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How Data Will Change Marketing in 2017

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With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. The more data available, the better a marketer can understand what is important to that audience.

Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy. Mobile MarketingElevated Expectations. Small Window of Opportunity.

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4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Marketers simply must be where there consumers are to fully reap the benefits. Cross Channel Marketing

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

7 Engaging CMO Interviews From 2016

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” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. Read the full article on Marketing Magazine. This of course is true for ANY marketer in any industry. Below are 7 CMO interviews from 2016. Well, sort of.

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. This is why marketers are turning to data management platforms to help make sense of the multifaceted customer identities we see today. What modern marketers need is a unified overview of each customer, rather than a fragmented picture.

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017.

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Be Thankful for Account-based Marketing this Holiday Season

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Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Account-Based Marketing

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

What the Holidays and Account Based Marketing Have in Common

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We look forward to the challenge and the rush of planning how we will enact an expanded account based marketing (ABM) strategy. Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three.

Marketing Automation is More Than a Fancy Email Machine

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Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. 36% of marketers make extensive use of marketing automation, while another 35% make limited use of marketing automation.

A Look Back at Modern Marketing in 2016

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Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. More marketing technology solutions— nearly 4,000 of them —are available than ever before. Asking “Why?”

3 Irrefutable Data Driven Marketing Facts

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So when I write these are 3 irrefutable data driven marketing points I am going to make, you know I mean business. 1. Marketing leaders must create a data-driven marketing culture and organize the required people, processes and systems. This is not an easy thing to do re: changing the culture of a marketing organization. Data-Driven Marketing" 2.

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Marketing without ABM is Like the Holidays Without an Ugly Sweater

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Account-based marketing is just like that in 2016. Making a List Since ABM at its core is about marketing to customers who have a higher propensity to buy, it has to start with a list of those customers. It's not that you don't want to market to people who said no in the past, but you need to take that into account. Account-Based MarketingEveryone is selling ABM.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

3 Mobile Marketing Trends You Can't Afford To Ignore

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Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Marketers need to build experiences that are contextual and reflect the immediate needs of the mobile customer. Mobile MarketingHard to believe, I know.

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47 Things To Make You a Better Marketer Over the Holidays

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But who's to say the holidays can't be a learning time for we marketers? So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common. Catch up on your reading - marketing related or otherwise. Oracle Marketing CloudNot us. See #2.

Top 10 Modern Marketing Blog Posts of 2016

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As Modern Marketers we need to know what types of posts resonate with our readers. The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. The announcement that you could finally do account-based marketing within Eloqua was a really big deal for our audience.

How About Some Modern Marketing Inspiration?

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" As marketers we are always - at least we should be, seeking to "up our game." " Whether you're in a data type position or project management or product marketing. Regardless of what role you play in the big dance we call marketing, inspiration is always right around the corner. Modular Marketing. Email Marketing Oracle Marketing Cloud

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money.

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A Deeper Look Into B2B Demand Generation

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Here are some of the statistics that jumped out and what they mean for those in B2B marketing. While the 20% of highly effective organizations is an increase of 17% when compared to the first study in 2014, this low percentage indicates that marketers are still ill-equipped to execute demand generation programs. However, over 40% stated it is the responsibility of product marketing.

Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. This data-driven marketing is also telling CMOs about how to build better customer relationships and enhance the service experience level. Download the ebook Maximize Your Marketing today.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing. Email MarketingThey are simply the most relevant blacklist in existence today.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

3 Ways to Optimize Customer Experience Via Email

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The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The same percentage of respondents indicated they purchase more often after receiving marketing emails. The CX quest is on. Present personalized value.

Why Customer Experience Is Just Like Gift Buying

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Marketers must understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. It's the perfect gift for any marketer on your list. Ok raise your hand if you have not even started your holiday shopping yet.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

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The Biggest Mobile Marketing Trends of 2016

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This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Read the full story on Marketing Land. When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same. Mobile Marketing

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Instead, they want marketers to adapt to their buying processes and routines. So for marketers to become more technologically advanced, they do not necessarily need to invest in high-tech devices. Marketers have attempted to do this manually using traditional data analysis. Cross Channel MarketingThe same goes for Netflix and Amazon. Do you want to drive revenue overall?

Why Cross Channel Marketing Needs To Be Visual

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Imagine you are working on building a cross-channel marketing campaign. ” The following 3 examples illustrate why rich media and images are at the core of cross-channel marketing and how three very different businesses were able to use imagery to drive the behavior and engagement with their target audiences. 1. Cross Channel MarketingWould you be able to do it?

Why Your Brand Should Start Using Qualitative Data

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These days when marketers use the term, it’s often assumed they’re referring to numbers. ” For us marketers, quantitas is what the results literally are, and qualitas contextualizes them. To build an effective marketing strategy, we need to think from both a quantitative and qualitative POV. Careful marketers realize that T.T Data-Driven Marketing

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Lead Scoring Setup is Not a Set-It and Forget-It Activity

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The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals. Specifically the MQL, or marketing-qualified leads. Marketing Automation

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

CMOs: Data and Martech Key To Driving Revenue and Increasing Margin

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" Before I get to the top two methods CMOs identified for driving revenue and increasing margin, here's some other key findings from the research, which consisted of a global survey of CMOs and senior marketing leaders. CMOs realize that to be successful it's all about data- the right data and using it the right way via the right marketing technology. Data and Martech.

Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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3 Ways to Connect Video Advertising to the Customer Journey

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This is mostly due to the fact that video is primarily used for reach and because video advertisements have historically been disconnected from other marketing channels. Based on our experience working with data-driven marketers, we’ve observed strong trends towards video personalization and increasing demand to integrate video marketing into the customer journey.

How 4 Brands Are Revolutionizing the Customer Experience

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They’re investing in marketing technologies that allow for customer data to be integrated and optimized based on customer behavior and preferences. They all happen to be from retailers, which as an industry, has been at the forefront of omnichannel marketing. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth