Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Whether through your own research or the help of an established Internet marketing firm, figure out how to get your site ranking high in search results for greater exposure. Create Unified Marketing Materials. All your marketing, from your website to your brochures to your business cards, should deliver the same message. Be Authentic. Be Unique. Be Consistent. Promote Others.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Content marketing isn’t easy.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Is the campaign clearly targeted with a well-researched and in-depth understanding of your target market? You could divide your market by what they do, how they behave and operate, and by their buying patterns. Online videos, white papers and how-to guides are all common tactics for B2B marketing. 6. Does the campaign align with your overall marketing strategy and integrate with other marketing initiatives you’ve got planned? Your campaign may need to integrate with secondary or even multiple marketing channels to support and reinforce your message. 7.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

" cries the frustrated B2B marketer. Great content has to be marketed correctly. The team assists B2B firms generate the right quantity and quality of leads to meet their business goals, via the principles of inbound marketing , underpinned by a strong planning methodology , IP and technology tools. Related Posts: Savvy Speaks: Content Marketing Mistakes to Avoid.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. We take the next best steps by developing outstanding content and delivering it to the right prospects via the right media formats defined in our outbound/inbound marketing mixes. We're pleased to present this guest post by Dan McDade of PointClear. Serving.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. confidence gap clearly exists between content-marketing investments and belief in results.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. Unfortunately there are some common mistakes that marketers are making with their case studies. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. The Fix. Stick with facts and metrics. Use flowery adjectives sparingly.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. For years, marketing and sales have looked through the “funnel/single-buyer lens.” One reason is that buyer personas have been oversimplified and have lost touch with their original intention.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. It is a strong resource for making connections with people and businesses, leading to increased sales for you. Are you in the top 10? It’s all about the keywords.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If the face of your brand lacks a human element, you’re making your job as a marketer much harder than it needs to be. Your brand needs to be human, too. ” of a brand.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Page headings.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

according to David Meerman Scott, author of The New Rules of Marketing & PR. But Marketo took a different approach and reached out to the very creative folks at JellyVision to create an online marketing version of their popular “You don’t know Jack” game. Make B2B marketing into a game. The implications are profound for sellers of products and services to other businesses.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

About the Author : Daniel Frank is a blogger and online marketer who writes extensively about trade show marketing. We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. Lead score. Reminders.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was given an unexpected eye opening gift a few months ago. I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. The Social Marketing Glossary is at 49 terms. All the women in the community are mothers and most are in their 30's - 50's.

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5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands? One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

B2B marketers need to remember first and foremost that prospective buyers are people and consumers. Consumer companies have raised the bar high, and B2B marketers need to satisfy high expectations as buyers make their B2B purchases. Marketers tend to get wrapped up in their inside-out perspectives, thinking about what type of collateral to produce or campaigns to run.

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6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Use the Search Function.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

If you were a marketing automation company, you could ask customers to contribute what they learned to “Tips for Choosing a Marketing Automation System.” ” I've attended a number of customer conferences run by marketing automation vendors and their customers love to share their knowledge. 3. ” The most amazing thing happened to me recently.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Plus, the act of participating in a co-marketing activity, touting success, puts you and customers both in positive light. 8. Read on to see all the ways that companies benefit from customer stories. ” 3.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Don’t do it!

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Savvy Week in Review: April 27

Savvy B2B Marketing

How Content Marketers Can Reach a Larger Audience by Redefining the eBook by @Wogahn via @junta42. Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities? The mainstreaming of content marketing: ten implications by @ dougkessler via @ Econsultancy. How to stay ahead of the pack even as content marketing becomes the norm. TGIF, people! Key words.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

As a former competitive analyst in technology marketing, I know how critical it is to keep your finger on the pulse of competitors’ activities, announcements, and positioning. But to get a true sense of just how well they stack up, organizations should assess their competitors in three areas: Idea marketing. Content marketing. Buying experience. non-salesy) way.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

Read on for his prescription of how to fix the ails plaguing sales and marketing. Marketing and sales alignment continues to be a major challenge for B2B organizations. Just last week, Forrester released a report showing that only 8% of organizations claim tight alignment between marketing and sales. So maybe the question isn’t “How can we align marketing and sales?”

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. common theme in marketing commentary lately is the shortening of attention spans. Numbers get attention. We love lists.

Email by the Numbers

Savvy B2B Marketing

Read on for his seven steps to getting started with email marketing. For example, develop a paper or webinar like: How to sustain market advantage in the medical device industry through government-academic-industry collaboration. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. It was one of those, “How do you like my new sweater?”

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The Case for Buzzwords

Savvy B2B Marketing

In the marketing blogosphere, it seems everyone’s a critic, and buzzwords simply aren’t able to fight back for themselves. But like much else in the B2B marketing copywriting world, to excel at marketing copy you should take the rules of non-fiction writing and turn them on their heads. I have noticed a growing trend lately. Yes, it’s true. Far from it.

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Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Scott Sidman, head of sales and marketing, knew that the 50 plus people he would ultimately reach with the event would justify the cost and effort. Scott and his marketing staff conducted a re-imagining exercise to determine how they could leverage the event and the content they might "acquire" from it. We're pleased to present this guest post by Jim Burns of Avitage.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

You are a B2B marketer. Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. Her work with clients -- both B2B and B2C -- involves designing content strategies, monitoring online conversations, creating marketing campaigns and building a community of fans and users. Content marketing.

Weekly Wrap-up: March 23rd

Savvy B2B Marketing

Reasons Your Content Marketing Strategy Isn’t Working by @sarahbethgo via @markwschaefer. Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind by @ DerekEdmond via @ sengineland. Derek Edmond breaks down the SEO efforts of four B2B content marketing initiatives. by Jim Campbell VP of Marketing for @visistat via @demandcon. Enjoy!

B2B Marketers: Have You Localized Your Content Plan?

Savvy B2B Marketing

Any marketer worth his or her salt understands the importance of localization in connecting with prospects and customers around the world. That’s why marketers should be eating up this latest research from TechTarget. Any marketer trying to reach IT buyers across the globe should pay close attention to the findings.

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Savvy Week in Review: March 30

Savvy B2B Marketing

If you want to get your marketing in order, check out some of these great posts from around the web this week. 50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Is the Latest Eloqua & JESS3 Animated Video Art or Marketing? Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues by @TheSalesLion.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful