MI6 Marketing Agency

Trending Sources

Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills.

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! IDC believes that these results don’t speak to a disinterest in technology, more to how young to market is.  It’s an interesting conclusion given the data. Week of July 4th. We love this chart about charts! Week of July 11th.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for August 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently. Week of August 8th. Week of August 1st.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! ” EduPristine Blog on CFA, Financial Modelling, Digital Marketing, Business Analytics and Big Data. Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. What’s LinkedIn’s vision you ask?

Head Scratcher and Belly Buster Post: June 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: . Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Nothing more to add to this.

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! There are other names for this market space including Industrial Internet (GE) and Internet of Everything (Cisco). First, there is no mass market applications of this technology. Week of February 29th. Sources. 07 Mar.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What key issues are facing marketing and security leaders today? Sales and Marketing 1) Influencer Marketing. It’s a good example of role based marketing.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What key issues are facing marketing and security leaders today? Sales and Marketing 1) Influencer Marketing. It’s a good example of role based marketing.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays!

Introducing Twitter Polls

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Coming soon! Stay tuned.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! How Well Are Marketers Measuring ROI? When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. Sources.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Sales and Marketing 1) What Influences the Marketing Technology Buying Decision? Finally, find out the role “simplicity” plays in branding and innovation.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Structuring for Digital Marketing Evolution. The role of the enterprise marketer has evolved rapidly over the past 25 years, and there are no signs of slowing. Week of September 5th. What’s the next evolution? Sources.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing. have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Technology. Suite.

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

They’ve been known for developing technology and myself, I came through marketing and specifically, database marketing. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. We also like to share what we’ve learned with you.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Head Scratcher and Belly Buster Post: Jul 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit.

Should My CEO be on Social Media?

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Cue the music. Source | Lyrics ]. What is a “Social CEO?".

Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Worst reason is to just pump outbound marketing style messaging.

Head Scratcher and Belly Buster Post: Jul and Aug 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. The battle between sales, marketing, IT and operations in CRM and Sales Automation land! About These Posts. UPDATED: Aug 22/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh.

CRM 21

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Win Tickets

MI6 Marketing Agency

Enter Our Draw for Free Tickets to The Art of Marketing Conference. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. RT @mi6agency: great speakers at The Art of Marketing Mar 7th in #Toronto. Five Fabulous Speakers. Good luck! Tweet.

Linkedin for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Linkedin for B2B Marketing. Outbound syndication channel for marketing content too. Resume 2.0,

The Emerging Role of the CMO

MI6 Marketing Agency

If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. We think that marketers need to educate buyers using content and find ways to connect with them before, during and after the purchase. We believe that this is a reality and something we marketers have to deal with.

CMO 46

Social CRM for Small Business

MI6 Marketing Agency

00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. An Interview with Jon Ferrara, Nimble Founder.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Top 8 Challenges for B2B Marketers and Salespeople. PROMO: Want to see more B2B marketing and sales charts and infographics?

What is Marketing?

MI6 Marketing Agency

Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. The Marketing Mix. The 4 Ps of marketing are: product, price, promotion and place/distribution.

Price 40

Mi6 Quick Tip #5

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? Picture too blurry?

Tips 43

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Once you find out where your customers are (or aren’t) playing in the groundswell focus on where the “swell&# is in your market. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Building Your B2B Brand

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Blog Featured Marketing Integration Series BrandingWhat Is A Brand? Don’t be led to think that branding and advertising are the same thing. Let’s take a look at examples from each extreme. Pets.com. Nothing!

Build 39

B2B Marketing Framework

MI6 Marketing Agency

Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing should be viewed as a key function that is to be performed by each and every individual in the company. I’m not talking about bad marketing but productive marketing.

Head Scratcher and Belly Buster Post: Sep 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! It’s Time to Reinvent Advertising.

Mi6 Quick Tip #2

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? To Consider. Tweet.

Tips 39

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful