| | | Sazbean | |  Marketing | 680 articles |
| Page 1 of 7 | Previous | Next | SAZBEAN SEPTEMBER 6, 2011  Thesis vs Genesis – Comparing Premium WordPress Themes use the Marketer’s Delight skin on my fledgling Rockin Affiliate site – the opt-in box still gets subscribers daily even though there is no freebie offer. Overall, Thesis Skins are generally designed for businesses, marketers, and serious bloggers. Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. | SAZBEAN OCTOBER 18, 2010  13 Twitter Tips for Increasing Engagement Ask questions and have conversations around the responses (can be great content for blog posts and also a nice source of market research). Reach out to them as well (have conversations, do NOT market or advertise). A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Comment - Reach out to people. Comment on their updates. | | | | | |
| SAZBEAN FEBRUARY 1, 2011  12 Tips for Creating a Social Media Content Strategy Content Marketing News & Notes Social Media Social Networks StrategyHaving a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. What are they talking about? | SAZBEAN OCTOBER 19, 2012 Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts. All of these different options have their purposes, yet many marketers overlook a particular type of email that tends to get a lot of traction — the transactional email. – Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing by Magdalena Georgieva. That’s right: Transactional emails are one of the most effective types of communication to engage your prospects with. News & Notes | SAZBEAN FEBRUARY 19, 2013  7 Simple Improvements to Increase Website Lead Generation Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Talk in these terms instead of a feature list. | SAZBEAN MAY 17, 2011  Using Game Mechanics to Increase Engagement & Participation These motivators can be used online on your website and in your social media, and they can also be used offline in your marketing and business processes. Content Marketing News & Notes Social Media Social Networks StrategyGamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. | | | | | | | |
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SAZBEAN | WEDNESDAY, DECEMBER 15, 2010  Using Social Media to Increase Brand Loyalty
Marketing Social Media Social Networks apple brand brand brand loyalty branding Business coffee shops emotional harley davidson human behavior increase loyalty stamp cards usingEvery company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Loyalty vs. Repurchasing There’s a difference between brand loyalty and repurchasing. MORE >> -
SAZBEAN | THURSDAY, OCTOBER 7, 2010  WiseStamp Adds Dynamic Content to Your Gmail Signature
Tags: B2B B2C Business News & Notes Social Media Social Networks Strategy digital strategy dynamic content gmail gmail interface im icon instant messaging internet marketing internet marketing strategy Marketing online marketing random quotes signature signatures social media marketing social media strategy social networking tweet web 2.0 MORE >> -
SAZBEAN | TUESDAY, MAY 10, 2011  Developing a Mobile Strategy
Just like social media, mobile should be treated as one tool in your overall marketing toolbox. To use mobile properly, it makes sense to consider how your organization should use it within an overall marketing strategy. What do you think about the potential of mobile marketing for your organization? Marketing MobileTo help get you thinking about what mobile might be able to do for your company, take a look at this slide deck by Jeremiah Owyang… Developing a Mobile Strategy. View more presentations from Jeremiah Owyang. photo by Yutaka Tsutano , on Flickr). MORE >> -
SAZBEAN | THURSDAY, JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign
Tags: Analytics Business News & Notes Social Media Social Networks ad campaigns branding branding awareness interaction Marketing measurable old spice social web viral viral campaign viral marketing viral video youtube MORE >> -
SAZBEAN | TUESDAY, OCTOBER 12, 2010  WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
