PR Meets Marketing

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PRMM Interview 20 with Tom Pick on Digital Marketing

PR Meets Marketing

This week, I had the opportunity to interview digital marketing expert Tom Pick for PRMM Interview #20. We chatted about how companies can start with digital marketing, trends in digital marketing (hint: quality content marketing), and advice for those getting started in their careers. He writes about content and social media marketing topics on the Webbiquity blog.

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Where does video fit in your marketing mix?

PR Meets Marketing

Over the past few years we’ve seen the value of content marketing. recent study by Ascend2, Video Marketing Strategy- Survey Summary Report –  surveyed 280 marketing professionals to understand how video ranks as part of the marketing mix and the challenges marketers face. Content Marketing Marketing Video Marketing Ascend2 survey video marketing

PRMM Interview 24 with Jason Bithos on Veterans and Tech

PR Meets Marketing

I had the privilege to speak with Jason Bithos of SitRep Digital , which helps drive better marketing with Salesforce marketing cloud. There is a lot of marketing. A lot of word of mouth. Marketing PRMM Interview Cloud Co-Op Jason Bithos Salesforce SitRep Digital technology Veterans2Work VetForce Vets2CloudRegardless of your politics, let’s help veterans.

5 Must Top Skills for Today’s Marketing Professional

PR Meets Marketing

I originally started my career in public relations before moving into the marketing function. Here are the five key skills that I believe are a must for today’s marketing professional, in no particular order: 1. Content Marketing:  Placing highly on search engines relies on strong content marketing strategy. Pay-per-click programs: PPC programs are a science.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

The 5 W’s of Content Marketing

PR Meets Marketing

According to a study by MarketingProfs and the Content Marketing Institute , nearly 93% of marketers use content marketing today. would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing. Via Flickr Leol30.

Presentation 101: The Brilliance of Speaking Simply

PR Meets Marketing

Marketing Public Relations Virtual Meetings/Events best practices presentation President Clinton speakerThe last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. And the single quality that all memorable speakers have?

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5 Easy Ways to Get Started with Video Marketing

PR Meets Marketing

In my previous post highlighting recent video stats , I noticed three key challenges marketers are having with video: allocating enough budget, finding the resources and expanding video beyond brand awareness. As Scott Lum, Marketing Manager at Microsoft, commented on my Facebook page and provided a photo of  Jolene Jang above: [Jang] who uses a cellphone and selfie stick to report in the field. One thing we always promote on affordable video marketing, is utilizing user generated content. These are just five ideas to get started with a video marketing program.

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Understanding the Buyers Journey

PR Meets Marketing

In marketing, and product marketing specifically, the main goal is to understand the buyer’s journey – how do buyers search, find, and eventually select a vendor. In LinkedIn’s recently published eBook titled “ Rethink the B2B Buyer’s Journey “, the company surveys 6,000 marketers, buyers and salespeople to delve deeper into this topic.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

What three mistakes are you making with video marketing?

PR Meets Marketing

I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). Per the Smart Insights blog post – Mobile Marketing Statistics 2015 , mobile has reached the tipping point amongst consumers over desktop. Video marketing is very similar to content marketing.

5 Ways to Storify Your PR and Marketing Efforts

PR Meets Marketing

Though I just received my invite to Storify, I am very impressed with the power that this content curation tool can provide for marketing and public relations. It’s simple and

New Gig and What’s in Store for the Future

PR Meets Marketing

In November 2011, I decided to leave my consulting business to join Active Network as director of marketing for the Business Solutions division.  It’s been a busy three months with a launch at the PCMA Convening Leaders conference and acquisition of StarCite , a leading strategic meetings management company. Until then, PR meet Marketing, Marketing meet PR =).

Virtual Events Gaining Traction with Associations

PR Meets Marketing

Virtual events emerged as a technology for meeting professionals and event marketers to consider during the recession. Until now, most of the media coverage and research has been focused on

It will never happen at my event

PR Meets Marketing

Conference Marketing Virtual Meetings/Events Event Manager Blog event marketing event safety events Meetings International Review San BernardinoLet me preface by saying that the following views on events and safety are mine and are in no way representative of my company’s. . Over the past few weeks, I’ve been personally mulling the frequency of shootings in our country. It was when San Bernardino occurred did I consider the impact on the events industry and even any company gathering. You’ve probably said it to yourself, “It will never happen at my event.”

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

My top 5 don’ts of LinkedIn

PR Meets Marketing

Marketing Social media LinkedIn networkingWhen used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. In the past, I would automatically accept invitations, even from complete strangers. Otherwise, I will click on reject versus accept.

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B2B Blogging Is Still Relevant

PR Meets Marketing

With the prevalence of microblogging and status updates via Twitter and Facebook respectively, the question  is whether or not blogging is a worthwhile endeavor for B2B marketing. In Brian Solis’

A Marketing Professional’s Letter to Telemarketers

PR Meets Marketing

On average 3-5 a week. I’m not sure how I ended up on these lists but I have a sneaky suspicion that those “free”subscriptions to industry publications exact the price of selling my name for marketing purposes. I’m extremely busy and your calls interrupt the flow of my day. Marketing telemarketers telemarketing telesales You have quotas to make. Practice.

PRMM Interview #18: Heidi Cohen of Actionable Marketing

PR Meets Marketing

Heidi Cohen, president of Riverside Marketing Strategies, has 20+ years experience in direct and digital marketing across diverse product categories encompassing soft goods (such as clothes and uniforms), highly regulated financials services, entertainment-related

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Social Media for Health Care Professionals

PR Meets Marketing

Social media has become increasingly popular for business-to-business and business-to-consumer marketing. recently did some research on social media by healthcare professionals and wanted to share some of the articles

Virtual Edge Institute – An Inside Look at Event PR and Marketing

PR Meets Marketing

From January 12-13, 2011, hundreds of people will gather in Las Vegas and online to attend the Virtual Edge Summit 2011. have had the pleasure of assisting the Summit

PRMM Interviews from #VES11 with Altus and Social27

PR Meets Marketing

Again, while I provided PR/marketing/social media services to the summit, the below represents my Here are two videos that I took while I was at the Virtual Edge Summit 2011. 

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Start-Up PR - Four Tips for Getting Media Coverage

PR Meets Marketing

recommend submitting a photo as this will likely will get published with the brief. 4) Hold a Crazy Stunt: There is a balance between a stunt for marketing purposes and one that ties back into your overall objectives. When you're a start-up, PR can be a difference for the company. The challenge is how to get targeted, quality media coverage on a limited budget and competing objectives. One

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Updates from PR Meets Marketing

PR Meets Marketing

  For nearly 3 years, I’ve been writing about PR, marketing, social media, and most recently virtual events. At times, I’ve been very prolific and other times I’ve gone weeks

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Tips and Strategies for Marketing Your Virtual Event Roundtable

PR Meets Marketing

On Thursday, March 31, 2011 at 1 pm PT, I am moderating a Focus roundtable discussion on how marketers can develop and implement marketing campaigns that can drive awareness for

PRMM Interview Episode #17: Donna Sanford and Content Marketing

PR Meets Marketing

In this episode of PRMM Interview ([link] Donna Sanford, president of Sanford Project Partners, discusses how marketers can leverage content more strategically. Topics we discussed include: content for marketing, tips

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PRMM Interview Episode #15: Steve Gershik, Innovative Marketer

PR Meets Marketing

I recently caught up with Steve Gershik, author of the Innovative Marketer blog and producer of the upcoming DemandCon conference (May 18-19, 2011, San Francisco, CA). Steve shared his thoughts

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Optimize Your Tradeshow Presence

PR Meets Marketing

Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. While social media provides marketers more opportunities to directly connect with customers and prospects, it’s critical to engage in the conversation and use it as a listening tool. Tags: event marketing marketing pr tradeshow event media media outreach public relations Social media trade show Announce News. Media Outreach.

The Four Stages of Social Media

PR Meets Marketing

Marketing Social media broadcast mediaOver the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.

Five Ways to Get Hung Up On

PR Meets Marketing

This made me realize that we do in marketing and PR is a form of selling. Marketing – we’re trying to “sell” an audience to consider our product or service; PR – we’re trying to “sell” a reporter, blogger or analyst on our version of story. You don’t know how many times a person calls asking if I’m in “marketing.” by dalechumbley via flickr. Remember the first don’t?

Additional Twitter Tricks - Twhirl

PR Meets Marketing

Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post Since I first started tweeting on Twitter (thanks Jeremiah !), I have learned some additional tricks for maximizing my time and presence on Twitter. My main difficulty was how to manage more than one account for person and work related tweets. That is until I found out about Twhirl. del.icio.us

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Top Three Common Product Demo Mistakes

PR Meets Marketing

Over the years, I’ve mapped innumerable number of product demos for trade shows, events, webinars and more, working with sales, product management, and technical sales. I’ve also sat through a few product demos in my role evaluating and selecting marketing technologies. Marketing Product Marketing Demo marketing product demos product marketingPractice.

PRMM Interview #23: Michael Shapiro on pitching media

PR Meets Marketing

trade journalist for about 15 years, Michael has worked with many marketing and PR professionals. Marketing PRMM Interview Public Relations Cece Salomon-Lee how to pitch media media Meetings and Conventions Michael Shapiro PR Meets Marketing reporter tips for pitching reporters trade journalist trade reporterMake sure you research the magazine you’re planning to pitch.

PRMM Interview 21 with Scott Lum on content and social media marketing

PR Meets Marketing

We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Here is an excerpt of the conversation: 00:11 –  Please provide a quick introduction. I am former Microsoft marketing manager overseeing content marketing. think there’s no better time to be in marketing than ever before.

7 Tips for Competitive Analysis

PR Meets Marketing

As marketers, part of our role is maintaining insights on key competitors and the industry. This provides more insight into the marketing and positioning the company is taking. Most companies have corporate newsletters touting recent developments, teasers on upcoming news, and other company marketing activities (such as events, webinars and white papers). Check Glassdoor.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful