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Google Analytics- Calculated Metrics for Lead Generation Websites

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The post Google Analytics- Calculated Metrics for Lead Generation Websites appeared first on NuSpark Marketing. Marketing Strategy AnalyticsGoogle recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note. Website newsletter sign-up (NSU).

How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? It’s true, the chocolate chip cookie market is crowded. The marketing challenge is to gain massive exposure that leads to awareness and trial. B2B marketers face many obstacles on the way to the sale. But today, your marketing issues are simpler to solve.

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. However, creating and delivering social content is a big challenge for many B2Bs.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies? Most are mind-numbingly dull. Why Case Studies?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

A CMO’s Guide to Conversion Metrics with Google Adwords

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The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Top funnel.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

Who Should Nurture B2B Leads with Social Media?

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B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Even though their companies are now actively using social channels for marketing purposes, the C-Suite is still not actively engaged.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Every marketing strategy needs to have a plan.  Marketing Strategy Tactical Services Act Naturally.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

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Learn more about what to cover in your buyer personas in this article: “ The Secret to B2B Marketing Content that Helps Win More Clients: Buyer Personas.”. The post Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions appeared first on NuSpark Marketing. Marketing StrategyOr, at least, that’s the theory. But here’s what happens. Does this sound familiar?

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Facebook and B2B lead generation.  Understand EdgeRank. 

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Marketing Automation.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. used by many marketers. Marketers have no.

Why Marketing Automation Does Not Work

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In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward. And, by the way, you may find you’ve invested in the wrong marketing automation solution. It makes sense.

A Social Media Measurement Dashboard; One Approach

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That’s one of the most misunderstood questions in marketing today.  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Let’s talk about DSPs.  . DEMAND SIDE PLATFORM. REAL TIME BIDDING.

Matching the Offer with Buyer Mindset: The Website Dilemma

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Your website is a marketing and sales tool. The post Matching the Offer with Buyer Mindset: The Website Dilemma appeared first on NuSpark Marketing. Analytics B2B Lead to Sale Process Conversion Tactics Marketing Strategy Website DesignShe’s spending a lot of money on a funeral and a high-end casket. As you can imagine, the exchange doesn’t go well. You get the drift. Closing.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

17 Ways to Promote Your White Paper for Lead Generation

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The post 17 Ways to Promote Your White Paper for Lead Generation appeared first on NuSpark Marketing. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it.

Paper 46

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Google 100

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Google 100

The new Demand Waterfall from SiriusDecisions; An Introduction

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Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

Demand 100

Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. Today, marketing is digital, so. your marketing goals and beyond. Whitepaper The Value of Content to Marketing. How to Develop Content Strategy for Marketing. - Two Types of Content Strategy Why Hire Content Strategy Experts , Not Agencies.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

Demand 100

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

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 A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B.  Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. Why Video. Other Tips.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

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Search MarketingThat’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Service or business solutions. Formula:  .

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Before getting started with lead nurturing (with marketing automation), let’s make sure the following steps take place: Goal establishment. . Assign each a score that is agreed upon between sales and marketing teams.  Add the prospect to a Salesforce Campaign, if you want to assign the lead to a specific marketing campaign. Lead Nurture Planning. Shortening of sales cycles. 

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Who’s right?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.