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Creating a Continuously Improving Content Strategy

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Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement. Content strategies are no different from any other marketing strategy — they should also be measured, analyzed and improved for the best results.

Tips & Trends for B2B Social Media Marketing Success

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B2B Social Media Marketing for Success – Moscow 2013 from TopRank® Online Marketing The post Tips & Trends for B2B Social Media Marketing Success appeared first on Sazbean. English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there.

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Thesis vs Genesis – Comparing Premium WordPress Themes

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Overall, Thesis Skins are generally designed for businesses, marketers, and serious bloggers. Overall, Genesis Child Themes are designed for everyone – businesses, marketers, serious bloggers, photographers, creative types, health bloggers, and more. These led to the previously mentioned string of obscenities, but I digress. Thesis vs Genesis. Enjoy! Pricing. Personal. 59.95.

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7 Simple Improvements to Increase Website Lead Generation

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Analytics Content Design Marketing News & Notes Business websiteHopefully your website is doing more than just looking pretty (it does look good, right?). Ideally business websites are lead generation machines. Your website should be like a beautiful shop window luring potential customers to enter and take a look around. Talk in these terms instead of a feature list.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

How to Utilize Mind Maps to Enhance Your Inbound Marketing

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Who isn’t looking for more effective inbound marketing in today’s content saturated society? How do we implement mind maps for marketing? There are many ways that mind maps can be utilized for content and inbound marketing. Put your brain to work on how you can make mind mapping work for you in your inbound marketing strategy. Marketing Why does mind mapping work?

7 Benefits of Using Lead Generation Software

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Deutsch: Konnopkes Imbiss, Schönhauser Allee, Berlin (Photo credit: Wikipedia) Take a moment to think about how your business markets its services or products. In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable.

How Typography Affects Your Internet Marketing

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The post How Typography Affects Your Internet Marketing appeared first on Sazbean. Design Marketing English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. No, it doesn’t involve massive cuts to social programs or reductions in military spending. Font Personality.

Five Tactics to Build a Strong Brand Presence Online

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Marketing The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Behind-the-Scenes Content a Big Win for NYFW

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Content Marketing branding content strategy digital strategy social media strategy Whether or not you’re a New Yorker — and whether you care about fashion or not — it’s hard to ignore the glitz and glamour that surrounds the global event that is New York Fashion Week. Selfie before leaving ! Oscar night ! May the best win! Love Diane. photo posted by DVF (@dvf) on Feb 22, 2015 at 4:49pm PST.

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Rules for Creating an Engaging Corporate Video

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Just make sure that you follow some fundamental rules in creating your marketing media. This is true for marketing. Trust is one of the most important marketing emotions. One video is not enough and your marketing budget should reflect several videos that are linked into one integrated marketing communication. Speak to Your Customer. Don’t Break the Bank.

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Leveraging LinkedIn for Business

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All of these factors make for an excellent marketing opportunity for a business. There are the obvious businesses that stand to profit from networking with the professionals on LinkedIn—a suit tailor, office supply store, or anything in the technology industry, for example—but just about any business can take advantage of the free marketing opportunity LinkedIn presents.

How Brands Use Social Media to Enhance the Customer Experience

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survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Despite 52 percent of companies saying it’s nearly impossible to measure ROI on social media marketing, a majority will increase spending on mediums in 2015, according to a study by Gigaom. JetBlue Rapid Response.

Interview with David T. Scott — Author of The New Rules of Lead Generation

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David talks about why he wrote the book, why lead generation needs new rules, why measurement is vital and why his book is different from the plethora of other marketing books. 1. So tell us, Dave, what inspired you to write The New Rules of Lead Generation? I’ve always been surprised by how little today’s marketers know about lead generation. and how to use them.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How Twitter Grew From a Microblog Into a Business Tool

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How Twitter Became a Business Giant Twitter’s growth in 2007 coincided with the iPhone’s launch, and the company has rode the mobile market’s success ever since. Internet marketers began using Twitter as another method to drive traffic to websites and build mailing lists. Marketing In 2006, Dorsey brought his idea to Odeo, a podcast sharing company.

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Top Internet marketing strategy links for the week of July 20, 2013

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Here’s how to check (Jim’s Marketing Blog) The post Top Internet marketing strategy links for the week of July 20, 2013 appeared first on Sazbean. News & Notes

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Top Internet Marketing Strategy Links for the Week of January 6, 2014

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Get Elastic eCommerce) Google, Car Companies to Bring Android to Cars (CIO) Pebble vs. Google Glass: Why The New May Triumph Over The Radical (ReadWrite) Why your brand should use social listening right now (eConsultancy) How Facebook news feed changes will affect your brand (eConsultancy) WHERE IS MARKETING AND WHERE IS IT HEADED? News & Notes

The Need for an Internet Marketing Strategy

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Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. Move in the Same Direction Using different marketing tactics without an overall strategy can create chaos and interference. Marketing Strategy

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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Many online marketers have been utilizing SEO tactics since before there were plugins to help, so they keep putting off that download. If someone is searching for an “online marketing job,” you want to make sure you’re going to appear at the top. Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Author Markups.

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Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow.  I see this especially happen with marketing decisions. Instead of thinking of marketing cost, think about marketing investment. The same is true with marketing decisions. Marketing can help improve all of these areas.

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Tips for Improving Contact Form Conversion [Infographic]

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This infographic from Marketing Ninja explores some key ways to improve your contact forms to increase conversions… Infographic: Contact Forms for the Marketing Ninja (Minja) by Lisa Margetis The post Tips for Improving Contact Form Conversion [Infographic] appeared first on Sazbean.

Top Internet Marketing Strategy Links for the Week of December 30, 2013

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction

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Social Media Social Networks digital strategy internet marketing strategy social media strategy twitter Image Courtesy of Youssef Rahoui on Flickr.com. Social media has completely changed the way brands communicate with their customers. Instead, a customer can hop on his computer or pick up his smartphone to fire off a quick tweet voicing dissatisfaction with a company. Stay engaged.

How Social Media Overtook Legacy Media

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If marketers have anything to say about it, this will likely be the future of social media, and information transfer as a whole. How Social Media Overtook Legacy Media. On September 3rd, 1786, a man from Peter’s Creek, Pennsylvania wrote to his local newspaper, commenting that “I see by your last paper that you have not been crammed with news.&# The Pittsburgh Gazette had been printing the news since July 29th of that same year, but Gilbert Gichen was the first to have his comments on the newspaper published for other readers to see. In 1895, Charles M. million words.

Affiliate Marketing Tips part 3 – Future of Publishing

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Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. MarketingIf you pay attention to detail ….

12 Tips for Creating a Social Media Content Strategy

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Content Marketing News & Notes Social Media Social Networks StrategyHaving a content strategy is vital to the success of any social media strategy. Without a content strategy, it’s difficult to plan for and create great content. It is also difficult to create the right content for your audience. Define the needs & interests of all of your audiences. What are they talking about?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

15 Sources of New Content for Your Social Media Strategy

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Sales & Marketing Training Materials – What sales and marketing materials have you prepared for your own employees? Producing content on a consistent basis seems to be one of the biggest holdups for many businesses attempting to use social media. Coming up with new ideas for content doesn’t have to be difficult, though. Answer the questions as content for everyone.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

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Just because you’re a B2B company doesn’t mean that you can’t excel at using social media marketing. — Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans by Andrea Johnson The post Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans appeared first on Sazbean. Marketing

Give Your Marketing a Chance

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Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Short-changing your marketing can cause it to fail before you’ve even seen any type of success. Invest Appropriately Marketing isn’t free. But marketing is also directly related to increasing sales and profit.

Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well.  I would add a few more tactics, that can be useful for the measurement of ROI in both offline and online advertising… Set Specific Goals One of the biggest problems that many advertising (and marketing) campaigns have is the lack of a clear goal. News & Notes

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Marketing

Top Internet Marketing Strategy Links for the Week of November 11, 2013

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Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing

How Valuable is a Social Media Audience, Really?

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There appear to be a few key market principles driving the audience lifetime value ratio, and how digital marketers are using these principles to maximize their returns while shaping the future of the fan experience are cases to be learned from. Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. – How Valuable is a Social Media Audience, Really? by Spencer Richardson. News & Notes

Top Internet strategy, marketing and technology links for the week of January 22, 2012

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Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Content Marketing 101: Get the balance right (Internet Marketing). Tell-Tale Signs You Do (Or Don’t) Need Marketing Automation (HubSpot). HubSpot). Study: Why Do People Use Facebook?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful