10 Things Your CEO Needs to Know Now about B2B Demand Generation
MAY 20, 2013
This man badly needs the help of a marketing leader well versed in B2B demand generation, who can create a program to fill sales funnels with warm leads. In a study of content marketing vs. PPC ads by Kapost recently, the break-even point was 18 months out – where content marketing outperformed Pay Per Click ads (PPC). Content marketing kills PPC!) Are you one?
How to Organize a Digital Marketing Team – Lessons from Hubspot
MAY 5, 2013
Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” Mike Volpe is Chief Marketing Officer of Hubspot. They’ve grown extemely fast.
Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
MAY 16, 2013
In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Marketing Made Simple TV “TV on the Web” is a weekly show premiering every Thursday at noon ET/9am PT. Marketing Made Simple TV is NOT a web show.
The Critical Importance of Buyer Personas in B2B Marketing Today
JUNE 17, 2013
The goal of buyer personas is to gain useful insights to drive marketing results. Done properly, this documentation is invaluable in content marketing, lead nurturing, sales enablement and other areas. Did you know that the award-winning marketing expert, Jeff Ogden , is trained in Buyer Personas by the Buyer Persona Institute ? better yet. Educate and Entertain.
Top Ten Guests on Marketing Made Simple TV
NOVEMBER 14, 2014
Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Dave and Carrie continue to guide brands to the forefront of social media marketing. Scott Stratten , President, Un-marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Chief evangelist of Canva. https://www. Daniel H.
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
JULY 24, 2013
Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. So Why Are Experiential Marketing Campaigns so Popular With Brands? Want to really engage people?
Infographics are great for Content Marketing
FEBRUARY 17, 2015
Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.).
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. Marketing Made Simple TV is the popular and widely syndicated TV on the Web show created and hosted by the award-winning marketing expert, Jeff Ogden. Where the heck did Marketing Made Simple TV come from? to drive qualified marketing leads.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
How to Turn a White Paper into a Content Marketing Machine
MAY 22, 2013
How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT today. What if you had a comprehensive content marketing program instead? You can also sign up for free bi-weekly market tips here.
The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV
JUNE 6, 2013
In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden he shares insights from his new book, The Science of Marketing. How a blog is the center of your marketing. How to use the right words and approach to get best results.
How the World Has Changed – @guykawasaki on Marketing Made Simple TV
MARCH 21, 2013
In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 Marketing Made Simple TV premieres new shows every Thursday at noon ET. Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. Guy’s personal message to YOU!
5 Ways to Create Magnetic Content that Wow Your Buyers
JULY 8, 2013
If digital marketing or sales lead generation matter to you, you need to consider a Buyer Persona initiative today. One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers. (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. Is it helpful or not?
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
Should You Do Buyer Personas In-House or Outsource Them?
JULY 20, 2013
Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Adele Revella. Buyer Personas are about people , not websites.
Why You Shouldn’t Assume when Signing Employment Agreements
JULY 17, 2013
Over that time, I also joined a couple of companies in senior marketing roles. marketing services firm in the Southeast hired me to manage GE worldwide for them. Have something of real value to others, like Marketing Made Simple TV or popular domains? He’s also the creator of the very popular TV on the Web show, Marketing Made Simple TV. learned that the hard way.
How Sales Should Deal with Receptionists – the NIZ area
JULY 2, 2013
Editor’s Note: The authors of this book have just agreed to appear on Marketing Made Simple TV!). As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. He’s also the creator of the very popular TV on the Web show, Marketing Made Simple TV.
Why Every Company Needs a VP of Marketing or Chief Marketing Officer
JUNE 1, 2013
“Marketing Looks for Mr. Right. ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer. Sales looks for Mr. Right Now.” think this is a big mistake.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council
JUNE 19, 2013
Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Content marketing is critical today. Yet most companies suck royally at content marketing. Study of B2B Content Marketing Shares the Bad News.
Won marketing awards and guest post but I’m a Notre Dame grad
MARCH 16, 2015
Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Got a marketing award from Brand Quarterly magazine in 2014 which has been all over Twitter recently which says I’m one of the Top 50 Marketing Thought Leaders over 50 for Brand Quarterly magazine.
How to Create Content Maps That Actually Work in Sales Lead Generation
JULY 26, 2013
Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. Another former employee told me that company knows marketing automation, but not marketing. The bottom line: Failing to create quality buyer personas hurts downstream marketing activities. To schedule a time with the award-winning marketing expert Jeff Ogden, click here.
Meet new Marketing Made Simple TV guests!
JULY 14, 2013
Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! Jay Baer (click link to follow Jay on Twitter) is a hype-free digital marketing strategist, speaker, and author.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger
MARCH 28, 2013
In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. Marketing Made Simple TV “TV on the Web” is the most TV-like show on the web today and premieres new guests every Thursday at noon ET. Marketing Made Simple TV with @j1berger appeared first on Fearless Competitor. Buffer.
Sales and Marketing Co-Creation – The Power of a Cold Beer
MAY 6, 2013
At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Gerhard says that marketers flock together, but sales are eagles and fly alone. You will also learn why sales enablement does not belong in Sales or Marketing – it belongs in both.
The Awesome Power of Guest Posts in Content Marketing
MAY 17, 2013
Guest posts not only bring links, they bring an audience for your content marketing. As an award-winning marketing expert, Jeff Ogden , is an experienced and talented blogger, and he’s been developing a lot of guest posts for other blogs, including some with outstanding search engine authority. You can also sign up for free bi-weekly market tips from Find New Customers here.
Every single day is a gift for me
APRIL 9, 2015
Some things I do know. I’m a Notre Dame graduate (with a BBA in Marketing) and a big fan and I’m the father of three boys I love with all my heart. “Social Media Marketing software to make YOU more successful.” Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. Agree that #BlackLivesMatter.
How the famous marketing expert Guy Kawasaki Manages Social Media
JUNE 2, 2013
By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV with host Jeff Ogden.). The post How the famous marketing expert Guy Kawasaki Manages Social Media appeared first on Fearless Competitor. Sunday Posts Guy Kawasaki Jeff Ogden Marketing Made Simple TV social media million followers.
Marketing Strategy to Revenues and Social with three top marketing experts
MAY 13, 2013
LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. Two quick video clips kick off a conversation between four sales and marketing experts. One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. Steve Jobs on Marketing: [link].
Making the Social Connection an Emotional Connection – guest post by Jeffrey Hayzlett
JUNE 26, 2013
Editor''s Note] We’re delighted to share this great post by our good friend and marketing expert @JeffreyHayzlett on how to make your social connection into an emotional one. You can also watch Jeffrey Hayzlett on Marketing Made Simple TV too using the underlined link or his photo. Here are four tips all marketers should consider when crafting the story for their brand.
How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.
MARCH 11, 2013
According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? Properly done buyer personas make you a true “buyer expert” and they clarify your sales messaging and marketing programs – making your marketing far more engaging to buyers.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
How To Convince Your Boss to Buy Marketing Automation
JULY 27, 2013
Lauren Carlson of Marketing Automation Software Guide shared this article on marketing automation. When I interviewed Thor Johnson of Team Thor Marketing on Mad Marketing TV , one of the things he said to me is that marketing automation is no longer only in early adopter tech companies. Even manufacturing companies are embracing marketing automation software.