The latter will just be sitting on a lot of data - obese creatures that will find it hard to move in this fast changing market place, sitting ducks for competitors to snatch share from. The news about Big Data and its attendant, emerging technologies are reaching a crescendo on the hype meter. New terms for measuring large quantities of data seem to be entering the lexicon every month. It is interesting, however, that most of the buzz in this space seems to come from big data startups and  major technology players and, to a lesser extent, the CIOs they sell to. MORE >>

The key to achieving a long-term client relationship is to become viewed as an indispensible extension of their marketing team, rather than as a vendor of services. 9.      Subscribe to industry publications like DMNews, Target Marketing, 1on1 Magazine, B2B Marketing, and/or client specific industry sites like Pharmaceutical Marketing Research Group (PMRG). If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business. So g et engaged MORE >>

As I look ahead to my next year here at Quaero, I thought it might be useful to share my plans to become a more effective marketer in the New Year. So, here are 3 New Year’s Resolutions that I believe will improve your marketing in 2013: Make Marketing More Accountable – Ever heard of the old saying, “Half of my marketing is working, I just don’t know which half?” It was a humorous (although disturbingly accurate) portrayal of the world of marketing. Attribution was extremely difficult for most marketers, if not downright impossible. MORE >>

With limited marketing budgets, marketers are often left to wonder what’s the best bang for their marketing dollar when it comes to the myriad of offers and products they have to market. To truly be customer-centric in your marketing, you need to think about what’s the good, better, or best offer for your consumer at this point in time—and how to maximize your marketing spend. With Neolane typology rules you can optimize your face-time with your consumer and select the most appropriate and profitable marketing contact. MORE >>

He had primary data (the root system) that was probably up to 4x his marketing universe (the tree’s canopy). I recently re-visited my StrengthFinder profile. Marcus Buckingham’s seminal book from 2001 is a keeper in my mind along with the profile created for readers that take the online survey. One of my strengths is Strategic. Per the book “The Strategic theme enables you to sort through the clutter and find the best route. It is not a skill that can be taught. It is a distinct way of thinking, a special perspective on the world at large. He needed earthworms. friend of man MORE >>