Content marketing is a central topic in most of my recent conversations with industrial companies. The not so good news is that they have a mistaken belief that content marketing is for search engine optimization (SEO). agree that SEO is a very important goal of content marketing; after all, your website needs to be found by the right people when they are searching for industrial products and services that you provide. However, your industrial marketing content must do a lot more than just SEO. How do you keep up with your own content for industrial marketing? MORE >>

Visit my website for more content on industrial marketing.]. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. MORE >>

If done right, they can be very effective in content marketing for manufacturers and industrial companies. Filling the top of the funnel with interested readers is one of the key objectives of content marketing. In a webcast sponsored by the Content Marketing Institute and Eloqua, Joe Chernov ( @jchernov ), VP of Content Marketing at Eloqua talked about this aspect of content marketing. As with everything else in industrial marketing, your success with infographics will depend on how well you have planned before creating them. Infographics. MORE >>

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. For the sake of simplicity, I’ll refer to it as digital marketing in this post and state that content is what drives this engine for generating qualified leads and creating sales opportunities. This has worked great in the past but the Internet and digital marketing have changed how that process works today. How can digital marketing help industrial companies gain an edge? MORE >>

However, my clients look to me for answers for overcoming their lead generation challenges using my knowledge and experience in industrial marketing. One strategy that has consistently produced good results for my industrial clients is using the power of industrial content marketing. Application notes and articles for more in-depth technical content (See my post, Thought Leadership: Marketing Engineering Services with Technical Articles ). Even if they tried replicating your content marketing strategy, knowledge, experience and expertise are not easy to buy. MORE >>