Sales people often complain that they don't get enough qualifed leads from their marketing department. Most marketing departments send a high volume of leads but not enough qualified leads. But what does a qualified sales lead actually look like? Below are 5 examples of qualified sales leads we sent to our customers. As you will see, a qualified lead is a lot more than just a name, email, phone number and general interest about buying your product. qualified lead is intelligent. Click on any of the links below to see samples of qualified sales leads we sent to our customers. MORE >>

Either way, more companies will be targeting the same markets. They will have to be persuasive marketer as much as sellers. Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Follow him on Twitter @telesalesexpert. Thanks in large measure to a dismal economy and slow recovery and thanks in part to a new generation of buyers, the world of selling is evolving, changing and morphing. Nowhere is this more evident than in the world of B2B tele-sales. The telephone is poised to take the lead role in the method that products are sold. Summary. MORE >>

Network/Teach/Showcase/Market your work/Be in-the-know/Finger on the pulse/Micro-blog/Extend brand visibility/Follow/LEAD/GET FOUND! Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. When I said ‘No’, they looked at me like I told them I spoke Cat. Needless to say, I justified my answer with what I thought were concrete arguments. “It’s an utter waste of time. don’t see it as anything more than a passing fad.” MORE >>

By Ardath Albee Marketing Interactions December 17, 2010. What's interesting is that marketing's #1 challenge is generating high-quality leads. So does this fascination with formulas keep sales and marketing from alignment ? Marketing is being charged with generating more qualified leads as well as accountability for doing so. What would it do to collaboration between marketing and sales? What would it take to empower marketers to share a better story and for salespeople to have better conversations that provide more recognizable value to prospects? MORE >>

935 marketing experts were interviewed by MarketingSherpa. Join us for 29 minutes as Ardath Albee (CEO, Marketing Interactions), Jim Domanski (President, Teleconcepts Consulting) and Heather Burhan (Senior Account Executive, OnPath Business Solutions) share their strategies and tactics on how companies are using the telephone for successful lead generation. 35% of them said that B2B telemarketing is “very effective.” ” On the other hand, only 16% said that social media was effective. So what does this mean? But why? MORE >>