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Pull From Past To Be Creative Today

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. I was trying to figure out a creative way to tell the story of a Read More. Quick and to the point. Home Think About This Video Production creative video video editing

5 Ways to Make QR Codes Work

Marketing Edge

The Marketing Edge Podcast spoke with Roger Matus, Hitting on a single topic in marketing, social media and business communications. The Marketing Edge Podcast spoke with Roger Matus, Executive Vice President of Nellymoser, a firm that created successful interactive campaigns for Sports Illustrated Swimsuit edition, and a thought leadership campaign for [.] marketing mobile Implement QR Codes Microsoft tags mobile marketing QR Codes social taggingQuick and to the point.

QR Codes Hype or Worth The Work?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. advertising marketing mobile mobile apps multimedia with QR QR Codes QR ReaderTime 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. Today we are talking about the technology of QR [.]

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Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesTime 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. Quick and to the point. Recently Angie Schottmuller @aschottmuller wrote a post about this campaign Home Depot [.]

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Biggest Dilemma for Men Using QR Code on Indoor Advertising?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point. advertising Blog Post Facebook mobile Facebook apps Indoor Advertising Mobile Contests QR Codes

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategyThere are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Quick and to the point.

Media 35

Is Empire Avenue A Game or A Social Network?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social network Empire Avenue Empireave gamification social gamingTime 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. You must spend some time on the site to truly appreciate the deeper. Quick and to the point. Time 19:00 The personal or should I say people trading site Empire Avenue illustrates this new world of greater transparency. In short, individuals on Empire Avenue are traded like stocks and commodities.

Chris Brogan on Google +, Monetizing Information, and the Value of a $.99 Margarita

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing social media Chris Brogan Geoff Livingston google plus google+ google+ for businessTime 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media. Quick and to the point. Time 26:39 Chris Brogan is like the James Brown of social media. Brown was called the hardest working man in show business and the same moniker can be applied to Chris Brogan in social media.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Think Multidimensional When Using QR Codes

Marketing Edge

Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. Hitting on a single topic in marketing, social media and business communications. Time 17:58 The Marketing Edge podcast continues its series on QR Code marketing. In this episode I have a conversation with social media marketing veteran Wayne Sutton. marketing mobile mobile marketing QR code QR Code Marketing QR MarketingSutton incorporates many of.

Sorry Military and Your Families

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point. citizen journalism technology future military conflicts Military power of television

Facebook Changes Don’t Change Challenge

Marketing Edge

Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. Hitting on a single topic in marketing, social media and business communications. Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketing

2011 The Year of The Groupon

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. advertising marketing retail small business discounting Groupon online couponsTime 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75

Press 36

And the Social Media Marketing Survey Says…

Marketing Edge

This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. This Social Media Marketing survey from Social Media Examiner caught my eye because of the sample size of 3300 marketers across the spectrum of business sizes and types. [.] marketing social media social marketing social media marketing social media survey 2011Time 22:10 I usually don’t budge on surveys, most of them are a dime a dozen and an often used way to get a little PR.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

X Reasons To Stop Blogging

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Reasons I didn’t blog for a while I simply needed a break (I recommend it) I wondered whether it made a difference  (It does, thanks to all who read and reached out) There is something to be. Quick and to the point. Social Media Beyond Social Media Blogger blogging

Armstrong This Generation’s Nixon For PR

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Lordy Lordy, will wonders never cease in the world of public relations. Lance Armstrong will go down in history for the best PR comeback in a generation. that’s my prediction) The last time. Quick and to the point. Public Relations Social Media Crisis Communications Lance Armstrong Oprah

PR 25

Marketing Tips for 2014

Marketing Edge

I’ve been at this marketing thing for more than 30 years, and into the social space early on, pre-twiiter, pre-YouTube, and so I don’t get all excited about the latest gadget. Hitting on a single topic in marketing, social media and business communications. Content Marketing Social Media 2014 marketing trends marketing social marketing So pardon. Quick and to the point.

Companies, Take Back Your Name

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. As an early user of social media I was an advocate.  I believed in the openness, the discovery of new ideas, products, people etc. Sure it was a little wild west, but there were used car salesmen. Quick and to the point.

