Writing on the Web

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

Content Marketing Email Marketing Tips On Writing Better Writing Better Ezines e-newsletters storytellingFrom what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers.

5 Ways Blog Analytics Improve Your Business Blog

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About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Which title types get more clicks?

7 Social Media Mistakes Bloggers Should Avoid

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Paul Wilberforce is a professional social media marketer working with clients around the United Kingdom. Attracting Clients Social Media Stuff blog traffic social media social media marketingA Note from Patsi: This week’s guest post is about social media  and it’s really important. We’ve been writing about the CAST system for effective blog content: C ontent (compelling).

4 Reasons to Publish on a LinkedIn Blog

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Content Marketing Social Media Stuff Attracting Clients business blogging LinkedIn social media marketing Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Black text on a white background.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

How to Become a Pinterest Warrior

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Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. Content Marketing How to.Tips Social Media Stuff content marketing tips Pinterest social media marketing Are you using Pinterest effectively? Where should you start?

Great Newsletters: 5 Must-Haves for Better Design

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Email Marketing Tips Ezines We Love Writing Better Ezines e-newsletters newslettersHave you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. Is it easy to read? And is it easy to find information they’re looking for?

The ABC’s of Great Blogging: Be Original and Offer Insight

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Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. Know your customers : I know  content marketing  for professionals and small businesses. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. 2011).

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5 Key Elements for Your “About” Page: How to Tell Your Story

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An About page is an important content marketing opportunity. You can read the back story on my core business here:  Content Marketing Matters. How to.Tips On Writing Better Story Telling Writing Great Blog Content blog writing content marketing with blogs personal stories personality storytelling Personalities count. Certainly client lists are important. But so are you. P.S.S.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Content Marketing: How do you know if it???s working?

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Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. So what should you pay attention to when it comes to measuring your content marketing efforts? How do you know if your content is working for you? Revenue.

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Get Found Online: 5 Question Quiz

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Attracting Clients Content Marketing Getting Read How to.Tips Promoting Your Ezine +/or Blog getting foundHow easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems?

How to Blog for Your Business Using Personality

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Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services:  Personality Not Included. Attracting Clients On Writing Better Writing Great Blog Content Story Telling blog traffic content marketing tips personal stories personalityBut how much is too much? Don’t go overboard.

Content Marketing Graphic: What’s Missing in this Visual?

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width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

How Content Marketing Works on Pinterest

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So how does your content marketing strategy work for this site? Marketers are trying to find the best ways to leverage their companies and clients on this photo-driven site. So, how do these online marketing professionals incorporate content marketing while on Pinterest? Content marketing is a focus for many agencies and businesses alike. What to Share.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Polls. External Links.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Brain Based Content Marketing Getting Read Writing Great Blog Content Attracting Clients personal stories personalityIs your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. In The Collected Works of C. G. Blaaah.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. b.) How to.Tips Profit blog marketing Online Marketing profitable blogsCan you still make money blogging ? Or is it too late to get in to the game? There are two primary methods: Directly. Indirectly.

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Tips on Writing a Great Blog Post:Give it a Rest

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Article Ideas Content Marketing How to.Tips On Writing Better blog content business blogs how to start bloggingIt’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And that’s it.  I had altered my writing process. 

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Pros of LinkedIn vs. Facebook for Professionals

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Jacqui MacKenzie  is a writer for Straight North, a Chicago Internet marketing agency with clients ranging from electric gloves and protective clothing providers to specialists in automotive lifts. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing? Attracting Clients Content Marketing Social Media Stuff business blogs social media marketing

The ABC’s of Business Blogging:How to be Heard above the Noise

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Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. In the world of direct marketing, these classics have proven themselves to be effective in getting people to read and buy. Attracting Clients Getting Read How to.Tips business blogging business blogs content marketing with blogs Headlines You can too.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. What time-saving social media tips can you share for extending the reach of your content marketing and blogs through social media? Content Marketing How to.Tips Social Media Stuff content marketing tips social media marketing

How to Start a Blog: 7 Steps BEFORE You Blog

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Another blog gets abandoned, and another professional scratches their head wondering what else to do for marketing. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Top 5 Content Marketing Blog Aggregators

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Content Marketing Institute. About Blogs Blogs We Love Content Marketing How to.Tips List Building Tips blog traffic content marketing with blogs search engine savvy SEO web traffic search traffic Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. Digital Sherpa. Get Spokal. Radius.

Best Kept Secret of an Email Newsletter Bio

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When clients ask me for guidelines on how to craft their newsletter bio, I share my 5 steps for writing a good bio/marketing message for an e-newsletter: What problem do you solve? What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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Attracting Clients Content Marketing How to.Tips Social Media Stuff business blogs content marketing tips social media marketing Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. While it may have saved time initially, there were costs in the long run. You cannot personalize the content.

Tips to Get Your Business Newsletter Read

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Attracting Clients Email Marketing Tips Getting Read How to.Tips e-newsletters stories Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. That’s it. Good News for 2014 and _.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How to Write Blog Posts: Awesome Graphic

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About Blogs Content Marketing Getting Read How to.Tips blog content blog formatting blog writing infographicsDo you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. Click To Enlarge. Via Salesforce.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Content Marketing How to.Tips Managing Your Ezine & Blog Tasks Writing Great Blog Content blog content blog writing how to start blogging Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? ” Guess what? Don’t underestimate the time it takes for all the peripheral upkeep of blogging.

A Checklist for a Good Blog

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To me, a good blog is the best darned marketing tool on the planet! About Blogs Content Marketing How to.Tips Managing Your Ezine & Blog Tasks blog formatting blog marketing business blogging content marketing with blogs SEO Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results.

Newsletters, Social Media, Blogs: What’s Best?

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Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? He told me that the employees (the ones I coach) forward him my newsletter. my success.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

How to Lure Readers to Your Blog from Social Media

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Content Marketing How to.Tips Social Media Stuff Attracting Clients blog content business blogs social media marketing social proof So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media? You’ll need to catch their attention right away. Sharing is Caring. Photo Source).

How to Engage Readers AND Grow Your Reader Base

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Of course I believe it starts with quality content, based on your niche, or target market, offering solutions to their problems. Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Ways to CAST Your Net.

Connect Your Blog to Facebook Automatically

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About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Time-Saving Tips for Social Media Marketing. Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Are your blog posts fed automatically into Facebook? Yikes! Digg this!

Managing Your Newsletter Email List:5 Must-Do’s

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Add this to your list – software (including email marketing software), third party vendors, Apps, etc. Email Marketing Tips How to.Tips List Building Tips database e-newsletters email list lists newsletter databasesWhen it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. spreadsheet, or .csv

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful