TOPO Sales Summit April 7-8, Join Me
MARCH 7, 2016
If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. If you think about sales, marketing, demand gen, inside sales, sales development or pipeline, this is a must-attend event!
15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in
NOVEMBER 20, 2013
If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Listen - Some incredible marketers on stage. Every bar and restaurant is overflowing with sales, marketers and geeks. Period. Learned a ton.
Five Content Marketing Mistakes to Avoid
AUGUST 12, 2013
Everyone is jumping into content marketing. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Somewhere along the way marketers found out that this is absolute crap, however the old days of getting slapped on the hand with a ruler for "writing as you talk" are hard lessons to break. Social and content marketing are not just hobbies or activities.
@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)
AUGUST 23, 2013
Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Socially surround your market. Things to remember: Scrub the data.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Fantasy Football Builds Stronger Inside Sales Teams
SEPTEMBER 10, 2013
We read Fantasy blogs; we also read B2B sales and marketing blogs. My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. But I''m a coach. Think big picture.
SiriusDecisions Summit London Notable Quotes #sdsummit
NOVEMBER 6, 2013
Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. I''ll be adding notable thoughts, quotes, and tweets to this article during the two days, so come back! Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. maxsangiovanni.
20,000 Sales Pros in One Place! 80 Speakers #salessummit #in
MARCH 12, 2014
There will be 80 speakers with topics ranging from Inside Sales and Enterprise Sales to Marketing, Management and Motivation. Ken Krogue, President, InsideSales.com. I''ll be talking Marketing Goodness with Thomas Oldroyd of InsideSales.com. I''ll be focusing on how sales professionals need to start thinking like CMOs. This Thursday, starting at 11ET, InsideSales.com his hosting the Sales Acceleration Summit. Join us tomorrow for as many sessions as you can squeeze in. You can register for free. Featured speakers include: Matt Dixon, Author of The Challenger Sale.
Sales Ready Leads: Quality vs. Quantity
AUGUST 3, 2009
Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr.
28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
JANUARY 25, 2011
There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers?
5 Outbound Calling Best Practices
JANUARY 21, 2010
These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe
MAY 4, 2011
We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results,” said Green Leads CEO, Michael Damphousse. We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry.
13 Top Books for CMOs - Recommended by The CMO Club
MARCH 5, 2009
Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Market Driven Strategy: Processes for Creating Value. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. The End of Marketing as We Know It. The New Influencers: A Marketer's Guide to the New Social Media. Leading Change.
Lead Gen Tips from Yogi Berra
JANUARY 7, 2010
Was Yogi Berra hip to outbound marketing? Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
Event Marketing Works, but ONLY if Vendors Add Value
DECEMBER 1, 2010
I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. Engage the audience. And hmmm.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
C-Level Prospects - Make the First Appointment By Phone
MARCH 27, 2009
As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. 42% Face-to-Face. 58% Con-call/Web-meeting.
Outbound Calling Tips from Johnny Bench
SEPTEMBER 10, 2010
What does all of this have to do with B2B sales and marketing? When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. Mira - Repetition has its benefits. What about you?
B2B Marketing and Sales Books: What's On Your Summer Reading List?
JUNE 11, 2010
Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye. Moby Dick. Pride and Prejudice.
Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
DECEMBER 8, 2010
Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? It advises on building pipeline, improving messaging and better ways to market to your prospects.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
We Are All Our Own CEOs - Chris Brogan On #Owner Magazine
SEPTEMBER 4, 2013
Does that sound much different than a sales or marketing professional? As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses! Congrats. This week is the innagural issue of Owner Magazine.
Web Leads - Pounce, Pause, Nurture or Wait?
JUNE 23, 2009
It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Pounce.
ActiveConversion Product Review: Demand Gen Intelligence
JUNE 17, 2010
ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. Upon opening up the solution, you can view your ActiveConversion dashboard.
Building a Demand Gen Tribe: The Seth Godin Lead Gen Program
SEPTEMBER 23, 2010
The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." He cited the Apple tribe -- all of us who rush out and buy new apple products just because. happen to be a member of that tribe.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
NOVEMBER 17, 2009
you subscribe to our B2B Blog: Smashmouth Sales & Marketing. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. All they have to do is send them to us. The only catch. Get instructions now >> 100 business card leads
Simple Marketing - The Gas Price Sign
NOVEMBER 29, 2008
Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Tags: economics marketing drivel green Then there is the price sign.
Simple Marketing - The Gas Price Sign
NOVEMBER 28, 2008
Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Then there is the price sign. Food as the product feature? Dunkin Donuts?
Inbound Marketing and Outbound Marketing, by Tony Soprano
AUGUST 19, 2009
relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.
What is Predictive Marketing?
Predictive marketing = predictive demand generation + predictive scoring
Inbound Marketing and Outbound Marketing, by Tony Soprano
AUGUST 18, 2009
For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Marketers have been considering their strategies in two budget line items. thing.".
Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product
NOVEMBER 19, 2009
About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Expert -- In parallel to the migration, your Hubspot Inbound Marketing Consultant will book some sessions to go over best practices. Don't start/stop.
The Demand Gen Capital of the World: Andover, MA
AUGUST 3, 2010
Marketing Connections. TSL Marketing. Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born. The following competitors all call New England home. AG Salesworks. eCoast Sales.
Lead Generation Tip - Take 3 Hour Lunches
OCTOBER 1, 2009
appointment setting marketing tips b2b marketing outbound marketing b2b demand gen sales b2b sales demand gen data lead gen cold calling inside sales sales2.0There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. More Lead Generation Tips.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
FAQ: What does the Green Leads acquisition of Target 250 mean to you?
MAY 26, 2011
Expanding our service in the EMEA markets as well as growing our business in North America were priorities. Target 250 not only has those qualities and a dominant position in the European market, but also provides services in North America. As many of you are aware, Green Leads has announced the acquisition of Target 250. What does this mean to you? Read on for answers: What was the acquisition about? Green Leads has grown by a factor of 2X each year for four years running. In a bad economy, that's a feat. So we got both European expansion and North American growth in one package.
Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs
JUNE 21, 2010
What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who.
Demand Gen Cloud: Funnels and Pipelines are Old School
OCTOBER 20, 2010
Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
JUNE 5, 2009
Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites. They meet their promise. Day 1.