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TOPO Sales Summit April 7-8, Join Me

Smashmouth Marketing

If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. I'll be attending the TOPO Sales Summit the first week of April and am looking forward to hearing from the sales and marketing trenches. If you think about sales, marketing, demand gen, inside sales, sales development or pipeline, this is a must-attend event!

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15 Reasons Why Every CMO Must Attend #dreamforce #DF13 #in

Smashmouth Marketing

If you are a Chief Marketing Officer, or report to one, or aspire to be one, you MUST attend dreamforce. Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Listen - Some incredible marketers on stage. Every bar and restaurant is overflowing with sales, marketers and geeks. Period. Learned a ton.

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Five Content Marketing Mistakes to Avoid

Smashmouth Marketing

Everyone is jumping into content marketing. One of the best things a marketer can do is learn from the mistakes of others. For this post, we asked some of the participants in the upcoming Keys to Content Marketing Virtual Summit on August 14 th to share the mistakes they see on the market today. Somewhere along the way marketers found out that this is absolute crap, however the old days of getting slapped on the hand with a ruler for "writing as you talk" are hard lessons to break. Social and content marketing are not just hobbies or activities.

@HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)

Smashmouth Marketing

Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Socially surround your market. Things to remember: Scrub the data.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr.

28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors

Smashmouth Marketing

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call. Words of wisdom from two industry leaders: Trish Bertuzzi, Inside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Cost per lead is a narrow look at the success of a program. Autodialers?

5 Outbound Calling Best Practices

Smashmouth Marketing

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" Validate lists prior to dialing.

13 Top Books for CMOs - Recommended by The CMO Club

Smashmouth Marketing

Great list : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact. Market Driven Strategy: Processes for Creating Value. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. The End of Marketing as We Know It. The New Influencers: A Marketer's Guide to the New Social Media. Leading Change.

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Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Was Yogi Berra hip to outbound marketing? Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.

Event Marketing Works, but ONLY if Vendors Add Value

Smashmouth Marketing

I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. Engage the audience. And hmmm.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. 42% Face-to-Face. 58% Con-call/Web-meeting.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." He cited the Apple tribe -- all of us who rush out and buy new apple products just because. happen to be a member of that tribe.

Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? It advises on building pipeline, improving messaging and better ways to market to your prospects.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Outbound Calling Tips from Johnny Bench

Smashmouth Marketing

What does all of this have to do with B2B sales and marketing? When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. You had Johnny Bench, All-Star Hall of Fame catcher for the Cincinnati Reds, teaching a group of young kids how to be better players, and each week they also got professional tips from guest ballplayers like Jim Rice, Pete Rose, Cal Ripen, Jr, and even Ted Williams! What I loved most about the show, though, was the advice that each guest shared with the team. Mira - Repetition has its benefits. What about you?

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

Installed LeadLander on both our company website,, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. He shared with me "LeadLander was designed to turn traditional web analytics statistics that benefit marketing staff into reports that benefit sales staff, by providing specific information about the companies and people visiting web sites. They meet their promise. Day 1.

We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

Does that sound much different than a sales or marketing professional? As a business owner, I manage my tasks, take care of clients, look at my numbers, work hard, attend to quality, work with my name it. Tasks, Clients, Quotas, Energy, Perfection, Peers. You all own your own businesses! Congrats. This week is the innagural issue of Owner Magazine.

Sales & Marketing Rap: G-Ice #sm20

Smashmouth Marketing

During the opening of the Sales & Marketing 2.0 He did just that with comic Jeff Applebaum during the Sales & Marketing 2.0 Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Inbound Marketing Summit Speakers: Twitter List #IMS10

Smashmouth Marketing

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. John Jantsch, Duct Tape Marketing. Justin Levy, New Marketing Labs. Patti Fousek, Mind Search Marketing. Scott Stratten, Un-Marketing.

B2B Marketing Experts Have a Chance to Give During the Holidays

Smashmouth Marketing

B2B Marketing Experts have an ideal opportunity during the Holiday Season to do some old fashioned "feel good" marketing and help some folks along the way. Green Leads ran two internal contests that resulted in charitable giving. Toy drive. We ran a contest last week during a one hour ConnectAndSell session. Kiva Microloans. This now makes 15 loans. Doing what's right. Happy Holiday

Green Leads Acquires Target 250 – Forms Fastest-Growing B2B Demand Gen Company in North America and Europe

Smashmouth Marketing

We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top line results,” said Green Leads CEO, Michael Damphousse. We've focused laser-like on developing robust, repeatable processes which we think are best practices in the industry.

Sales 2.0 Tips: Discussing Outbound Marketing Stats (Video)

Smashmouth Marketing

connected with friends and colleagues with similar desires to increase sales and marketing production with no holds barred. I had the opportunity in Boston to present on the topic of Increasing Productivity Without Increasing Headcount and then participating on a panel discussion on the topic. Conference, I had discussed with Gerhard that the topics of sales and marketing in a 2.0

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

@chrisbrogan's New Marketing Experience, aka Inbound Marketing Summit: 5 Tips

Smashmouth Marketing

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. it’s a 1-day event. There’s no fluff.

Content Marketing: Accuracy, First Impressions and Demand Gen

Smashmouth Marketing

Are your content marketing efforts going to impact demand gen ? Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Value creates trust.

Inbound Lead Generation: Improving Your B2B Sales and Marketing Blogs

Smashmouth Marketing

What about your B2B sales and marketing blog, though? Here are three ways, as we head into the second half of 2010, that you can improve your B2B sales and marketing blog: Revisit your blog's goals - When you first started writing your blog, you had a goal in mind. You want to talk about improvements? You know what needed improvement? The Boston Celtics, that's who.

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue. Follow everything about that opportunity.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

5 Tips For @chrisbrogan's New Marketing Experience, aka: Inbound Marketing Summit

Smashmouth Marketing

Next week I'll be speaking at Chris Brogan's New Marketing Experience in San Francisco. Thus, time spent with them is also time spent learning new marketing the way we see it. That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. it’s a 1-day event. There’s no fluff.

B2B Marketing and Sales Books: What's On Your Summer Reading List?

Smashmouth Marketing

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages. The Catcher in the Rye. Moby Dick. Pride and Prejudice.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn’t start formalizing some of the new marketing ideas I’d been learning until I took a deep swig and discovered the great taste. Outbound marketers live off of lists. lead list

Outbound Marketing Hits Hubspot and Fast Company

Smashmouth Marketing

Smash mouth Marketing has two guest post blog articles this week, writing about Outbound Marketing, Inbound Marketing and Tony Soprano. Hubspot: Outbound Marketing and Inbound Marketing Can Learn From Each Other Fast Company: Inbound Marketing and Outbound Marketing, by Tony Soprano Just gonna keep spreading the Outbound Marketing goodness!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.

Marketing Strategy of Going Negative -- Does Mudslinging Pay Off?

Smashmouth Marketing

Let's analyze the marketing value. Marketers love traffic. Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same. week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake?

B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you shoring up those marketing techniques that are tried and true? Leads per marketing event (blogs, tweets, whitepapers)? Do your bonuses share quota? Are you measuring everyting?

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste. Outbound marketers live off of lists.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.