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How Long Does it Take to Get Results from Content Marketing?

NuSpark

Marketing is impatient. What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. For B2B marketers, LinkedIn is the star for content distribution. Be patient. Source ). Content

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Is your content marketing strategy plagued with glitches and slowdowns? Getting rid of communication bottlenecks and establishing a clearer workflow can increase the effectiveness (and shelf life) of your marketing pieces. In today’s world, it’s no longer good enough to point to marketing and say “that’s their job.” Content Marketing StrategyGet Your Players Together.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

We’ve been learning this integration at NuSpark Marketing , since the integration was initially announced this summer so if you’d like help with this process as well as generating more quality leads let’s get in contact. The post Integrating Google AdWords with Salesforce to Measure Your Sales Funnel appeared first on NuSpark Marketing. Example. “Sales Qualified,” 2.

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? It’s true, the chocolate chip cookie market is crowded. The marketing challenge is to gain massive exposure that leads to awareness and trial. B2B marketers face many obstacles on the way to the sale. But today, your marketing issues are simpler to solve.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. If you target certain regional markets, be sure to target people in your geographic location only. The post Stop Wasting Money and Improve Your Google AdWords Paid Search ROI appeared first on NuSpark Marketing. Search Networks. Device Management.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. And why should we wait so long for marketing results?

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies? Most are mind-numbingly dull. Why Case Studies?

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Top funnel.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged.

Why Marketing Automation Does Not Work

NuSpark

In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward. And, by the way, you may find you’ve invested in the wrong marketing automation solution. It makes sense.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Every marketing strategy needs to have a plan.  Marketing Strategy Tactical Services Act Naturally.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Facebook and B2B lead generation.  Understand EdgeRank. 

A Social Media Measurement Dashboard; One Approach

NuSpark

That’s one of the most misunderstood questions in marketing today.  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

The post 17 Ways to Promote Your White Paper for Lead Generation appeared first on NuSpark Marketing. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Marketing Automation.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Who’s right?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

Demand 107

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

Demand 107

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand. In essence, great content marketing encompasses all of the other choices in the poll.

Survey 106

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Let’s talk about DSPs.  . DEMAND SIDE PLATFORM. REAL TIME BIDDING.

18 Ways to Promote Your White Paper for Lead Generation

NuSpark

quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. More about content syndication strategy can be found here on the NuSpark Marketing website. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics. Video.

Paper 101

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. In summary, SEO and Content Marketing need to collaborate for proper meta description structure. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Before getting started with lead nurturing (with marketing automation), let’s make sure the following steps take place: Goal establishment. . Assign each a score that is agreed upon between sales and marketing teams.  Add the prospect to a Salesforce Campaign, if you want to assign the lead to a specific marketing campaign. Lead Nurture Planning. Shortening of sales cycles. 

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Content Marketing. Create an editorial calendar.  We do this for clients, but for NuSpark Marketing I am not consistent enough with my own blogging.  Search Marketing. Marketing Strategy

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

Twitter has a number of unique marketing opportunities.  There you have it; a quick summary of marketing opportunities on LinkedIn and Twitter.  If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Targeting. Ads can be targeted towards very specific audiences.  Job function.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful