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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketing. Read the full story on Marketing Land. 10 Elements of a Successful Data-Driven Marketing Strategy.

Email Marketing: Going Beyond a Unique Open and Click

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Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send. They allow us to understand why our 20% unique open rate is declining—and more importantly, they allow us to implement marketing tactics to engage our database. Email MarketingIs 20% a good open rate? What about a click-through rate of 5%?

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Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. ” is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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3 Email Marketing Lessons From Tinder

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Similarly, when it comes to email marketing, you don’t want to give away too many details or ask for too much too soon. Just be direct (after all, it’s called direct marketing), be friendly, and make it easy for your readers to take action. Download the Email Deliverability: Guide for Modern Marketers. Email MarketingWe were hooked. billion swipes a day.

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Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

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David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. This evolution consisted of changing consumer behavior, managing complexity, responding to evolving buying patterns, shaping the public profile, and building new marketing capabilities—the list goes on! Marketing cannot exist in silos.

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Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy?

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

Tools Marketers Need For Cross Channel Marketing Attribution

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This edition: cross channel marketing. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. Read the full story on Chief Marketer. Four Key Principles Of Cross Channel Marketing. The Influencer Perspective On Cross-Channel Marketing.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Marketing Automation Technology and What Marketers Need to Look For

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Since marketers love a good stat, let's start this post off with one: 2567%. Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform.

7 Compelling Reasons to Invest in Mobile Marketing

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Despite the undeniable growth of mobile as a media channel, there is evidence that its increasing importance is not being matched by increasing investment from the marketing industry. The main reason for this appears to be a perceived inability to measure return on investment from mobile marketing, as compared to other channels such as email and pay-per-click advertising.

The Importance of Marketing Automation in Your Modern Marketing Future

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We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.

Skills CMOs Look For When Building a Modern Marketing Organization

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Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. There is an increasing desire among CMOs to use documented customer decision journeys as foundational planning tools for marketing.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

5 Strategic Business Lessons From Game Of Thrones

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To build a successful roadmap, take the time to clearly call out organization’s strengths and weaknesses, recent market trends, the latest competitive landscape, and any key gaps that are barriers to success. To see Oracle Marketing Cloud’s partner list you can click here. This guide to Building a Modern Marketing Organization will help you make the tough decisions.

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. Marketing doesn't stop once someone becomes a customer.

How to Decide What Marketing Metrics to Track and Report

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Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Oracle Marketing CloudAnd about that powerpoint.

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10 Surprising Statistics About Marketing Technology

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With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. That is nearly two-thirds of those investing in marketing technology. Oracle Marketing CloudNor should we.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities.

4 Ways to Turn Marketing Ideas Into Engaged Customers

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Having engaged customers is, of course, the holy grail for marketers. In this context, however, attribution is essential for understanding the effectiveness of marketing campaigns and knowing which investments will deliver the best results. ” However, Kevin Koh CEO of DDB Group Korea cautions marketing organizations to not lose sight of the art and science of the profession.

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Email MarketingLast week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security.

Tips For Getting More Out of Marketing Automation

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The Friday Five —a collection of five curated articles from around the Internet — topic this go round: Marketing Automation. TIPS FOR GETTING MORE OUT OF MARKETING AUTOMATION. Here’s a few simple tips to help those in the latter category find marketing automation success. Read the full story on Chief Marketer. Read the full story on Marketing Land.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

8 Steps to Guarantee Marketing Automation Success

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EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Marketing Automation

7 CMO Quotes You Need to Read on Marketing Technology

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Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." Needless to say there's no shortage of technology vendors and solutions available to CMOs and marketers today. We have 57 vendors just in marketing technology.

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4 Simple Ideas to Personalize Your Email Campaigns Today

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There is no question that consumers expect personalized messages, so our job as marketers is to use the tools and data we have to start to deliver on that promise. Are you having trouble getting email delivered to the inbox, download Email Deliverability: Guide for Modern Marketers to orchestrate and deliver messages that are relevant to your audience. Email Marketing

10 Marketing Automation Lessons from Bad Stock Photos

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When you are using marketing automation to improve connections with your prospects and customers, you are always trying to do better. And now, here are 10 marketing automation lessons from bad stock photos. 1. Everyone has something they fear about marketing automation. The year is filled with holidays that drive both marketing campaigns and activity slowdown.

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

Content Marketing Strategy: How to Create Cross-Team Alignment

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When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. When you plan a marketing road map, you increase your odds of success. Ready to create alignment in your marketing team? Follow these four steps to plan your marketing content and create better cross-team alignment. 1. Content MarketingPlanning.

5 Mobile Insights That Will Change How You Market to Millennials

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This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. Below are five highlights about the mobile experience that may have you rethinking your mobile marketing strategy. 1. It’s used to make purchases and marketers shouldn’t be afraid of driving these types of interactions on mobile. consumers.

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Here's Why Only 1 in 3 CMOs Comes from Marketing

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Only 34% of Chief Marketing Officers come from marketing. As marketing has evolved, the top marketing leaders actually have a very diverse background. The assumption, that CMOs are traditional marketers is incorrect, as most are coming from a different area of the business. There are learnings marketers can take away from this. Oracle Marketing Cloud

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Avoid these 10 Marketing Automation Rookie Mistakes

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If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail. Lead Scoring.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Mobile Marketing Trends for 2016

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This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Read the full story on Mobile Marketing Watch. Mobile Marketing

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5 Ways Video will Transform Digital Marketing in 2016

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2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. But more importantly, it also saw some staggering shifts in how marketers are using video and the kinds of results it’s helping them generate. Now that marketers are getting comfortable with video as a content medium for both brand and demand, the real fun begins.

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4 Ways to Battle the Content Marketing Paradox

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recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. One reason audiences could be shying away from content marketing could be content fatigue. Content MarketingHowever, content fatigue doesn’t have to be terminal.

8 Common Ways Most Content Marketers Fail

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Marketers are pretty resourceful. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the content experience its fair share of the attention, our campaigns and tactics end up missing that extra oomph to bring us from good to outstanding marketers. However, this isn’t the case for a lot of marketers.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

3 Features Content Marketing Technology Needs to Provide

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" Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success. The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing. Integrated Marketing Stack.