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7 Ways To Use Account-Based Marketing Throughout the Year

It's All About Revenue

Far from a passing trend, account-based marketing is gaining traction as an approach to marketing that goes well beyond just seasonal targets like the holiday retail system and reaches out to create an impact throughout the year. Account-Based Marketing

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Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

One of the things we noted as surprising was that #ABM (Account-Based Marketing) wasn't showing up higher in the list (it ranked at #55) - especially since it seemed all the B2B marketers we were talking to had plans for ABM.

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5 Steps to Growing Your Marketing Performance

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The path to better marketing performance is a lot like to taking a wild patch of land and transforming it into a manicured garden lawn. Like a garden, you can’t grow your marketing performance overnight but you can begin to make an impact this quarter taking one step at a time.

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Customer Experience is the Most Critical Part of Marketing Right Now

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89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That means you need to pay extra close attention to the words of our global Modern Marketing experts when they talk about customer experience.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

These 6 Marketing Automation Statistics Show Where Marketers Really Are

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Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past.

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4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017

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As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017.

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When It Comes To Email Speed, It’s All About Reputation

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In my position managing Deliverability Support for Oracle Marketing Cloud, I see how senders often take for granted, just how quickly our email communications arrive to their intended recipients. You can accomplish this with a solid deliverability/marketing strategy. Email Marketing

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2 Out of Every 3 Digital Media Minutes Now Spent on Mobile

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Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

It's All About Revenue

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. The Oracle Marketing Cloud has thrived in this environment.

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For CMOs and Martech It's Not About Spending, It's About the Right Spending

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And quite frankly some marketers can never hear it enough as far too many still don't know the difference. This is all about marketing technology — martech to you and me. Ok great, marketers are spending more on martech. It's not about data.

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Marketing Automation is More Than a Fancy Email Machine

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Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. Marketing Automation

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Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success

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Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. This is why marketers are turning to data management platforms to help make sense of the multifaceted customer identities we see today.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

The Customer Experience Story: Seamless and Not So Seamless

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There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. Customer experience is increasingly recognised as vital to marketing success.

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Be Thankful for Account-based Marketing this Holiday Season

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Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. And if you believe the experts and the surveys, it is something that marketers should be thankful for. Marketing Sales Alignment. Account-Based Marketing

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Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

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Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers.

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The Undeniable Benefit of a Consistent Cross Channel Marketing Message

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With the desire to hear what you have to offer across channels, the best way to maximize the value of sharing marketing messages this way is to ensure consistency in what you are saying, combining a digital marketing strategy with additional tactics designated for traditional channels.

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B2B Marketing Trends for 2016

B2B Marketing. Pressure to demonstrate ROI: the great recession and subsequent slow recovery have forced B2B marketers to do more with less, and do. Never flush with cash in the first place, B2B marketing groups have been. Marketers need to take the. marketing, revenue.

47 Things To Make You a Better Marketer Over the Holidays

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But who's to say the holidays can't be a learning time for we marketers? So without further adieu, I give you 47 Things To Make You a Better Marketer Over the Holidays : Write a blog post explaining what an ugly sweater and data driven marketing have in common.

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CMOs Not Happy With the State of Cross Channel Marketing

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However, according to a recent study conducted by The CMO Council " marketers are struggling to deliver on the big promise of true cross-channel alignment across both digital and physical worlds.

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3 Reasons to Attend Modern Marketing Experience 2017

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Oracle Marketing Cloud customers, partners, and team members alike are gearing up for our flagship event, Modern Marketing Experience , April 25-27 in Las Vegas. Garner wisdom from the brightest in the marketing crowd. Oracle Marketing Cloud

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3 Mobile Marketing Trends You Can't Afford To Ignore

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Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Mobile Marketing

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

3 Irrefutable Data Driven Marketing Facts

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So when I write these are 3 irrefutable data driven marketing points I am going to make, you know I mean business. Marketing leaders must create a data-driven marketing culture and organize the required people, processes and systems. Data-Driven Marketing

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The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. Email Marketin

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Talking Domain Reputation And What Email Marketers Need To Know

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We found that some senders were moving to OMC, because they were planning on getting more sophisticated with their marketing. To find out how to achieve email deliverability that really delivers, download Email Deliverability: Guide For Modern Marketers. Email Marketing

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How Unsubscribe Requests Can Affect Customer Experience

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” It’s a tough subject for many marketers. Marketers must respect and honor these opt out requests and remove them from communications moving forward. Much of the customer experience is broken because the marketing experience is broken.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Using Data-Driven Marketing for Business Success

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With the advent of huge amounts of data now available, thanks to online interactions and shopping, digital marketing has become hugely reliant on this data-type of information for decision-making. Ensure the departments work together to maximize the success of data-driven marketing.

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Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing.

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Why Email is Essential for Your Content Marketing Strategy

It's All About Revenue

Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing.

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To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies

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According to the findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, CMOs the world over would be wise to bring into cooperation digital and traditional marketing.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

The Importance of Marketing Automation in Your Modern Marketing Future

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We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Modern marketers will focus on their conversion rates in 2016. Marketing Automation

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Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on.

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7 Engaging CMO Interviews From 2016

It's All About Revenue

” JetBlue does local TV advertising because it isn’t a national brand and some two-thirds of its advertising budget goes to digital marketing. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. Read the full article on Marketing Magazine.

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Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

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A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. “Experience is the new marketing.” Mobile Marketing

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs