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Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out.

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Does every business need content marketing? A reality check.

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Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” ” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.”

Emoji marketing? You better believe it!

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Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience. What’s next for emoji marketing? Perhaps you can see potential here for future marketing activities.

Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. 2. Every content marketing blog will report that this is the new best practice. Of course.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Case study: Small business content marketing success

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After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. By Kate McQuillan, {grow} Community Member. In other words, not too interesting. The Results.

Why it’s a very good sign that people don’t read your content

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Should your content generate leads or relationships?

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For a long time I’ve observed that there are two camps in the content marketing world — I’m in one and Hubspot is in the other — but I’ve never written about it before. The elephant in the content marketing room is that Hubspot has been around for nearly a decade and has never made a profit. “Are you sure that’s the right goal?”

5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. But how do we get them to COME BACK again? Podcasts?

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. In fact TrackMaven calls this “the darkest picture to date of content marketing.” Taco Salad.

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Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. They sell their beans to coffee shops in select markets.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. It kind of looks like this: Isn’t this what marketing is about in one simple chart? Advertising works. Conversion rate.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Is content swiping smart marketing or brand desperation?

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Is this development creative genius or pathetic stealing? I was doing some research on marketing education and came across a seemingly  helpful article on Forbes. Marketing genius or a desperate reach for new content? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books.

Finding profitable marketing niches in unexpected places

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I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Marketing is about maneuverability. profitable marketing.

Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. You get the point.

A new process to quantify content marketing success

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“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. We also prioritize these findings so you can easily focus your efforts on the imperatives that will drive the most improvement in your content marketing effort. Sales?

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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Kerry hosts the weekly Marketing Smarts podcast. The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Augmented Reality Mobile marketing kerry gorgone location Pokemon GO small businessSomething is happening. Of course there IS a reason…they’re hunting for Pokémon.

How your personality aligns with social media content types

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. However I do think there is something to this idea. The social media content form I love best is blogging.

4 Lessons learned from super niche marketing

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Marketing. And to be more specific, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. 1) Going exclusive is risky and rewarding. If I had gotten a cent from every author telling me to publish my books on multiple market places, I’d be a centaur by now.

The FTC and Influence Marketing: The crackdown begins

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Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Keep your marketing edgy. Just ask Cole Haan.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

The dangerous confusion of sales and content marketing

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In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Are we sure that’s marketing?  Frankly, I’m worried about content marketers. If Sales are down, and marketers get fired, doesn’t that seem a little perverse?

33 Inspiring B2B digital marketing case studies

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By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

How do you build a content strategy when a market is already littered with “experts?”

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I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Instagram?

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Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Is there a difference?

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Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

5 Reasons companies are bringing their marketing in house

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Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. The shift in North America is a little higher — 28 percent. ” 2.

15 Amazing ways social media is changing the world

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The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why brand building depends on the imbalances in people’s lives The uncomfortable state of content marketing metrics 5 Ways Twitter is changing the world (despite what the critics say). Here we go. 1. Here we go. 1.

A thought exercise on social media and critical thinking

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What does this mean to marketing? You are probably gripped with anticipation for this Marketing Companion episode and thankfully relief is in sight. Complete  Marketing Companion Episode Guide. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check The Marketing Companion podcast  is among the top business podcasts in the world.

Why conversation hierarchy is important to your marketing strategy

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One of the biggest challenges I face as a marketing strategist is unrealistic customer expectations when it comes to social media marketing. An easy way to think about this is, if you are a person or brand that people would discuss at the dinner table, it probably makes sense for Facebook and other social media marketing to be a major piece of your arsenal. They’re not.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Four online business rules that don’t exist any more

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Marketing guru Seth Godin said you need to be specialize in something and then become the best. used to do a lot of illustrations for blogs and slideshare presentations, but since that market has dried up like a banana peel in the sun, I changed my approach: with the emergence of self-publishing, I now illustrate many book covers and write/sell my own stories. The funny thing? Wrong.

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8 Practical applications for influence marketing

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In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! thought it was time to step back and take a more logical and rational view of influence marketing.

Snapchat engagement and other myths

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The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! Another point for marketers to consider is that it is now possible to fake engagement on Snapchat, so the engagement levels we see being reported may not even be real. But is that true? OK, I see you with a clown nose.

8 Strategies to stand out when you’re late to the content marketing game

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If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded marketing space through his outrageous Marketoonist cartoons. 4. By Mark Schaefer. Content budgets are soaring, content output is exploding. looked it up.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.