5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
JANUARY 12, 2016
Finally, if you are aware of anyone in your network who is struggling to convert readers to buyers with their content marketing, feel free to share this article with them using the buttons below. Content Marketing content marketing strategy Tom HuntGuest post by Tom Hunt. So you have set up a blog and social media profiles…. Trust me, I know, I have been there… multiple times.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Campaigns and content that works for one market often doesn’t resonate with another.
5 Essential Elements to Include in Every Sales Pitch
JULY 5, 2016
Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world. He holds a Ph.D. Ken teaches Entrepreneurship, Marketing and Strategy at UC Santa Barbara. He is a serial entrepreneur, keynote speaker , business consultant and sales & marketing expert. Guest post by Ken Sterling. Striking Out.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? Your employees are one of the most valuable marketing assets available, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Guest post by Liz Greene. It’s simple. Identify. Educate.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Another apparent contradiction is much more fundamental: does marketing have value?
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Google Review Count: 46,500. 10) HitTail.
The 23 Best Content Ideation Tools
MAY 31, 2016
Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. ” — Online Marketing Institute. Pricing: free. 18) BigDig.
34 Compelling Content Marketing Stats and Facts
JUNE 16, 2015
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Digital Marketing Philippines ). 5.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Cool Web Tools Google+ Social Media Marketing best Google Plus tools BuzzBlogger Catherine Pham CircleCount Circloscope Do Share Chrome Friends+Me Google+ tools GPlusData Katie Lance Post Editor for Google+ RazorSocialDespite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. Pricing: $47 per year.
How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients
FEBRUARY 25, 2016
Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Freelance writers are good with words and can create believable content for case studies, without going overboard with marketing terms. Bill Achola is a digital marketing consultant and a professional blogger specializing in content writing and marketing at Billacholla.com.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
AUGUST 30, 2016
The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. Content Marketing Social Media Marketing CleverClicks content promotion infographicsWhat does that mean, exactly? But those are just table stakes.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
If you’re like many marketers, those questions probably bring a quizzical look to your face. Those on the pro-ROI side, however, counter that social media is a channel for marketing and customer service. There are other nuances and steps that you’ll want to take too, as this infographic from Salesforce Marketing Cloud details. But it doesn’t have to be that way.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Here is the six-step process we use to ensure tremendous success for your next video marketing campaign. The Media Captain is a digital marketing agency that specializes in SEO , web development and online advertising.
Seven Ways to Humanize B2B Marketing
OCTOBER 27, 2015
While B2C and B2B marketing practices are distinct in many ways, they both ultimately involve making your message resonate with people—meaning emotions a significant role. They need to be part of the marketing message and backed up by case studies and other proof (not just claims). Marketers in mid-sized companies usually have marketing automation software installed (e.g.,
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. Image Credit: B2B Marketing Insider. Not quite.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Showcase reviews: Online Marketing Institute, Small Business Trends, BuzzBlogger, Programming Graphics Resources & Reviews, RazorSocial, QuickSprout. 2) Infogram. ” — Marketing Insider Group. Marketing Insider Group. ” — HubSpot.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
6 Tips for Encouraging Your Team to Blog
JUNE 29, 2016
When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. One of the best solutions to this problem is including your employees in the content marketing strategy. Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. Business Blogging Content Marketing
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently.
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it. However, companies with a documented content marketing strategy are three times as likely to say their efforts are “very” or “extremely” effective as those without one. So—creating a content marketing strategy is vital. The Inverted Pyramid.
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? Biro is an acknowledged thought leader at the intersection of HR, social media and marketing. Carla Johnson is one of the top experts on enterprise content marketing. Meghan M. centric.
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.
Getting Started With Email Marketing Segmentation
JUNE 9, 2016
Fortunately, there is a simple way any marketer with 10 to 20 emails sent per month can take advantage of segmentation in email marketing efforts. Alphonso Sanchez, founder of Web Enlighten , helps consumer businesses improve how they sell online through copywriting, positioning, and comprehensive digital marketing strategy. Guest post by Alphonso Sanchez. eventinvite.
The Complete Guide to Google+ for B2B Marketing [Infographic]
AUGUST 12, 2014
This is particularly so in marketing. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner. This infographic below will have you on track to G+ B2B marketing success. Google+ Social Media Marketing Dave Landry Google infographics Guest post by Dave Landry. Need more details? No sweat!
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Data is proving to be the driver of technology and marketing strategies as 86 percent of marketers plan to integrate big data in their digital game plan. Content Marketing Marketing Strategy Social Media Marketing John Oechsle marketing data management small business marketing tips SwiftpageGuest post by John Oechsle. Data Management.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It should be measured and analyzed just as any other type of advertising or direct marketing activity.
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
Marketing involves, of course, much more than just advertisements and sales pitches – it includes all activities and processes used to communicate and exchange offers that have value for customers. While communicating offers to your clients, you can use advertisements and sales pitches, but you can also use other tools, including content marketing. Guest post by Natalie Smith.
17 Excellent Email and Mobile Marketing Stats and Facts
JULY 21, 2015
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Based on the research below, here are five key takeaways for success in email and mobile marketing. • Experiment with video.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.