'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. For example, you can use a marketing automation solution to do your outreach and nurturing for you.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 30, 2014
[Marketing, Marketing Automation] Welcome to the Era of Engagement Marketing
That’s one of the greatest lines from Robert De Niro’s character in Taxi Driver – but it’s also an important question for marketers today. Evolution #1: Marketing is in the drivers seat. Marketing – more than any other business function in a company, such as sales or customer service – is becoming the steward of customer journeys.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 29, 2014
[Marketing, Marketing Automation] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
predictive lead scoring strategy helps marketers expedite the qualification process, and prioritize leads for your sales team – so that you can reach the right prospects first and fast. This also prioritizes inbound leads for your sales and marketing teams. How Does Predictive Lead Scoring Work? Register today! Lead Scoring b2b
FEARLESS COMPETITOR | SATURDAY, SEPTEMBER 27, 2014
[Marketing, Marketing Automation] Fixing the Appalling State of Marketing in Florida
'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. That means even «COMPANY_NAME» needs to do marketing. In this tough world of today, sales and marketing belong in every business.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 26, 2014
[Marketing, Marketing Automation] What Twitter Can Teach us About Marketing Automation Users
'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently, RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Want more?
VIDYARD | WEDNESDAY, SEPTEMBER 24, 2014
[Marketing, Marketing Automation] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
'Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Marketers have to adapt to how mobile is shaping the new customer’s needs. As a bonus, many marketing technologies are integrated, so you can use the data in really complete and useful ways. Blog Marketing RO
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 23, 2014
[Marketing, Marketing Automation] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 But marketing automation can’t run without content. . Here are six ways to align content marketing and marketing automation: 1. And it works. The
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 23, 2014
[Marketing, Marketing Automation] Why Marketing Automation Software is like a set of nice golf clubs
'Find New Customers has had many clients who have purchased marketing automation such as Marketo and Act-On Software , but they are using it mainly for email marketing. Expensive software only used for email marketing! This is a clear failure of marketing, in my mind. I’ve been reading the Wall St.
VIDYARD | MONDAY, SEPTEMBER 22, 2014
[Marketing, Marketing Automation] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
'KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assetsand identify and convert online video viewers. They are quickly becoming a leader in video marketing as well. Honeywell. nurturing.
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 18, 2014
[Marketing, Marketing Automation] 9 Reasons Your Emails Get Rejected
Here are nine reasons that marketing emails get rejected – any of these sound familiar? Splendid – I’m in the market for a car! This is easy if your marketing automation allows you to use “tokens” in your emails. Email marketing is about conversations. Email Marketing b2b Consumer You bored them to death.
THE POINT | WEDNESDAY, SEPTEMBER 17, 2014
[Marketing, Marketing Automation] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
As a company that rigorously tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either a) driving more leads into the top of the funnel, and/or b) increasing the rate at which those leads convert into sales. Spear is a Marketo agency partner.)
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 17, 2014
[Marketing, Marketing Automation] How Should I Segment My Database?
'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Marketing Automation b2b Consumer
VOICE-BASED MARKETING | MONDAY, SEPTEMBER 15, 2014
[Marketing, Marketing Automation] 3 Ways Marketing Automation Is Good for Your Business
'At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. Email marketing and nurturing campaigns?
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[Marketing, Marketing Automation] How to Win at B2B Video Marketing
'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Make sure to synch forms with your marketing automation.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 9, 2014
[Marketing, Marketing Automation] The Four Big Wins of a Marketing Calendar
'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. In fact, in a recent survey of more than 500 marketers , we discerned that 70% of them still deal with old-fashioned wall calendars or basic online calendars designed for personal use. Modern Marketing
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 8, 2014
[Marketing, Marketing Automation] The Appalling State of Marketing in Florida
'Asking «COMPANY_NAME» 5 direct marketing questions. As an award-winning marketing expert, Jeff Ogden, President of Find New Customers , has been calling and visiting the websites of Tampa Bay area company. That means even «COMPANY_NAME» needs to do marketing. Are you engaged in Content Marketing? What do you think of it?
VIDYARD | MONDAY, SEPTEMBER 8, 2014
[Marketing, Marketing Automation] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. . To this I say: Think through the implications of everything marketing automation can touch.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 5, 2014
[Marketing, Marketing Automation] Why Find New Customers is the best name of any Marketing Agency
'When you lo0k at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions. Originally sponsored by Marketo and edited by one of the top sales authors in the USA, it’s still one of the best papers ever written on BtoB lead generation you’ll ever find.
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 5, 2014
[Marketing, Marketing Automation] How Consumers Decide: Marketing for the 5-Step Model
That’s why, as marketers, it’s important to anticipate the decision-making path of your consumer, and to answer questions before they arise. How will you differentiate your marketing from the competition? It’s crucial that your marketing is found by the consumer during her search. Lifecycle Marketing Consumer
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 4, 2014
[Marketing, Marketing Automation] New to Marketing Automation? Your First 5 Moves
'Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. To be clear, this isn’t because they don’t understand what marketing automation can do for their companies, and it isn’t because they’re afraid to try something new.
FATHOM | TUESDAY, SEPTEMBER 2, 2014
[Marketing, Marketing Automation] From Student to Digital Diva: A Successful Summer Internship
They were more marketable and better candidates for post-graduation jobs. On my first day as a Marketing Intern at Fathom, I had no idea what to expect. After a tour of the office, time at my desk and a few meetings with the Marketing Team, I knew I could do this. Digital Marketing Higher Education The opposite was true.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 2, 2014
[Marketing, Marketing Automation] The New Nonprofit: Better Communication, Bigger Donations
'Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. With that in mind, here are three reasons nonprofits should develop and refine their marketing automation strategy: 1. Modern Marketing Consumer
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[Marketing, Marketing Automation] 6Sense Finds B2B Prospects Using Web Site Activities
The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. and from a network of third-party Web sites.
FEARLESS COMPETITOR | THURSDAY, AUGUST 28, 2014
[Marketing, Marketing Automation] Step 3: What you do when a visitor to your website is NOT ready to buy?
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Chief Marketing Officer once described to me the different between Sales and Marketing this way: Marketing looks for Mr. Right.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, AUGUST 26, 2014
[Marketing, Marketing Automation] HubSpot Files for IPO: Solid Financials for a Young Company
comparison with the S-1 figures of Eloqua and Marketo, plus Marketo’s most recent six months, shows: - loss equal to 35% of revenue, compared with 11% for Eloqua (which was run very conservatively) and 55% for Marketo (which was highly aggressive). Marketo has made great strides in bringing it down since their S-1.
MODERN B2B MARKETING | MONDAY, AUGUST 25, 2014
[Marketing, Marketing Automation] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
'Author: Seth Lieberman Many marketers feel like the engine is always running. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you.
THE POINT | FRIDAY, AUGUST 22, 2014
[Marketing, Marketing Automation] Is Marketing Automation Right for Every Company?
'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. Industry data tells us something different.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 19, 2014
[Marketing, Marketing Automation] Marketing Engines as a Game-Changing Strategic Advantage
'As marketing engines replace marketing campaigns , thanks to ongoing advances in digital marketing, marketing engines offer smart SaaS companies a way to scale revenues faster while also widening margins. Marketing Engine as Competitive Weapon. So your marketing advantage will be short-lived. Now what?
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Marketing, Marketing Automation] 3 Ways to Justify Your Event Spend
'Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event Marketing In Conclusion.
MODERN B2B MARKETING | MONDAY, AUGUST 18, 2014
[Marketing, Marketing Automation] The Essential 8: Marketing Reports You Need
'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. If you can’t draw the connection between your marketing and the bottom line, it’s nearly impossible to defend your budget. Marketing Metrics
HINGE MARKETING | FRIDAY, AUGUST 15, 2014
[Marketing, Marketing Automation] Intermediate Techniques to Build a Better Email Marketing Campaign
'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. This lead nurturing strategy is the beating heart of a content marketing campaign, and calls-to-action through email are one of the primary vehicles for this nurture. Marketing automation. HubSpot.
MODERN B2B MARKETING | THURSDAY, AUGUST 14, 2014
[Marketing, Marketing Automation] Why Marketing Operations is the Heart of your Marketing Team
'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. Marketing Operations is the Liaison to Your Marketing Automation Partner. That’s right: marketing operations.
FEARLESS COMPETITOR | THURSDAY, AUGUST 7, 2014
[Marketing, Marketing Automation] How Marketing Grew to be the Most Important Area of Your Business (without your knowledge)
Unfortunately it has affected the world of sales and marketing dramatically. The marketing research firm SiriusDecisions agrees and shares an interesting fact: “SiriusDecisions estimates that the buyer’s journey is 70% complete by the time a sales person is contacted.”. These all fall into Marketing, and not Sales. Summary.
