Industrial Marketing Today

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Industrial Marketing Strategy vs. Plan

Industrial Marketing Today

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

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7 Tips for Effective Industrial Email Marketing

Industrial Marketing Today

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

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6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

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3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic. I say this based on my hands-on experience working with manufacturers every day.

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Industrial Marketing Challenges: Identifying Roadblocks and Developing Effective Solutions

Industrial Marketing Today

As an experienced industrial marketer with 35+ years of hands-on experience, I have witnessed first-hand the unique challenges manufacturing marketers face. Manufacturers and industrial companies can achieve their marketing objectives by understanding and overcoming these roadblocks.

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5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Industrial Marketing Today

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.

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Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. Visit my website for more content on industrial marketing.]. And you can’t argue against the results.