But sometimes, a catchy headline and eloquent phrasing may fall short of helping your client from a marketing and search engine optimization (SEO) perspective. Technorati Tags: public relations , pr , agency , marketing , technology , pr measurement Press releases are an important component of PR. Typically, I focus on writing the right headline to catch a reporter's attention, while crafting intelligent quotes for my spokesperson. was reminded of this recently when reviewing my company's site ranking for various terms.  Balance the use of keywords with your client's messages. MORE >>

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication. These individuals were formally unavailable and couldn’t have been harnessed through traditional marketing avenues. Social Media and Social Marketing Defined – Simply. MORE >>

I originally started my career in public relations before moving into the marketing function. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. With better tracking tools and the importance of online marketing, public relations is an integral element in driving SEO through quality links which promotes traffic to your website – both direct and indirect. MORE >>

Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post Since my first PR job with Ogilvy & Mather PR Taiwan, I’ve discovered this “hidden rule” the hard way. When you’re just starting out, you’re taught to do what you can to please the journalist – and now extending to bloggers. Most practitioners start by asking what the journalist wants but now asking questions that you want to ask on behalf of your client or company. So here are some questions that you should ask: What’s the timing for the story? know, I know. MORE >>

Marketing Social media broadcast mediaOver the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation. As such, the first phase will mainly be broadcasting – upcoming events, new blog postings, product announcements, etc. From my perspective, this is the first step from broadcast toward engagement. MORE >>