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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative!

What is Disruptive Innovation? Where’s It Happening Now?

MI6 Marketing Agency

Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Source ]. => Mar 19, 2015 | Legal market ripe for disruptive innovation | Lawyers Weekly.

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! What are Marketers Top Priorities in 2016? But, I’d also seek out customers that are also professional marketers and talk with them as peers and see if they have the same challenges and priorities. Week of April 4th.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! ” EduPristine Blog on CFA, Financial Modelling, Digital Marketing, Business Analytics and Big Data. Two charts will be featured each week with some insights and thoughts from the author. You can join our forum here.

Introducing Twitter Polls

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Coming soon! Stay tuned.

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing. have a lot of time for people like Timothy Hughes because he’s an authentic leader in B2B sales and marketing – especially when it comes to social media. Technology. Suite.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Mi6 Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. What’s LinkedIn’s vision you ask?

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! There are other names for this market space including Industrial Internet (GE) and Internet of Everything (Cisco). First, there is no mass market applications of this technology. Week of February 29th. Sources. 07 Mar.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays!

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What key issues are facing marketing and security leaders today? Sales and Marketing 1) Influencer Marketing. It’s a good example of role based marketing.

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What key issues are facing marketing and security leaders today? Sales and Marketing 1) Influencer Marketing. It’s a good example of role based marketing.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! How Well Are Marketers Measuring ROI? When measuring value keep in mind that your goal is create and deliver value to your customers through your marketing activities and capture value for your company. Sources.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. Sales and Marketing 1) What Influences the Marketing Technology Buying Decision? Finally, find out the role “simplicity” plays in branding and innovation.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Should My CEO be on Social Media?

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Cue the music. Source | Lyrics ]. What is a “Social CEO?".

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

They’ve been known for developing technology and myself, I came through marketing and specifically, database marketing. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. We also like to share what we’ve learned with you.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Top 8 Challenges for B2B Marketers and Salespeople. PROMO: Want to see more B2B marketing and sales charts and infographics?

Linkedin for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Linkedin for B2B Marketing. Outbound syndication channel for marketing content too. Resume 2.0,

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Advocate Marketing Extends The Reach And. to make advocate marketing pay off. engage with peers.

Social CRM for Small Business

MI6 Marketing Agency

00:45 Jon talks about his background and why he founded Goldmine 20 years ago and in part the CRM market. 02:30 I ask Jon why he got back into the “CRM” market. Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. An Interview with Jon Ferrara, Nimble Founder.

Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). Twitter for B2B Marketing. Worst reason is to just pump outbound marketing style messaging.

Win Tickets

MI6 Marketing Agency

Enter Our Draw for Free Tickets to The Art of Marketing Conference. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. RT @mi6agency: great speakers at The Art of Marketing Mar 7th in #Toronto. Five Fabulous Speakers. Good luck! Tweet.

The Emerging Role of the CMO

MI6 Marketing Agency

If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. We think that marketers need to educate buyers using content and find ways to connect with them before, during and after the purchase. We believe that this is a reality and something we marketers have to deal with.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Mi6 Quick Tip #5

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? Picture too blurry?

Tips 39

What is Marketing?

MI6 Marketing Agency

Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. The Marketing Mix. The 4 Ps of marketing are: product, price, promotion and place/distribution.

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How to Align Marketing & Sales

MI6 Marketing Agency

An Interview with Christine Crandell, Marketing & Sales Alignment Thought Leader. For more than 20 years Christine has advised and worked with enterprise technology CEOs around the world on the opportunities and challenges that stand between them and success. A key challenge facing many companies, especially in hitech, is how to achieve sales and marketing alignment. Christine has conducted extensive research on this topic and has experience in making marketing and sales alignment happen. Marketing is at an important crossroad in today’s B2B organizations.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Once you find out where your customers are (or aren’t) playing in the groundswell focus on where the “swell&# is in your market. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build relationships, build reputations and generate revenue.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

B2B Marketing Framework

MI6 Marketing Agency

Foundation for B2B Marketing. Today, I’m launching a new blog series on the topic of Marketing Integration. This is my first post which introduces our B2B marketing integration (MI) framework. Marketing should be viewed as a key function that is to be performed by each and every individual in the company. I’m not talking about bad marketing but productive marketing.

Building Your B2B Brand

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Blog Featured Marketing Integration Series BrandingWhat Is A Brand? Don’t be led to think that branding and advertising are the same thing. Let’s take a look at examples from each extreme. Pets.com. Nothing!

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Mi6 Quick Tip #2

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? To Consider. Tweet.

Tips 31

Mi6 Quick Tip #1

MI6 Marketing Agency

Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Blog Featured Mi6 Quick Tips Quick Posts Blogs Event Marketing Flickr Online Marketing PhotographyUsing Flickr to Tell a Story About Your Events. Remember the phrase: “A Picture is Worth a Thousand Words”? Wikipedia definition ]. Do you take photos at your events? Pictures help people visualize what the event was like and if they attended what the experience was like. Real World Example: Silicon Halton. Tweet.

Tips 30

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Inbound vs. Outbound: What’s Better?

MI6 Marketing Agency

Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. This chart from Hubspot’s 2011 State of Inbound Marketing Report shows that marketers value “inbound leads” more then “outbound” leads. tweet charts regularly via my Twitter stream which are archived on my Posterous site here. Not Surprising But Good to Know.

Media 27

B2B Company Websites

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. In a later posts we will share with you our own experiences using Twitter for marketing Mi6 and some of our clients (successes AND failures). It may always be evolving given the various forces that are at play: technology, market, customer, product.

Mi6 Quick Tip #7

MI6 Marketing Agency

The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. But if key stakeholders in your market are using social media then you must participate to some extent. One good place to start is to listen to your market. I’ve covered “ Listening ” in an earlier post. Marketing, Lead Generation and Selling to CIOs.

Tips 27

Mi6 Tip #4

MI6 Marketing Agency

In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. Each business is unique so defining what is important to track is up to the marketer. As a marketer you decide with your management team what conversions you want to measure. Getting Value From Website Traffic Data. What To Measure.

Tips 27

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Are You Giving More than Your Receiving?

MI6 Marketing Agency

In 2012 we will focus on: technology trends, community and network development, crowdsourcing & B2B marketing. This story is from a non-product marketer who attended PCT #4 in 2011. She describes what the experience was like, the value it brought to her and her take on how the unconference worked. 2) Marketers Look to Integrate Email, Social, Mobile | Source: eMarketer. This is yet another positive outlook for marketers from marketers. What it tells me is more marketers see the strategic value of using email, social and now mobile. Is it? Phelps.