Tags: B2B B2C Business Marketing SEO advertisers adwords adwords campaign adwords quality score management tools bidvertiser click through rate digital strategy google internet marketing internet marketing strategy management tools online marketing online marketing strategy pay per click pay per click search engines performance based advertising qualified leads qualified traffic quality score scoring tool search engine marketing search engine optimization web strategy wordstream MORE >>
- Enterprises Opening Up to Social Networking SAZBEAN | TUESDAY, MARCH 6, 2012
- How To Use Foursquare To Market Your Business & Reach A New Audience SAZBEAN | MONDAY, JANUARY 7, 2013
- Add WordStream’s Advanced Keyword Tools to Your Website for free SAZBEAN | TUESDAY, JUNE 8, 2010
- Measuring Social Media Marketing Success SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
- Best of 2010 – 13 Twitter Tips for Increasing Engagement SAZBEAN | WEDNESDAY, DECEMBER 22, 2010
- 14 Ways to Spy On Your Competition SAZBEAN | TUESDAY, AUGUST 17, 2010
- Top Internet strategy, marketing and technology links for the week of November 3, 2012 SAZBEAN | SATURDAY, NOVEMBER 3, 2012
- Why Social Media Makes Customer Service Better SAZBEAN | MONDAY, OCTOBER 1, 2012
- Nestlé’s GMO trial: A Case Study SAZBEAN | FRIDAY, AUGUST 31, 2012
- Social and Mobile Data: A Marriage Made in Marketing Heaven SAZBEAN | WEDNESDAY, SEPTEMBER 12, 2012
- How-to: Use Netvibes for Social Media Monitoring SAZBEAN | FRIDAY, SEPTEMBER 24, 2010
- Affiliate Marketing Tips part 3 – Future of Publishing SAZBEAN | THURSDAY, APRIL 26, 2012
- 7 Reasons Why Business Websites Are Still Important SAZBEAN | TUESDAY, MAY 24, 2011
- Top Internet strategy, marketing and technology links for the week of September 1, 2012 SAZBEAN | SATURDAY, SEPTEMBER 1, 2012
- How Social Media Overtook Legacy Media SAZBEAN | FRIDAY, SEPTEMBER 9, 2011
- Top Internet strategy, marketing and technology links for the week of October 27, 2012 SAZBEAN | SATURDAY, OCTOBER 27, 2012
- 8 Ways to Increase Social Media Interaction SAZBEAN | THURSDAY, SEPTEMBER 2, 2010
- Benchmark AdWords Campaigns Against PPC Best Practices with WordStream’s New Free Tool SAZBEAN | WEDNESDAY, AUGUST 24, 2011
- Top Internet strategy, marketing and technology links for the week of April 28, 2012 SAZBEAN | SATURDAY, APRIL 28, 2012
- Top Internet strategy, marketing and technology links for the week of January 22, 2012 SAZBEAN | SUNDAY, JANUARY 22, 2012
- Basic Marketing Principles Still Apply to Social Media SAZBEAN | TUESDAY, JULY 19, 2011
- 9 Ways Social Media Marketing Can Help Sales SAZBEAN | FRIDAY, MARCH 4, 2011
- A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing SAZBEAN | THURSDAY, AUGUST 30, 2012
- How-To: Setup Monitoring in HootSuite SAZBEAN | MONDAY, SEPTEMBER 13, 2010
- Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing SAZBEAN | FRIDAY, APRIL 6, 2012
- Affiliate Marketing Tips – Future of Publishing SAZBEAN | FRIDAY, APRIL 13, 2012
- Top Internet strategy, marketing and technology links for the week of October 13, 2012 SAZBEAN | SATURDAY, OCTOBER 13, 2012
- Why You Need Social Media, Even if Your Customers Don’t SAZBEAN | FRIDAY, APRIL 27, 2012
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- 7 Questions Marketers Should Be Asking Their Sales Reps SAZBEAN | WEDNESDAY, SEPTEMBER 5, 2012
- SEO Final Steps: Content Marketing for Small Business Blogs SAZBEAN | FRIDAY, SEPTEMBER 7, 2012
- Top Internet strategy, marketing and technology links for the week of April 7, 2012 SAZBEAN | SATURDAY, APRIL 7, 2012
- Social media marketing tutorial: Google Glass social media campaign SAZBEAN | THURSDAY, APRIL 12, 2012
- The Most Effective Time to Tweet SAZBEAN | MONDAY, OCTOBER 11, 2010
- Redeeming Customers that Bypassed Your Search Results SAZBEAN | FRIDAY, OCTOBER 5, 2012
- A Marketer’s Guide to Optimizing Images for Google Search SAZBEAN | THURSDAY, APRIL 26, 2012
- How Closed-Loop Marketing Works SAZBEAN | FRIDAY, APRIL 13, 2012
- How to Master the Art of Storytelling to Increase Social Sharing SAZBEAN | TUESDAY, DECEMBER 20, 2011
- Just the Right Amount of SEO SAZBEAN | WEDNESDAY, AUGUST 18, 2010
- A Crystal Clear Explanation of How Social Media Influences SEO SAZBEAN | THURSDAY, OCTOBER 4, 2012
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- How to Improve Social Networking for Your Business SAZBEAN | WEDNESDAY, JANUARY 25, 2012
- 3 Methods for Connecting Marketing & Sales SAZBEAN | THURSDAY, MARCH 3, 2011
- Using Social Media to Tell Your Story SAZBEAN | FRIDAY, JANUARY 7, 2011
- 5 Tips for Protecting Your Privacy on Facebook SAZBEAN | WEDNESDAY, OCTOBER 6, 2010
- Top Internet strategy, marketing and technology links for the week of September 15, 2012 SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
- 17 Reasons Why No One is Following You on Twitter SAZBEAN | THURSDAY, DECEMBER 2, 2010
- Finding Keywords for Social Media Content & Monitoring SAZBEAN | TUESDAY, JANUARY 18, 2011
- Twitter Measurement Tools SAZBEAN | FRIDAY, SEPTEMBER 17, 2010
- Is Social Media a Waste of Time? SAZBEAN | THURSDAY, AUGUST 26, 2010
- Common Sense Guidelines for the Legal Use of Social Media SAZBEAN | TUESDAY, JANUARY 4, 2011
- What Makes #ungeeked So Special SAZBEAN | MONDAY, MAY 16, 2011
- Should You Use Facebook for Your Business? SAZBEAN | THURSDAY, JANUARY 20, 2011
- 15 Sources of New Content for Your Social Media Strategy SAZBEAN | THURSDAY, AUGUST 4, 2011
- Top Internet strategy, marketing and technology links for the week of January 14, 2012 SAZBEAN | SATURDAY, JANUARY 14, 2012
- Social media marketing and social networking tips by Foursquare – Future of Engagement SAZBEAN | WEDNESDAY, APRIL 18, 2012
- What I Learned From Liars and Journalists, and How it Made Me a Better Blogger SAZBEAN | FRIDAY, AUGUST 31, 2012
- Trends in Social Media Marketing – 2011 SAZBEAN | TUESDAY, AUGUST 16, 2011
- 7 Reasons Branding & Design Play a Vital Role in Your Marketing SAZBEAN | WEDNESDAY, SEPTEMBER 19, 2012
- 7 Tips for Integrating Social Media Into Your Day SAZBEAN | MONDAY, JANUARY 10, 2011
- The Dangerous Allure of Speed in Social Media SAZBEAN | TUESDAY, MARCH 15, 2011
- 10 Traits of Highly Effective Blogs SAZBEAN | FRIDAY, NOVEMBER 12, 2010
- 7 Social Media Monitoring Essentials SAZBEAN | MONDAY, JANUARY 17, 2011
- How to Really Grow Your Blog Traffic SAZBEAN | TUESDAY, SEPTEMBER 18, 2012
- Building Media Relationships & Maximizing Positive Coverage SAZBEAN | MONDAY, SEPTEMBER 10, 2012
- 5 Stupid Things Smart Marketers Do SAZBEAN | WEDNESDAY, MARCH 14, 2012
- Top Internet strategy, marketing and technology links for the week of September 8, 2012 SAZBEAN | SATURDAY, SEPTEMBER 8, 2012
- 14 Basic Blog Measurements SAZBEAN | MONDAY, OCTOBER 25, 2010
- How To Make Your Business Blog Informative SAZBEAN | FRIDAY, SEPTEMBER 14, 2012
- Social Media Must Align with Customer Service for Success SAZBEAN | TUESDAY, AUGUST 24, 2010
- Small Business Help from The Visa Business Network SAZBEAN | MONDAY, JANUARY 24, 2011
- 4 Tips for Getting Users to Scroll Below the Fold on Your Page SAZBEAN | TUESDAY, FEBRUARY 14, 2012
- How to Set Affiliate Marketing Commissions SAZBEAN | TUESDAY, OCTOBER 2, 2012
- Conversation, The Missing Piece of Most Social Media Marketing SAZBEAN | TUESDAY, MARCH 22, 2011
- Brand Marketers Totally Miss Social Media Influencers SAZBEAN | WEDNESDAY, FEBRUARY 6, 2013
- Content Can Make or Break a Social Media Strategy SAZBEAN | MONDAY, AUGUST 1, 2011
- Tips for Finding the Right People on Twitter SAZBEAN | FRIDAY, DECEMBER 3, 2010
- Driving Sales Away with A Splash Page SAZBEAN | TUESDAY, SEPTEMBER 28, 2010
- How Valuable is a Social Media Audience, Really? SAZBEAN | MONDAY, DECEMBER 3, 2012
- Top Internet strategy, marketing and technology links for the week of December 15, 2012 SAZBEAN | SATURDAY, DECEMBER 15, 2012
- Top Internet strategy, marketing and technology links for the week of October 7, 2012 SAZBEAN | SUNDAY, OCTOBER 7, 2012
- How P&G Designed Success with the Old Spice Guy Campaign SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
- How to Use Google Analytics to Improve Your Social Media Marketing SAZBEAN | WEDNESDAY, DECEMBER 5, 2012
- Social media monitoring tool video: Why should I monitor social media? SAZBEAN | WEDNESDAY, MARCH 28, 2012
- The Wrong Way to Social Network SAZBEAN | MONDAY, AUGUST 2, 2010
- Social Media in an Hour a Day SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
- SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old SAZBEAN | TUESDAY, OCTOBER 30, 2012
- Review: Sprout Social for Social Media Management & Measurement SAZBEAN | MONDAY, MARCH 7, 2011
- Top Internet strategy, marketing and technology links for the week of February 16, 2013 SAZBEAN | SATURDAY, FEBRUARY 16, 2013
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