But, SMO is no longer limited to marketing and brand building for organizations, but has grown to encompass many different departments within the organization such as Human Resources, Client/Customer Satisfaction, product development, Business Development and Sales. Add your social sites to your marketing collateral- Most people are on social media in some form. Target at least one Social Tool/Application to utilize- The market has become over saturated with social media tools or applications to assist with your social strategy. MORE >>

Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. Over the last couple months I have read four or five posts discussing relationship selling and the fact that it is dead. Transactional selling was replaced by relationship selling, and now that has reached its end of life. So what has replaced relationship selling? Relationship selling was built on time, trust, and customer service. MORE >>

Balance between Macro & Micro marketing imperitave to building a lead generation machine. Micro Marketing=Social Selling at the independent sales professional level. Sales professionals need to use marketing assets to distribute to targeted prospects at the appropriate time in the buying process. Yesterday we had the privilege of presenting with a few experts in the field of lead generation on how to build the ultimate lead generation machine. Our COO, Pete Gracey, was joined by Jamie Shanks, Scott Miller and Mike Puglia. MORE >>

Your support can range from none, to a finely tuned marketing machine. would be happy to share some of what we have been seeing in the market and determine if we might be able to help you as well. Give them a compelling reason to speak with you, not a fluffy marketing pitch. If you have a marketing team to help you, all the better, they are your friend, help them help you succeed. Don''t be afraid to hit delete, those “maybe someday” prospects are for the nurturing bucket, an automated marketing process can take care of them. Failure is not an option. MORE >>

We just started the final quarter of the calendar year and many marketing professionals are looking at their quarterly budget and wondering how they should spend their remaining balance before they lose it. Below, I review four options that most marketers consider when deciding how to spend their remaining budget and I discuss the impact each option should have on your sales pipeline. Trade Shows/Conferences: Trade shows are making a big return for many marketing departments; the problem is deciding which one you will invest in to provide the biggest return. MORE >>