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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. If you think about sales, marketing, demand gen, inside sales, sales development or pipeline, this is a must-attend event!

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

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If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Listen - Some incredible marketers on stage. Every bar and restaurant is overflowing with sales, marketers and geeks. Period. Learned a ton.

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Five Content Marketing Mistakes to Avoid

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Everyone is jumping into content marketing. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Somewhere along the way marketers found out that this is absolute crap, however the old days of getting slapped on the hand with a ruler for "writing as you talk" are hard lessons to break. Social and content marketing are not just hobbies or activities.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

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Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Socially surround your market. Things to remember: Scrub the data.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

20,000 Sales Pros in One Place! 80 Speakers #salessummit #in

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There will be 80 speakers with topics ranging from Inside Sales and Enterprise Sales to Marketing, Management and Motivation. Ken Krogue, President, InsideSales.com. I''ll be talking Marketing Goodness with Thomas Oldroyd of InsideSales.com. I''ll be focusing on how sales professionals need to start thinking like CMOs. This Thursday, starting at 11ET, InsideSales.com his hosting the Sales Acceleration Summit. Join us tomorrow for as many sessions as you can squeeze in. You can register for free. Featured speakers include: Matt Dixon, Author of The Challenger Sale.

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Sales Ready Leads: Quality vs. Quantity

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Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

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There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers?

5 Outbound Calling Best Practices

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These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

13 Top Books for CMOs - Recommended by The CMO Club

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Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Market Driven Strategy: Processes for Creating Value. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. The End of Marketing as We Know It. The New Influencers: A Marketer's Guide to the New Social Media. Leading Change.

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Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

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We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results,” said Green Leads CEO, Michael Damphousse. We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry.

Lead Gen Tips from Yogi Berra

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Was Yogi Berra hip to outbound marketing? Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.

Event Marketing Works, but ONLY if Vendors Add Value

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I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. Engage the audience. And hmmm.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. used by many marketers. Marketers have no.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. 42% Face-to-Face. 58% Con-call/Web-meeting.

Outbound Calling Tips from Johnny Bench

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What does all of this have to do with B2B sales and marketing? When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. Mira - Repetition has its benefits. What about you?

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye. Moby Dick. Pride and Prejudice.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? It advises on building pipeline, improving messaging and better ways to market to your prospects.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

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Does that sound much different than a sales or marketing professional? As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my team.you name it. Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses! Congrats. This week is the innagural issue of Owner Magazine.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Pounce.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com. Upon opening up the solution, you can view your ActiveConversion dashboard.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." He cited the Apple tribe -- all of us who rush out and buy new apple products just because. happen to be a member of that tribe.

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. Today, marketing is digital, so. your marketing goals and beyond. Whitepaper The Value of Content to Marketing. How to Develop Content Strategy for Marketing. - Two Types of Content Strategy Why Hire Content Strategy Experts , Not Agencies.

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

you subscribe to our B2B Blog: Smashmouth Sales & Marketing. How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. All they have to do is send them to us. The only catch. Get instructions now >> 100 business card leads

Simple Marketing - The Gas Price Sign

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Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Tags: economics marketing drivel green Then there is the price sign.

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Simple Marketing - The Gas Price Sign

Smashmouth Marketing

Other than general vicinity and locale to your running out of gas, how much marketing does a gas station really need to do. I can see some of the top company branding (Exxon-Mobil, Shell, Sunoco, and Citgo), does anyone really care who they buy gas from? Probably the simplest form of marketing in the world. Then there is the price sign. Food as the product feature? Dunkin Donuts?

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Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Marketers have been considering their strategies in two budget line items. thing.".

The Demand Gen Capital of the World: Andover, MA

Smashmouth Marketing

Marketing Connections. TSL Marketing. Lead Generation is an "industry" in New England, going back to the early days of the Route 128 Technology Highway. At one point some entrepreneurial soul spun off from one of the big companies, such as Digital or Wang, and there you have it -- an industry was born. The following competitors all call New England home. AG Salesworks. eCoast Sales.

Hubspot Product Review: Inbound Marketing Methodology, Not Just a Product

Smashmouth Marketing

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. Expert -- In parallel to the migration, your Hubspot Inbound Marketing Consultant will book some sessions to go over best practices. Don't start/stop.

Lead Generation Tip - Take 3 Hour Lunches

Smashmouth Marketing

appointment setting marketing tips b2b marketing outbound marketing b2b demand gen sales b2b sales demand gen data lead gen cold calling inside sales sales2.0There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! It got me thinking. More Lead Generation Tips.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

FAQ: What does the Green Leads acquisition of Target 250 mean to you?

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Expanding our service in the EMEA markets as well as growing our business in North America were priorities. Target 250 not only has those qualities and a dominant position in the European market, but also provides services in North America. As many of you are aware, Green Leads has announced the acquisition of Target 250. What does this mean to you? Read on for answers: What was the acquisition about? Green Leads has grown by a factor of 2X each year for four years running. In a bad economy, that's a feat. So we got both European expansion and North American growth in one package.