Savvy B2B Marketing

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Whether through your own research or the help of an established Internet marketing firm, figure out how to get your site ranking high in search results for greater exposure. Create Unified Marketing Materials. All your marketing, from your website to your brochures to your business cards, should deliver the same message. Be Authentic. Be Unique. Be Consistent. Promote Others.

10 Must-Dos for Successful B2B Lead Generation

Savvy B2B Marketing

Is the campaign clearly targeted with a well-researched and in-depth understanding of your target market? You could divide your market by what they do, how they behave and operate, and by their buying patterns. Online videos, white papers and how-to guides are all common tactics for B2B marketing. 6. Does the campaign align with your overall marketing strategy and integrate with other marketing initiatives you’ve got planned? Your campaign may need to integrate with secondary or even multiple marketing channels to support and reinforce your message. 7.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Content marketing isn’t easy.

The Top 5 Reasons Your Great Content Fails

Savvy B2B Marketing

" cries the frustrated B2B marketer. Great content has to be marketed correctly. The team assists B2B firms generate the right quantity and quality of leads to meet their business goals, via the principles of inbound marketing , underpinned by a strong planning methodology , IP and technology tools. Related Posts: Savvy Speaks: Content Marketing Mistakes to Avoid.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Like any marketer, I believe in the value of listening: monitoring multiple sources for information about my industry and company to keep on top of trends, find relevant info to share, connect with others in my field and participate in conversations. What other tips do you have to streamline the listening process for marketing? wanted to end the feeling of information overload.

Getting found on LinkedIn: how keywords can improve your visibility

Savvy B2B Marketing

LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. Today's Post is provided by journalist and e-copy writer; Lisa Jackson. **. It is a strong resource for making connections with people and businesses, leading to increased sales for you. Are you in the top 10? It’s all about the keywords.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

Like most folks new to content marketing (the use of content to nurture and drive prospects towards a sale) I was eager to dive right in. wanted to play with the marketing automation software and start blasting out content. thought I knew my prospect base (PR professionals, product managers and chief marketing officers) well enough to come up with content that would fascinate them.

10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Plus, the act of participating in a co-marketing activity, touting success, puts you and customers both in positive light. 8. Read on to see all the ways that companies benefit from customer stories. ” 3.

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Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Thought Leadership: The Most Misused Term in B2B Marketing?

Savvy B2B Marketing

Both Joe Pulizzi of the Content Marketing Institute and Doug Kessler of Velocity Partners debunk the myth that you’re “giving it all away” by sharing your insights. Want a 4-step framework for B2B marketing and thought leadership, and examples of B2B marketers that have mastered the science of thought leadership marketing? Share your finds and thoughts!

B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

Oh gods of marketing, social media, and E-mail forgive me. About the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Confession. Last week I did something really embarrassing. should have dug deeper.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. confidence gap clearly exists between content-marketing investments and belief in results.

5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Read on for concrete tips to help unite sales and marketing. All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no longer being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue. What can marketers do to meet those new demands? One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. used by many marketers. Marketers have no.

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. For years, marketing and sales have looked through the “funnel/single-buyer lens.” One reason is that buyer personas have been oversimplified and have lost touch with their original intention.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

At the Content Marketing Institute, one of the things we work on is a daily blog. Even though our editorial and marketing team is small, it was still difficult for us to stay in the loop about everything that our readers may be interested in. The marketing team can now input any ideas, and the editorial team uses this when deciding what to use. if you rememeber to link at all.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

About the Author : Daniel Frank is a blogger and online marketer who writes extensively about trade show marketing. We're pleased to present the following post from guest submitter Daniel Frank: So it was great show, you have enough business cards to sink a small ship and you’re looking forward to all the sales you’ll be able claim in few months. Lead score. Reminders.

4 Mistakes You Are Making With Your Case Studies

Savvy B2B Marketing

Case studies are very valuable elements of the B2B content marketing mix. Unfortunately there are some common mistakes that marketers are making with their case studies. They can be stand alone pieces to leave behind with a prospect, inserted into an RFP or sales proposal or included in a newsletter. Well executed they can solidify and clarify your benefits in the mind of your prospect. Make sure you aren’t one of them! Making the before unbelievable. This is a critical piece not to over embellish. The Fix. Stick with facts and metrics. Use flowery adjectives sparingly.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Sales Enablement 101: Treat Salespeople Like Customers

Savvy B2B Marketing

And by applying some of the same methods, marketers can monitor and move specific solution areas into top-of-mind positions across specific types of sellers, and based on organizational goals. The top section represents marketer stages and the bottom section represents seller stages. We're pleased to present this guest post by Jody Canavan, president of Launch International.

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. If the face of your brand lacks a human element, you’re making your job as a marketer much harder than it needs to be. Your brand needs to be human, too. ” of a brand.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

If you were a marketing automation company, you could ask customers to contribute what they learned to “Tips for Choosing a Marketing Automation System.” ” I've attended a number of customer conferences run by marketing automation vendors and their customers love to share their knowledge. 3. ” The most amazing thing happened to me recently.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. In fact, there is a direct relationship between a successful search engine marketing and content marketing strategy. This post highlights six ways to apply tactical SEO strategies to ongoing content marketing initiatives. Page headings.

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. Today, marketing is digital, so. your marketing goals and beyond. Whitepaper The Value of Content to Marketing. How to Develop Content Strategy for Marketing. - Two Types of Content Strategy Why Hire Content Strategy Experts , Not Agencies.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

I’ve previously written about how marketers can deliver better white papers by applying the “triggers for compliance” laid out in Robert Cialdini’s Influence: The Psychology of Persuasion. Now I'm going to share new triggers that marketers can use to their advantage. withholding information); and using stories instead of facts to build a mythology.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

according to David Meerman Scott, author of The New Rules of Marketing & PR. But Marketo took a different approach and reached out to the very creative folks at JellyVision to create an online marketing version of their popular “You don’t know Jack” game. Make B2B marketing into a game. The implications are profound for sellers of products and services to other businesses.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I was given an unexpected eye opening gift a few months ago. I was asked by the owner of a local women's online forum to present a series of workshops for women business owners on using social marketing to grow their businesses. The Social Marketing Glossary is at 49 terms. All the women in the community are mothers and most are in their 30's - 50's.

Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

We're pleased to present this guest post by David Raab , who specializes in marketing technology and analysis. Read on for insights into the right way to choose a marketing automation system. Marketing automation systems have reached that magical moment when people start to want one without knowing exactly how they’ll use it. Here are some errors to avoid along the way. 1.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

B2B marketers need to remember first and foremost that prospective buyers are people and consumers. Consumer companies have raised the bar high, and B2B marketers need to satisfy high expectations as buyers make their B2B purchases. Marketers tend to get wrapped up in their inside-out perspectives, thinking about what type of collateral to produce or campaigns to run.

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6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

Read on for the first in his multi-post series on how to succeed with social media marketing. My B2B marketing agency is often tasked with assessing the social media landscape for new clients and prospects. In some cases, the company is well on its way with a strategy and commitment to social media as an important part of its inbound marketing mix. Use the Search Function.

Savvy Week in Review: April 27

Savvy B2B Marketing

How Content Marketers Can Reach a Larger Audience by Redefining the eBook by @Wogahn via @junta42. Marketing Scores Leads, So Why Doesn’t Sales Score Opportunities? The mainstreaming of content marketing: ten implications by @ dougkessler via @ Econsultancy. How to stay ahead of the pack even as content marketing becomes the norm. TGIF, people! Key words.

Top 10 Rules of B2B Blogging from DemandCon Social Media Panel

Savvy B2B Marketing

About the Author: Heather has spent the past 15 years advocating for the customer perspective in her approach to software development and product marketing. Here is a copy of the presentation that I promised to all the attendees. For those of you who didn’t attend here is some context for my Top Ten Rules of B2B Blogging slides. #10 – Don’t go it alone. Don’t do it!

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Why Design Matters in Content Marketing

Savvy B2B Marketing

Here she shares thoughts on the important role that design plays in content marketing and how marketers can get involved in the design process. Q. At what point during the development of an eBook should marketers start thinking about design/talking to a designer? A. It can be fine for us to get involved in a project after the content is complete, as long as marketers are aware of the costs to create a document of a certain length. How can marketers decide on the best design for their eBooks? A. Margery created a fantastic design for the eBook.