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A creative director’s take on marketing strategy and tactics

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Lead generation is a top objective of B2B marketers. Yet when it comes to messaging, offers, and the tactics for generating those leads, marketers are not always as specific as their agencies need them to be.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

This is the latest in our ongoing series of tips from some of the experts who provide our sales lead management consulting and training services and our marketing automation and lead-generation agency services. B2B Lead Generation B2B copywriting B2B email B2B lead nurturing B2B marketing Sales lead generationMeet Meryl Evans , one of our email copywriting experts.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns. According to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone. The report breaks companies into three segments: No Marketing Automation with no processes.

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B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. Michael: Well Mac, there’s a debate inside Sales and Marketing circles about cold calling versus “smart” calling. We all need to get really good at multi-media marketing. Market and sell with vigor and enthusiasm tempered with humility and patience.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B Lead Generation: Getting on the same page

Sales Lead Insights

Also often called the Sales & Marketing Database or Customer & Prospect Database. Inquirer: A contact who has responded to our company’s marketing (Website, direct marketing, exhibits, advertising, etc.). Inquiry: A response to our company’s marketing (website, direct marketing, exhibits, advertising, etc.). Marketing Qualified Lead: An inquirer, responder or prospect at a particular company and facility who has been "qualified" as meeting the minimum definition of what represents a sales-ready opportunity. A lead is a lead. Or is it?

Measuring and Managing Marketing ROI: An interview with Jim Lenskold

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. My guest today is Jim Lenskold , President, Lenskold Group , a consulting firm specializing in measuring and managing marketing ROI and author of the award-winning book ‘Marketing ROI’. B2B marketing ROI

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B2B lead qualification and scoring

Sales Lead Insights

As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. That means that if Marketing does a better job of qualifying leads, Sales can close more profitable deals, resulting in increased revenues. They get most of their education on the web.

Keep B-to-B marketing strategies and tactics tightly focused on driving leads

Sales Lead Insights

In my view, the primary objective of B-to-B marketing is to drive leads and sales. Especially for marketers with limited budgets (and today that’s just about everybody). Recommendation: Let your brand come along for the ride while you focus your marketing on convincing potential buyers to raise their hands and express interest in your products or services.

B2B Marketing Automation: Crawl, Walk, Run, Win

Sales Lead Insights

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals. B2B marketing automationThe good news?

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Bridging the Content Chasm for B-to-B marketing automation and lead generation

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There’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. Buying marketing automation and then only using it for batch-and-blast emails is a waste of time and money. Content + Automation = True 1 to 1 Marketing.

B2B marketing automation: An interview with Will Schnabel

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. B2B marketing automation

When it comes to using B2B marketing to generate leads, Nike’s right.

Sales Lead Insights

could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. In my Marketing for Leads and Sales™ seminars and workshops , I like to quote Nike’s slogan: “Just do it”. B2B Lead Generation B2B marketingA B2B lead generation campaign that’s sitting on the drawing board has zero ROI. have to admit that I’m a bit of a perfectionist.

B2B marketing and lead generation campaigns: Expert tips

Sales Lead Insights

B2B marketing , B2B lead generation & B2B marketing automation. Here are Peter’s Top Three Tips about marketing campaigns: Creative is the last step. Readers, what are your tips regarding B2B marketing and lead generation campaigns? B2B Lead Generation B2B marketing B2B marketing automation B2B marketing tipsIn terms they find appealing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Email tips from one of our B2B lead generation and marketing automation experts

Sales Lead Insights

This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. We’ll start off with tips from some of the experts who provide our sales lead management consulting , marketing training , marketing automation and lead-generation services. Email Marketing is Not Standalone. Altaf Shaikh.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. What’s your advice on how B2Bs should allocate their marketing budgets? It is the foundation of your online marketing efforts. The second third of your budget should be allocated to direct marketing. Develop direct marketing campaigns.

Nominate your candidate today for the SLMA’s2011 “Top 50? in sales lead management.

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Don't miss your opportunity to nominate someone to be among the fifty most influential people in sales lead management in 2011. Why not nominate your candidate now? News Sales lead management

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

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If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B marketing News Sales lead managementDon't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Is social media effective for B2B lead generation?

