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Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out.

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Case study: Small business content marketing success

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After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. By Kate McQuillan, {grow} Community Member. In other words, not too interesting. The Results.

Emoji marketing? You better believe it!

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Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience. What’s next for emoji marketing? Perhaps you can see potential here for future marketing activities.

Batman, Pokemon, and an essential lesson from the heart of marketing

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The bigger lesson, the heart of marketing. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Successful marketing like that can make the world more weird and wonderful and interesting. But I will celebrate the fact that Nintendo has achieved marketing greatness with their franchise.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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Should your content generate leads or relationships?

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For a long time I’ve observed that there are two camps in the content marketing world — I’m in one and Hubspot is in the other — but I’ve never written about it before. The elephant in the content marketing room is that Hubspot has been around for nearly a decade and has never made a profit. “Are you sure that’s the right goal?”

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Four actual, non-spammy strategies for Pokémon GO and local businesses

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Kerry hosts the weekly Marketing Smarts podcast. The post Four actual, non-spammy strategies for Pokémon GO and local businesses appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Augmented Reality Mobile marketing kerry gorgone location Pokemon GO small businessSomething is happening. Of course there IS a reason…they’re hunting for Pokémon.

How your personality aligns with social media content types

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. However I do think there is something to this idea. The social media content form I love best is blogging.

Why Instagram will not kill Snapchat

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In March I penned a post called “ A Balanced View of Using Snapchat for Marketing.” ” I thought it was time to reign in the irrational Snapchat exuberance and pointed out several challenges for marketers including the fact that Facebook wants to kill them: Snapchat has no meaningful intellectual property. Facebook already owns the hearts and minds of marketers.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. In fact TrackMaven calls this “the darkest picture to date of content marketing.” Taco Salad.

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Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Four online business rules that don’t exist any more

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Marketing guru Seth Godin said you need to be specialize in something and then become the best. used to do a lot of illustrations for blogs and slideshare presentations, but since that market has dried up like a banana peel in the sun, I changed my approach: with the emergence of self-publishing, I now illustrate many book covers and write/sell my own stories. The funny thing? Wrong.

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5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. But how do we get them to COME BACK again? Podcasts?

Six methods for smarter marketing segmentation

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Ask any marketer if they’re interested in smarter segmentation with their lists, campaigns, or otherwise and you’re sure to raise a few eyebrows. Marketing segmentation may just be an answer to  Content Shock , as choosing highly targeted and more granular content could help you reach your specific audience and make more conversions. You’re not doing enough of it.

The FTC and Influence Marketing: The crackdown begins

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Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more customer-centric approach. Smart marketers have been extra vigilant about disclosure since the Federal Trade Commission (“FTC”) issued an enforcement policy last December. Keep your marketing edgy. Just ask Cole Haan.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. They sell their beans to coffee shops in select markets.

How do you build a content strategy when a market is already littered with “experts?”

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I saw this question posted at a recent marketing conference and I think it will resonate with many readers. I’ll answer it as best I can today: “My challenge is finding an authoritative voice for our brand in a cluttered and competitive category. Here is the process I would go through to help this marketing professional navigate in a crowded content market. Instagram?

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Finally, the truth about social media and customer engagement

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. It kind of looks like this: Isn’t this what marketing is about in one simple chart? Advertising works. Conversion rate.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Snapchat engagement and other myths

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The more I learn, the more I’m convinced it will probably not rise above a niche role for brand marketing … and that Snapchat may want to keep it that way! Another point for marketers to consider is that it is now possible to fake engagement on Snapchat, so the engagement levels we see being reported may not even be real. But is that true? OK, I see you with a clown nose.

A new process to quantify content marketing success

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“MEASUREMENT” is the number one challenge for almost any marketer today. This post explains an exciting new opportunity for content marketing measurement. content marketing measurement process. We also prioritize these findings so you can easily focus your efforts on the imperatives that will drive the most improvement in your content marketing effort. Sales?

Podcasts and advertising: Meet social media’s new super power

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As a marketer, the research had an impact on me and I enjoyed hearing more about this opportunity and the future of podcasting when I discussed it with Tom Webster on our latest episode of The Marketing Companion. If you love podcasting, marketing, advertising, social media, or just the sound of Tom’s voice, you won’t want to miss this show. You heard me correctly.

Are you becoming an obsolete marketing professional?

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Typically, students in the class are marketing executives from small and large companies in the greater New York area. Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. The marketing world is changing even faster. We are in a very competitive market. For now.

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What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

What is Blockchain and what is its impact on marketing?

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You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. Then I’ll go over other applications of Bitcoin and why it is important for marketers to be in the know. Why marketers need to be Blockchain savvy. Kiki Schirr  is a freelance marketer. What is Blockchain? Blockchain lingo.

15 Amazing ways social media is changing the world

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The post 15 Amazing ways social media is changing the world appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Why brand building depends on the imbalances in people’s lives The uncomfortable state of content marketing metrics 5 Ways Twitter is changing the world (despite what the critics say). Here we go. 1. Here we go. 1.

The new psychology of content consumption

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That’s the central idea behind an amazing new discussion featured on The Marketing Companion podcast. Now it’s your turn to step right up and experience the fun and excitement of The Marketing Companion, the world’s most entertaining business podcast. Complete  Marketing Companion Episode Guide. Is the psychology of content consumption changing?

Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. You get the point.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Finding profitable marketing niches in unexpected places

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I’d like to tell you a story of a weird way I made the most money in my life and how it relates to marketing strategy today. One of the best jobs I ever had was global marketing director for Alcoa’s packaging division. Finding profitable marketing niches. Marketing maneuverability and big money. Marketing is about maneuverability. profitable marketing.