| | | Marketing Finger | |  Marketing | 25 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. Marketing and sales professionals can apply lead scoring algorithms to leads, effectively sorting and prioritizing them for nurturing programs and sales follow-up. | MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouth“Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? | | | | | |
| MARKETING FINGER JUNE 22, 2011  Blogging in the Social Media Ecosystem Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? b2b marketing social media #B2Bchat bloggingQuestions will include: Q. | MARKETING FINGER SEPTEMBER 8, 2011 Social Media and Email: Two Separate Worlds? #B2Bchat Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. For the B2B marketer, what are the similarities between email and social media? b2b marketing social media #B2Bchat email marketingWhat are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m. | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Which ‘knowledge market sites’ do B2B buyers go to for information? As a marketer, what is the best way to get involved with Quora or similar sites? How can you manage brand reputation in the ‘knowledge market’? b2b marketing social media | | | | | | | |
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MARKETING FINGER | THURSDAY, DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media
Marketing and public relations departments tend to be the ones driving social media within companies. Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What can marketing can do to help the sales team be more effective with social media? What guidelines, if any, are helpful for sales and marketing so each can become more effective in their use of social media? b2b marketing social media #B2Bchat sales and marketing alignment MORE >> -
MARKETING FINGER | WEDNESDAY, APRIL 11, 2012 How to Demonstrate the ROI of Social Media
As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. How do you calculate the ROI of social media marketing? b2b marketing social media #B2Bchat social media ROIDoes your organization / your client have lead gen. targets for social media? MORE >> -
MARKETING FINGER | THURSDAY, APRIL 28, 2011 Why are so many B2B websites… boring?
b2b marketing #B2Bchat usability user experience website designI’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? Why are so many B2B website designs… Boring? MORE >> -
MARKETING FINGER | WEDNESDAY, APRIL 6, 2011 Using Content to Reach and Engage Your B2B Audience [#B2Bchat]
And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. Marketing? As a B2B marketer, what is your most popular piece of content ever? b2b marketing #B2Bchat content marketingYou’ve heard it many times: Content is King. How do we best create, and leverage content to reach our audiences? Video? Blog posts? Infographics? White papers? Product team? Pacific. MORE >> -
MARKETING FINGER | THURSDAY, MAY 5, 2011 How do Marketers “Sharpen the Saw”?
What are the best ways for marketers to build and sustain their own expertise? What is the best marketing-related book you’ve read recently? What role can mentors play in a marketers’ professional development? How has social media changed the way marketers learn? marketing #B2Bchat continuous improvement professional development sharpening the sawStephen Covey’s book, The Seven Habits of Highly Effective People, has provided inspiration to countless numbers of people since it was released over two decades ago. What is your approach? MORE >>
- What Apple is Doing to Beat Microsoft and Google MARKETING FINGER | TUESDAY, JULY 13, 2010
- Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book MARKETING FINGER | TUESDAY, OCTOBER 4, 2011
- The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways MARKETING FINGER | SATURDAY, JULY 30, 2011
- Pushing the Right Buttons to Viral Video Success MARKETING FINGER | SATURDAY, APRIL 14, 2012
- How to Turn Followers and Fans into Leads (and when not to) MARKETING FINGER | THURSDAY, FEBRUARY 2, 2012
- To Follow Or Not To Follow: That is the Question on Twitter MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010
- Content Marketing: How Companies are Doing It [Infographic] MARKETING FINGER | MONDAY, MAY 16, 2011
- How to Achieve Enchantment, by Guy Kawasaki [Infographic] MARKETING FINGER | SATURDAY, MAY 14, 2011
- Review of Seth Godin’s Poke the Box MARKETING FINGER | SUNDAY, APRIL 17, 2011
- What is Google TV? MARKETING FINGER | TUESDAY, JUNE 15, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
- The Top 10 iPad Apps MARKETING FINGER | SATURDAY, APRIL 3, 2010
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