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Content shock re-visited, the content marketing myths and realities

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It’s hard to believe that it’s been three years since I wrote the original article on this theme, projecting that for some businesses, content marketing would not be a long-term sustainable strategy … for the very reasons we can observe in this little case study. They concluded that “For marketing teams, combating this will require more resources and more creativity.”

In case you missed it, the best marketing posts of 2016

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It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. Four marketing mega trends nobody’s talking about. Four ways Facebook Instant Articles will dramatically impact marketing. Reasons most content marketing is FAR behind where it needs to be.

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Four marketing mega trends nobody’s talking about

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Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015.

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Building a personal brand? Here’s why you need to ignore SEO

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Five new content forms rocking the marketing airwaves

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When I wrote about this idea of Content Shock — the idea that content marketing becomes less sustainable as a strategy as the amount of competitive content increase — I predicted that there would be new innovations in content forms. The post Five new content forms rocking the marketing airwaves appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

HR and social media: 7 Ways HR needs to act like marketing

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wrote awhile back that digital transformation would not necessarily be led by marketers. On the flip side of things, maybe success in HR will be led by marketing, or at least HR professionals who think like marketers. Here are some ways a marketing mindset can lead to HR transformation. 1. Probably marketing or PR? Influencer marketing for HR. Human.

What it’s like to be hugged by a brand. Literally.

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What are some of the biggest digital marketing trends right now? Marketing automation. Lead generation through inbound marketing. On the one hundredth episode of Douglas Burdett’s fine Marketing Book podcast , the legendary Philip Kotler described the importance of P2P in his new book  Marketing 4.0: ’ Marketing has been about the over-promise.

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The five great questions of content marketing

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recently attended a conference where marketers wrote about their single biggest challenges. How do we compete for marketing funding to support content marketing programs when senior leaders compare it to mature marketing vehicles that have a more linear, positive ROI? By Mark Schaefer. These issues were posted on a board and it was fascinating to observe! ” 5.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Four ways Facebook Instant Articles will dramatically impact marketing

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Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1. Facebook wants to build a content monopoly and there is probably no existing regulation or market force that can stop them. 2. Every content marketing blog will report that this is the new best practice. Of course.

The uncomfortable state of content marketing metrics

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In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s Joe goes on to paint a hopeful picture of content marketing’s future by plugging this problem into the Gartner’s “hype cycle” model. Fixing the content marketing problem. It sucked.

Emoji marketing? You better believe it!

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Emoji marketing is one of the hottest trends for brands and marketers right now. Emojis are changing how we communicate with one another in the digital space and marketers need to get onboard ? Emjoi marketing starts with understanding your audience. What’s next for emoji marketing? Perhaps you can see potential here for future marketing activities.

The all-time greatest Christmas marketing story

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My daughter told me this cool story and I think it’s a fun and interesting marketing tale for the Christmas season. This year, she decided to go to Amsterdam, Belgium, and Germany to attend some of the winter Christmas markets. Hope you enjoyed this little Christmas marketing story. The Marketing Companion podcast  is among the top business podcasts in the world.

8 Strategies to stand out when you’re late to the content marketing game

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If they’re late to the content marketing game, they may feel paralyzed because the competition has such as head start. One of my favorite examples is Tom Fishburne who carved a very successful niche for himself in the crowded marketing space through his outrageous Marketoonist cartoons. 4. By Mark Schaefer. Content budgets are soaring, content output is exploding. looked it up.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. You would think that this is a marketing dream come true! It depicts what marketing is all about in just one line: At the base of this line is awareness. In a virtual way, they are saying “it’s Ok to market to me.”

Seven Essential Mobile Apps for Marketers

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Back in 2014, I wrote a post on essential mobile apps  for marketers. Marketers need insights in their pocket, and this app does the job. Those are some of my new favorite mobile apps for marketers. Kerry hosts the weekly Marketing Smarts podcast. The post Seven Essential Mobile Apps for Marketers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How do I find time to create content? 25 Ideas!

