20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.
Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
MAY 2, 2016
True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Marketing is easy to overcomplicate. But that’s changing.
How Industrial Marketing Influences Buyers
Industrial Marketing Today
MAY 13, 2016
Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
Content marketing is getting harder. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing? Or just the end of bad content marketing? And though some might say these different data points spell the end of content marketing, I don’t think that’s what we’re seeing. hope not.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Three Things Smart B2B Marketers Will be Doing in 2016
JANUARY 25, 2016
What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.
The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.
No Digital Marketing for Manufacturers = Marketing in the Past
Industrial Marketing Today
DECEMBER 4, 2015
Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Visit my website for more content on industrial marketing.].
Informed Customer Understanding Should Guide Marketing
JANUARY 24, 2016
At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways. For example, one shiny object has been content marketing. What Should Guide Marketing?
22 Tantalizing Content Marketing Stats and Facts
MARCH 8, 2016
With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.
10 Very Smart People Weigh In on How to Rethink Marketing
APRIL 25, 2016
We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” One fundamental way to rethink marketing is to replace the notion of making an offer with the idea of delivering value. Marketing should be thought of as a value function much like the products and services being sold. It wasn’t exactly a random survey.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
ABM & the Marketing Hype Cycle
MARCH 15, 2016
The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Say what you want about us marketers, we love our bright shiny objects. Which is true, sort of.
Is Inbound Marketing Holding Your Business Back?
JUNE 13, 2016
“Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. As practiced today, it relies heavily on content marketing (the production and distribution of content like videos, eBooks, blog posts, podcasts, and so on) and search engine optimization. What is outbound marketing?
45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.
What Every B2B Marketer Needs to Know About Readability
APRIL 7, 2016
B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers. This is nothing new. Typography.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
OCTOBER 4, 2015
Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. coaching by Gilbert Bages.
What is Predictive Marketing?
APRIL 6, 2016
Prior to 2011, the term "predictive marketing" had almost. Since then, the search volume and number of online citations for the term have grown rapidly each year; it's now a hot topic within B2B marketing and sales communities. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.
Tools Marketers Need For Cross Channel Marketing Attribution
It's All About Revenue
JUNE 10, 2016
This edition: cross channel marketing. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. Read the full story on Chief Marketer. Four Key Principles Of Cross Channel Marketing. The Influencer Perspective On Cross-Channel Marketing.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
Industrial Content Marketing’s Role in Sales
Industrial Marketing Today
MARCH 11, 2016
You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). You are in good company if you are already doing it.
What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. As marketers we took a close look at the implications for online advertising. Gmail Sponsored Promotions work well for B2B marketers given the ability to target specific domains and target business audiences that are constantly on email.
Influencer marketing tools of the trade
JUNE 14, 2016
Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. While influencer marketing is PR, you need to treat it like sales.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. Earned media influencer marketing is time-consuming. Well, you can.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
There’s a lot to know about content marketing. To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. Content marketing is about audience, audience, audience. That’s because the whole point of content marketing is to attract and engage an audience. As in data -driven marketing.
7 Predictions for Email Marketing in 2016
DECEMBER 8, 2015
The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. The most sophisticated marketers left the technique behind almost a decade ago.
Why 78 % of Marketers Struggle with Content Marketing ROI
MARCH 24, 2016
Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important. Only 21 percent of B2B marketers report that they are successful in measuring content marketing.
The Importance of Marketing Automation in Your Modern Marketing Future
It's All About Revenue
DECEMBER 9, 2015
We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.
What is Predictive Marketing?
Predictive marketing = predictive demand generation + predictive scoring
The Evolution of Account-Based Marketing
JUNE 20, 2016
Those days it was called “Account Planning” (what we now call account-based marketing), and it was vital to nurturing and closing enterprise software deals. Technology has enabled account-based marketing. Connected services have also pushed sales and marketing teams to collaborate more than they have in the past. Title: Social Media Marketer. Company: Gigastruct, Inc.
10 Ways to Use Images for Memorable Marketing Results
OCTOBER 8, 2015
If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it. It’s time B2B marketers stole this technique.
Marketing Automation Technology and What Marketers Need to Look For
It's All About Revenue
MAY 5, 2016
Since marketers love a good stat, let's start this post off with one: 2567%. Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform.
25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy
B2B Marketing Insider
MAY 16, 2016
But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. The post 25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy appeared first on Marketing Insider Group. Content MarketingCreating and finding good, relevant content to share with your target audience is hard work.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Modern Marketing Essentials Guide to Mobile Marketing (eBook)
It's All About Revenue
JUNE 4, 2015
There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. That is precisely why you need to download the Modern Marketing Essentials Guide to Mobile Marketing right now or as soon as humanly possible. Market with cross-channel orchestration. This just in.
Mid-Year Marketing Check-In with Measurement
JUNE 10, 2016
It seems like just yesterday that plans for our 2016 marketing efforts were being put in place, and now the year is half way over. For marketers, June is the perfect month for a mid-year marketing assessment to examine how campaigns are progressing and pacing for the year. Developing marketing plans for an entire year is no easy feat. Content Marketing Analysis .
The Psychology of Color in Marketing
JUNE 22, 2016
Food giant Heinz discovered the power of choosing the right color in marketing when they made the kid-friendly EZ Squirt ketchup in spinach green. Colors and Marketing: A Quick Guide. So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Pinterest uses red, as does the BBC , and Marketing Week. Yellow.
10 People You Should Follow on Twitter if You’re in Marketing
APRIL 11, 2016
As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1. Matt Heinz – @heinzmarketing .
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
Do-it-yourself influencer marketing
MARCH 23, 2016
Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. The post Do-it-yourself influencer marketing appeared first on Biznology. Like this post?