Kaon

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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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How Marketers Can Bridge Innovation and Business

Kaon

Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. My focus has been on thinking about how marketing and sales can benefit from innovations and behavior to really meet the needs of the way that the world is evolving in general,” Finn says.

Business 202
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Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale. Spending on traditional marketing collateral is throwing your money away.

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

Globalization and digitization have made it easier for new players to emerge in markets, thus increasing competition. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0:

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UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154
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Your Quarterly Marketing Toolbox is Here

Kaon

Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. GE Healthcare & Becton Dickinson Win Dx Creative Award.

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How Marketing Technology Can Help Bridge the Sales/Marketing Divide

Kaon

Original article posted on American Marketing Association. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. According to Marketo, 71% of CEOs at large companies say that they don’t see the payoff from CMOs’ technology investments.