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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. This is why marketers are turning to data management platforms to help make sense of the multifaceted customer identities we see today. What modern marketers need is a unified overview of each customer, rather than a fragmented picture.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers.

Be Thankful for Account-based Marketing this Holiday Season

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Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Account-Based Marketing

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Marketing Automation is More Than a Fancy Email Machine

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Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. 36% of marketers make extensive use of marketing automation, while another 35% make limited use of marketing automation.

4 Things That Should Be On Every CMO's Wish List

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With Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Bask in the Glory of Mobile Marketing - Finally. Now, it’s possible for marketers to fully incorporate mobile into their cross-channel marketing strategy and interact with customers whenever and wherever they are.

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Understand Customers and Their Lifecycle with Marketing Automation

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Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. Improving your marketing automation capability. For 82% of enterprise marketers, the most important goal is not lead gen but engagement. State of Email Marketing 2015. Marketing Automation

With Email Deliverability Comes A Huge Responsibility

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I am privileged to manage global deliverability, across all Oracle Marketing Cloud properties. Oracle Marketing Cloud puts a lot of emphasis on the warm-up period, and we offer incredible analytic tools such as our Deliverability Plus solution. Email MarketingThe End Comes First. Let’s start with the end-game first. The later-on comparison can also be problematic.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Accelerate Conversions with Clean Data and Relevant Content

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B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. These new capabilities give marketers the power to strategically align sales and marketing communications to transform conversations into conversions. Product News

Why Cross Channel Marketing Needs To Be Visual

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Imagine you are working on building a cross-channel marketing campaign. ” The following 3 examples illustrate why rich media and images are at the core of cross-channel marketing and how three very different businesses were able to use imagery to drive the behavior and engagement with their target audiences. 1. Cross Channel MarketingWould you be able to do it?

How 4 Brands Are Revolutionizing the Customer Experience

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They’re investing in marketing technologies that allow for customer data to be integrated and optimized based on customer behavior and preferences. They all happen to be from retailers, which as an industry, has been at the forefront of omnichannel marketing. It will either result in a sale or increased brand loyalty. Ideally, it does both. It has real business impact.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money.

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3 Ways to Optimize Customer Experience Via Email

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The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The same percentage of respondents indicated they purchase more often after receiving marketing emails. The CX quest is on. Present personalized value.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing. Email MarketingThey are simply the most relevant blacklist in existence today.

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3 Mobile Marketing Trends You Can't Afford To Ignore

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Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Marketers need to build experiences that are contextual and reflect the immediate needs of the mobile customer. Mobile MarketingHard to believe, I know.

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Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. This data-driven marketing is also telling CMOs about how to build better customer relationships and enhance the service experience level. Download the ebook Maximize Your Marketing today.

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The Biggest Mobile Marketing Trends of 2016

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This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Read the full story on Marketing Land. When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same. Mobile Marketing

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey

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The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. As marketers are increasingly tasked with speeding up the sales cycle, and sending a higher quality of leads to sales, we need to make sure our strategy avoids certain roadblocks.

The 5 Fundamentals of Account-Based Marketing You Need to Know

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With that kind of lackluster return, B2B marketers, in particular, are increasingly searching for new tactics that will help them reach the right prospects at the right time with the right messaging. And the data proves it works: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. In this way, ABM treats all accounts as a market of one. ”).

Get the Most Out of Your Holiday Marketing By Using Video in Email

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No other marketing medium can communicate as effectively as video across all of these devices. So, why then do email marketers not take more advantage of adding a video to an email during the holiday season? Marketers who use video grow revenue 49% faster than non-video users.(Aberdeen, Cross Channel MarketingAnd football is always on. Seems like a no-brainer.

5 Simple Marketing Automation Tips to Improve Conversion

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No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

How AI Will Be A Game Changer In Mobile Marketing

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" Make no mistake about it, AI is very much the "in term" around the marketing water coolers. And as such there is no shortage of pieces being written espousing the benefits of AI on the world of marketing. At Target Marketing , they've identified three ways AI will impact and improve marketing while asking thought-provoking questions around each.

Over Half of Global CMOs Are Making Data Driven Decisions

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With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis."

What Global Marketers Can Learn From Quentin Tarantino

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But be that as it may there is a lesson in the film for global marketers. In today's world, there is no difference between marketing a global brand and marketing a brand, globally. As McKinsey puts it: “No single organizational model is best for all companies handling the realities of rapid growth in emerging markets and round-the-clock global communications.”

CMOs Need To Get Disruptive and Defensive

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Making priorities disruptive : While traditional marketing activities continue to be important, more focus can be afforded to driving disruptive growth initiatives that present higher revenue growth potential. Becoming a new market entrant : Only 30% of CMOs say their organization is moving into a different industry outside their traditional industry. Well Positioned CMOs. CMO Corne

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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How to Rock the World of Events and Marketing Automation

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Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. Marketing AutomationThat’s powerful.

The Importance of Marketing Automation in Your Modern Marketing Future

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We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.

Why Are 6 in 10 CMOs Spending Time on Methods That Don't Work?

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Well my definition would have something to do with implementing and executing on marketing strategies that not only disrupt the status quo but also provide ROI - significant ROI. If you are spending a bulk of your time on the same old, same old traditional methods of marketing how can you possibly consider yourself to be innovative? Disruptive Growth. What gives? Think about it.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. Marketing doesn't stop once someone becomes a customer.

Machine Learning: Why the Most Effective Marketing Strategy is Invisible

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Instead, they want marketers to adapt to their buying processes and routines. So for marketers to become more technologically advanced, they do not necessarily need to invest in high-tech devices. Marketers have attempted to do this manually using traditional data analysis. Cross Channel MarketingThe same goes for Netflix and Amazon. Do you want to drive revenue overall?

7 Compelling Reasons to Invest in Mobile Marketing

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Despite the undeniable growth of mobile as a media channel, there is evidence that its increasing importance is not being matched by increasing investment from the marketing industry. The main reason for this appears to be a perceived inability to measure return on investment from mobile marketing, as compared to other channels such as email and pay-per-click advertising.

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How To Run An Effective SMS Marketing Campaign

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SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. Clients’ histories with your business are the building blocks of a great SMS marketing campaign. Mobile Marketing

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful