How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content. Conversation Aggregation. Research. Ratings and Rankings.
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. What type of content should b2b marketers be trying to promote on Twitter? Nobody wants to be a dork. Make me laugh.
The ROI of Website Redesigns per Forrester
AUGUST 21, 2007
Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sinsâ€”79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.
Top Marketing Budget Priorities for 2010
NOVEMBER 2, 2009
Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. In this environment, what are the three or four areas where marketers should focus scare resources ?
Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa
JULY 23, 2009
MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well. Search marketers do more with less.
Will Content Marketing Kill Trade Publications?
NOVEMBER 9, 2009
Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Content produced by marketers and PR professionals is always, of course, self-serving: that's their job. Across all media, more than 35,000 jobs have been lost in the past year.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Social Tagging
Marketing Automation: Bringing a Gun to a Knife Fight
SEPTEMBER 29, 2009
One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. What's the best tool for social media research and learning? Social Tagging
Social Media + Email Marketing: One Company Doing It Right
AUGUST 13, 2009
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Email is permission-based interruption marketing; social media is participatory.
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it). Marketing budgets will continue shrinking"—yup. Welcome to the first best-of-2009 (so far) compilation.
Social Media, Email and Search: The "Elite Trio" of Online Marketing?
SEPTEMBER 2, 2009
MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error !)
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Additional bloggers meeting the high standards for the community will be added over time.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
Best of 2008: Email Marketing Tips
FEBRUARY 13, 2009
Which common email marketing mistakes should you make sure to avoid? Discover the answers to all of these questions plus email marketing strategy, tips and interesting statistics in these blog posts and articles, some of the best from the last 12 months on the topic of email marketing. Tags: Web Marketing How can you increase open rates for your email newsletters?
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Everything But Google: Alternative Search Marketing Options: SES San Jose by Search Engine Journal Blogging a session on alternative search marketing outlets at the SES conference, Darrell Long provides bite-sized updates on pay-per-post (boo!),
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Tags: Cool Web Marketing Tools Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you're not the artistic type? Generate word-of-word referrals?
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Gain Market Intelligence The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. Social Tagging
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Best of 2009 (So Far): SEO Guidance, Part 4
DECEMBER 29, 2009
This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog Thomas McMahon serves up more tips for using Google's webmaster tools, including how to spot site errors such as broken links, analyze meta and title tags, and identify a site's top keyword search queries.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 2
NOVEMBER 10, 2009
Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Tags: Web Marketing How can you utilize rich media ads to take advantage of the coverage provided by Google's content network?
Best of 2008: Sales & Marketing Copywriting
FEBRUARY 24, 2009
Want to know how to write more effective marketing and sales copy? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads? Combat dreaded "writer's block"?
Best of 2009 (So Far): Twitter Tips and Tactics, Part 2
DECEMBER 28, 2009
Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check." In this article, Daniel Flamberg explains why he is "stumped and frustrated" by Twitter (maybe he needs to read Jason's post above?) What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? Social Tagging
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
SEO Tool Review: SEMRush
DECEMBER 21, 2009
SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. There was no other exchange of value. ** technorati tags: SEMRush SEO tools search marketing tools SEM tools AdWords Google keywords SEOPivot del.icio.us
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
B2B Marketers: Setting Expectations For Your SEO Campaign by Search Engine Land What’s the magic formula for SEO success? How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? What are the key signals of SEO quality on a website? How does the increasing use of social media affect SEO efforts?
How to Suck at Twitter (And Still Look Successful)
DECEMBER 14, 2009
There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. Here's an example of an actual bio, only slightly retouched to protect the identity: MLM, Internet Marketing, Cashflow, Twitter Automation. They aren't celebrities. How do they do it?
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
According to their site, "TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers an improved understanding of when, where and how often their videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends." And it's free.
A Unique Approach to Integrated Advertising Campaigns: Nabbit
OCTOBER 20, 2009
But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Tags: General Marketing
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane , and, um. Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. me ), among others.
A Better Way to Launch New Products - Rolling Thunder
SEPTEMBER 23, 2009
Those are the questions asked, and answered, by marketing strategist Rebel Brown in her new eBook, Rolling Thunder: Powering Momentous Market Launches. As Rebel puts it, "Successful launches leverage a series of interactions, laying the foundations for market success before the ‘announcement’ ever happens. Tags: General Marketing Web 2.0 Then comes the big ‘Ta Da’.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Best of 2009 (So Far): AdWords Tips and Tactics, Part 1
OCTOBER 7, 2009
What common mistakes made by AdWords marketers should you avoid in order to optimize your results? Tags: Web Marketing What are some AdWords myths you shouldn't believe? How is the AdWords quality score calculated, and what can you do to improve scores in your campaigns? The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting. Find Out!
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Searchers and consumers love Google for its simple interface and relevant results, and marketers love Google for the traffic it drives to their websites. Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. Facebook can even get a person killed.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully? This post is an excellent starting point for those new to Twitter. Twitter FAIL!
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
64 B2B Marketing Tools and Resources by Modern B2B Marketing In one of the most underrated posts of last year, Jon Miller provides links to more than 60 tools and information resources including blog posts, white papers, analyst reports, webcasts, podcasts, ebooks and articles on topics ranging from lead scoring and nurturing to marketing ROI and social media tools.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.