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| Page 1 of 280 | Previous | Next | B2B MARKETING INSIDER JUNE 26, 2012  The Content Marketing Checklist For B2B Marketers Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques. Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Now, they’ve created the content marketing checklist (reg. | GREAT B2B MARKETING AUGUST 29, 2012 Marketing Analytics – Measuring What Matters in B2B One of the things that drives me batty is when otherwise smart B2B marketers focus relentlessly on marketing analytics that measure things that are not important, while neglecting the big picture – a classic example of missing the forest for the trees. A recent blog post titled The Thorny Question of Marketing Attribution: Does it Apply to B2B illustrates this perfectly. The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. The prioritization of marketing metrics should always be based on your sales model. | | | | | |
| INDUSTRIAL MARKETING TODAY APRIL 23, 2012 Content Marketing for Engineers I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis. | MARKETING LEADERSHIP COUNCIL AUGUST 31, 2011  The Most Important Number in B2B Marketing What does this figure mean for Marketing? 60% doesn’t suggest an organizational overlap with Sales, “territory” grabbing or misalignment in Sales and Marketing incentives. Therefore, Marketing needs to de-emphasize tasks like thought leadership and white papers, and focus more on advanced activities, such as diagnosing purchasing needs and identifying internal barriers to purchases. | B2B MARKETING INSIDER JUNE 9, 2011  Will Content Strategy Save Marketing? The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. What can save marketing? Ready to get practical ? | SOCIAL MARKETING FORUM AUGUST 18, 2012 Four Multi-Channel and Touchpoint Marketing Models Most marketers are starting to integrate their marketing channels. While in multi-channel marketing the focus is still often on the channels, touchpoint marketing provides alternatives that revolve around individual customer and prospect touchpoints. nice depiction of the typical multi-channel marketing is this graphic [.]. B2B marketing touchpoint marketing touchpointsBetter late than never. However, simple integration will not be enough. | | | | | | | |
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B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013  20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. The Best B2B Marketing Blogs. B2B Digital Marketing by @ Wittlake Eric Wittlake. Heinz on Marketing by Matt Heinz. Content Marketing MORE >> -
 7 Reasons Your Content Marketing Strategy Isn’t Working
As marketers, we know that the best way to generate quality leads for our businesses is by creating great content. A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers. Targeting is a key component of all aspects of marketing, but it’s especially important for content. This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing MORE >> -
B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012  The 6 Best Slideshare Decks on Content Marketing
So I sought the best slideshare presentations on Content Marketing and found a ton to chose from. Rand Fishkin does a great job in this deck explaining why we all need to just get started in content marketing. The Content Marketing Manifesto from Rand Fishkin. In this presentation, Joe Pulizzi details why content marketing has become such a hot buzzword. He looks at the latest research, and shares case studies looking at five content strategies that separate the good from great content marketing professionals. Content Marketing MORE >> -
LEADSLOTH | TUESDAY, AUGUST 10, 2010 Will Marketing Automation Be Free?
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Loopfuse gives as the main reason that adoption rate of Marketing Automation is still very low (5-10%), and that a disruptive offering is needed to get the remaining 90-95% on board. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Genius.com. MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 6, 2012  What’s the Real ROI of Content Marketing?
by Jesse Noyes | Tweet this Content marketing is all the rage lately. Whether you call it content or inbound marketing.). But few marketers know how to measure the actual ROI of their content. Content Marketing ROI” , which was published by our partner Kapost and us, actually pins some numbers to the return on content marketing investments. We started out by looking at some of the upfront costs of putting in an ongoing content marketing process in place at mid- and large-sized businesses. What’s the Real ROI of Content Marketing? MORE >>
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- The Content Marketing Echo Chamber B2B MARKETING INSIDER | TUESDAY, DECEMBER 18, 2012
- The People Behind Marketing Automation LEAD VIEWS | TUESDAY, OCTOBER 30, 2012
- 10 of the Best B2B Internet Marketing Infographics of 2012 KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
- 7 Habits of Highly Effective Marketers LEAD VIEWS | TUESDAY, AUGUST 28, 2012
- 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile KOMARKETING ASSOCIATES | FRIDAY, JUNE 8, 2012
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- Marketing Budget – Martoons LEAD VIEWS | FRIDAY, AUGUST 10, 2012
- Are you mistaking marketing tactics for strategy? BIZNOLOGY | THURSDAY, JANUARY 31, 2013
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- 15 experts define Agile Marketing BIZNOLOGY | WEDNESDAY, JULY 18, 2012
- The Content Marketing Bucket List B2B MARKETING INSIDER | TUESDAY, AUGUST 7, 2012
- Beyond Marketing Automation: Building a Complete Marketing Infrastructure CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 21, 2011
- B2B marketing’s 10 most common copy mistakes B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
- Will Content Marketing Destroy Social Media? B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012
- Marketing Automation and B2B Marketing Predictions for 2010 DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 24, 2009
- Email Marketing Metrics You Should be Tracking ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
- B2B and B2C Marketing Automation: Understanding the Differences CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 18, 2011
- Taking B2B Marketing Mobile: The Pitfalls and Payback B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 6, 2012
- Inbound Marketing versus Outbound Marketing: a Pointless Debate CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
- 8 Content Marketing Ideas You Haven’t Tried IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 9, 2013
- 5 B2B Marketing Trends for 2012 MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
- Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 15, 2013
- Social Media Marketing Metrics Explained SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- 14 ways B2B marketers can establish credibility. B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
- Top 10 Triggered B2B Email Marketing Campaigns ANYTHING GOES MARKETING | SUNDAY, APRIL 5, 2009
- B2B marketing automation is finally integrated. B2BMARKETINGSMARTS | TUESDAY, MAY 29, 2012
- 11 Myths of Social Media Marketing WEBBIQUITY | MONDAY, MAY 24, 2010
- Content Marketing: What Matters Most MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012
- The Content Marketing A-Team B2B MARKETING INSIDER | TUESDAY, JULY 24, 2012
- Email marketing: Overcoming message overload THE B2B RESEARCH BLOG | MONDAY, MARCH 26, 2012
- How to Improve Your Marketing Automation ROI SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
- 5 Things Marketers Fear the Most MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 26, 2011
- Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. CK'S B2B BLOG | MONDAY, SEPTEMBER 20, 2010
- Content Marketing is Not More Content Output INDUSTRIAL MARKETING TODAY | SATURDAY, NOVEMBER 24, 2012
- Moving On: Lessons from the B2B Marketing Trenches CUSTOMER EXPERIENCE MATRIX | MONDAY, SEPTEMBER 3, 2012
- Social listening drives traditional market research BIZNOLOGY | THURSDAY, JUNE 7, 2012
- Lead Generation: 81% of marketers use email marketing B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 14, 2012
- Sales and Marketing Alignment – Martoons LEAD VIEWS | FRIDAY, OCTOBER 5, 2012
- Ruminations on B2B Social Media Marketing B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 23, 2011
- Industrial Content Marketing – Dazed and Confused INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 22, 2013
- New developments in B2B marketing list acquisition BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
- 10 Marketing Nightmares IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 31, 2011
- Six ways visual content marketing can blow your mind GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 16, 2012
- Does brand marketing still matter in the digital age? BIZNOLOGY | MONDAY, APRIL 1, 2013
- Is Thought Leadership The Future of Marketing? B2B MARKETING INSIDER | THURSDAY, FEBRUARY 21, 2013
- How Dissatisfied CEOs Push Marketers into the Future B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 25, 2013
- 8 More Compelling Infographics About Content Marketing KOMARKETING ASSOCIATES | FRIDAY, APRIL 20, 2012
- Marketers Do a Bad Job Selecting Marketing Automation Systems CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 15, 2011
- Content – The Biggest Hurdle in Digital Marketing for Manufacturers INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 12, 2011
- B2B Marketing Automation [INFOGRAPHIC] LEAD VIEWS | SATURDAY, AUGUST 4, 2012
- Mea maxima culpa marketing BIZNOLOGY | TUESDAY, FEBRUARY 19, 2013
- Top Eight Reasons B2B Marketers Use Content Curation MARKETING TO BUSINESS EXECUTIVES BLOG | MONDAY, DECEMBER 5, 2011
- Manufacturing Infographics for Content Marketing INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 2, 2012
- Inbound Marketing Analytics 101 THE EFFECTIVE MARKETER | WEDNESDAY, DECEMBER 14, 2011
- Marketing Is NOT About Relationships DIGITAL B2B MARKETING | THURSDAY, JUNE 28, 2012
- Are You Ready for the Future of Marketing? MARKETING LEADERSHIP COUNCIL | TUESDAY, APRIL 10, 2012
- The Big Content Marketing Fail: How Much Content Do You Need? CONVERSIONATION | TUESDAY, NOVEMBER 27, 2012
- 9 Trends That Will Upset Your Marketing in 2013 IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 2, 2013
- 3 Steps To A Customer-Driven Marketing Plan B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
- SMS Marketing Trumps Social Media Marketing [Infographic] PUZZLE MARKETER | THURSDAY, JULY 19, 2012
- Content Marketing: Get Trained Up [Slides] B2B MARKETING INSIDER | THURSDAY, APRIL 19, 2012
- Email Marketing: Where’s the Innovation? B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 19, 2011
- Digital Marketing: B2B marketers can get fresh, new ideas from B2C B2B LEAD GENERATION BLOG | MONDAY, MAY 13, 2013
- B2B Marketing: Moving Beyond Campaigns DIGITAL B2B MARKETING | TUESDAY, MAY 14, 2013
- Traditional Marketing is Alive and Well for Industrial Companies INDUSTRIAL MARKETING TODAY | MONDAY, FEBRUARY 11, 2013
- What Cloud Computing Means for a Marketer LEAD VIEWS | TUESDAY, MAY 22, 2012
- Content Marketing in a Blink: The Content Grid v2 [Infographic] IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 22, 2011
- A 101 in Marketing Analytics IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 1, 2013
- Future of Marketing Automation: Grow or Die LEAD VIEWS | TUESDAY, DECEMBER 18, 2012
- 4 Ways B2B Marketers Can Take Advantage of Instagram IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 11, 2012
- 10 Tips for Using Twitter And Email Marketing for B2B ANYTHING GOES MARKETING | SUNDAY, DECEMBER 21, 2008
- 5 Signs Your Marketing Isn’t Integrated DIGITAL B2B MARKETING | MONDAY, FEBRUARY 25, 2013
- The Goal of Marketing – Trust FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
- 5 Steps to Achieve Content Marketing Success [Slides] B2B MARKETING INSIDER | THURSDAY, MAY 24, 2012
- Top Infographics for b2b marketers EARNEST ABOUT B2B | WEDNESDAY, AUGUST 18, 2010
- Marketing Automation vs. Inbound Marketing INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 21, 2010
- Interesting Marketing Trends of Small Businesses [Infographic] PUZZLE MARKETER | FRIDAY, AUGUST 17, 2012
- Principles of Great Content Marketing THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 10, 2011
- Are Manufacturers Turning a Deaf Ear to Content Marketing? INDUSTRIAL MARKETING TODAY | MONDAY, DECEMBER 10, 2012
- 5 Charts That Could Change Your Email Marketing IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 29, 2012
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- Marketing Automation Predictions for 2013 LEAD VIEWS | THURSDAY, OCTOBER 18, 2012
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