Every corporate marketing activity must somehow be tied to creating shareholder value and blogging is no different. 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces. 3) Infinite search life — A few weeks ago I received a call from a potential new customer in the Middle East looking to me as a possible marketing consultant.I 5) Your content engine — Your investment in a consistent stream of quality content can be leveraged in many ways to support a content marketing strategy. There better be. MORE >>

Thirty-five” was the answer to the following question posed to a marketing agency’s hiring manager: “ What is the minimum Klout score a college student can have and still be considered for an internship at your firm ?”. immediately went into a state of shock — Shock that Klout has gone mainstream so quickly, and shock because my digital marketing student’s Klout scores typically range from 15 to 25. Students within my e-marketing class were already familiar with the terminology and nuances associated with various social media sites. Klout matters to employers. MORE >>

“Influence&# has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Some of the biggest and brightest marketers and brands like Disney, Audi, Starbucks, and Nike have incorporated Klout influencers into their traditional marketing efforts. This trend is happening with you or without you, so calm yourself and start to study this as an important online marketing weapon. innovation klout marketing strategy Social scoringYes, this is a real invitation. MORE >>

As marketers, we know that the best way to generate quality leads for our businesses is by creating great content.  A strong content marketing strategy offers informational and educational materials to interested readers, allowing them to learn more about your industry, your company, and your product or service, and hopefully become prospective customers.  Targeting is a key component of all aspects of marketing, but it’s especially important for content.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. Content Marketing content marketing MORE >>

It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. When I teach my classes to experienced marketers, I am always surprised to learn how many people have never heard of SlideShare.  Integrate social aspects with traditional marketing projects. eBooks LinkedIn Social Media best practices powerpoint and social media social media and small business social media marketing ideasDo it. MORE >>