As Michael McLaughlin points out in   Saying “I Do” to Blogging: Key Questions to Ask Before You Commit to Starting One  “ Blogging is the perfect Guerrilla Marketing tactic. Blogging may not be an effective marketing tactic for you. Understand the issues that are important to your target market. Elge suggests blog directories such as Technorati, Blogarama, and Blog Catalog to find the   best blogs for your market. I like blogging. It’s fun, and my blog has generated new business, useful connections, and speaking engagements for me. But it’s not for everyone. Slowly. MORE >>

Marketing. Develop Market Analysis. Your target market is mid-sized businesses that don’t have – and don’t need — a full time HR director. When wooing Ms. Prospect, you may be tempted to “swing for the fences” and propose a huge project. With a large project, you can solve all her problems. And then there’s the big fat fee you proposed. Don’t do it. You’ll strike out. Instead, start with a small project. Just get on base. Once you’ve proven yourself, you can go for doubles and triples. Eventually, you’ll cross home plate. Big Projects = Big Problems. If Ms. If Ms. MORE >>

They were followed by marketing services (PR, design, advertising etc) at 35%, Next came financial professionals (investment, insurance, real estate etc.) Marketers, coaches and executive recruiters seem to be especially good at this. Larger firms have the resources for internet marketing programs. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. Getting leads from the Internet. The Sweet Smell of Success. at 32%. MORE >>

They were followed by marketing services (PR, design, advertising etc) at 35%, Next came financial professionals (investment, insurance, real estate etc.) Marketers, coaches and executive recruiters seem to be especially good at this. Larger firms have the resources for internet marketing programs. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. Getting leads from the Internet. The Sweet Smell of Success. at 32%. MORE >>

” After a career in sales and marketing, including senior positions at two Fortune 100 companies, Lynne had two goals: to be her own boss and to help women. Marketing Lessons from Lynne. Lynne Smith personifies the term “perpetual motion” She has a breathtaking array of business development activities. She networks. She writes. She speaks. She coaches. She volunteers. But Lynne is not a hamster on a wheel, running faster and faster but going nowhere. successful financial advisor with a major investment firm, she is definitely going places. brand. MORE >>