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10 Epic Shifts that are Re-Writing the Rules of Marketing

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By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” Here’s my take on the next big thing(s), with comments from some marketing friends. 1) The Spawn of Artificial Intelligence. While Artificial Intelligence toils silently in the background of our lives, I believe VR is THE game-changer for almost everything we do in marketing.

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Content shock re-visited, the content marketing myths and realities

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It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. They concluded that “For marketing teams, combating this will require more resources and more creativity.”

The greatest content marketing case study in history

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By Mark Schaefer. I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. The greatest content marketing case study. The goal of great marketing is to create an emotional connection between you and your customer that leads to trust and loyalty over time. Here we go. Hello. Right?

Four profound marketing megatrends for 2016 and beyond

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It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months. 1. This is good news for companies that make servers but nightmarish for marketers who have to fight through this overwhelming information density to make a message stand out.

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The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey

Content marketing strategy: Start with questions, end with insights

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great way to initiate your content marketing strategy is to “start with answers and end with insights.” For example, I often write on the topic of marketing strategy. Fishkin uses his insightful “ Whiteboard Friday ” video series to establish thought leadership on marketing and SEO strategy. The Marketing Companion podcast  is among the top business podcasts in the world.

Building a personal brand? Here’s why you need to ignore SEO

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

HR and social media: 7 Ways HR needs to act like marketing

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wrote awhile back that digital transformation would not necessarily be led by marketers. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers. Here are some ways a marketing mindset can lead to HR transformation. 1. Probably marketing or PR? Influencer marketing for HR. Human.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Why content is your enemy and experiences are your friend

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. Isadora Becker as Marge Simpson. Jeff Pundyk.

Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. 2. Every content marketing blog will report that this is the new best practice. Of course.

The five great questions of content marketing

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recently attended a conference where marketers wrote about their single biggest challenges. How do we compete for marketing funding to support content marketing programs when senior leaders compare it to mature marketing vehicles that have a more linear, positive ROI? By Mark Schaefer. These issues were posted on a board and it was fascinating to observe! ” 5.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

What it’s like to be hugged by a brand. Literally.

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What are some of the biggest digital marketing trends right now? Marketing automation. Lead generation through inbound marketing. On the one hundredth episode of Douglas Burdett’s fine Marketing Book podcast , the legendary Philip Kotler described the importance of P2P in his new book  Marketing 4.0: ’ Marketing has been about the over-promise.

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Emoji marketing? You better believe it!

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Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience. What’s next for emoji marketing? Perhaps you can see potential here for future marketing activities.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. You would think that this is a marketing dream come true! It depicts what marketing is all about in just one line: At the base of this line is awareness. In a virtual way, they are saying “it’s Ok to market to me.”

The new standards for strategy and social media success

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By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. As an adjunct marketing professor at Rutgers University, you teach to the marketing leaders of tomorrow. The skillsets needed to lead to the next level of marketing proficiency.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

8 Strategies to stand out when you’re late to the content marketing game

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If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded marketing space through his outrageous Marketoonist cartoons. 4. By Mark Schaefer. Content budgets are soaring, content output is exploding. looked it up.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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The current state of the content marketing ecosystem

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The content marketing industry experiences ebbs and flows just like any other field. That’s why the team at CopyPress interviewed freelance creatives, in-house marketers, and agencies and came up with an interesting  State of Content Marketing report. Since it’s been around (formally) for less than a decade, the industry is relatively young.

Batman, Pokemon, and an essential lesson from the heart of marketing

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The bigger lesson, the heart of marketing. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Successful marketing like that can make the world more weird and wonderful and interesting. But I will celebrate the fact that Nintendo has achieved marketing greatness with their franchise.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. Generate more leads. Better leads. And content fuels it all

Seven Essential Mobile Apps for Marketers

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Back in 2014, I wrote a post on essential mobile apps  for marketers. Marketers need insights in their pocket, and this app does the job. Those are some of my new favorite mobile apps for marketers. Kerry hosts the weekly Marketing Smarts podcast. The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Does every business need content marketing? A reality check.

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Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” ” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.”

How do I find time to create content? 25 Ideas!

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. Focus. ABC (Always Be Creating). Add an insight.

5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. But how do we get them to COME BACK again? Podcasts?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Why we create crap content: We’re afraid

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And who believes they are in a position to judge me, or anybody, for honest opinions that may not swim in the marketing mainstream? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Who is setting these industry expectations and rules?

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. It kind of looks like this: Isn’t this what marketing is about in one simple chart? Advertising works. Conversion rate.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. In fact TrackMaven calls this “the darkest picture to date of content marketing.” Taco Salad.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

What to do if the president tweets you

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We will respectfully refrain from further commentary as anything we say could be misinterpreted as marketing.” When he tweeted about Lockheed Martin, the company lost $4 billion in market value in a matter of hours. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world.

The all-time greatest Christmas marketing story

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My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. This year, she decided to go to Amsterdam, Belgium, and Germany to attend some of the winter Christmas markets. Hope you enjoyed this little Christmas marketing story. The Marketing Companion podcast  is among the top business podcasts in the world.

Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. They sell their beans to coffee shops in select markets.

Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. You get the point.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful