Smashmouth Marketing

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Demand Generation Provider Activate Marketing Services Acquires Green Leads

Smashmouth Marketing

Our B2B marketing customers are working more closely than ever before with their sales colleagues to generate qualified new business opportunities," said Martha Schwartz , Co-founder, Co-Chairperson and Chief Growth Officer at ACTIVATE. SOURCE Activate Marketing Services. Click here to continue reading.

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Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

Here are some points to ponder and they are relevant to all marketing pipeline generation programs. Don't let the bean counters get in the way of a good marketing program. Market with Courage! "Why should we do appointment setting or lead generation during the holiday months? Play offense when everyone else is in the huddle.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Conserve it to ride out the storm, or.

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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content, and comparing options online.

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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Great stuff. Let us know!

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Sales & Marketing Leadership Conference

Smashmouth Marketing

I can’t be at the Sales & Marketing Leadership Conference in Scottsdale, Arizona, on April 11, but I encourage you to check it out. There will be a big emphasis on how the many ways sales & marketing can (and should) work together to shorten sales cycles and optimize lead gen.

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.