MODERN B2B MARKETING | MONDAY, AUGUST 4, 2014
[Marketing, Marketing Automation] Marketing in Higher Ed: How to Improve Your Grades
But higher ed organizations are now catching up with best-of-breed marketers in other industries — and not a moment too soon. Grade Your Marketing. To successfully leverage inbound marketing in higher education, you need to do more than send messages to an inbox. Optimize marketing spend. Marketing Automation
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
[Marketing, Marketing Automation] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Mobile app businesses have unique marketing challenges. Director of Marketing, the company has increased monthly engaged users by 21%.
VIDYARD | TUESDAY, JULY 29, 2014
[Marketing, Marketing Automation] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
There are many RFP templates available to help procure the right Marketing Automation Platform (MAP) for your needs, however, most of these templates are missing a key ingredient – the ability to track video viewing history per site visitor and use this engagement data for enhanced lead scoring and nurturing. Blog Marketing ROI
ANNUITAS | THURSDAY, JULY 24, 2014
[Marketing, Marketing Automation] Follow Up – My 2014 Content Marketing Predictions
'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Marketing’s Friend.
MODERN B2B MARKETING | WEDNESDAY, JULY 23, 2014
[Marketing, Marketing Automation] Marketo Goes to College
'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. If you go on to their job listing page, you’ll see they’re currently looking for more than 250 marketing professionals alone. The reason?
MODERN B2B MARKETING | TUESDAY, JULY 22, 2014
[Marketing, Marketing Automation] 4 Ways a Longer Consumer Buying Cycle Can Work FOR You
'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision. How should I spend my marketing budget?
VIDYARD | MONDAY, JULY 21, 2014
[Marketing, Marketing Automation] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. The Vidyard platform addresses this challenge head-on and we continue to see an exponential increase in market demand.”
VIDYARD | MONDAY, JULY 21, 2014
[Marketing, Marketing Automation] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Press Release
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Marketing, Marketing Automation] Don’t Make Marketing Decisions Based on Bad Data
'Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Marketing automation provide tools that allow you to track and control a lot of your marketing activities, all from one portal. Get the Most Out of Your Marketing Automation.
MODERN B2B MARKETING | THURSDAY, JULY 17, 2014
[Marketing, Marketing Automation] How to Double Your Marketing Team…WITHOUT New Hires
'Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Marketing Automation
MODERN B2B MARKETING | MONDAY, JULY 14, 2014
[Marketing, Marketing Automation] The 3-Step Guide to Better Blogging
Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time. At Marketo, the blog falls under our content marketing function; other companies consider their blog to be a function of PR.
HINGE MARKETING | WEDNESDAY, JULY 9, 2014
[Marketing, Marketing Automation] Marketing Automation: What it is and How to Know if Your Firm Needs it
'What is marketing automation, and what can it do for your firm? You are able to measure results of each step of your lead generation and lead nurturing process as well as ROI of your marketing programs and campaigns. Marketing automation has been there all along. Marketing Programs. Social Marketing.
KOMARKETING ASSOCIATES | WEDNESDAY, JULY 2, 2014
[Marketing, Marketing Automation] As the Demand for Online Services Grows, Will The Product Based Business Fade Away?
“You see the signs around you every day, whether it is listening to your Internet radio, virtually hailing your Uber limo ride, finding and paying a flat-fee for legal document creation instead of by the hour, we are surrounded by services,” said Michael Ni, CMO/SVP, Marketing and Products at Avangate. Marketing and Digital Services.
MARKETING ACTION | MONDAY, JUNE 30, 2014
[Marketing, Marketing Automation] Terry Forsey Consulting Builds Business with Marketing Automation
'Editor’s note: We love success stories, especially those involving marketing automation. Even better: The success stories our clients tell when marketing automation allows them to succeed, sometimes even beyond what they hoped for. We started out looking not at any particular solution, but at the market in general.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JUNE 27, 2014
[Marketing, Marketing Automation] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
MODERN B2B MARKETING | THURSDAY, JUNE 26, 2014
[Marketing, Marketing Automation] Be Relevant or Die: The New Nature of Nurture
Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before. Modern B2B Marketing But the simple truth?
BIZNOLOGY | WEDNESDAY, JUNE 25, 2014
[Marketing, Marketing Automation] 4 simple truths about content marketing re-imagined
'Content marketing is still a new field, and it remains dynamic and evolving. These all reveal the importance of content marketing to businesses, and the very management of day to day operations. Automating your content marketing can be dehumanizing. Marketing automation distances you from your audience.
MODERN B2B MARKETING | MONDAY, JUNE 23, 2014
[Marketing, Marketing Automation] What Content Marketing ROI and a Beach in Fiji Have in Common
'Author: Hana Abaza Any marketer worth her salt is results driven. Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. So how does content marketing automation work, and how does it help you measure ROI?
MODERN B2B MARKETING | FRIDAY, JUNE 20, 2014
[Marketing, Marketing Automation] How Marketers Can Learn to Speak “IT”
People in sales, people in marketing. But soon I got an entirely different perspective when I quit IT…and went into marketing. The Marketing/IT Divide. Now that I’m on the other side, I realize that people in sales and marketing don’t do all those things to spite IT. Modern Marketing policed the policies. Bribery.
TYPE A COMMUNICATIONS | TUESDAY, JUNE 17, 2014
[Marketing, Marketing Automation] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
But if there’s one, at least in the business world, it’s how to fix the chasm between sales and marketing so companies quit bleeding leads (qualified or not) and customers. Well, actually it’s a change management problem, rather than just a sales and marketing alignment problem. Content Marketing Institute ). 'June 17, 2014.
MODERN B2B MARKETING | MONDAY, JUNE 16, 2014
[Marketing, Marketing Automation] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
'Author: Rachel Kavanagh There’s no doubt about it: automating your marketing can bring incredible efficiencies to your business, allowing you to scale your efforts without losing precision. After all, it’s widely accepted that it takes at least seven positive marketing messages to make a brand stick in a potential customer’s mind.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 13, 2014
[Marketing, Marketing Automation] How to Nurture Contacts Beyond the Inbox
'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Pete Schott , Product Marketing Manager at Bizo. Pete is responsible for social, content and product marketing at Bizo , which specializes in business audience marketing. Follow Pete on Twitter @slapschott. Lead Nurturing
MODERN B2B MARKETING | WEDNESDAY, JUNE 11, 2014
[Marketing, Marketing Automation] The Future of Digital Marketing is Already Here
'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
MODERN B2B MARKETING | WEDNESDAY, JUNE 4, 2014
[Marketing, Marketing Automation] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
Today’s marketers need a combination of eye-catching design, clever text, and attention-grabbing headlines to engage and be top-of-mind for today’s consumers. They believe marketers should know who they are, where they live, and what their buying behavior looks like. Using multi-media marketing is one very effective way.
MODERN B2B MARKETING | MONDAY, JUNE 2, 2014
[Marketing, Marketing Automation] How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy
At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. Taste of Being A 10X Marketer. We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market.
MODERN B2B MARKETING | FRIDAY, MAY 30, 2014
[Marketing, Marketing Automation] Why Technology Makes Your Email Marketing MORE Personal, Not Less
At Marketo, we actually recommend sending these kinds of emails – often, the shopper just needs a gentle nudge. But because I’m an online marketer interested in email strategy and consumer behavior, I wasn’t annoyed for long. Perhaps separate marketing functions were in charge of each email type. Email Marketing
MODERN B2B MARKETING | THURSDAY, MAY 29, 2014
[Marketing, Marketing Automation] 4 Reporting Features You NEED in Marketing Automation
'Author: Frank Passantino Every marketing automation platform uses some type of reporting. But while every platform displays reports in different ways, and every marketer has different needs, there are some major insights that your marketing automation platform MUST be able to provide. Marketing Program Investment.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 28, 2014
[Marketing, Marketing Automation] The Missing Link Between Media and Marketing
'It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To
MODERN B2B MARKETING | TUESDAY, MAY 27, 2014
[Marketing, Marketing Automation] Forget ‘The Bachelorette’: IT + Marketing is the New Romance
'Author: Heidi Bullock Not very long ago, the main interactions between marketers and the IT department were around upgrading phones, storing files on a backup drive, or maybe transferring someone to the coolest new Mac from an aging PC. Otherwise, marketers only approached IT when the situation was dire. Modern Marketing
MODERN B2B MARKETING | FRIDAY, MAY 23, 2014
[Marketing, Marketing Automation] How One Organisation is Becoming More Customer-Focused – and How You Can Too
As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Become a Marketing-First Organisation.