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How to Conquer 5 Common B2B Marketing Problems with Content

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Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners? It’s true, the chocolate chip cookie market is crowded. The marketing challenge is to gain massive exposure that leads to awareness and trial. B2B marketers face many obstacles on the way to the sale. But today, your marketing issues are simpler to solve.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

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With that as a backdrop, we are now going to focus on some AdWords features that your digital marketing firm may be missing. If you target certain regional markets, be sure to target people in your geographic location only. The post Stop Wasting Money and Improve Your Google AdWords Paid Search ROI appeared first on NuSpark Marketing. Search Networks. Device Management.

Google Analytics- Calculated Metrics for Lead Generation Websites

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The post Google Analytics- Calculated Metrics for Lead Generation Websites appeared first on NuSpark Marketing. Marketing Strategy AnalyticsGoogle recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note. Website newsletter sign-up (NSU).

Converting B2B Leads Through Social Content: 3 Keys to Success

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For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. However, creating and delivering social content is a big challenge for many B2Bs.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

A CMO’s Guide to Conversion Metrics with Google Adwords

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The post A CMO’s Guide to Conversion Metrics with Google Adwords appeared first on NuSpark Marketing. Media Planning Pay-Per-Click Search MarketingGoogle AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Top funnel.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

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“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. So, let’s talk about their role in content marketing, how they frequently miss the mark, and what to do about it. Why do marketers at B2B companies write case studies? Most are mind-numbingly dull. Why Case Studies?

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

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The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site.  Rather than sending a nurturing email via marketing automation or an advanced email platform, banner ads do the nurturing, leads are still scored and qualified, and can be a step closer to an opportunity.  Company A: Website.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Why Marketing Automation Does Not Work

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In a nutshell, marketing automation often comes to a grinding halt because of the lack of people and processes to support it. If you choose and implement your marketing automation before defining your processes and the roles of individuals, you cannot move forward. And, by the way, you may find you’ve invested in the wrong marketing automation solution. It makes sense.

How The Beatles’ Songs Optimize B2B Marketing Strategies

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The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. Every marketing strategy needs to have a plan.  Marketing Strategy Tactical Services Act Naturally.

17 Ways to Promote Your White Paper for Lead Generation

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The post 17 Ways to Promote Your White Paper for Lead Generation appeared first on NuSpark Marketing. You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Sadly, it’s not going to do that if no one finds it. Now you need to distribute and promote it.

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Generating Leads from a Facebook Fan/Business Page Engagement Strategy

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According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Facebook and B2B lead generation.  Understand EdgeRank. 

A Social Media Measurement Dashboard; One Approach

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That’s one of the most misunderstood questions in marketing today.  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  REACH. Twitter. Followers.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Effective Social Selling = Mindset over Tactics

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Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014. Who’s right?

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

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Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  So there are thousands of marketing tools; and am sure everyone has their favorites.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Marketing Automation.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

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share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

share the above quotes to showcase the purest definition of marketing and sales. Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search. Always, B-Be, C-Closing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

The new Demand Waterfall from SiriusDecisions; An Introduction

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Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields.  It was very well received at the annual conference this week.

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of.  I received 172 votes and the results were quite interesting. The poll also supports my message of how content marketing and lead generation go hand-in-hand. In essence, great content marketing encompasses all of the other choices in the poll.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

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Advertising Marketing Strategy Media Planning Tactical ServicesEver wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Let’s talk about DSPs.  . DEMAND SIDE PLATFORM. REAL TIME BIDDING.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

18 Ways to Promote Your White Paper for Lead Generation

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quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. More about content syndication strategy can be found here on the NuSpark Marketing website. Related Posts: Permission Marketing Drives White Paper Relevance Public Relations Remarketing Advertising Strategies with Google Analytics. Video.

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SEO, Meta Descriptions, Content, and Generating Leads

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Hi, It’s Paul Mosenson, President of NuSpark Marketing.  I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. Most SEO people aren’t marketers. In summary, SEO and Content Marketing need to collaborate for proper meta description structure. Related Posts: Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

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Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Conversion Tactics Marketing StrategyProper conversion rate optimization requires testing of landing pages. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. named it “paid.”

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

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Before getting started with lead nurturing (with marketing automation), let’s make sure the following steps take place: Goal establishment. . Assign each a score that is agreed upon between sales and marketing teams.  Add the prospect to a Salesforce Campaign, if you want to assign the lead to a specific marketing campaign. Lead Nurture Planning. Shortening of sales cycles. 

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

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Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Content Marketing. Create an editorial calendar.  We do this for clients, but for NuSpark Marketing I am not consistent enough with my own blogging.  Search Marketing. Marketing Strategy

Matching the Offer with Buyer Mindset: The Website Dilemma

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Your website is a marketing and sales tool. The post Matching the Offer with Buyer Mindset: The Website Dilemma appeared first on NuSpark Marketing. Analytics B2B Lead to Sale Process Conversion Tactics Marketing Strategy Website DesignShe’s spending a lot of money on a funeral and a high-end casket. As you can imagine, the exchange doesn’t go well. You get the drift. Closing.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

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Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Analytics Marketing Strategy Media Planning

LinkedIn and Twitter Advertising and Marketing Options; A Primer

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Twitter has a number of unique marketing opportunities.  There you have it; a quick summary of marketing opportunities on LinkedIn and Twitter.  If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy. Targeting. Ads can be targeted towards very specific audiences.  Job function.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

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Many we use for our own clients; both enterprise and mid-market.  . 1. NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When managed properly, more efficient leads are generated, and campaign ROI increases.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

Many we use for our own clients; both enterprise and mid-market.  . 1. NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better. When managed properly, more efficient leads are generated, and campaign ROI increases.

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Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.