by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” Mike MacFarlane, Senior Marketing Consultant, Couch & Associates : A picture says a thousand words. Ardath Albee, CEO, Marketing Interactions : A good infographic is fun to look at, relevant and rich with an arrangement of information that has context based on the viewer’s interests. has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  via @Jowyang < Tweet this. Then what? MORE >>

As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation. Are you a rock star who can walk the modern marketing walk by tying your content initiatives to your overall ROI? Never fear a content conundrum — here are 8 fresh content marketing ideas to recharge your engagement and demand generation strategy: 1. But your staff —those on the front line of marketing, can be your greatest resources. MORE >>

It’s hard to name a field that has faced as much disruption and change as marketing. And for young marketers just entering the job market – or even those of us who have been here a long time – applying what you learned can be difficult when the day-to-day is topsy-turvy. That’s why we created the “ Real World Marketing Syllabus ,” a new hybrid of original content from the likes of Brian Clark , Geeta Sachdev and Todd Defren , along with curated content featuring lectures, readings and lessons from the best marketers out there. Eloqua/marketing-syllabus. MORE >>

This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. It heralds a refined approach to content marketing. Eloqua Engage for iPad enables sales to easily customize and fire off emails to leads from their iPad using templates pre-built by marketing. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. After all, it’s a tall order. It won’t change the world. MORE >>

For B2B marketing professionals, Facebook can be just as bleak. Even a marketing automation provider can inspire a vibrant Facebook community. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. Although the presentation contains some beefy data, the intended audience is your everyday B2B marketer. by Joe Chernov | Tweet this Have you ever been the only one dining in a restaurant? Want more? MORE >>