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. He is an acclaimed keynote speaker , college educator, and business consultant.   The Marketing Companion podcast  is among the top business podcasts in the world. Focus. ABC (Always Be Creating). Add an insight.

Does every business need content marketing? A reality check.

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Does every business need content marketing? This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” ” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.”

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Use This Agenda For Your 2016 Content Marketing Plan

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As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. The Content Marketing Plan (Agenda). Putting Your Content Marketing Plan To Work.

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Batman, Pokemon, and an essential lesson from the heart of marketing

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The bigger lesson, the heart of marketing. This is the very heart of marketing: Creating a product so amazing, so beloved, so trusted, that it becomes part of who we are. Successful marketing like that can make the world more weird and wonderful and interesting. But I will celebrate the fact that Nintendo has achieved marketing greatness with their franchise.

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. It’s one of the biggest trends in digital marketing in 2017, with more and more businesses wanting to invest in it. What is marketing automation and why is it important? How marketing automation can help you get more leads.

Why we create crap content: We’re afraid

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And who believes they are in a position to judge me, or anybody, for honest opinions that may not swim in the marketing mainstream? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Who is setting these industry expectations and rules?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

5 Reasons most content marketing is FAR behind where it needs to be

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So if you think marketing is tough in your business, step into the shoes of a newspaper publisher to really see what pressure is! recently attended a conference on the future of technology and journalism at Columbia University’s Pulitzer Graduate School of Journalism  for a glimpse of the cutting edge of content marketing. But how do we get them to COME BACK again? Podcasts?

The 6 Scariest Words in Digital Marketing

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Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” Content Shock is the scenario when content marketing is not sustainable for some businesses when an industry niche or platform becomes saturated. The post The 6 Scariest Words in Digital Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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Case study: Small business content marketing success

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After researching the market, we realized that pet sitting was a service that other pet owners just like us wanted and needed. Most of this growth is attributed to our content marketing strategy. Here’s how I did it … “Traditional” marketing didn’t work. By Kate McQuillan, {grow} Community Member. In other words, not too interesting. The Results.

Break the mold: Why content marketing needs to be like a chalupa

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A few weeks ago, I wrote a blog post called “ 5 Reasons most content marketing is FAR behind where it needs to be.” Free social media distribution made content marketing easy — maybe too easy — for everybody to climb aboard the content train. In fact TrackMaven calls this “the darkest picture to date of content marketing.” Taco Salad.

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

A solution to the content marketing measurement puzzle

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Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads. It kind of looks like this: Isn’t this what marketing is about in one simple chart? Advertising works. Conversion rate.

Teaching is the New Marketing

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Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. They sell their beans to coffee shops in select markets.

Learn to create effective content by putting it through the RITE test

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Sounds crazy, but being flexible and tuned-in to the world allows me to create content that is “first to market” on breaking news and trending ideas. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Let’s take a deeper look. Relevant. Timely.

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Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. You get the point.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

How to become an influencer (even if you’re a little guy!)

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” I focus on one target market. Most of my posts are personal and not your annoying internet marketing quotes that people tend to abuse and overshare. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Aaron Lee, {grow} Community Member. If you’ve never heard of me, hello there! This is @AskAaronLee. You’re wrong. And I can help you.

Why Facebook Live is not ready for prime time

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” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Don’t get me wrong, I think video is an important part of any marketing equation, but it is absolutely NOT for everybody or for every brand. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark Schaefer. Of course.

Why it’s a very good sign that people don’t read your content

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. The Marketing Companion podcast  is among the top business podcasts in the world. By Mark W. Schaefer. Over the past year, I have really enjoyed delighting audiences with tales from my book The Content Code.

Should your content generate leads or relationships?

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For a long time I’ve observed that there are two camps in the content marketing world — I’m in one and Hubspot is in the other — but I’ve never written about it before. The elephant in the content marketing room is that Hubspot has been around for nearly a decade and has never made a profit. “Are you sure that’s the right goal?”

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth