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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

How To Run An Effective SMS Marketing Campaign

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SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. Clients’ histories with your business are the building blocks of a great SMS marketing campaign. Mobile Marketing

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7 Compelling Reasons to Invest in Mobile Marketing

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Despite the undeniable growth of mobile as a media channel, there is evidence that its increasing importance is not being matched by increasing investment from the marketing industry. The main reason for this appears to be a perceived inability to measure return on investment from mobile marketing, as compared to other channels such as email and pay-per-click advertising.

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Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy?

How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketing. Read the full story on Marketing Land. 10 Elements of a Successful Data-Driven Marketing Strategy.

Why a Single View of Your Customer is Vital for Success

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This intelligence essentially helps sales and marketing teams produce more effective strategies and campaigns as well as craft relevant content , resulting in a greater return for the effort made. Additionally, this data collected from the single customer view provides feedback on the products and services the company is marketing. Cross Channel MarketingLet Oracle help.

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What B2B Marketers Need To Know About Video

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And this is a great thing for modern marketers. For marketers, it’s the best way to connect with audiences in a personal and emotional way. As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. This was a key step to building a data-driven video marketing strategy.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

The Importance of Marketing Automation in Your Modern Marketing Future

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We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.

Email Marketing: The Permission Question and the Deliverability Answer

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The list of places where marketers are asking for permission also seems to grow every day as well. Some just require the email address and sail through the sign-up with no options for marketing materials. The backlash from people who wanted to play a game, but are now bombarded by marketing messages is not pleasant. Email MarketingWhy the change? Download it today!

Email Marketing: Going Beyond a Unique Open and Click

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Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send. They allow us to understand why our 20% unique open rate is declining—and more importantly, they allow us to implement marketing tactics to engage our database. Email MarketingIs 20% a good open rate? What about a click-through rate of 5%?

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3 Email Marketing Lessons From Tinder

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Similarly, when it comes to email marketing, you don’t want to give away too many details or ask for too much too soon. Just be direct (after all, it’s called direct marketing), be friendly, and make it easy for your readers to take action. Download the Email Deliverability: Guide for Modern Marketers. Email MarketingWe were hooked. billion swipes a day.

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Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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Marketers the world over have espoused its virtues and sang its praises while others, well have not. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel MarketingHow much growth?

4 Simple Tips for Making the Most of Your Marketing Budget

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As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, Econsultancy) to get maximum bang for your marketing buck. 1. Traditional marketing isn’t quite so dead after all. Consumer sentiment.

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Marketing Automation Technology and What Marketers Need to Look For

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Since marketers love a good stat, let's start this post off with one: 2567%. Among the many differing types of technologies vendors offer is of course, marketing automation - a tool that has very much come into vogue in recent years and for good reason as witnessed by a few more stats: 67% of best-in-class companies are more likely to use a marketing automation platform.

How Marketers Should Engage Their Mobile User

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And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Retain them through the use of deep links and other marketing tools, creating a seamless user experience through content segmentation. Mobile MarketingRevenue.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. Marketing doesn't stop once someone becomes a customer.

The Contextual Inbox: Moment-of-Open Email Marketing

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Are you one of the 40% of email marketers who don’t segment their email campaigns? Not segmenting an email campaign isn’t marketing heresy, but the rewards of list segmentation outweigh not doing so. Traditional marketing approaches have become less effective in highly competitive industries. What is Contextual Email Marketing? Email Marketing

10 Surprising Statistics About Marketing Technology

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With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. That is nearly two-thirds of those investing in marketing technology. Oracle Marketing CloudNor should we.

How to Decide What Marketing Metrics to Track and Report

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Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Oracle Marketing CloudAnd about that powerpoint.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

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David spoke to how the CMO was in a position to spearhead the evolution that marketing is is in the middle of, or was back then. This evolution consisted of changing consumer behavior, managing complexity, responding to evolving buying patterns, shaping the public profile, and building new marketing capabilities—the list goes on! Marketing cannot exist in silos.

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The Future Will Bring More Cross Channel Marketing Opportunities

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This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on Mobile Marketing Watch. How Marketers Can Solve the Cross-Channel Personalization Puzzle. Personalized marketing is nothing new. It’s been around for decades and marketers have reaped its benefits.

8 Steps to Guarantee Marketing Automation Success

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EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. Some key statistics from various sources include: • 91% of the most successful users agree that marketing automation is very important to marketing success across all channels (Ascend2). Marketing Automation

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity. Report: Organisational silos and culture inhibiting data-driven marketing.

Here's Why Only 1 in 3 CMOs Comes from Marketing

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Only 34% of Chief Marketing Officers come from marketing. As marketing has evolved, the top marketing leaders actually have a very diverse background. The assumption, that CMOs are traditional marketers is incorrect, as most are coming from a different area of the business. There are learnings marketers can take away from this. Oracle Marketing Cloud

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Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Email MarketingLast week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security.

Avoid these 10 Marketing Automation Rookie Mistakes

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If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Clearly, a lot of marketers are going to be very new to this. Some marketers will fail. Lead Scoring.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Millennials Want to Identify with Brands and Their Content

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As a marketer, why should you care? The market potential for the Millennial generation is staggering. Research has found that Millennials are bombarded with more than 5,000 marketing messages a day. Assuming a person is awake for 16 hours during a normal day, this would mean that Millennials are hit with a new marketing message roughly every 12 seconds. Currently, U.S.

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