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Account Based Marketing and its Growing Interest Among B2B CMOs

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In his Forbes piece published last month, contributor Daniel Newman shared a quote from Megan Heuer, Vice President and Group Director, Data-Driven Marketing, at SiriusDecisions: “Companies of all sizes are trying out ABM, from expanded efforts in very large global companies to laser-focused go-to-market models in lean startups. Not all that impressive. CMO Corner

Why Email Marketers Need To Confront the New Reality of Confirmed Opt-In

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About a month ago, Spamhaus began “listing” senders who were using explicit opt-in (a pretty high standard in email marketing) as a method of address collection. There are different flavors of Spamhaus listings, but the one we want to avoid as legit marketers, is the SBL listing. Email MarketingThey are simply the most relevant blacklist in existence today.

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Marketing Automation is More Than a Fancy Email Machine

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Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. 36% of marketers make extensive use of marketing automation, while another 35% make limited use of marketing automation.

The Power of Instagram in Email Marketing

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Instagram in Email Marketing Before contextual email technology was available, inserting social media content into an email template wasn’t easy. Email marketers began cross-channel marketing with social media icons to decrease the amount of content upkeep. feed can be added to an automated campaign, preventing constant updates, thus saving marketers time and money.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

5 Simple Marketing Automation Tips to Improve Conversion

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No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. Marketing automation is definitely not a set-it and forget-it type of program, but often it’s the small things that make all the difference.

Why Email is Essential for Your Content Marketing Strategy

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Go to any digital marketing event and you’re sure to hear one thing: content marketing is important. But the hot new art and science of being an effective brand publisher is actually more than just a trend; it’s becoming the atomic particle of all marketing. In fact according to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.

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7 Compelling Reasons to Invest in Mobile Marketing

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Despite the undeniable growth of mobile as a media channel, there is evidence that its increasing importance is not being matched by increasing investment from the marketing industry. The main reason for this appears to be a perceived inability to measure return on investment from mobile marketing, as compared to other channels such as email and pay-per-click advertising.

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Why So Many Email Marketers Are Worried About Spamhaus

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Spamhaus listing is a devastating thing for some marketers, as the listing exposes the weaknesses in their program, and they find out about the ongoing danger. One other right thing you can do is download Email Deliverability: Guide for Modern Marketers to find out how to achieve email deliverability that really delivers. Email MarketingNo Denying It. The Counterpoints.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Integrating Online Video with Your Marketing Tech Stack

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Once more, when video marketing is combined with a company’s website strategy, digital marketing, and sales efforts, marketers can build long-term personal relationships with customers and prospects. ” is achieved by integrating your OVP with marketing automation and interactivity to define the individual with whom you’re communicating.

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Data Driven Marketing: 7 Trends To Change Your Customer Relationship

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Data driven marketing is about the customer journey and how to deliver them the most relevant experience. We collected seven trends in data driven marketing that intends to put the client in the center of strategy. 1. The identity-based marketing helps understanding the full impact of online campaigns, tracking in-store purchase that was influenced by online marketing. 3.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

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A convergence of marketing and advertising technologies is occurring. While data provides a wealth of information that brands can leverage to enhance their strategic and tactical initiatives, the sheer volume of insight to manage may hinder the innovation that marketers and advertisers can achieve. The convergence of AdTech and MarTech presents new opportunities for marketers.

The Importance of Marketing Automation in Your Modern Marketing Future

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We asked global experts to provide their thoughts on the future of modern marketing and several of them highlighted marketing automation as the key to success in the future. Top Performing Businesses Use Marketing Automation Yoav Schwartz , CEO and Co-Founder of Uberflip , says that 84% of top performing businesses are using or will use marketing automation in 2016.

Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Why You Are Losing Leads by Not Integrating Events with Marketing Automation

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Did you know that businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads? According to the State of B2B Event Marketing study , events are the most effective tactic for B2B marketers to increase their sales pipeline and generate revenue. Why Is Marketing Automation an Essential Part of Any Effective Marketing Strategy?

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

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Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. What is CRM Lead Management? Product News

Marketers Need to Focus on Prospects' Behaviors, Not Demographics

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Marketing is often about treating the largest groups of prospects and customers the same. According to Avinash Kaushik , Digital Marketing Evangelist at Google, who spoke at the MarketingProfs B2B Forum, behavior is the most important thing to focus on. This is one of the ways to become a modern marketer. Marketing doesn't stop once someone becomes a customer.

What B2B Marketers Need To Know About Video

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And this is a great thing for modern marketers. For marketers, it’s the best way to connect with audiences in a personal and emotional way. As part of our multichannel marketing strategy, we’ve produced more than 1,000 videos, which now generate roughly 2 million viewing minutes per year. This was a key step to building a data-driven video marketing strategy.

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Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Want To Know How To Harness Data and Optimize Customer Experience?

