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Marketing to Influencers [#B2Bchat]

Marketing Finger

As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouth“Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight?

Why are so many B2B websites… boring?

Marketing Finger

b2b marketing #B2Bchat usability user experience website designI’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? We look forward to your input! Q. Does fun mean unprofessional?

Is Quora Relevant for B2B Marketing?

Marketing Finger

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Which ‘knowledge market sites’ do B2B buyers go to for information? Q. As a marketer, what is the best way to get involved with Quora or similar sites? Q. How can you manage brand reputation in the ‘knowledge market’? Q. b2b marketing social media

Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

Marketing Finger

And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. Marketing? As a B2B marketer, what is your most popular piece of content ever? b2b marketing #B2Bchat content marketingYou’ve heard it many times: Content is King. How do we best create, and leverage content to reach our audiences? Video? Blog posts? Infographics? White papers? Q. Product team? Why? Q.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. For the B2B marketer, what are the similarities between email and social media? Q. b2b marketing social media #B2Bchat email marketingWhat are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m.

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Blogging in the Social Media Ecosystem

Marketing Finger

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? b2b marketing social media #B2Bchat bloggingQuestions will include: Q.

How to Achieve Enchantment, by Guy Kawasaki [Infographic]

Marketing Finger

marketing book Enchantment Guy Kawasaki InfographicIn his latest book titled Enchantment , Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success. If you don’t have time to read the book, or are looking for a nice refresher, look no further.

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. b2b marketing social media #B2Bchat lead generationOne of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads?

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Review of Seth Godin’s Poke the Box

Marketing Finger

Today’s market is obsessed with novelty. marketing book review initiating Poke the Box Seth Godin Starbucks startingI recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. Who wouldn’t know that?” Not going all the way, and not starting.”.

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

Marketing Finger

There’s a brand new book that’s making waves in the B2B marketing community. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. How is the role of B2B marketers changing within their organizations? Q. What are the biggest problems faced by B2B marketers today? Q. How can you best market to inactive buyers? Q. Join us this Thursday, October 5 at 5:00 p.m.!

What are marketers reading this summer?

Marketing Finger

What are the hottest marketing books out at the moment? Q. Which older marketing titles are must-reads for B2B marketers? Which non-marketing books have taught you lessons that you’ve applied to your marketing career? marketing #B2Bchat books literature reading What have you got packed away in your carry-on? Or on your Kindle? Or iBook? Why? Q.

How to Demonstrate the ROI of Social Media

Marketing Finger

As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Q.

Pushing the Right Buttons to Viral Video Success

Marketing Finger

marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. wonder how many “push the button” spin-offs this will create?

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption.

Measuring the Value of Digital Marketing

Marketing Finger

How do B2B marketers tackle the question of marketing campaign value? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Which components of your digital marketing campaigns are delivering the best results? How do you assess the value of a digital marketing campaign?

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What Apple is Doing to Beat Microsoft and Google

Marketing Finger

View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. Tags: marketing technology Apple google innovation marketing strategy microsoft Apple Study: 8 easy steps to beat Microsoft (and Google).

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Lead Scoring Best Practices

Marketing Finger

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. Marketing and sales professionals can apply lead scoring algorithms to leads, effectively sorting and prioritizing them for nurturing programs and sales follow-up.

What is Google TV?

Marketing Finger

Download and use apps from the Android market. The product managers at Google TV released a new video today explaining what Google TV is and what it may mean to you. On May 20, 2010, Google announced the launch of Google TV , a service which brings the Web and TV closer together. Record and play back shows. Browse the Web.

The More You Think About ROI…

Marketing Finger

Tags: marketing 1000words analytics attribution measurement return on investment ROI

Ads 2

The Top 10 iPad Apps

Marketing Finger

Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad. It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. The Elements: A Visual Exploration. N.O.V.A.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

To Follow Or Not To Follow: That is the Question on Twitter

Marketing Finger

Tags: social media follow following social media marketing twitter unfollow

Aligning B2B Sales and Marketing Efforts in Social Media

Marketing Finger

Marketing and public relations departments tend to be the ones driving social media within companies. Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. Q. What can marketing can do to help the sales team be more effective with social media? Q. What guidelines, if any, are helpful for sales and marketing so each can become more effective in their use of social media? Q. b2b marketing social media #B2Bchat sales and marketing alignment

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company.  The value of customer segmentation is it can tell you where to point your marketing and messaging.  And, it can help gauge the size of a market opportunity. Confusion by Adam Gale. Customer Segmentation.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.  

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Marketing is easy to overcomplicate. But that’s changing.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.  One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  For example, one shiny object has been content marketing.  What Should Guide Marketing?

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

How can you drive fast growth with marketing? It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw.  I love that name.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.

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ABM & the Marketing Hype Cycle

The Point

The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Say what you want about us marketers, we love our bright shiny objects. Which is true, sort of.

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

But was it something that was going to really transform our marketing?  I don’t think so.”. Doing so provides the deeper level of understanding required to create resonance with customers in all aspects of marketing and sales. Yet, there is context related to goals , such as creating faster delivery of critical components to established customers due to new market needs.

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Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.