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Marketing to Influencers [#B2Bchat]

Marketing Finger

As marketers, we understand value of word of mouth. In our upcoming episode of #B2Bchat , we’ll look at B2B marketing as it relates to influence and word of mouth. Eastern where we dive into the topic of Marketing to Influencers! b2b marketing #B2Bchat influencer marketing word of mouth“Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company.

Why are so many B2B websites… boring?

Marketing Finger

b2b marketing #B2Bchat usability user experience website designI’ve worked with several website designs and website redesigns over the years, and one thing that always strikes me about B2B sites is how much they all look the same. With a few exceptions, you’ll most often find a polished, sterile, brochure-like presence which is sure to appease the discerning B2B buyer. But is this what is really needed?

Is Quora Relevant for B2B Marketing?

Marketing Finger

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Which ‘knowledge market sites’ do B2B buyers go to for information? As a marketer, what is the best way to get involved with Quora or similar sites?

Using Content to Reach and Engage Your B2B Audience [#B2Bchat]

Marketing Finger

And in a world where B2B buyers go online to find answers to their questions, content marketing is central to any B2B marketer’s strategy. Join us for our next #B2Bchat where we dive in to everything related to B2B content marketing: Q. Marketing? As a B2B marketer, what is your most popular piece of content ever? b2b marketing #B2Bchat content marketingYou’ve heard it many times: Content is King.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Content Marketing: How Companies are Doing It [Infographic]

Marketing Finger

Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. B2B marketers allocate approx.

Social Media and Email: Two Separate Worlds? #B2Bchat

Marketing Finger

Email marketing and social media marketing – two core marketing channels – were born approximately a decade apart. And among most B2B marketing organizations, social media and email are still handled as two separate entities. Join other B2B marketers for a lively Twitter chat on Thursday, September 8 (5 p.m. For the B2B marketer, what are the similarities between email and social media? b2b marketing social media #B2Bchat email marketing

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Blogging in the Social Media Ecosystem

Marketing Finger

Okay, so you’re sold on the value of having a blog for marketing purposes. In fact, as a B2B marketer, you have probably been at the blogging game for three or four years now. b2b marketing social media #B2Bchat bloggingPhoto credit: Scott Beale / Laughing Squid.

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How to Achieve Enchantment, by Guy Kawasaki [Infographic]

Marketing Finger

marketing book Enchantment Guy Kawasaki InfographicIn his latest book titled Enchantment , Guy Kawasaki covers the principles that individuals and businesses can apply to achieve personal and professional success.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

How to Turn Followers and Fans into Leads (and when not to)

Marketing Finger

But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. b2b marketing social media #B2Bchat lead generationOne of the most evident goals of a social media program is to grow the fan base.

Review of Seth Godin’s Poke the Box

Marketing Finger

Today’s market is obsessed with novelty. marketing book review initiating Poke the Box Seth Godin Starbucks startingI recently had the pleasure of reading Seth Godin’s latest book, Poke the Box.

Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book

Marketing Finger

There’s a brand new book that’s making waves in the B2B marketing community. Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. How is the role of B2B marketers changing within their organizations? What are the biggest problems faced by B2B marketers today?

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What are marketers reading this summer?

Marketing Finger

What are the hottest marketing books out at the moment? Which older marketing titles are must-reads for B2B marketers? Which non-marketing books have taught you lessons that you’ve applied to your marketing career? marketing #B2Bchat books literature reading

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

How to Demonstrate the ROI of Social Media

Marketing Finger

As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating.

Pushing the Right Buttons to Viral Video Success

Marketing Finger

marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. I wonder how many “push the button” spin-offs this will create?

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK.

Social Media Statistics for B2B Marketers

Marketing Finger

Here is a new, must-see video for B2B marketers interested in social media. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK.

B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Measuring the Value of Digital Marketing

Marketing Finger

How do B2B marketers tackle the question of marketing campaign value? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. A good marketing dashboard is fundamental.

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What Apple is Doing to Beat Microsoft and Google

Marketing Finger

I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. Tags: marketing technology Apple google innovation marketing strategy microsoft

Lead Scoring Best Practices

Marketing Finger

More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Recent advances in marketing automation and sales CRM software have made it easier to streamline the whole process. A marketing automation system.

What is Google TV?

Marketing Finger

Download and use apps from the Android market. The product managers at Google TV released a new video today explaining what Google TV is and what it may mean to you. On May 20, 2010, Google announced the launch of Google TV , a service which brings the Web and TV closer together.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

The More You Think About ROI…

Marketing Finger

Tags: marketing 1000words analytics attribution measurement return on investment ROI

The Top 10 iPad Apps

Marketing Finger

Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad. It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product.

To Follow Or Not To Follow: That is the Question on Twitter

Marketing Finger

Tags: social media follow following social media marketing twitter unfollow

Aligning B2B Sales and Marketing Efforts in Social Media

Marketing Finger

Marketing and public relations departments tend to be the ones driving social media within companies. Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What can marketing can do to help the sales team be more effective with social media? How can sales and marketing avoid conflict in their use of social that might negate each other’s efforts?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining. To me, that is what content marketing can become for some organizations. Illustration by Hea Poh Lin.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. Missing out on important correlations that can illuminate both important customer and market dynamics.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. There is a strong correlation between buyers indicating content received is useless and marketers who believe their content marketing is not effective.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI). Visit my website for more content on industrial marketing.].

5 Smart Ways to Automate Your Marketing

Act-On

It’s a common challenge for marketers today. You want to be like Johnathan Cordeau, the Director of Marketing for Response Mail Express (RME). Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. You’ll need to visualize your marketing systems as a whole. Here’s where marketing automation shines.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs