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Asking “Why” Makes Your Marketing Content More Effective

Great B2B Marketing

This post is short and sweet, but it also highly important to your success as a B2B marketer. Marketing Content marketing messageAs someone […].

The Evolving Journey of the B2B Buyer

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The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. B2B Buyer Buying Journey

Crisp Sales and Marketing Execution – A Key to B2B Success

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Planning is great, and having the right marketing and sales strategies in place is imperative, but it can be for […]. Marketing Strategy Sales and Marketing Marketing Execution

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The B2B Marketing Valley of Death

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B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

B2B Sales and Marketing Trends for 2016

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At the end of each year, my team and I publish a report on the major B2B marketing and sales […]. The post B2B Sales and Marketing Trends for 2016 appeared first on Great B2B Marketing. Marketing Trends B2B Marketing B2B Sales

The Marketing and Sales Gap of Disappointment

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Marketing and SalesThe leads and customers you get this month may not come from something you did this month, but rather something […].

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Attracting More B2B Buyers by Focusing on Their Interests

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The post Attracting More B2B Buyers by Focusing on Their Interests appeared first on Great B2B Marketing. B2B Buyer Demand Generation Marketing FocusWhat problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails […].

Can You Really Use Marketing to Shrink the B2B Sales Cycle?

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The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. B2B Sales Sales Cycle Sales Model B2B sales cycle

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

How CEOs Can Improve the Value of Sales and Marketing Efforts

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CEOs have likely already conferred with their leadership teams about how they will deliver sales- and marketing-fueled growth for this […]. Marketing Sales Sales and Marketing

How Do Potential B2B Buyers Find You?

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appeared first on Great B2B Marketing. B2B Buyer B2B Marketing Pull MarketingThere are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The conversation goes something like […]. The post How Do Potential B2B Buyers Find You?

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Entrepreneur or Not – You Need to Read This

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The post Entrepreneur or Not – You Need to Read This appeared first on Great B2B Marketing. If you are a corporate wage earner — as I was for much of my working life — you may […]. Entrepreneur

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Marketing Technology – Your Best Friend or Nightmare?

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One of the most important enablers of an effective lead-to-revenue framework is marketing technology, which, combined with CRM and a […]. The post Marketing Technology – Your Best Friend or Nightmare? appeared first on Great B2B Marketing. Lead-to-Revenue Marketing Technology lead-to marketing technology

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Are You Marketing to Gain or Pain?

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As a marketing or sales professional, you have a choice in how you message your company and its offerings, with […]. Marketing Content

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Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

How to Achieve Expert Status in B2B Marketing and Sales

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B2B Marketing Expert Status B2B SalesOn my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […].

Nine Critical Criteria For Selecting Lead-to-Revenue Technology

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CRM Lead-to-Revenue Marketing Automation lead-to-revenue My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […].

How to Validate Your B2B Go-to-Market Plan

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The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].

The Tao of B2B Buying Behavior – Why Emotion Trumps Logic

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The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

B2B Content Marketing That Drives Results

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There is a lot of buzz in the air about content marketing. Businesses that need to increase their brand awareness, credibility, and preference with their target audiences are turning to content marketing in greater numbers as a proven pull marketing strategy that aligns well with important business metrics. Whether The Payoff Earned from Effective B2B Content.

How to Rejuvenate a Troubled B2B Brand

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Validate the congruence and market readiness for the new brand position. Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention. Live the brand position.

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How to Beat Larger Competitors at B2B Marketing and Sales

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This is equally true in smaller market segments. More often than not, you are not going to be the biggest company in your space and will have to adjust your strategy accordingly. I’ve spent a lot of my career as a so-called market “underdog.” I actually enjoy being in this position. Here are a few ideas to consider: Be a niche marketer. The same is true in B2B marketing.

Marketing Specialist or Generalist – Which do You Need?

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The post Marketing Specialist or Generalist – Which do You Need? appeared first on Great B2B Marketing. B2B Marketing Marketing StrategyOne of my favorite business writers, Bob Bly, published an intriguing article in an October, 2015 newsletter on the topic […].

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

How B2B Marketing Supports Sales Enablement

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This is terrific because the marketing department should […]. B2B Marketing Sales Effectivness Sales Enablement Sales Growth Sales effectiveness There is a lot of industry buzz around the term “sales enablement.”

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11 Rules You Must Follow to Be a LinkedIn Marketing Master

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At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. As a B2B marketer, one of the best social media tools you can use is LinkedIn. LinkedIn Marketing Social Media Social Media Marketing

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Lower the Cost and Boost the Productivity of B2B Sales

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Given the enormous cost of recruiting, training, managing and retaining sales talent, this should represent a red flag for many companies. I get a chance to work with many B2B sales executives, and from a marketer’s standpoint, I believe four major problems contribute to a high cost/low performing sales organization: Poor alignment between the marketing and sales functions. You are probably spending big dollars on marketing and sales resources. B2B Sales Marketing and Sales lead-to-revenue The average tenure of a sales manager is 19 months. And only 58% reach quota.

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Six Fast Ways to Improve Your B2B Copy

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Use a singular and human voice.  As my recent blog post, Do Multiple Authors Create Better Marketing Content , points out, too many cooks in the B2B copy kitchen can spoil the broth. Why is it that most marketers are keen to  keep on writing fluff  and using gobbledygook? Marketers talk in abstract principles because they don’t have any specific examples. How can we avoid this?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Why Timing is a Critical Factor in B2B Marketing Success

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The post Why Timing is a Critical Factor in B2B Marketing Success appeared first on Great B2B Marketing. B2B Marketing Marketing Timing Market TimingEarlier this year, Bill Gross, founder of Idealab, spoke at TED on the topic of top factors in startup success.  […].

Get on Board the Mobile Marketing Revolution

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’s 2013 Tech Marketing Benchmark Study shows that B2B companies this year allocated only 1.7% of their marketing budgets for mobile ads, 1.4% for mobile web and apps, and 0.7% for SMS text messaging. This is why you need to devote time and resources to mobile marketing. Multiple calls to action (CTA) do not work in mobile marketing. International Data Corp.’s

The Economic Value of Your Company Brand

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As David Reibstein, professor of Marketing at the Wharton School of Business, stated, “A valuable brand delivers return for the company on two dimensions. Either it allows the company to charge a premium price, or it adds more volume or market share.”. It is timeless brand, not based on a short-term fad or market trend. Following is a summary of what I said on the podcast.

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Showcase Your Expertise – Increase Your Market Value

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B2B Marketing market valueMeg Rye, head of Design Recruitment at Facebook in the U.K., posted the following letter on LinkedIn. The letter was […].

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Customer Service is a Critical Marketing Attribute

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However, there was nothing positive about the experience for Marco and it had several negative repercussions that provide some lessons on what not to do from a marketing and customer service perspective. The most important point is that customer service strongly impacts your marketing. Customer Service Marketing  This blog post might have been titled “A Tale of Two Gondolas” because the subject matter comes directly from a recent experience in Venice, Italy. Disappointingly, our gondola adventure was far different. This of course, did not endear him to our party.

Assumptions are the Enemy of Good B2B Marketing

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That marketing media/technique doesn’t work. No one will buy if we market that way. Even those of us who have been in the B2B marketing field a long time can be surprised in both positive and negative ways. By the way, I talked about this tendency to insert personal preferences into marketing in a March 2012 blog post titled, When It Comes to Marketing, You are Not Your Prospect. B2B Marketing Marketing Assumptions Social Media Human nature causes us to assume that others share our interests, fears and motivations. Nobody reads long emails.

The Importance of Processes in Effective Lead-to-Revenue

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Component 3 in our recent eBook The Essential Guide to Building Your Lead-to-Revenue Machine is optimized marketing and sales processes. The post The Importance of Processes in Effective Lead-to-Revenue appeared first on Great B2B Marketing. You […]. Lead-to-Revenue lead-to-revenue Revenue Sales Leads

Use Digital Content to Shorten the B2B Sales Cycle

Great B2B Marketing

It seems like everyone is talking about B2C and B2B content marketing. Marketers, sales reps, and business owners are becoming aware of the many benefits of propagating fresh and relevant digital content. But perhaps the most important content marketing benefit is the impact on the sales cycle. Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.