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Data and customer experience (CX) may be the two biggest things on marketers' collective minds right now. Marketers around the world want to know how to best use data and optimize the customer experience. successful optimization program enables marketers to meet business goals for revenue, market share, and cost. Five Key Functions for Optimization. Personalization.

How Big Data Is Revolutionizing Marketing And Sales

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Ten Ways Big Data Is Revolutionizing Marketing And Sales. Of the hundreds of areas big data and analytics will revolutionize marketing and sales, the following is an overview of those that are delivering results today. Convergence and the power of data in modern marketing. Read the full story on Marketing Land. 10 Elements of a Successful Data-Driven Marketing Strategy.

How to Decide What Marketing Metrics to Track and Report

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Yesterday I was at a marketing event and the topic of metrics came up. That's not a huge surprise, as modern marketers continue to be concerned with justifying their activities with the right metrics of success. Marketing qualified leads, sales qualified leads and even sales are the most common things to align with. Oracle Marketing CloudAnd about that powerpoint.

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Email Marketing: Going Beyond a Unique Open and Click

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Within email marketing, we would be naive to think that 100% of our database is clicking each individual email every time we send. They allow us to understand why our 20% unique open rate is declining—and more importantly, they allow us to implement marketing tactics to engage our database. Email MarketingIs 20% a good open rate? What about a click-through rate of 5%?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

The Biggest Mobile Marketing Trends of 2016

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This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Read the full story on Marketing Land. When It Comes To Mobile Marketing, The More Things Change, The More They Stay The Same. Mobile Marketing

The 3 Mistakes Every Marketer Must Avoid When It Comes To Data Driven Marketing

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This time around it's Data Driven Marketing. Mistakes That Kill Any Data-Driven Marketing Strategy. For enterprise organizations, tapping into the power of data to maximize marketing performance has become so pervasive that data itself now lives at the crossroads of all activity. Report: Organisational silos and culture inhibiting data-driven marketing.

One Third of CMOs Not Integrating Within Digital Channels

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How are senior marketers doing when it comes to this? Why are so many marketers, and we can more likely roll part of that 42% into the mix, too — not integrated within and across digital channels, the same channels that pretty much the entire world uses on a daily basis? The technology these 33% (and more) of CMOs and marketers are using is simply not good enough.

4 Ways to Battle the Content Marketing Paradox

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recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. One reason audiences could be shying away from content marketing could be content fatigue. Content MarketingHowever, content fatigue doesn’t have to be terminal.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Gmail, TLS Encryption and Why Email Marketers Need to Know About It

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Download the Email Deliverability: Guide for Modern Marketers to learn best practices when it comes to achieving the deliverability you need. Email MarketingLast week, Gmail announced that they were adding a “broken lock” icon for Gmail on the web senders who didn’t support TLS. For those of you who don’t know, TLS stands for Transport Layer Security.

8 Common Ways Most Content Marketers Fail

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Marketers are pretty resourceful. For years, we’ve all been focused on creation, distribution, and insights into what we’re doing, but without giving the content experience its fair share of the attention, our campaigns and tactics end up missing that extra oomph to bring us from good to outstanding marketers. However, this isn’t the case for a lot of marketers.

The Future Will Bring More Cross Channel Marketing Opportunities

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This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Read the full story on Mobile Marketing Watch. How Marketers Can Solve the Cross-Channel Personalization Puzzle. Personalized marketing is nothing new. It’s been around for decades and marketers have reaped its benefits.

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

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Marketers the world over have espoused its virtues and sang its praises while others, well have not. Far too many marketers still do not reap the benefits of cross channel marketing. I'll get into why I think this is a little later. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel MarketingHow much growth?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

4 Simple Tips for Making the Most of Your Marketing Budget

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As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. Follow these actionable tips, taken from the Marketing Budgets 2016 report (Oracle Marketing Cloud, Econsultancy) to get maximum bang for your marketing buck. 1. Traditional marketing isn’t quite so dead after all. Consumer sentiment.

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Email Marketing: The Permission Question and the Deliverability Answer

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The list of places where marketers are asking for permission also seems to grow every day as well. Some just require the email address and sail through the sign-up with no options for marketing materials. The backlash from people who wanted to play a game, but are now bombarded by marketing messages is not pleasant. Email MarketingWhy the change? Download it today!

3 Email Marketing Lessons From Tinder

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Similarly, when it comes to email marketing, you don’t want to give away too many details or ask for too much too soon. Just be direct (after all, it’s called direct marketing), be friendly, and make it easy for your readers to take action. Download the Email Deliverability: Guide for Modern Marketers. Email MarketingWe were hooked. billion swipes a day.

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10 Surprising Statistics About Marketing Technology

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With the hot sector of marketing technology becoming better defined, insights are emerging from those using it - and the results are mixed. Marketing technology benefits: hiding in plain sight. As marketing technologists, we can’t ignore these figures. That is nearly two-thirds of those investing in marketing technology. Oracle Marketing CloudNor should we.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.