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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Social Media Marketing content marketing institute Hootsuite Larry Altonn

The 15 Best Special-Purpose SEO Tools

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Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. Sample review: “This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. Google Review Count:  600. HubSpot.

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The 26 Best All-in-One SEO Tool Suites

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Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Showcase reviews:  Modern Marketing Partners, Robbie Richards. 2) ontolo. Siasat.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

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The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another. 

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

115 Facts You Never Knew About Social Media [Infographic]

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Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar. And how can you apply them to your own business?

The 29 Best Social Media Monitoring Tools

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Sample review: “Become more familiar with your Instagram account and how it’s performing with key metrics offered by Iconosquare…The company says it helps improve audience engagement via sponsored photo and video contests, while allowing marketers to discover their total “likes,” the origination of responses, and how followers are finding them.” Google Review Count:  345.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

20 Tremendous Digital Marketing Stats and Facts

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Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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Three Influencer Marketing Secrets to Drive Traffic

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But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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good B2C case study would be a great marketing tool for that 15%. Approval to put this case study on the web and market it. Industry (technology, marketing, fashion, etc.). Case Study Is a Versatile Marketing Tool. case study is an amazing marketing tool that is great online or offline. Zachary Moore is a professional B2B marketer. Your Biggest Successes.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Moreover, many small firms use the same marketing channels as their competitors. Guest post by Anthony Bergs.

22 Tantalizing Content Marketing Stats and Facts

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With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

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Five Content Marketing Tips for B2B Success

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However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. Image credit: Wikimedia.

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The 24 Best Visual Content Creation Tools

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More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? ” — Marketing Insider Group (Content). Marketing Insider Group (Content).

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

47 Superb Social Media Marketing Stats and Facts

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Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

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7 Common Myths About Big Data

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In truth, it isn’t your IT people who are likely to benefit most from big data, but rather  your sales, marketing and logistics staff. Michael Ryan is SEO manager at Climb Online , a digital marketing agency in London. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad. Big data fixes all problems. ” 6.

Your Employees May Be Your Best Untapped Brand Advocates

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If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

34 Compelling Content Marketing Stats and Facts

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Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Digital Marketing Philippines ). 5.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Second, do some online research. Sources of conversions.

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The 32 Best Twitter Marketing Tools

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Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side. Google Review Count:  436.

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How To Turn Video Marketing Into a Successful SEO Strategy

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The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. The Media Captain is a digital marketing agency that specializes in SEO , web development and online advertising.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

How to Calculate the ROI of Social Media Marketing [Infographic]

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If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. There are other nuances and steps that you’ll want to take too, as this infographic from Salesforce Marketing Cloud details. But it doesn’t have to be that way.

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The 17 Best Keyword Research Tools for SEO and SEM

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nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count:  46,500. 10) HitTail.

16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

5 Essential Elements to Include in Every Sales Pitch

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Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world.  He holds a Ph.D. Ken teaches Entrepreneurship, Marketing and Strategy at UC Santa Barbara.  He is a serial entrepreneur, keynote speaker , business consultant and sales & marketing expert.  Guest post by Ken Sterling. Striking Out.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Finally, if you are aware of anyone in your network who is struggling to convert readers to buyers with their content marketing, feel free to share this article with them using the buttons below. Content Marketing content marketing strategy Tom HuntGuest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Marketers who blog consistently are far more likely to see positive ROI and generate significantly more leads. According to Forbes , 92% of marketers say social media is important for their business, and social media drives about a third of all referral traffic —or 5% to 15% of total traffic for the typical blog. Hence, 1,000. Quality matters. Or right after lunch. Or every evening.

Seven Ways to Humanize B2B Marketing

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While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Marketers in mid-sized companies usually have marketing automation software installed (e.g.,

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful