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Marketing to Influencers [#B2Bchat]

Marketing Finger

As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouth“Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight?

Why are so many B2B websites… boring?

Marketing Finger

b2b marketing #B2Bchat usability user experience website designI’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed? Why do B2B websites follow a similar pattern, and are there opportunities to break the mould and still be successful? We look forward to your input! Q. Does fun mean unprofessional?

Is Quora Relevant for B2B Marketing?

Marketing Finger

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Which ‘knowledge market sites’ do B2B buyers go to for information? Q. As a marketer, what is the best way to get involved with Quora or similar sites? Q. How can you manage brand reputation in the ‘knowledge market’? Q. b2b marketing social media

Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

Marketing Finger

And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. Marketing? As a B2B marketer, what is your most popular piece of content ever? b2b marketing #B2Bchat content marketingYou’ve heard it many times: Content is King. How do we best create, and leverage content to reach our audiences? Video? Blog posts? Infographics? White papers? Q. Product team? Why? Q.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. For the B2B marketer, what are the similarities between email and social media? Q. b2b marketing social media #B2Bchat email marketingWhat are the best ways to leverage the two mediums in tandem? Pacific, 8 p.m.

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Blogging in the Social Media Ecosystem

Marketing Finger

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. What are the latest tips and tricks needed to turn your blog into the backbone of your content marketing strategy? b2b marketing social media #B2Bchat bloggingQuestions will include: Q.

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How to Achieve Enchantment, by Guy Kawasaki [Infographic]

Marketing Finger

marketing book Enchantment Guy Kawasaki InfographicIn his latest book titled Enchantment , Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success. If you don’t have time to read the book, or are looking for a nice refresher, look no further.

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. b2b marketing social media #B2Bchat lead generationOne of the most evident goals of a social media program is to grow the fan base. Publish great content, develop a voice, reach out to others in social networks, rinse and repeat. So how do you best turn fans into leads?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Review of Seth Godin’s Poke the Box

Marketing Finger

Today’s market is obsessed with novelty. marketing book review initiating Poke the Box Seth Godin Starbucks startingI recently had the pleasure of reading Seth Godin’s latest book, Poke the Box. It’s a nice, light read and something that can be fit into an afternoon visit to your favorite coffee shop. Who wouldn’t know that?” Not going all the way, and not starting.”.

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

Marketing Finger

There’s a brand new book that’s making waves in the B2B marketing community. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. How is the role of B2B marketers changing within their organizations? Q. What are the biggest problems faced by B2B marketers today? Q. How can you best market to inactive buyers? Q. Join us this Thursday, October 5 at 5:00 p.m.!

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What are marketers reading this summer?

Marketing Finger

What are the hottest marketing books out at the moment? Q. Which older marketing titles are must-reads for B2B marketers? Which non-marketing books have taught you lessons that you’ve applied to your marketing career? marketing #B2Bchat books literature reading What have you got packed away in your carry-on? Or on your Kindle? Or iBook? Why? Q.

How to Demonstrate the ROI of Social Media

Marketing Finger

As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Q.

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Pushing the Right Buttons to Viral Video Success

Marketing Finger

marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. wonder how many “push the button” spin-offs this will create?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption.

Measuring the Value of Digital Marketing

Marketing Finger

How do B2B marketers tackle the question of marketing campaign value? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Which components of your digital marketing campaigns are delivering the best results? How do you assess the value of a digital marketing campaign?

What Apple is Doing to Beat Microsoft and Google

Marketing Finger

View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. Tags: marketing technology Apple google innovation marketing strategy microsoft Apple Study: 8 easy steps to beat Microsoft (and Google).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Lead Scoring Best Practices

Marketing Finger

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. Marketing and sales professionals can apply lead scoring algorithms to leads, effectively sorting and prioritizing them for nurturing programs and sales follow-up.

What is Google TV?

Marketing Finger

Download and use apps from the Android market. The product managers at Google TV released a new video today explaining what Google TV is and what it may mean to you. On May 20, 2010, Google announced the launch of Google TV , a service which brings the Web and TV closer together. Record and play back shows. Browse the Web.

The More You Think About ROI…

Marketing Finger

Tags: marketing 1000words analytics attribution measurement return on investment ROI

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The Top 10 iPad Apps

Marketing Finger

Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad. It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. The Elements: A Visual Exploration. N.O.V.A.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

To Follow Or Not To Follow: That is the Question on Twitter

Marketing Finger

Tags: social media follow following social media marketing twitter unfollow

Aligning B2B Sales and Marketing Efforts in Social Media

Marketing Finger

Marketing and public relations departments tend to be the ones driving social media within companies. Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. Q. What can marketing can do to help the sales team be more effective with social media? Q. What guidelines, if any, are helpful for sales and marketing so each can become more effective in their use of social media? Q. b2b marketing social media #B2Bchat sales and marketing alignment

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. by Delwar Hossain.

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

So how do you humanize marketing to fit your buyer’s journey? Because they feel it’s not authentic and marketers using marketing automation in a way that misses confuses the bigger picture. It Doesn’t Take a Marketer to Know When It’s NOT Humanized Marketing. For example, virtually all the polished emails sent to me use marketing automation. Think about it.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. What is empathic marketing? Empathy is your marketing intuition. Empathetic Marketing is about moving out of our mind and into the mind of the customer. It’s built on the following ideas: The best marketing feels like helping.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

Outside-in marketing: a pragmatic approach to content marketing

Biznology

Content Marketing is rapidly growing, but is often done poorly. hosted a webinar with James Mathewson about how we define content marketing. In our book “ Outside-In Marketing: Using Big Data to Guide Your Content Marketing ,” we offered a more pragmatic approach. Outside-in marketing is based on understanding the audience and publishing only what they need.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.  

7 key roles in digital marketing

Biznology

It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” They come from all walks of marketing, but just want to learn how to get better results with their digital investments. Content strategist. You read that right.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company.  The value of customer segmentation is it can tell you where to point your marketing and messaging.  And, it can help gauge the size of a market opportunity. Confusion by Adam Gale. Customer Segmentation.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.  One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  For example, one shiny object has been content marketing.  What Should Guide Marketing?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful