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3 Tips for Using Social Media for B2B Marketing

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Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Here are three tips for using social media more effectively in your B2B marketing. Social Media Marketing content marketing institute Hootsuite Larry Altonn

The 21 Best Content Curation Tools

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Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Showcase reviews: Marketing Insider Group (Curation), SnapApp. 2) Pocket.

The 15 Best Special-Purpose SEO Tools

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Harvest search URLs for competitive research, influencer marketing, or link building; find blogs, guest books, image sites, and other potential backlink sources; and generate keyword suggestions. Sample review: “This free onpage optimization tool from Internet Marketing Ninjas is a one-stop look at what’s going on a specific page of your site. 1) Google Search Console. HubSpot.

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How to Create the Three Parts for Any Sales Funnel

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They use multiple online marketing technologies and often incorporate automation at some point. It does much of the work for the marketer. Some funnels use a content blog to market to and nurture an audience. There are few hard and fast rules in online marketing. Marketing Automation. Guest post by Katrina Manning. What is a Sales Funnel? The Three Parts.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Five Strategies for Improving Customer Experience

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As a marketing professional, you understand customers are your firm’s most valuable assets. It can be difficult just knowing where to start—do you conduct an online survey , do a market study, or conduct qualitative research with customers (or all of the above)? The first step is to conduct market research so you know how your direct competitors are setting their prices.

How Does Content Marketing Help with SEO?

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Content marketing and SEO are often written about and addressed separately. There have been theories surrounding Google’s algorithm that question if content marketing as important as people think it is for a business’ rankings for years, but there’s no doubting that efficiently marketing quality copy is beneficial to any SEO strategy. The answer: through content marketing.

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33 Thought-Provoking B2B Social Media and Marketing Stats

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As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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115 Facts You Never Knew About Social Media [Infographic]

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Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

20 Tremendous Digital Marketing Stats and Facts

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Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. 5 General Digital Marketing Stats. combined.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? Guest post by Andy Beohar. And how can you apply them to your own business?

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

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A good B2C case study would be a great marketing tool for that 15%. Approval to put this case study on the web and market it. Industry (technology, marketing, fashion, etc.). A Case Study Is a Versatile Marketing Tool. A case study is an amazing marketing tool that is great online or offline. Zachary Moore is a professional B2B marketer. Big Names. Title.

The 29 Best Social Media Monitoring Tools

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Sample review: “Become more familiar with your Instagram account and how it’s performing with key metrics offered by Iconosquare…The company says it helps improve audience engagement via sponsored photo and video contests, while allowing marketers to discover their total “likes,” the origination of responses, and how followers are finding them.” 1) Socialbakers. 9) Mention.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Three Influencer Marketing Secrets to Drive Traffic

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But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility. Guest post by Tim Brown. When was the last time you clicked on an ad on social?” I asked. Blank stares. Blog comments.

22 Tantalizing Content Marketing Stats and Facts

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With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. 8 Stats About Content Marketing Use and Trends. Just 10% of these marketers use podcasting.

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39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

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Toby Dean works on behalf of Hosting Facts in content creation and marketing. Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. having 86.8%

Five Content Marketing Tips for B2B Success

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However, this figure is not surprising when, according to the research, 93% of marketers can’t resist trying to connect their content to the product, and 70% even measure their content by the number of calls from prospects. Of course, these stats don’t diminish the potential of content marketing, which offers a wealth of new opportunities for marketers. Image credit: Wikimedia.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

47 Superb Social Media Marketing Stats and Facts

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Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

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The 24 Best Visual Content Creation Tools

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More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. How can marketers consistently produce a variety of attention-grabbing visual content, repurposing important ideas and information in new ways? ” — Marketing Insider Group (Content). Marketing Insider Group (Content).

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

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To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Moreover, many small firms use the same marketing channels as their competitors. Guest post by Anthony Bergs.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

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Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Your Employees May Be Your Best Untapped Brand Advocates

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If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. 7% had better brand loyalty.

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34 Compelling Content Marketing Stats and Facts

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Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. 22 Content Marketing Facts and Statistics.

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How To Turn Video Marketing Into a Successful SEO Strategy

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The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. A marketing strategy behind the video must be in place in order for Google to recognize the content as compelling and deserving of a rank on the first page of Google’s search results. Guest post by Jason Parks.

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7 Common Myths About Big Data

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In truth, it isn’t your IT people who are likely to benefit most from big data, but rather your sales, marketing and logistics staff. Michael Ryan is SEO manager at Climb Online , a digital marketing agency in London. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad. Big data fixes all problems. ” 6.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

15 Questions to Ask When Hiring an SEO Professional (Seriously)

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First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads. Second, do some online research. Sources of conversions.

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The 17 Best Keyword Research Tools for SEO and SEM

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A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. 3: The Nine Best Facebook Marketing Tools. #4: 7: The Six Best Google+ Marketing Tools. #8: 9: The 14 Best Marketing Automation Tools. #10: 1) SEMrush. 2) Google Keyword Planner.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells

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Finally, if you are aware of anyone in your network who is struggling to convert readers to buyers with their content marketing, feel free to share this article with them using the buttons below. Content Marketing content marketing strategy Tom HuntGuest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times.

How to Calculate the ROI of Social Media Marketing [Infographic]

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If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. There are other nuances and steps that you’ll want to take too, as this infographic from Salesforce Marketing Cloud details. But it doesn’t have to be that way.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

16 Enigmatic Business Blogging and Other Marketing Stats

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As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?

20 Brilliant B2B Marketing and Digital Business Stats and Facts

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B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.

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5 Essential Elements to Include in Every Sales Pitch

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Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world. Ken teaches Entrepreneurship, Marketing and Strategy at UC Santa Barbara. He is a serial entrepreneur, keynote speaker , business consultant and sales & marketing expert. Guest post by Ken Sterling. Striking Out. Preparation. Follow Up.

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The Complete Guide to Google+ for B2B Marketing [Infographic]

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This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Need more details? No sweat!

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs