| | | Funnel Focus | |  Marketing | 129 articles |
| Page 1 of 2 | Previous | Next | FUNNEL FOCUS AUGUST 1, 2011 Content Marketing Strategy – Step 1: How to Perform a Content Audit With the increased attention on content strategy and how it drives the buying process, the content audit is becoming a routine exercise for many b2b marketers. If you’re the lucky marketer tasked with the audit and have quite a few other responsibilities as most of us do, I would break your audit into 3 phases so it won’t seem so overwhelming. There are a ton of good resources available regarding content marketing, buying stages, and buyer personas. B2B Marketing Content Marketing Lead Nurturing b2bmarketing content marketingThe Preparation. The Audit. | FUNNEL FOCUS JULY 12, 2010 Manticore Technology is Pleased to Release The Quintessential Marketing Automation Guidebook This change has necessitated that marketing’s responsibility must reach farther than the top of the marketing funnel. With SiriusDecisions predicting that 75% of all leads will originate from the Web by 2015, technology that supports marketing performance and accountability is a necessity—specifically, marketing automation. What we learned last year when we worked with DemandGen Report to interview marketing executives who had implemented marketing automation is, in part, the impetus for the creation of this guidebook. There just isn’t.”. | | | | | |
| FUNNEL FOCUS JANUARY 21, 2013 Breaking News: Eloqua Acquisition Irrelevant to Mid-market Why consolidation isn't a cure for the big picture challenges organizations face with sales and marketing technology. As evidenced by Gartner’s recent projection that CMOs will overtake CIOs in terms of IT spending by 2017, marketing technology has become big business, attracting the attention of larger enterprise software providers. Analysts expect the consolidation to continue as companies like IBM, Teradata and others rush to acquire some form of marketing automation to augment their existing solutions. Marketing automation software has arrived at this destination. | FUNNEL FOCUS MAY 11, 2011  Interview: Brian Hansford Shares 5 Tips on Lead Nurturing for the Complex Sale In the B2B market, long, complex sales cycles come with the territory and can last anywhere from 6 months to 3 years. In the Lead Nurturing Cookbook , we offer a recipe for building long-term lead nurturing processes marketers can implement using their marketing automation platform. Thirdly, B2B marketers should have their lead management strategy. | FUNNEL FOCUS OCTOBER 20, 2010 Decrementing a Lead Score: They’re just not that into you After it drops past a certain point, the lead should be removed from the sales pipeline and passed back over to marketing for lead nurturing. Tags: Lead Management Lead Nurturing Lead Scoring Marketing Automation Many of you have seen the 2009 film He’s just not that into you. For those of you that haven’t, bravo – it was terrible. However, the premise of the movie resonates with most of us because we may have been on one side or the other. The film goes through a list of dating scenarios, in which one person should get the hint the other person is blowing them off but doesn’t. | | | | | | | | |
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FUNNEL FOCUS | TUESDAY, JUNE 5, 2012 5 Ways to Use Marketing Automation to Its Full Potential
Sewell ( @HJSewell ), President of Spear Marketing Group, on the “Immaturity of Most Marketing Automation Deployments”. Sewell makes the case that many marketing automation users are not leveraging the technology to its full potential. Rather, these users are simply using marketing automation as a glorified email service provider (ESP) or for basic level reporting. Sewell wraps up his article with 5 keys to marketing automation success: Planning, Processes, Campaigns, Metrics, and Collaboration. Marketing isn’t working alone. Planning. Processes. MORE >> -
FUNNEL FOCUS | TUESDAY, AUGUST 3, 2010  Thought Leadership Interview: Craig Rosenberg Offers 3 Tips for Marketing Automation Success
Craig Rosenberg’s chapter in the The Quintessential Marketing Automation Guidebook, Marketing Automation: People, Process & Content: The Keys to Success with Marketing Automation Technology , provides some in-depth observations and advice about what needs to be considered for each of the three components. CD: You used an example in your chapter about the company that was getting zero payback from their marketing automation system , and how that changed dramatically when the person was assigned full-time to run the system. Hire/assign system owner. MORE >> -
FUNNEL FOCUS | WEDNESDAY, FEBRUARY 22, 2012 3 Steps to Aligning Marketing and Sales
and social media to streamline their purchasing processes, the line between marketing and sales as it relates to prospect interaction becomes blurred. Marketing must take on the early-stage lead/prospect communication that was once the sole responsibility of sales, and frequently the two groups must work together to nurture a buyer from lead to prospect to customer. While challenging, it is possible to get marketing and sales on the same page. Below I have outlined three steps that can move your organization towards marketing and sales alignment. Don’t do that! MORE >> -
FUNNEL FOCUS | MONDAY, AUGUST 9, 2010  Spotlight: Craig Rosenberg Reminds Us Marketing Automation is Not Plug and Play
He is also the author of the popular b2b sales and marketing blog, the Funnelholic. He is known as an expert in b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. This section of The Quintessential Marketing Automation Guidebook , People, Process & Content: The Keys to Success with Marketing Automation Technology , is a comprehensive look at the elements you need to find success when implementing a solution to support marketing operations. MORE >> -
FUNNEL FOCUS | THURSDAY, NOVEMBER 4, 2010  Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line
In the new era of marketing accountability, it is critical for marketers to adjust their marketing processes to reach farther across the funnel and help drive revenues. Marketing automation plays a critical role in helping marketers accomplish this. To help you gain some insight on what it enables you to do and how to use it effectively, I've invited BtoB Sales Lead Expert Mac McIntosh to answer a few questions about the value marketing automation can bring to your business. What does sales struggle with that marketing automation can simplify? MORE >>
- Interview: Craig Rosenberg Dishes on the Details of Successful Demand Generation FUNNEL FOCUS | FRIDAY, APRIL 8, 2011
- Interview: Current Marketing Automation Pricing Trends and the Market Impact FUNNEL FOCUS | FRIDAY, FEBRUARY 10, 2012
- Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing FUNNEL FOCUS | THURSDAY, APRIL 14, 2011
- The Quintessential Marketing Automation Guidebook Spotlight: Ardath Albee Suggests Marketers Put Content to Work FUNNEL FOCUS | THURSDAY, JULY 15, 2010
- Thought Leadership Interview: Jill Konrath on Closing the Gap between Marketing and Sales FUNNEL FOCUS | TUESDAY, JULY 20, 2010
- The Business Case for Marketing Automation FUNNEL FOCUS | TUESDAY, SEPTEMBER 7, 2010
- New DemandGen Report Survey Reveals Tips for Using Content to Connect with Buyers FUNNEL FOCUS | MONDAY, AUGUST 29, 2011
- Interview: Ardath Albee Shares 5 Tips for Customer Nurturing FUNNEL FOCUS | FRIDAY, MAY 20, 2011
- 5 Ways to Prevent Sales Funnel Leakage with Marketing Automation FUNNEL FOCUS | THURSDAY, JANUARY 6, 2011
- Interview: Carlos Hidalgo Shares Tips on Turning Recycled Leads into Revenue FUNNEL FOCUS | THURSDAY, APRIL 21, 2011
- The Quintessential Marketing Automation Guidebook Spotlight: Andrew Gaffney Scoops on Marketing Metrics FUNNEL FOCUS | MONDAY, JULY 12, 2010
- Marketing Operations 2.0 – 5 Questions for Gary Katz FUNNEL FOCUS | FRIDAY, JULY 9, 2010
- Why B2B Buyers are Like ‘The Bachelor’ FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
- How to Incorporate Social Media with Lead Nurturing Programs FUNNEL FOCUS | WEDNESDAY, AUGUST 25, 2010
- Tips for Getting from No to Yes for Marketing Automation FUNNEL FOCUS | FRIDAY, MARCH 2, 2012
- Email Marketing – How Many Touches are Enough? FUNNEL FOCUS | MONDAY, NOVEMBER 22, 2010
- What You Can Learn About Prospects from the Content They Read – 4 Questions for Ardath Albee FUNNEL FOCUS | TUESDAY, JUNE 15, 2010
- Thought Leadership Interview: Andrew Gaffney Explains How Marketers Use Metrics to Impact Business FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 8, 2010
- Decrementing a Lead Score: They’re just not that into you FUNNEL FOCUS | WEDNESDAY, OCTOBER 20, 2010
- Managing Unhappy Customers on Twitter FUNNEL FOCUS | TUESDAY, MAY 25, 2010
- Sales-driven Lead Nurturing: Moving Leads through the 3 Buying Phases FUNNEL FOCUS | FRIDAY, DECEMBER 17, 2010
- Developing Content to Reveal more Details about our Prospects – 5 Tips from Ardath Albee FUNNEL FOCUS | WEDNESDAY, JANUARY 12, 2011
- Use 3 Components to Create a Lead Scoring Model FUNNEL FOCUS | MONDAY, MARCH 22, 2010
- 5 Tips for Impactful Lead Nurturing Programs FUNNEL FOCUS | MONDAY, MARCH 26, 2012
- Spotlight: Brian Massey Shares Insights to Optimizing Your Marketing Process FUNNEL FOCUS | MONDAY, SEPTEMBER 20, 2010
- Thought Leadership Interview: Ardath Albee Shares More Secrets to Content Marketing Effectiveness FUNNEL FOCUS | TUESDAY, SEPTEMBER 14, 2010
- No More Losing Leads to Competitors without a Fight FUNNEL FOCUS | WEDNESDAY, OCTOBER 27, 2010
- Spotlight: Chief Sales Officer Jill Konrath Writes a Letter to Marketing FUNNEL FOCUS | WEDNESDAY, AUGUST 11, 2010
- Best Practices in Video Content Marketing FUNNEL FOCUS | TUESDAY, JANUARY 8, 2013
- Marketing Automation Puts an End to Wasting Leads FUNNEL FOCUS | TUESDAY, OCTOBER 5, 2010
- Thought Leadership Interview: Jeff Erramouspe Sheds Light on 3 Issues that Impact Marketing Automation Process Planning FUNNEL FOCUS | TUESDAY, AUGUST 17, 2010
- Marketing Automation Challenges FUNNEL FOCUS | THURSDAY, JULY 1, 2010
- Q&A Excerpt: Driving Leads with Social Media FUNNEL FOCUS | THURSDAY, NOVEMBER 18, 2010
- Complimentary Webinar: Winning B2B Buyers with your Content Marketing Mix FUNNEL FOCUS | THURSDAY, MAY 12, 2011
- B2B Marketing Tips for Reaching the Web-influenced Buyer FUNNEL FOCUS | WEDNESDAY, DECEMBER 8, 2010
- A Content Marketing Retreat on the Puget Sound FUNNEL FOCUS | THURSDAY, NOVEMBER 17, 2011
- The Content Marketing Basics FUNNEL FOCUS | WEDNESDAY, MAY 23, 2012
- Q&A: Finding & Implementing the Right Marketing Automation Platform FUNNEL FOCUS | TUESDAY, MAY 18, 2010
- The Quintessential Marketing Automation Guidebook Spotlight: Bob Walmsley Reveals How Marketing Automation Helps Companies Adapt to Changing Buyer Behavior FUNNEL FOCUS | MONDAY, JULY 19, 2010
- Interview: Mac McConnell on How Marketing Automation Benefits Financial Service Companies FUNNEL FOCUS | SUNDAY, NOVEMBER 21, 2010
- Interview: Jeff Erramouspe Discusses the Difference Between Drip Marketing and Lead Nurturing FUNNEL FOCUS | THURSDAY, MAY 26, 2011
- Brian Hession Shares the List Intelligence Approach with Marketing Automation Users FUNNEL FOCUS | TUESDAY, MARCH 8, 2011
- Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation FUNNEL FOCUS | FRIDAY, FEBRUARY 25, 2011
- Thought Leadership Interview: Brian Hansford Provides Insight on Using Marketing Automation Effectively FUNNEL FOCUS | TUESDAY, NOVEMBER 2, 2010
- Inspiration for Compelling Content Found in the Simplest of Places FUNNEL FOCUS | WEDNESDAY, FEBRUARY 1, 2012
- In the B2B Funnel, Is There a Clean Sales Handoff? FUNNEL FOCUS | THURSDAY, FEBRUARY 17, 2011
- Content Creation & Social Media: Jobs for the Entire Company FUNNEL FOCUS | MONDAY, FEBRUARY 13, 2012
- Thought Leadership Interview: Jep Castelein Provides Tips on Improving Lead Nurturing Programs FUNNEL FOCUS | MONDAY, AUGUST 23, 2010
- Marketing Automation Isn’t Easy – White Paper FUNNEL FOCUS | SUNDAY, JUNE 20, 2010