Sales Lead Insights

I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. So I’ve also been searching for evidence of leads and sales from social marketing everywhere I can. What’s all this have to do with social media? about a survey they recently conducted. Not bad!

Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work

Sales Lead Insights

To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. What BtoB marketing Automation is all about, and why you should care. Can’t make it?

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Graphic design tips from one of our experts

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B2B marketing , B2B lead generation & B2B marketing automation. Kim designs marketing and campaign materials for our clients including emails, landing pages and other online and offline marketing materials such as “offer” content including white papers, how-to guides, checklists, case studies and presentations. B2B marketing B2B marketing design B2B marketing tips

Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST

Sales Lead Insights

Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? What role does search marketing play in qualifying leads? This webinar is recommended for VP's, Directors and Managers in Sales and/or Marketing roles. Tags: B2B marketing News B2B Leads for Sales Success. June 10, 2010 | Time: 11am PST | Length: 30 min. Register here.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. Mac) McIntosh, a B2B sales lead and marketing automation consultant who I'm honored to say was recently voted #1 of SLMA's Top 50 Most Influential People in Sales Lead Management. My expert guest will be Raquel Hirsch, president and co-founder of WiderFunnel Marketing, the web page optimization experts. B2B Lead Generation Online marketingcomplimentary, 50-minute Webinar. This Thursday - February 17, 2011. Your host will be me, M. H.

Want to build a great brand for your company?

Sales Lead Insights

Instead of investing a bundle financing a snazzy new logo, or spending too much of your marketing budget on brand advertising, invest in making sure that all the touch points your company has with its prospects and customers are enhancing the brand… rather than hurting it. B2B marketing

Learn the secrets to generating more B2B leads and sales for less

Sales Lead Insights

Are you interested in learning how to generate more B2B leads despite your too-small marketing budget and too-few marketing people? What B2B marketing automation is all about & why you should care: An Executive Breakfast Briefing. Your sales team and your CFO will love marketing automation!). Boston/Waltham New York City. Westin Waltham Boston Fashion 26 Hotel.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This is true for even the best of marketers. What can B2B marketers do? Yikes!

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

50 Most Influential People in Sales Lead Management: 2011 Winners announced

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Thank you! B2B sales leads News Sales lead management

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Looking for a roadmap to more revenue? Read this book!

Sales Lead Insights

The book is formatted in logical steps to help you discover and document your customer's buying process, so that your sales and marketing efforts can be redesigned for how your buyers want to buy. For example, many business executives I speak with are interested in social media as a market research tool. News sales and marketing alignmentBuyers have changed the way they buy.

B2B Ads From the Past

Sales Lead Insights

I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#.

B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. Dianna helps businesses with their B2B marketing communications content strategy and implementation. Dianna, what are some of the marketing mistakes you see smaller companies making with regard to B2B marketing communications strategy, and what should smart marketers do instead? As you know, Mac, smart marketers use other methods, both online and off, to generate leads.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Top 10 trends in B2B lead generation and how to take full advantage of them

Sales Lead Insights

Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. B2B Marketing University , a complimentary half-day educational event for business-to-business marketers you should consider attending. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I'm honored to be the guest speaker. P.P.S.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Tags: B2B marketing B2B sales leads Sales lead generation What do I like best about being a B2B lead generation consultant? The fun part is I get to work with some of the best people at the best companies in the business. Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? Aim where your prospects are. ?

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. Not-yet-qualified contacts, such as inquiries (responses) generated by inbound and outbound marketing, are a bit better than suspects, as they indicate that someone actually took some kind of action (e.g., Now back to my earlier comment: that some of the information being touted by companies with a stake in inbound marketing can be misleading. The most effective lead generation programs involve both inbound and outbound marketing. The bottom line?

2012?s Most Influential People in Sales Lead Management: Winners announced

Sales Lead Insights

Nominees came from many diverse disciplines including CRM Software and Marketing Automation Software , telemarketing, database management, conference management, fulfillment, consulting and publishing companies. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2012. James W. Thank you!

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Who do you pick to be in the “Top 50? in Sales Lead Management?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. Please click this link to cast your three votes today to be included on the list of the Top 50 Most Influential People in Sales Lead Management 2012. Please vote ! Sincerely, M. H. Mac) McIntosh.