Was Yogi Berra hip to outbound marketing? Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. You can see the Smashmouth ConnectAndSell product review here.) During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. He had o bjection after objection. He kept him talking. Bring value. MORE >>

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client. took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 They jump around. MORE >>

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? It advises on building pipeline, improving messaging and better ways to market to your prospects. MORE >>

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. We had an echo for the first 6 minutes. Frustrating. Joe Galvin SiriusDecisions @joegalvin Mike Volpe HubSpot @mvolpe Ardath Albee MarketingInteractions @ardath421 Nigel Edelshain Sales 2.0 MORE >>

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. Don't let the bean counters get in the way of a good marketing program. Market with Courage As regular as Halloween and football, this time of year Green Leads usually hears the following questions from both new and existing clients. Why should we do appointment setting during the holiday months? Plus it's Q4, who has time for introductory appointments anyway?" Play offense when everyone else is in the huddle. We'll get to it in Q1 : Why wait? MORE >>