Media 23

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Twitter Search Tips

Marketing Edge

Sometimes when you are head deep in social media marketing you assume some of the tactics you use all the time are common knowledge. mentioned these social media marketing search tactics in a. Hitting on a single topic in marketing, social media and business communications. marketing strategy social media marketing Twitter Twitter marketing twitter searchQuick and to the point.

PR Problems in Big and Small Packages

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing congressman weiner Delta airlines military baggage PR public relationsTime 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well. Active military. Quick and to the point. Time 13:09 Big Packge PR Problem Delta Airlines got itself into trouble with a baggage policy for active military personnel that for nearly a decade had seemed to be working well.

PR 30

Name Your Favorite “New Small” Technology

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. Author Phil Simon surely. Quick and to the point. Time 20:29 Once you see Microsoft commercials talk about the “Cloud” you know it’s ok to talk about the topic in mixed company. By mixed I mean other than the geek set. In his [.] small business technology cloud computing enabling technology small business technology

Disgraceful PR from White House Communications Team

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point. Public Relations healthcare PR Healthcare website HHS Obamacare Obamacare PR

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

I Believe in Social Media Again, Thanks Egypt

Marketing Edge

gave up a bit on social media being anything more than a cheap marketing tool. Hitting on a single topic in marketing, social media and business communications. I feared that I was naive. didn’t think this way, years ago I wrote a piece about social media being more a. Quick and to the point. politics social media Egypt Egypt protests middle east protest Syria Tunisia

Stop the “Effortless” Bull About Social Content

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Content Marketing Social MediaI’m at the end of my rope on people saying social content is “effortless” “easy” “efficient” (see Roget’s thesaurus for more) to create. It’s. Quick and to the point.

Something About Driving Video

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. When I first got this assignment I was told it was about a paperless delivery Read More. Quick and to the point. Home production video

If It Can Happen to Oprah, It Can Happen to You

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Look social is getting complicated. In this Twitter hiccup,Oprah, or someone tweeting for Oprah, indicated her love of the Microsoft Surface tablet, but it was from an iPad, at least according to. Quick and to the point. Challenge Your Answers Social Media Oprah social mistakes twitter

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

HootSuite Explains – Blah Blah Blah – Makes It Right, But No Sorry

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. PR marketing public relations corporate speak hootsuite news release writingI’m a fan of Hootsuite, I enjoy the paid service and admire Hootsuite folks like Dave Olson, with whom I’ve interacted. Dave, you’re great! That’s why I was a bit taken aback by the email that was. Quick and to the point.

Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

Press 22

An Experiment in Brand Journalism

Marketing Edge

growth, “because it is carried with the user at most times, is ideally placed to capture information at its source, and is a key enabled of user-generated content and social web interaction.&# The report also predicts that the mobile web market will reach $19 billion by 2014. I am fortunate to have had Verizon Wireless, a regional client, to also be interested in supporting this coverage.

What Will Change Social Media in 2012

Marketing Edge

Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Hitting on a single topic in marketing, social media and business communications. Time 13:22 The year-end blog posts about marketing ideas for 2012 are endless. Now now, everyone and their brother has a book out about the latest consultant buzz word “content marketing”. marketing small business social media strategy marketing trends 2012 mobile trends 2012 social media trendsThe one constant included in the majority of them is the importance of content.

Buzz 16

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

What Did You Do When Twitter Was Down?

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. marketing Google realtime Twitter Twitter #failit was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled. It’s times like these. Quick and to the point. it was early in the AM Central time US and Twitter is usually the first place I check in the morning – daily routine don’t cha know. Alas it was crippled It’s times like these when you see the value of what you miss.

1 Way to Avoid Going Over The Creative Line

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Think who will it hurt. Is the topic something that people laugh at outside of your twist on it.    I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t. Quick and to the point. Public Relations Uncategorized creativity gregory brothers humor news songify

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Hitting on a single topic in marketing, social media and business communications. Tags: Tourism marketing social media Australia Flickr Images Museums Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Are they savings millions of dollars?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful