While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Joe Pulizzi, What is Content Marketing? Michele Linn, A 7-Step Plan for Getting Started with Content Marketing. Doug Kessler, The B2B Content Marketing Workbook. Ardath Albee, 23 Reasons Why Content Marketing Fails. Adam Needles, What’s Behind the Rise of Content Marketing. Russell Sparkman, Creating Consistent Content – A Content Marketing Plan. Steps to Simplify B2B Marketing Content. MORE >>

Today my  article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. This visual reads from the bottom up: as a marketing manager, you hire a PR agency and an Ad Agency. Despite the shortcuts, I hope the images illustrate why Content Marketing is so popular.  Tags: Social Media content marketing public relations seamless integration came up with two low-fi sketches. The OLD Situation. This is blasted out to a mass audience. MORE >>

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. In Monday’s blog post I emphasized that process and best practices are they key to unlocking the full potential of Marketing Automation. Tags: marketing automation eloqua event marketing performance management They are raving about Eloqua 10. Cloud Connectors. MORE >>

Today I read a blog post about 7 trends that speed up the adoption of marketing automation. The Software is Great, But… Marketing Automation software is often positioned as the be-all and end-all. The result today: too many Marketing Automation users use their expensive system as an email marketing tool. The companies that are successful with Marketing Automation take a different approach. They think strategically about their sales & marketing processes. The most junior person on the marketing team is often not the right person. MORE >>

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. Rebekah Donaldson’s “Red on Marketing&#. Rebekah and her team write about demand generation, with lots of good articles on content marketing and social media. DemandGen Report. MORE >>