While I think most marketers agree that design is important, especially for things like websites and eBooks, I have often found that this is overlooked with white papers. Simple Title Tweaks That Can Hlpe White Paper Marketers Drive More Leads. Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. As the subtitle of the book states, the book is about "designing information for today's time and attention-challenged business reader." MORE >>

Does your marketing copy grip your readers, drawing them in and pulling them along; or does it send them into a semi-catatonic state more conducive to REM sleep than taking action on your offer? As a writer who makes her living as a content marketer (website copy, e-books, blogs, etc), but aspires to be the next J.K. Here are four fiction techniques that can be used to make your marketing copy read like a bestseller: Sense of Story: Every good story has certain elements that invite the reader in and then keep him interested to the end. highly recommend his work. MORE >>

Research reports are a popular content marketing tactic as readers crave tangible stats. For example, when I worked on the B2B content marketing research last year, I planned follow up posts that addressed challenges identified in the research. About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. While they are useful, they can take a lot of time to execute well. Start with the end in mind. Consider the design. MORE >>

Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. How Your White Papers Can Become "Weapons of Influence" About the author: Michele is the Executive Editor of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. Including on any appropriate resource pages. MORE >>

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Ardath Albee. We enjoy Ardath's blog, Marketing Interactions , for its keen insights into B2B marketing (and so do many others - check out all her top blog awards!) About the author: Ardath Albee is a B2B Marketing Strategist who writes the Marketing Interactions blog. Her book, E-Marketing Strategies for the Complex Sale , will be out this fall from McGraw-Hill Am I interested enough to make the effort to learn more? MORE >>