WriteSpark

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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120
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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120
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Why You Still Need PDFs for Content Marketing

WriteSpark

Moving marketing content to the web shouldn''t mean leaving traditional print documents behind. But most of all, they want to document they can read in-depth and understand, something that''s much harder to do on an electronic screen than on paper.

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Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Blueprint of a Modern Marketing Campaign from Kapost. Content Marketing Sales Materials' Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot.

Resources 120
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Good Content Marketing Resources You May Have Missed

WriteSpark

The quiet that comes when work slows for the the holidays is a good time to catch up on the best marketing resources of the past year. Blueprint of a Modern Marketing Campaign from Kapost. Here are three that I recommend: 101 Examples of Effective Calls to Action from Hubspot. Mind of the Engineer study from UBM.

Resources 120
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WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. How to look beyond the standard collateral list to create fresh ideas for marketing content. A good overview of current thought about content marketing.

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WriteSpark: Best Blog Posts about Content Marketing

WriteSpark

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. How to look beyond the standard collateral list to create fresh ideas for marketing content. A good overview of current thought about content marketing.