Building active groups can also help to develop your organization’s strategy and market knowledge. If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. These status updates are sent out over your company’s followers' networks, resulting in a vast reach. MORE >>

Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) marketing channel. An email address, sometimes seen as the social security number of the digital age, is a highly sought-after commodity by advertisers and marketers. What are your top email marketing priorities for 2012 MORE >>

become as central to marketing as social media has become. Marketers have recently tapped into the power of game mechanics, applying similar principles to their website design and functionality, under the premise that successful websites encourage participation via many of the tactics more traditionally reserved for the gaming space. You may have heard some buzz around the notion of gamification. The term has been. characterized by some as the next frontier in web and mobile, one predicted to. So what is it? Does your organization currently use any of these tactics? Social Login. MORE >>

Other bloggers aren’t your competitors; they’re your partners, your readers, and your sales and marketing channel. Here’s a quick list of things I wish I had known when setting out to create a business blog: You should write everyday, but writing everyday doesn’t mean publishing everyday. You should constantly be thinking about what you’ll write about, and you should be writing down whatever comes to mind. Every now and again that might come together into something you can use, often it won’t. know, I know, it sucks. You have no idea. Make it your own. MORE >>

If you find this post useful, be sure to register for Marqui's free live webinar, The Marketer's Guide to Taking Your Website Mobile , on Tuesday January 31 @ 10:30-11:30AM PST. This is the point I try to drive home to those marketers who think they have time to wait and "see how it goes" before trying to build a proper mobile web presence. There is a huge disconnect, however, between these numbers and the majority of average companies' web marketing activities. These numbers are usually surprising for many of the marketers I work with. It already is. MORE >>