Sales Prospecting Perspectives

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Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. This applies to many facets of life these days, but particularly for B2B sales and marketing professionals. believe many companies have invested in content marketing with good intentions, meaning they understand it’s a longer-term investment. They’re giving up.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

I was having an interesting discussion with my Director of Marketing the other day about her perspective on hard vs. soft sales skills. From what she has seen working with experienced sales guys and gals over the years is that they rely far too much on their hard skills to get them by. And they definitely like to be heard. Empathy. Respect for a prospect''s time. Tone and cadence.

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

Sales can be a daunting task, filled with highs and lows, and it is important to recognize your team’s victories, big and small; whether they be a small deal in a saturated market, or a large opportunity for the hottest solution on the market, any win that puts your team closer to their end goal should be recognized. Steven Malcolm - Positive Reinforcement and Skill Building.

How to Influence B2B Sales Prospects (Without Annoying Them)

Sales Prospecting Perspectives

In the marketing and sales community, “experts” and “gurus” abound, but only the truly influential make great thought leaders. If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. Reciprocity. Liking.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? When they receive marketing leads, how quickly do they call? Do the math. Build a process. How often?

Marketing and Sales Alignment or Integration?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock , sales consultant and President at Partners in EXCELLENCE , where this post was originally published. I’m fascinated about a lot of the discussion about B2B sales and marketing alignment. Usually marketing is saying “sales isn’t following up on our leads, consequently we’re losing lots of opportunity.”

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3 Social Selling Templates for LinkedIn and Twitter Messaging

Sales Prospecting Perspectives

Remember, social selling is less selling and more social.Think of yourself as a marketer as well as a salesperson. With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Unfortunately, that presence isn’t always positive. The result? It’s a common occurrence. LinkedIn.

A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14

Sales Prospecting Perspectives

It was my first time at HubSpot’s INBOUND Conference, and as a content marketer just starting my career in marketing, there was certainly a lot to take in. One factor I noticed across the board was the focus on the ever-elusive future - the future of CRM, the future of B2B marketing the future of storytelling. Why was everyone so preoccupied with the future of marketing?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

3 Steps to Stellar List Building

Sales Prospecting Perspectives

Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. To identify your market, consider their key locations, industries, titles, company size, etc. Targeting your audience means being able to: Better tailor your sales pitch and marketing message to their needs.

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5 Voicemail Tips Every Sales Development Rep Should Be Using

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. Greg is the Content Marketing Manager at SalesLoft , one of the fastest growing startups in Georgia. Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Be Intriguing.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

This list will help you understand what our readers found most important and effective in the sales and marketing world this year, as well as our audience’s preference for receiving information as lists, how to’s, inforgraphics and more! 1. Content Marketing Sales Prospecting B2B Marketing Reporting Metrics Happy December 31, everyone! What are yours? Check it out!

Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]

Sales Prospecting Perspectives

This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty. This, for businesses in particular, works particularly well.

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3 Important Sales Trends & Predictions for 2015

Sales Prospecting Perspectives

B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. In terms of the social activity of sales reps, it’s worth noting that being good and thoughtful curators of content allows individual reps to help advance their organization’s content marketing goals.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Big List of Inside Sales Messaging Statistics

Sales Prospecting Perspectives

You see, most sales and marketing professionals just don’t have time. “No, I don’t want to tell you the challenges in my environment and what my company does. The average salesperson only makes 2 attempts to reach a prospect (Sirius Decisions), but it takes approximately 7-13 touches to generate a B2B qualified sales lead (Direct Marketing Partners). Want that toolkit? and 5 p.m.

10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales

Sales Prospecting Perspectives

The principle is simple: If a company incorporates trust and credibility in its marketing, skepticism naturally fades. Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). Read the full article here.

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My 4-Step Process to Marketing Research for Content Creation

Sales Prospecting Perspectives

If you’re a content marketer, you know how important it is to produce interesting and relevant content. If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. Let’s talk about the first process in my content marketing efforts: research. hesitate to call this marketing research.

4 Lessons Learned After One Year as an Inside Sales Manager

Sales Prospecting Perspectives

She is also responsible for managing client relationships, completing daily reporting and project analytics, and planning strategic marketing campaigns. Next month marks an important milestone not only in my career at AG, but in my career in general. This October I will have completed my first year as an inside sales manager. Lesson 1: Learn to prioritize your tasks. How to do this?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

3 Tips for Nurturing Prospects in Inside Sales

Sales Prospecting Perspectives

In a recent study, Marketing Sherpa found that “73% of all B2B leads are not sales-ready… not receiving the experience they desire.” Not many people buy right away; in fact, most of them take the time to research what the market is offering. Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks.

Look For The 3 C's When Hiring Inside Sales Reps

Sales Prospecting Perspectives

Problem is that folks who tell me they''re thinking about marketing or sales are major red flags, and they rarely work out in the field. Over the 10 years I''ve spent interviewing inside sales candidates, I''ve caught myself looking for the obvious traits we seek in people hoping to explore sales for the first time. Do they have the drive? Do they seem intelligent? Are they articulate?

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4 Steps to Content Curation for Inside Sales Reps

Sales Prospecting Perspectives

healthy content marketing mix involves a significant portion of 3 rd party content sharing in addition to original thought-leadership pieces. Having started from humble roots as a doorknocker in Australia, Dave quickly excelled over his decade long sales and marketing career to hold several VP and Director level positions. Step 1: Create a List. Step 2: Find Content.

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

You’re inundated daily by messages from clients, prospects, marketing, and more. If you’re a HubSpot user, Signals offers integration with HubSpot, which can be immensely helpful for email marketing and prospecting. Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. Tips for Improving Open Rates for B2B Sales and Marketing Emails.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

5 Suggestions to Keep In Mind When Training a Teleprospecting Team

Sales Prospecting Perspectives

Some of your average sales or marketing reps believe that periodically picking up the phone or sending an email is all you need to do when you prospect. Last week, I had the chance to help train a fresh new crop of recruits for a long-time client of ours. The interesting part for me is seeing how others not immersed in the AG Salesworks culture react to our process and mindset.

The Evolution of the Sales Role

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Sean Jones, business writer with a primary focus on the marketing sector. As concepts such as marketing and publicity took form in the last half of the 20th century, the s alesperson’s role started to change, as well as the role of the buyer. In the time of the snake oil salesman, the salesman himself had agency.

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Timeliness Matters: 3 Ways to Stay Ahead in Sales

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Amanda Maksymiw , Content Marketing Manager at Lattice Engines. Ensure Tight Alignment with Marketing. An issue with sales timeliness may be a symptom of poor alignment between marketing and sales organizations. Back in 2011, the Harvard Business Review educated us on exactly what timely manner meant.

The A to Z of Inside Sales Training [Infographic]

Sales Prospecting Perspectives

Allison Tetreault is the Marketing Content Coordinator at AG Salesworks. She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. But they can’t do this all alone. View the infographic here.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

3 Key Metrics to Track When Managing Your Inside Sales Team

Sales Prospecting Perspectives

Auto-dialers along with marketing automation really eliminate the time spent on manual activities, leading to more and more time for inside sales reps to focus on what they do best – talking to prospects live. (And Call Volume is Not One of Them). The problem with placing such a large emphasis on the number of activities is that doing so confuses the purpose of teleprospecting. Lead Rate.

5 Most Frequently Asked Questions About Outsourcing Inside Sales

Sales Prospecting Perspectives

During the initial discussions with sales and marketing executives, there are always common themes in the questions that are asked. I have the opportunity to join calls with our inside sales team during the sales process frequently. As AG Salesworks is a top consideration for many companies out there, I thought it would make sense to address the questions that I hear the most: 1. be shared?

Obscurity: The Biggest Challenge in Sales

Sales Prospecting Perspectives

From marketing campaigns to advertising, the goal has always been to generate enough awareness so that a sale can be made. Amar Sheth is a consummate business development, sales and marketing leader with a passion for social media technologies. Sales Prospecting Perspectives is pleased to bring you a guest post from Amar Sheth , Principal at Sales for Life. Ideas are Powerful.

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[Infographic] The Outsourced Inside Sales Teleprospecting Process

Sales Prospecting Perspectives

Your marketing team works on qualifying leads, but your sales team leaves many unqualified leads untouched. According to Marketo, 80% of leads generated by marketing are ignored by sales. Many business leaders are swamped with many sales and marketing tasks every day. Imagine you’re the CEO of a B2B high tech company. You decide to insource your inside sales team.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. At the top of the list was: “Answer the one question that matters most, and that is, ‘Why should I care?''" As sales and marketing professionals, this should always be our number one concern. Why should our prospects/leads/customers care about what we do?

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How Marketing Can Collaborate with Sales to Create Engaging Content

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. And how can sales and marketing teams create a method that works every time?

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Needs-Based Marketing for Executive Buyers Today

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. So how do you close that gap between what the buyer wants and your solution set? 1) Focus on the right market.

5 Sales Prospecting Strategies for Overcoming Call Reluctance

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. When I execute our own sales process for Heinz Marketing, I ask myself these questions. Matt Heinz is president of Heinz Marketing , and is a frequent speaker and author on B2B marketing and sales strategy. It starts with a hesitation. Are you just calling?

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth