Tomorrow People

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5 essential tips to clearly define your ideal target market

Tomorrow People

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Why is it important to have a clearly defined target market? Targeting is an essential part of modern marketing. To manage customer heterogeneity, it’s important to have a clearly defined target market.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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21 books every senior marketer should read or listen to

Tomorrow People

These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Permission Marketing Seth Godin ( @ThisIsSethsBlog ) Interruption is out, permission is in. For too long, sales and marketing have been siloed, holding companies back.

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4 key characteristics of an effective go-to-market plan

Tomorrow People

I don’t mean to alarm you with this statistic—but it is a reminder that in today’s volatile markets, having a quality go-to-market (GTM) plan is key if you want to ensure product launch success. What are the characteristics of an effective go-to-market (GTM) plan? There’s a product-market fit. So what does that look like?

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8 key tips for marketing to existing B2B customers

Tomorrow People

When it comes to B2B marketing, businesses often focus on customer acquisition. But with our efforts so consumed with converting new leads, it can be easy to lose sight of the fact that marketing to existing customers calls for a separate strategy. The challenges of marketing to existing customers. Evolve your offering.

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TicketCo hires Tomorrow People for brand & marketing strategy overhaul

Tomorrow People

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. The programme will begin with market and customer research, which will inform a new positioning, branding and messaging framework.

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Product marketing superheroes: 5 technology platforms doing stellar product marketing

Tomorrow People

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Marketing automation and email marketing platform.