We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs.  Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective.  Here’s what he said: Ellicott:  “We have different lead nurturing campaigns in place to do [.]. Lead Nurturing Thought Leadership Andy Ellicott SMB Lead Nurturing Best Practices MORE >>

Trying to get a handle on all the various marketing technologies available out there? This is a great (and thorough) visual landscape of marketing technology vendors. Scott Brinker has laid it out in a logo dense way but seems to make it all fit together nicely over on his Chief Marketing Technologist blog. Plus, we like the fact he included LoopFuse in the Marketing Automation category. Thought Leadership infographic marketing technologyToo much noise being made by the largest vendors? Nice work Scott! MORE >>

What can you learn about marketing automation from microbreweries?  John Jantsch of Duct Tape Marketing fame wrote a really nice post some time ago titled “ Small Batch, Hand Crafted Outbound Marketing Works ” that put forth this concept and lays out how direct, targeted, and genuine outbound marketing really works. Unfortunately, many marketers use the high volume model exclusively as they believe this is the most time efficient way to cover the most possible prospects.  Marketing Automation Thought Leadership beer Marketing small batch MORE >>

We released the results of our 2012 Marketing Outlook Survey today to provide a snapshot of the next 12 months of on-line marketing as well as take the pulse of marketers as it relates to strategics, tactics, and budgets. Here’s the full press release: LoopFuse Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting. The survey of marketing professionals focused on key areas of online marketing including budgeting, lead management, social selling, and retention marketing. Download the 2012 LoopFuse Marketing Outlook Survey. MORE >>

Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. Online marketing tactics like websites, social media, videos, pay per click ads, search optimization all are important but are just a combination of methods of reaching your audience and optimizing how you do it. At the simplest level, it is not that much different than offline marketing activities like the location you choose for your business or where your booth is at a trade show. MORE >>