PR Meets Marketing

Trending Sources

PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog.

SEM 72

Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. recent study by Ascend2, Video Marketing Strategy- Survey Summary Report –  surveyed 280 marketing professionals to understand how video ranks as part of the marketing mix and the challenges marketers face. Content Marketing Marketing Video Marketing Ascend2 survey video marketing

PRMM Interview #20: Silvia Pellegrini

PR Meets Marketing

My last PRMM interview was back in 2011! I’m restarting my interview series to bring insights and best practices from individuals across the marketing and technology industries. Marketing PRMM Interview Video Marketing events Events Uncovered TV marketing Silvia Pellegrini video marketingIn this edition, I interviewed Silvia Pellegrini, founder of Events Uncovered TV , on the success of her event industry interviews, how she invites guests, and  her advice to anyone seeking to start a video interview series. My advice is simple. Go for it!

Skype 48

Top 5 Marketing Skills

PR Meets Marketing

One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals. Digital Marketing: Previously, I had written that search engine optimization (SEO) and pay per click were key skills for today’s marketer.  I’m updating this to fall under the general category of “digital marketing.” Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. Photo credit: by Will Lion via flickr: [link].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. Pay-per-click programs: PPC programs are a science.

5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. As Scott Lum, Marketing Manager at Microsoft, commented on my Facebook page and provided a photo of  Jolene Jang above: [Jang] who uses a cellphone and selfie stick to report in the field. One thing we always promote on affordable video marketing, is utilizing user generated content. These are just five ideas to get started with a video marketing program.

Skype 34

The 5 W’s of Content Marketing

PR Meets Marketing

According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing. Via Flickr Leol30.

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

Marketing Public Relations Virtual Meetings/Events best practices presentation President Clinton speakerThe last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. And the single quality that all memorable speakers have?

Class 57

What three mistakes are you making with video marketing?

PR Meets Marketing

I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per the Smart Insights blog post – Mobile Marketing Statistics 2015 , mobile has reached the tipping point amongst consumers over desktop. Video marketing is very similar to content marketing.

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

It will never happen at my event

PR Meets Marketing

Conference Marketing Virtual Meetings/Events Event Manager Blog event marketing event safety events Meetings International Review San BernardinoLet me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. You’ve probably said it to yourself, “It will never happen at my event.”

My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Otherwise, I will click on reject versus accept.

Spam 27

New Gig and What’s in Store for the Future

PR Meets Marketing

In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Until then, PR meet Marketing, Marketing meet PR =).

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession. Until now, most of the media coverage and research has been focused on

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Understanding the Buyers Journey

PR Meets Marketing

In marketing, and product marketing specifically, the main goal is to understand the buyer’s journey – how do buyers search, find, and eventually select a vendor. In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic.

B2B Blogging Is Still Relevant

PR Meets Marketing

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’

A Marketing Professional’s Letter to Telemarketers

PR Meets Marketing

On average 3-5 a week. I’m not sure how I ended up on these lists but I have a sneaky suspicion that those “free”subscriptions to industry publications exact the price of selling my name for marketing purposes. I’m extremely busy and your calls interrupt the flow of my day. Marketing telemarketers telemarketing telesales You have quotas to make. Practice.

PRMM Interview #18: Heidi Cohen of Actionable Marketing

PR Meets Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Here is an excerpt of the conversation: 00:11 –  Please provide a quick introduction. I am former Microsoft marketing manager overseeing content marketing. think there’s no better time to be in marketing than ever before.

Virtual Edge Institute – An Inside Look at Event PR and Marketing

PR Meets Marketing

From January 12-13, 2011, hundreds of people will gather in Las Vegas and online to attend the Virtual Edge Summit 2011. have had the pleasure of assisting the Summit

The Four Stages of Social Media

PR Meets Marketing

Marketing Social media broadcast mediaOver the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 

PR 17

Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

recommend submitting a photo as this will likely will get published with the brief. 4) Hold a Crazy Stunt: There is a balance between a stunt for marketing purposes and one that ties back into your overall objectives. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One

PR 23

Updates from PR Meets Marketing

PR Meets Marketing

  For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

Tips and Strategies for Marketing Your Virtual Event Roundtable

PR Meets Marketing

On Thursday, March 31, 2011 at 1 pm PT, I am moderating a Focus roundtable discussion on how marketers can develop and implement marketing campaigns that can drive awareness for

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

PRMM Interview Episode #17: Donna Sanford and Content Marketing

PR Meets Marketing

In this episode of PRMM Interview ([link] Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips

Tips 13

PRMM Interview Episode #15: Steve Gershik, Innovative Marketer

PR Meets Marketing

I recently caught up with Steve Gershik, author of the Innovative Marketer blog and producer of the upcoming DemandCon conference (May 18-19, 2011, San Francisco, CA). Steve shared his thoughts

Five Ways to Get Hung Up On

PR Meets Marketing

This made me realize that we do in marketing and PR is a form of selling. Marketing – we’re trying to “sell” an audience to consider our product or service; PR – we’re trying to “sell” a reporter, blogger or analyst on our version of story. You don’t know how many times a person calls asking if I’m in “marketing.” by dalechumbley via flickr. Remember the first don’t?

Optimize Your Tradeshow Presence

PR Meets Marketing

Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show Announce News. Media Outreach.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Virtual Edge Summit 2011 – Mobile Comes to Hybrid and Virtual Events

PR Meets Marketing

NOTE: I am providing pr/marketing services to the Virtual Edge Summit. This post reflects my personal opinions and is not representative of the Virtual Edge Institute or Virtual Edge Summit.  

PR 10

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication.

Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 technorati tags: Public relations Marketing Online Reputation Measurement Ad Equivalence. tags: Public relations Marketing Online Reputation Measurement Ad Equivalence. icerocket tags: Public relations Marketing Online Reputation Measurement Ad Equivalence.  .  . Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post.  . By noblelgnoble via flickr. efforts? This raises an interesting and very complex question. The “formulas”.

7 Tips for Competitive Analysis

PR Meets Marketing

As marketers, part of our role is maintaining insights on key competitors and the industry. This provides more insight into the marketing and positioning the company is taking. Most companies have corporate newsletters touting recent developments, teasers on upcoming news, and other company marketing activities (such as events, webinars and white papers). Check Glassdoor.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post. Tags: pr pr firm Twitter marketing Social media public relations PR agency LinkedIn Blog Facebook A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. from their website.