Best of 2007: SEO Analysis Tools
JANUARY 9, 2008
Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. It also provides some basic recommendations on improving the website from a marketing perspective.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Gain Market Intelligence The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. Social Tagging
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sinsâ€”79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content. Conversation Aggregation. Research. Ratings and Rankings.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. What type of content should b2b marketers be trying to promote on Twitter? Nobody wants to be a dork. Make me laugh.
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. Here's an example of an actual bio, only slightly retouched to protect the identity: MLM, Internet Marketing, Cashflow, Twitter Automation. They aren't celebrities. How do they do it?
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? I've also seen dramatically increased interest in hiring social media consultants.
7 Ways NOT to Select an SEO Consultant
SEPTEMBER 8, 2009
Most of the good ones came out of either marketing or IT. The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Particularly for buyers.)
Generating B2B Website Traffic Through Social Tagging: Follow Up
NOVEMBER 13, 2007
That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. Soâ€”how do the numbers look six months later?
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? Social Tagging
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Tags: General Marketing
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. And most marketers still haven't figured out how to capitalize on it. To succeed in marketing through social media, businesses of all types have to become publishers. It's growing at an astounding rate. So how big is the opportunity? Those in the U.K.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Best of 2008: SEM Landing Pages
APRIL 20, 2009
Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing Here are a few of the best posts about SEM landing page design from last year.
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Social Tagging Web Marketing How can b2b firms approach social media more strategically? FYIndOut is the brainchild of Scott Manley and Tony Colon.
New on WMC: Marketing Webcasts and Videos
FEBRUARY 29, 2008
WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Advocate Marketing Extends The Reach And. to make advocate marketing pay off. engage with peers.
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.
Fishing for B2B leads? Choose the right bait.
OCTOBER 22, 2008
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers."
Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter
NOVEMBER 12, 2008
Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. Sorry.
Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool
NOVEMBER 5, 2008
Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites. sites.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
How to Get Bloggers to Write About You
JULY 16, 2008
Marketing brochures they can get from the vendor. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."
New Report: How to Successfully Launch B2B Products and Services
NOVEMBER 9, 2007
In addition, 42% of B2B product companies didn't know the percentage of their overall marketing departmental budget was dedicated to launch activities. Finally (being an agency type) my favorite quote from the report: "Having the right marketing professionals participate in designing your launch from the start is critical. Nearly half "were happy with their Internet-based activities."
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I suspect the folks at ITToolbox would disagree.) On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
Social Media Isn't Only for Virtual Events
FEBRUARY 26, 2009
Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. While not every conference will be an instant community, I do believe that the "traditional" ways of marketing and driving attendance to an event have changed. About the Author Cece Salomon-Lee is the author of PR Meets Marketing , which explores the intersection of public relations, social media and marketing. Cece has previously guest-posted here on best practices in PR and blogging outreach. The same goes for social media technology.
Top Marketing Budget Priorities for 2010
NOVEMBER 2, 2009
Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. In this environment, what are the three or four areas where marketers should focus scare resources ?
Best of 2009 (So Far): Search Engine Marketing
DECEMBER 3, 2009
Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.
137 Twitter Marketing Tips for Small Business
DECEMBER 7, 2009
This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. Smart Marketing Travis Campbell recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it. The tips are categorized into six sections. Staci J. What do you want to accomplish?
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well. Search marketers do more with less.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Across all media, more than 35,000 jobs have been lost in the past year.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Social Tagging
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. What's the best tool for social media research and learning? Social Tagging