- Reflections on the 2nd Annual Content Market Retreat FUNNEL FOCUS | THURSDAY, FEBRUARY 9, 2012
- Brent Mellow Helps You Choose the Right Marketing Solution FUNNEL FOCUS | TUESDAY, NOVEMBER 9, 2010
- Four Reasons for Marketing and Sales to Collaborate FUNNEL FOCUS | WEDNESDAY, MAY 26, 2010
- New Webinar: Lead Nurturing After the Sales Handoff: Accelerate the Buying Process FUNNEL FOCUS | TUESDAY, FEBRUARY 1, 2011
- How the Human Touch Impacts Marketing Performance – 5 Questions for Brian Carroll FUNNEL FOCUS | WEDNESDAY, MAY 19, 2010
- The Core of Manticore Winter 2012 FUNNEL FOCUS | TUESDAY, FEBRUARY 28, 2012
- The Yin and Yang of Content and Marketing Automation FUNNEL FOCUS | WEDNESDAY, APRIL 4, 2012
- Spotlight: Brian Massey Provides Pointers on Performance Marketing FUNNEL FOCUS | WEDNESDAY, JULY 21, 2010
- Spotlight: Jep Castelein Shows Marketers How to Avoid Follow-up Failure FUNNEL FOCUS | MONDAY, JULY 26, 2010
- 2013: Prepare to Battle (for Market Share) FUNNEL FOCUS | MONDAY, DECEMBER 17, 2012
- B2B Buyers Looking a Lot Like B2C Consumers FUNNEL FOCUS | MONDAY, MARCH 8, 2010
- Lead Nurturing Webinar Q&A FUNNEL FOCUS | THURSDAY, APRIL 1, 2010
- Winter 2012 Continues the Tradition of Usability and Power FUNNEL FOCUS | WEDNESDAY, FEBRUARY 8, 2012
- Webinar: Social Media Integration into Marketing Campaigns – Does it Drive Leads? FUNNEL FOCUS | FRIDAY, OCTOBER 29, 2010
- The Marketing Automation Institute Addresses Marketing Skills Gap FUNNEL FOCUS | FRIDAY, JULY 22, 2011
- Content Marketing Retreat This Week FUNNEL FOCUS | WEDNESDAY, JANUARY 25, 2012
- A Match Made in the Cloud! FUNNEL FOCUS | TUESDAY, JUNE 12, 2012
- Why Marketing Strategy Must Drive Lead Nurturing Execution FUNNEL FOCUS | SUNDAY, APRIL 11, 2010
- The Final Solution: Lead-to-Revenue Management FUNNEL FOCUS | MONDAY, FEBRUARY 18, 2013
- Spotlight: Bob Walmsley Addresses How Sales Can Benefit from Marketing Automation FUNNEL FOCUS | WEDNESDAY, SEPTEMBER 22, 2010
- Gartner’s MarketScope for CRM Lead Management – An Observation on Analysts’ Ratings and the Factors that Drive them FUNNEL FOCUS | FRIDAY, MARCH 25, 2011
- Spotlight: Sue Hay and Cari Baldwin Help You Supercharge Your Demand Generation Programs FUNNEL FOCUS | MONDAY, AUGUST 2, 2010
- Lead Generation is Not Lead Nurturing FUNNEL FOCUS | MONDAY, MARCH 15, 2010
- 3 Questions before Content Marketing Retreat FUNNEL FOCUS | THURSDAY, JANUARY 19, 2012
- Is the term Marketing Automation Mainstream? And Does It Really Matter? FUNNEL FOCUS | MONDAY, APRIL 18, 2011
- Webinar: 3 Pillars of Marketing Automation Success: Find, Connect, Engage FUNNEL FOCUS | TUESDAY, APRIL 26, 2011
- Use Marketing Automation to Improve Lifecycle Management FUNNEL FOCUS | WEDNESDAY, MAY 5, 2010
- Webinar: 3 Must-Have Lead Nurturing Processes to Grow Your Marketing Funnel FUNNEL FOCUS | WEDNESDAY, MARCH 24, 2010
- Inbound Marketing Can’t Carry the Load Alone FUNNEL FOCUS | TUESDAY, JUNE 8, 2010
- A Busy January FUNNEL FOCUS | TUESDAY, JANUARY 17, 2012
- Big Data, the Next Big King? FUNNEL FOCUS | TUESDAY, FEBRUARY 5, 2013
- Marketing Automation is Much More than a Glorified Email System FUNNEL FOCUS | TUESDAY, APRIL 6, 2010
- Demand Generation Unifies Sales and Marketing FUNNEL FOCUS | TUESDAY, APRIL 20, 2010
- Marketing and Sales Alignment Award Winner SalesStaff Shares Their Success Story FUNNEL FOCUS | TUESDAY, JULY 5, 2011
- Spotlight: Jeff Erramouspe Says, You Need Good Technology, But… FUNNEL FOCUS | WEDNESDAY, AUGUST 4, 2010
- Improve Lead Nurturing Process Execution with Decision Trees FUNNEL FOCUS | WEDNESDAY, JUNE 23, 2010
- Now Available: The Lead Nurturing Cookbook – 7 Must-Have Recipes for B2B Marketers FUNNEL FOCUS | FRIDAY, MARCH 18, 2011
- A Tactical Approach to Targeted Lead Nurturing Webinar Q & A FUNNEL FOCUS | FRIDAY, APRIL 16, 2010
- Accountability Through Marketing Automation FUNNEL FOCUS | MONDAY, JUNE 28, 2010
- Webinar: Six Truths About Marketing Automation (and How to Face Them) FUNNEL FOCUS | SUNDAY, MAY 2, 2010
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