Lead Nurturing for Software Trials
FEBRUARY 20, 2012
In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. They signed up. What now? Conclusion.
Eloqua Experience 2010
OCTOBER 20, 2010
In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? The situation with Marketing Automation reminds me most of Web Analytics. Marketing Automation Jobs. Email Marketing.
25 Great B2B Content Marketing Articles
AUGUST 11, 2010
While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Ardath Albee, 23 Reasons Why Content Marketing Fails. Adam Needles, What’s Behind the Rise of Content Marketing. Russell Sparkman, Creating Consistent Content – A Content Marketing Plan. Steps to Simplify B2B Marketing Content.
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Great B2B Email Copywriters: Where Are You?
AUGUST 31, 2010
You really need to understand direct response marketing, but apply it to the email medium. Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. Tags: Email Marketing content marketing copywriting
Will Marketing Automation Be Free?
AUGUST 10, 2010
Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? Loopfuse gives as the main reason that adoption rate of Marketing Automation is still very low (5-10%), and that a disruptive offering is needed to get the remaining 90-95% on board. Some vendors will sell below cost to gain market share, so higher prices or acquisitions may follow. Genius.com.
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Sales & Marketing Don’t Get Along.
7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense
MAY 25, 2010
Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system. But since then too little progress was made: the product was good, but their marketing was lagging behind. Marketing & Sales Belong Together. Marketing Automation system either needs to have great connection to the CRM system, or it should all be integrated.
Marketing Automation Trends for 2010
JANUARY 12, 2010
2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. Integration of Social Media, Inbound Marketing and Marketing Automation. Sales & marketing alignment. Chris Frank , Director of Marketing, TreeHouse Interactive. Malcolm Friedberg , Principal, Left Brain Marketing.
Guest Post: Best Practices in Marketing Automation
OCTOBER 26, 2010
There are certainly a lot of capabilities within marketing automation. Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. Use Drip Marketing Based on Triggers. Drip marketing gives marketers the ability to automatically send communications based on a series of conditions. By: Lisa J.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
Sales 2.0: Marketing Automation & Salesforce Chatter
MARCH 8, 2010
write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 is all about. Chatter and Marketing Automation. Today I’m at the Sales 2.0
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. You can use basic email marketing to stay in touch with your prospects or create some drip campaigns.
Learn Holistic Lead Nurturing
SEPTEMBER 1, 2010
The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers. It means that you identify market trends, then define a strategy for lead nurturing, and then implement it. New Marketing Technology. Is Holistic Marketing the Future? Register here: [link].
5 Questions That Will Double Your Email Response Rates
AUGUST 16, 2010
link this all to your marketing automation processes. Tags: content marketing marketing automation video Webinars whiteboard Great lead nurturing content starts with great email copy. So I’ve created 5 questions to ask yourself when writing email copy. If you use these questions to optimize your emails, you’ll see a spectacular increase in response rates.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Plugging the Leak in the Middle of the Sales & Marketing Funnel
JUNE 18, 2010
This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy. Tags: lead management lead nurturing marketing funnel sales funnel Time & Date: Tue, Jun 22, 2010 11:00 AM PDT.
Drip Campaigns: Tips From Marketing Automation Monday
NOVEMBER 16, 2010
Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Often, this was an automated process, using the Marketing AUtomation system's API. ROI Calculations.
MA Monday San Francisco and Other Cities
MARCH 15, 2011
The next Marketing Automation Monday will be in San Francisco on March 21st. It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Register for Marketing Automation Monday in San Francisco, March 21 @ 6pm. In addition to the topics, there is lots of opportunity to exchange best practices and to connect with like-minded Marketing Automation enthusiasts. Marketing Automation Monday in Other Cities. events marketing automationAustin.
Social CRM, Inbound Marketing and Marketing Automation
MAY 5, 2010
Today I’m a panelist at the Silverpop Client Summit and we’re talking about Social CRM, Inbound Marketing and Marketing Automation, moderated by Adam Needles. That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social CRM.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
7 Steps to Finding Untapped Revenue in Your Marketing Database
JUNE 17, 2010
This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing Do you have many leads in your database who have never been followed up on? If yes, you have a lot of untapped revenue in your database.
Lead Nurturing Checklist for Marketing Automation
APRIL 15, 2010
If you market in multiple languages, make sure your emails and marketing materials are also available in the local language. In B2B marketing, campaigns often run 3-12 months. Tags: Demand Generation Email Marketing marketing automation data quality drip campaign lead nurturing If you want to make a start with Lead Nurturing, what are the right questions to ask?
Is Content Marketing the New PR?
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. The OLD Situation. This is blasted out to a mass audience. Black and White.
What is the ROI of Lead Management?
AUGUST 17, 2009
They explain that sales & marketing need to jointly create a definition of a qualified lead. If you have few opportunities from older leads, your nurturing should be improved. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. And even as an experienced marketer I read several new and interesting ideas in both books.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
Social Media & Marketing Automation
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. asked myself: Does Marketing Automation Get Social? How can Social Media be integrated with Marketing Automation? started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social.
Process Turns Marketing Automation Into Revenue
OCTOBER 18, 2010
Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool. Tags: lead management marketing automation
Finding Untapped Revenue in Your Marketing Database
AUGUST 25, 2010
In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Sue Hay & Cari Baldwin : Supercharge Your Demand Generation with Marketing Automation. Have Conversations.
Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems? That is relatively easy for Marketing Automation systems to support. CRM system market share. Register now ».
What is Predictive Marketing?
Predictive marketing = predictive demand generation + predictive scoring
B2B Marketing Analytics
FEBRUARY 10, 2010
On Saturday I presented a session about B2B Marketing Analytics at AnalyticsCamp in Chapel Hill ( slides here ). My specialty is Marketing Automation, but Analytics and Reporting come up in pretty much any project I do. Even though I almost flunked my Statistics class in college, there’s no denying that Marketing Automation and Marketing Analytics are two sides of the same coin.
B2B Marketing Events 2010
FEBRUARY 15, 2010
Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University. Sales & Marketing 2.0 Forward-thinking sales people realize that Sales & Marketing alignment is essential to increase sales (just like forward-thinking marketing people). Because of this, there will also be a Sales & Marketing 2.0
5 Ways to Use Social Media in Marketing Automation
FEBRUARY 17, 2010
This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. 1. Social Media. Lead Generation.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Upcoming Lead Management Events
JUNE 7, 2010
Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar. Hubspot Show & Tell.
9 Marketing Automation Metrics
SEPTEMBER 3, 2009
Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. The strongest metrics show how marketing contributes to bottom-line revenue.
Inbound Marketing Automation
JUNE 30, 2009
Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website. What is Marketing Automation? Why Automate Marketing?
Are You Old Enough for Inbound Marketing?
JULY 22, 2009
The newest term on the block is “Inbound Marketing. I’ve already written several posts about Inbound Marketing, but I wondered if the average B2B marketing manager has any idea what it means. So I created a non-scientific poll on LinkedIn asking: “Do you use Inbound Marketing for B2B Lead Generation?. Are You Old Enough for Inbound Marketing?
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
Marketing Automation Monday
OCTOBER 28, 2010
Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns. Future dates will be published on the Marketing Automation Monday web page. Why Marketing Automation Monday? The Event.