It's All About Revenue

Trending Sources

Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017. Read on for specifics.

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

How Data Will Change Marketing in 2017

It's All About Revenue

With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. The more data available, the better a marketer can understand what is important to that audience.

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

It's All About Revenue

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing. Data-Driven Marketing

API 93

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

It's All About Revenue

Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy. Mobile MarketingElevated Expectations. Small Window of Opportunity.

Mobile 120

4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

It's All About Revenue

As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Marketers simply must be where there consumers are to fully reap the benefits. Cross Channel Marketing

Talking Domain Reputation And What Email Marketers Need To Know

It's All About Revenue

We found that some senders were moving to OMC, because they were planning on getting more sophisticated with their marketing. To find out how to achieve email deliverability that really delivers, download Email Deliverability: Guide For Modern Marketers. Email MarketingReputation is a word that means many different things to many different people in the world of Deliverability.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

It's All About Revenue

With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels. Cross Channel MarketingSay it the Same Way Everywhere.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. When consumers reach out, marketers need to be adaptive and create the best possible experience. Connect Identities Across Disparate Marketing Channels. Mobile MarketingTesting, 1, 2.

The Customer Experience Story: Seamless and Not So Seamless

It's All About Revenue

There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. The customer experience is increasingly complex Marketers are facing the challenges of trying to deliver unified and coherent customer experiences in a multi-platform, cross-channel world. Customer experience is increasingly recognised as vital to marketing success.

Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

It's All About Revenue

Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. This is why marketers are turning to data management platforms to help make sense of the multifaceted customer identities we see today. What modern marketers need is a unified overview of each customer, rather than a fragmented picture.

To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

It's All About Revenue

According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing. " This distribution is similar for broader organizational alignment of digital marketing with digital activities in other functions.

Class 91

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Be Thankful for Account-based Marketing this Holiday Season

It's All About Revenue

Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Account-Based Marketing

47 Things To Make You a Better Marketer Over the Holidays

It's All About Revenue

But who's to say the holidays can't be a learning time for we marketers? So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common. Catch up on your reading - marketing related or otherwise. Oracle Marketing CloudNot us. See #2.

Marketing Automation is More Than a Fancy Email Machine

It's All About Revenue

Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. 36% of marketers make extensive use of marketing automation, while another 35% make limited use of marketing automation.

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

All marketers and salespeople want the former, but achieving the latter is all too easy if we don’t use data standards. At most companies, the sales and marketing teams build, mine, and maintain multiple sources, pulling a wide range of data to drive leads through the funnel. In today’s marketing environment, how are CMOs using data to be more effective? Scenario.

Field 88

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Spamhaus Risk and the Future of Email Acquisition

It's All About Revenue

Email address acquisition is the life blood of any growing email marketing program. So anytime someone proposes a change to acquisition practices, smart marketers get worried. Over the years, so many things have changed in email marketing, except the web-based email signup form has skated along mostly unchanged from the early days. So what’s a marketer to do?

Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee

It's All About Revenue

That's how many hits I got back when I Googled the term "data driven marketing." It's not necessarily a new phrase per se as back in 2015, Adweek described it as " once a novel type of marketing, has evolved to become an integral component of almost all advertising campaigns and strategy. There is obviously no shortage of data available to marketers.

RFP 84

3 Irrefutable Data Driven Marketing Facts

It's All About Revenue

So when I write these are 3 irrefutable data driven marketing points I am going to make, you know I mean business. 1. Marketing leaders must create a data-driven marketing culture and organize the required people, processes and systems. This is not an easy thing to do re: changing the culture of a marketing organization. Data-Driven Marketing" 2.

Words 104

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. In a survey of both B2C and B2B CMOs and marketing leaders, 81% said they consider mobile marketing one the their top 3 budgeted priorities for 2017.

B2C 96

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

The Time is Now for the Future of Modern Marketing

It's All About Revenue

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. There are many marketers who have heard this advice before, and for whatever reason, they still have not implemented it. This is what automation and programmatic done right bring to the marketing stack.

3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Marketers need to build experiences that are contextual and reflect the immediate needs of the mobile customer. Mobile MarketingHard to believe, I know.

Mobile 115

7 Engaging CMO Interviews From 2016

It's All About Revenue

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. Read the full article on Marketing Magazine. This of course is true for ANY marketer in any industry. Below are 7 CMO interviews from 2016. Well, sort of.

CMO 111

The Power of Instagram in Email Marketing

It's All About Revenue

Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money.

Email 118

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Using Data-Driven Marketing for Business Success

It's All About Revenue

With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. This data-driven marketing is also telling CMOs about how to build better customer relationships and enhance the service experience level. Download the ebook Maximize Your Marketing today.

SMS 109

Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

It's All About Revenue

With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. It was a broad and complex landscape for digital marketers in 2016 and beyond. Marcus Miller ( @marcusbowlerhat ), Digital Marketing Strategist, Bowler Hat.

2017: The Year of the Data Driven CMO

It's All About Revenue

Now, as for you, the CMOs of the world, as we wave goodbye to 2016, the time has come to wave goodbye to some bad habits when it comes to the use of data and data driven marketing. Picture a group of marketers on the TV show Family Feud. have to go back and re-process that stat again, the one where 70% of marketers use surveys to ascertain data about their customers. Surveys?

CMO 106

What the Holidays and Account Based Marketing Have in Common

It's All About Revenue

We look forward to the challenge and the rush of planning how we will enact an expanded account based marketing (ABM) strategy. Engrossed in holiday planning and decorating both at the company and at home, it dawned on me just how much the holidays and account based marketing have in common. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

It's All About Revenue

About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing. Email MarketingThey are simply the most relevant blacklist in existence today.

Opt-in 121

Behold the Ongoing B2B Mobile Marketing Disconnect

It's All About Revenue

I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. My presumption is that what this means is B2B marketers look across the aisle and see their B2C counterparts doing cool things and trying out new technologies while they seem to be stuck in the year 2005. Mobile MarketingOr this?

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

It's All About Revenue

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. Fast forward to the present, and mobile is the alpha dog of the pack: Two-thirds of marketing emails are opened on mobile devices ( eMarketer ). Mobile Marketing

Mobile 118

Data is the Biggest Roadblock to Cross Channel Marketing Success

It's All About Revenue

Of course data is the biggest roadblock to cross channel marketing success. Because data seems to be the roadblock for ANY marketing success. Now, if you're still wondering why cross channel marketing is so vital, go back and read something I wrote this past December, 4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017. I'll wait. Yikes.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful