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Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. It also provides some basic recommendations on improving the website from a marketing perspective.

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7 Reasons Every Business Needs to Twitter

WebMarketCentral

not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. To Gain Market Intelligence The fact that customers, prospects and industry thought leaders are all using Twitter make it a valuable tool for monitoring the topics and concerns being discussed. Social Tagging

Video Conferencing Etiquette Tips from ooVoo

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Tags: Cool Web Marketing Tools

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. Here's an example of an actual bio, only slightly retouched to protect the identity: MLM, Internet Marketing, Cashflow, Twitter Automation. They aren't celebrities. How do they do it?

Diving into Social Media Marketing? How a Social Media Consultant Can Help

WebMarketCentral

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary? I've also seen dramatically increased interest in hiring social media consultants.

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Most of the good ones came out of either marketing or IT. The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Particularly for buyers.)

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. Back in May of this year, I reported the results of a test of the impact on B2B website traffic growth using Web 2.0 social tagging. So—how do the numbers look six months later?

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Best of 2009 (So Far): Social Media Marketing, Part 4

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With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? Social Tagging

How to Create a Social Media Marketing Strategy

WebMarketCentral

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook! Here's some research on how to do that.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. First, just within the marketing departments of the companies we are talking to, responsibility for mobile, digital and social network advertising is often fragmented. Tags: General Marketing

It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored

WebMarketCentral

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. And most marketers still haven't figured out how to capitalize on it. To succeed in marketing through social media, businesses of all types have to become publishers. It's growing at an astounding rate. So how big is the opportunity? Those in the U.K.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Best of 2008: SEM Landing Pages

WebMarketCentral

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing Here are a few of the best posts about SEM landing page design from last year.

What's Next for B2B Social Media? FYIndOut Now

WebMarketCentral

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Social Tagging Web Marketing How can b2b firms approach social media more strategically? FYIndOut is the brainchild of Scott Manley and Tony Colon.

New on WMC: Marketing Webcasts and Videos

WebMarketCentral

WebMarketCentral, the portal site with resources for interactive marketing professionals, continues to expand with the recent addition of marketing, sales and CRM-focused webcasts and videos powered by Insight24. It's a one-stop page for marketing-focused intelligence from market leaders. Looking for engaging content from leading sales and marketing experts?

The 4 C's of Social Media

WebMarketCentral

Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social Tagging

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Fishing for B2B leads? Choose the right bait.

WebMarketCentral

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers."

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

Its business potential , not just for marketing and PR, but for applications like customer relations and crowd-sourced product development is only beginning to be tapped. This is the second of a two-part series. Part one covered what Twitter is and why it's cool ; this post discusses Twitter etiquette, tools, and speculation about its future. This can be confusing to new users. Sorry.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) Twitter can be difficult to explain to those unfamiliar with it. variety. sites. sites.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

How to Get Bloggers to Write About You

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Marketing brochures they can get from the vendor. Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Blogs are now mainstream, as almost 80% of Internet users report having read a blog within the last year. Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."

New Report: How to Successfully Launch B2B Products and Services

WebMarketCentral

In addition, 42% of B2B product companies didn't know the percentage of their overall marketing departmental budget was dedicated to launch activities. Finally (being an agency type) my favorite quote from the report: "Having the right marketing professionals participate in designing your launch from the start is critical. Nearly half "were happy with their Internet-based activities."

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TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation

WebMarketCentral

Around the blogosphere, Barry Graubart at Content Matters argues that "TechTarget had previously acquired KnowledgeStorm competitor BitPipe, so they now have a solid lock on the IT white paper and lead gen market." (I suspect the folks at ITToolbox would disagree.) On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. Unfortunately, it’s not all that uncommon for marketers to. In that time, we’ve. the “what”.

Social Media Isn't Only for Virtual Events

WebMarketCentral

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. While not every conference will be an instant community, I do believe that the "traditional" ways of marketing and driving attendance to an event have changed. About the Author Cece Salomon-Lee is the author of PR Meets Marketing , which explores the intersection of public relations, social media and marketing. Cece has previously guest-posted here on best practices in PR and blogging outreach. The same goes for social media technology.

Top Marketing Budget Priorities for 2010

WebMarketCentral

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. In this environment, what are the three or four areas where marketers should focus scare resources ?

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. Finding The Optimal Cost-Per-Lead by Search Engine Land Patricia Hursh makes the case that the lowest cost per lead isn't always best, as this pursuit can cause marketers to leave leads on the table, so to speak.

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137 Twitter Marketing Tips for Small Business

WebMarketCentral

This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. Smart Marketing Travis Campbell recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it. The tips are categorized into six sections. Staci J. What do you want to accomplish?

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. What this study indicates, however, is that b2b marketers are starting to measure, and get credit for, secondary "conversions" as well. Search marketers do more with less.