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The overwhelming implications for driverless cars and marketing

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It’s time to start thinking through the impact of driverless cars and marketing because suddenly, people who used to be spending their time behind the wheel of a car will have more time to consume content. A LOT more content. Do you think there are good times ahead for those who are in marketing and the content creation business? One billion hours of time. A day. Yes, indeed.

Should your content generate leads or relationships?

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For a long time I’ve observed that there are two camps in the content marketing world — I’m in one and Hubspot is in the other — but I’ve never written about it before. The elephant in the content marketing room is that Hubspot has been around for nearly a decade and has never made a profit. “Are you sure that’s the right goal?”

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out.

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Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. 2. Every content marketing blog will report that this is the new best practice. Of course.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How do you build a content strategy when a market is already littered with “experts?”

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I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Instagram?

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Six methods for smarter marketing segmentation

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Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. You’re not doing enough of it.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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Podcasts and advertising: Meet social media’s new super power

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As a marketer, the research had an impact on me and I enjoyed hearing more about this opportunity and the future of podcasting when I discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. You heard me correctly.

Research shows “be more human” really works

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As detailed in their paper in the International Journal of Research in Marketing , social media interactions are positively related with consumer-brand relationship quality, under two conditions. Dr. Ana Canhoto is Senior Lecturer in Marketing, and leads the masters programmes in Marketing at Oxford Brookes University  in the UK. think the most human companies will win.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. In fact TrackMaven calls this “the darkest picture to date of content marketing.” Taco Salad.

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The FTC and Influence Marketing: The crackdown begins

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Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Keep your marketing edgy. Just ask Cole Haan.

Snapchat engagement and other myths

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The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! Another point for marketers to consider is that it is now possible to fake engagement on Snapchat, so the engagement levels we see being reported may not even be real. But is that true? OK, I see you with a clown nose.

5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. But how do we get them to COME BACK again? Podcasts?

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. They sell their beans to coffee shops in select markets.

15 Amazing ways social media is changing the world

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The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why brand building depends on the imbalances in people’s lives The uncomfortable state of content marketing metrics 5 Ways Twitter is changing the world (despite what the critics say). Here we go. 1. Here we go. 1.

Are you becoming an obsolete marketing professional?

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Typically, students in the class are marketing executives from small and large companies in the greater New York area. Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. The marketing world is changing even faster. We are in a very competitive market. For now.

A course correction for influence marketing measurement

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I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. continue to like the way Traackr has moved forward as a “CRM for influence” and Pier-Loic and I talked about how the field needs to evolve. I can’t see any scenario other than influence marketing growing rapidly. That comment nails it.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Why “rich content” is central to your social media strategy

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Today I’m going to explain that not all content is created equal … that there is a certain kind of content you MUST have in your marketing strategy. This was long before “influence marketing” was a thing and I called this new trend “social scoring.” This was long before “influence marketing” was a thing and I called this new trend “social scoring.”.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. It kind of looks like this: Isn’t this what marketing is about in one simple chart? Advertising works. Conversion rate.

Are you ready for the mega-shift from social media to private media?

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For the foreseeable future, these intimate channels will present vast new opportunities, and perhaps perils, for marketers. Falling data prices, cheaper devices, and improved features are helping propel their growth: Implications for marketing. I am beginning to think through some of the implications for this trend and I would be delighted to hear about your ideas in the comment section.

A new process to quantify content marketing success

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“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. We also prioritize these findings so you can easily focus your efforts on the imperatives that will drive the most improvement in your content marketing effort. Sales?

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

8 Practical applications for influence marketing

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In late 2011, I turned in a manuscript for the first book on social influence marketing, Return On Influence. At the end of the book I predicted that influence marketing would become a mainstream activity within two years, a bold prediction since nobody was even using the term back then! thought it was time to step back and take a more logical and rational view of influence marketing.

Finding profitable marketing niches in unexpected places

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I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Marketing is about maneuverability. profitable marketing.

Putting content marketing on time out for a moment

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Are you in the content marketing business, or are you in the content creation business? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. Last week I saw this provocative and interesting blog post title: “The Top 100 Blog Posts About Content Marketing in 2015.” Is there a difference?

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Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. You get the point.

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

The stress of authenticity and other reasons social media is exhausting

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Maybe it’s the teacher in me, but I feel like many marketers use these terms interchangeably when they’re not. Am I authentic with this when asked to “pick my brain” or to guest post on a marketing topic? Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. have bad days.

7 Ways a small business can use social media resources wisely

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In fact, large brands are devoting a significant part of their marketing budget to these efforts. In addition to the obvious reason that social media has become a preferred method of communication (and complaining) for many demographic groups, traditional marketing channels are drying up. Do you have a marketing plan? Are marketers getting lost in the Dark Funnel?

Why marketing today takes courage

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filled his head with a vision of what was both necessary and possible in this new world of digital marketing and he turned to me with a serious look on his face. Leading marketing transformation is going to take some guts. What we have permission to do, versus what the market requires us to do. Marketing takes courage. Marketing? Marketing takes courage.

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The dangerous confusion of sales and content marketing

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In his speech, he asked an audience of roughly 14,000 marketers “How many of you sell?” Sounds a lot like content marketing, doesn’t it? Why you should be worried about content marketing. Are we sure that’s marketing?  Frankly, I’m worried about content marketers. If Sales are down, and marketers get fired, doesn’t that seem a little perverse?

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

16 Essential educational resources for the marketing professional

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Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. Five books that will teach you methods to learn any subject, including marketing, Don’t Go Back to School: A Handbook for Learning Anything   by Kio Stark. Udemy. Udacity.

Marketing: New architects of the customer experience?

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There seems to be a theme emerging on {grow} over the last few months and it is this: How can be effective marketers and have any influence over what has become a very strange and complex The customer journey (my friend Krista LaRiviere of gShift called this the “ dark funnel “). How does marketing adjust to this reality? How does marketing adjust to this reality?

5 Reasons companies are bringing their marketing in house

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Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. The shift in North America is a little higher — 28 percent. ” 2.

33 Inspiring B2B digital marketing case studies

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By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

A complete strategy for effective scheduled tweets

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This tool may surprise some of you, but what I like about Klout is that: It curates content for me based on my needs/keywords. I can search for content labeled “hidden gem” in Klout, which means I’m not sharing the same over-shared marketing articles from Inc. By Brooke Sellas, {grow} Contributing Columnist. Scheduled tweets are my jam. Not productive. Not scalable. Right?