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Three Things Smart B2B Marketers Will be Doing in 2016

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What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.

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20 Tremendous Digital Marketing Stats and Facts

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Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Finally, if you are aware of anyone in your network who is struggling to convert readers to buyers with their content marketing, feel free to share this article with them using the buttons below. Content Marketing content marketing strategy Tom HuntGuest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times.

33 Thought-Provoking B2B Social Media and Marketing Stats

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As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The 23 Best Content Ideation Tools

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Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. ” — Online Marketing Institute. Pricing: free. 18) BigDig.

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Your Employees May Be Your Best Untapped Brand Advocates

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If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.

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22 Tantalizing Content Marketing Stats and Facts

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With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

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16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

47 Superb Social Media Marketing Stats and Facts

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Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

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The Six Best Google+ Marketing Tools

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Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocialDespite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.

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Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Getting Started With Email Marketing Segmentation

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Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. eventinvite.

Content Marketing Strategy? Think Like A Reporter

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Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.

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45 Phenomenal Email and Mobile Marketing Stats

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Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.

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49 Noteworthy Social Networking Stats and Facts

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SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses.

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Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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34 Compelling Content Marketing Stats and Facts

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Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Digital Marketing Philippines ). 5.

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How to Use Storytelling for More Effective Content Marketing

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Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.

How To Turn Video Marketing Into a Successful SEO Strategy

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The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. The Media Captain is a digital marketing agency that specializes in SEO , web development and online advertising.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

10 Top Marketing Thought Leaders in Social Media

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If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Carla Johnson is one of the top experts on enterprise content marketing. Meghan M. centric.

Small Business Marketing Optimization Tips for 2016

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Data is proving to be the driver of technology and marketing strategies as   86 percent of marketers   plan to integrate big data in their digital game plan. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips SwiftpageGuest post by John Oechsle. Data Management.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

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Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

17 Excellent Email and Mobile Marketing Stats and Facts

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Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Based on the research below, here are five key takeaways for success in email and mobile marketing. •  Experiment with video.

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14 Dazzling Digital Marketing Stats and Facts

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Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.

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The Basics of B2B Social Media Marketing Strategy

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Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.

35 Stupendous Social Networking Facts and Stats

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Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. Digital Marketing Philippines ). 4. Digital Marketing Philippines ).

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What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

The Complete Guide to Google+ for B2B Marketing [Infographic]

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This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Need more details? No sweat!

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Seven Ways to Humanize B2B Marketing

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While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Marketers in mid-sized companies usually have marketing automation software installed (e.g.,

13 Great Guides to Growing Your Blog Audience

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Business Blogging Content Marketing Social Media Marketing Adam Connell Alice Elliott Andy Crestodina blogging for business David Sawyer Eleanor Pierce Jason Chesters Jeff Bullas Lisa Buben Marc Andre Mitt Ray Ruth Zive You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? Email?

23 Outstanding Social Media Marketing Guides

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Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of? do that for me?”

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Five Intriguing Inbound Marketing Stats [Infographic]

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Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner. SEO (54%) was cited as the second most important inbound marketing tactic. Inbound Marketing Tactics.

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The 24 Best Online Writing Tools and Apps

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The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Pricing: free.

5 Easy Tools for Social Selling Success

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Austin Duck is Content Marketing Manager for  CircleBack  and regularly contributes to StartupGrind and elsewhere. Cool Web Tools Social Media Marketing Austin Duck CircleBack InsightPool Nudge social social media tools social selling UberVU WittyParrotGuest post by Austin Duck. Social selling is an awesome way to get things done. It was the stuff of nightmares. Now go sell something!

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83 Exceptional Social Media and Marketing Statistics for 2014

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“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 91% of B2B marketers do, but only 36% do well? (No, not that.) Marketing Management and Measurement Stats. 1. Consumerization of B2B marketing?

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

14 Brilliant B2B Marketing Strategy Guides

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Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded? Most marketers cannot deliver on these and almost no customer believes them.”