What Works - What Doesn't

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

But can it do technically oriented marketing collateral and thought leadership? This is a clear time saver and a good start to writing a marketing piece – but only a start. That means it could (with a fact check and some minor polishing) produce very short “today’s state of the market” content. Advantage: Human.

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3 Areas Where AIops Excels - and 2 Where It Still Falls Short

What Works - What Doesn't

Market researcher Gartner estimates that the AIops market ranged between $900 million and $1.5 AIops is the use of artificial intelligence to manage, optimize, and secure IT systems more quickly, efficiently, and effectively than with manual processes.

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Mine the Past for IT Thought Leadership

What Works - What Doesn't

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. The lesson for IT marketers: Having been around and seeing several technology hype cycles gives your senior developers or executives the potential to develop compelling thought leadership.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know. Marketers often push back on this and tell me “The people we’re targeting will understand this.” Here are five ways to focus your decks on each class of reader so you’re sure they’ve gotten your message.

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What's on CIO's Minds: Data, Governance and of Course AI

What Works - What Doesn't

The right data, if properly stored and curated, can uncover new markets. But as technology becomes an ever greater driver of revenue and profits, and creates entire new markets, one speaker predicted CIOs can become “the architect of the future of the company.” But before doing so, they must keep multiple plates spinning.

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching out to IT vendors for their take on industry trends or customer references. That is, when I can find a human being to email.