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It is Saturday and historic events happened yesterday

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Filed under: BtoB Marketing , Business relationships. BtoB Marketing Business relationships DeathFidel Castro, the legendary communist leader died on Friday.  That is an event of epic proportions in world history.  It is being recognized by all world leaders.  Florence Henderson died as well. On a happier note, my alma mater of Notre Dame plays #12 USC at 3:30PM on ABC.  Jeff Ogden.

If you do something, become the best

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Filed under: BtoB Marketing. BtoB MarketingOne goal I have to become the best at what I do.  That is my clear goal. I’ve played a 12 string guitar for years and taking lessons on playing rock anthems is a clear goal of mine.  I follow Fender on Twitter now. also hope to get back into scuba diving, now that I am in Florida.  Sunday is my birthday.  Happy Birthday Jeff.

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A Down Year for Notre Dame

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Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. B2B demand generation B2B lead generation b2b lead generation companies BtoB Marketing Buyer Personas Leadership LessonsNotre Dame is normally expected to win 8 or 9 games in a 12 game season.  What do you think? 

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The Book that Saved my Life

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Filed under: Accident , BtoB Marketing , Business relationships. Accident BtoB Marketing Business relationshipsOver two years ago, I was working for Best Buy in the computer department.  Someone wanted to buy a monitor, and we had none on the floor.  So go to the warehouse in the back, bring in 6 or so to restock the floor and sell one. That is the image. Have you a story like this?

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Filed under: BtoB Marketing , Sales 2.0 , sales leadership. BtoB Marketing Sales 2.0 Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. Modesty. Curiosity.

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?

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Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. So Why Are Experiential Marketing Campaigns so Popular With Brands? Want to really engage people?

The Need to Focus on the Buyer

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That was interesting because the product was business intelligence and the customer wanted Digital Cockpits, better known as management dashboard.  I changed my terminology to match the customer and worked closely with marketing. Your Marketing department is your best ally, so work with them. The world is changing fast.  million to $6.8 million. just want to help you have success too.

How to Organize a Digital Marketing Team – Lessons from Hubspot

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Learn how to organize your marketing team from the best in the business, in order to crank up digital marketing. Recently I was communicating with new Chief Marketing Officer of a software firm based in London – who told me he’s working on his “staffing plan.” Mike Volpe is Chief Marketing Officer of Hubspot. They’ve grown extemely fast.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The Awesome Power of an Underdog

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Filed under: BtoB Marketing , Sports. BtoB Marketing Sports MovieWe recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971.  I was a very young boy of about 12 years old but I was at that race.  Highly recommended movie. They crashed the first one and he donated another.

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Top Ten Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Dave and Carrie continue to guide brands to the forefront of social media marketing. Scott Stratten , President, Un-marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Chief evangelist of Canva. https://www. Daniel H.

The Critical Importance of Buyer Personas in B2B Marketing Today

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The goal of buyer personas is to gain useful insights to drive marketing results. Done properly, this documentation is invaluable in content marketing, lead nurturing, sales enablement and other areas. Did you know that the award-winning marketing expert, Jeff Ogden , is trained in Buyer Personas by the Buyer Persona Institute ? better yet. Educate and Entertain.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Marketing Made Simple TV “TV on the Web” is a weekly show premiering every Thursday at noon ET/9am PT. Marketing Made Simple TV is NOT a web show.

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Won marketing awards and guest post but I’m a Notre Dame grad

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Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Got a marketing award from Brand Quarterly magazine in 2014 which has been all over Twitter recently which says I’m one of the Top 50 Marketing Thought Leaders over 50 for Brand Quarterly magazine.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Where’s your marketing plan? The most important marketing tool.

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Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. Getting Started: The Most Important Tool – The Marketing Plan. Social marketing.

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Every single day is a gift for me

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Some things I do know. I’m a Notre Dame graduate (with a BBA in Marketing) and a big fan and I’m the father of three boys I love with all my heart. “Social Media Marketing software to make YOU more successful.” Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. Agree that #BlackLivesMatter.

Should You Do Buyer Personas In-House or Outsource Them?

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Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Adele Revella. Buyer Personas are about people , not websites.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. Marketing Made Simple TV is the popular and widely syndicated TV on the Web show created and hosted by the award-winning marketing expert, Jeff Ogden. Where the heck did Marketing Made Simple TV come from? to drive qualified marketing leads.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Top 10 Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. The show stared when I did a webinar on marketing with Act-On Software and VP of Marketing David Applebaum loved my passion and contacted and invited me to do “Phase 2.” ” with them.

How to Turn a White Paper into a Content Marketing Machine

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How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. What if you had a comprehensive content marketing program instead? You can also sign up for free bi-weekly market tips here.

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Find New Customers ends 2014, ready to crank up 2015

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As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. know people everywhere thanks to Marketing Made Simple TV, but I do not know local business leaders.

5 Ways to Create Magnetic Content that Wow Your Buyers

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If  digital marketing  or sales lead generation matter to you, you need to consider a Buyer Persona initiative today. One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. Is it helpful or not?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

How Sales Should Deal with Receptionists – the NIZ area

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Editor’s Note: The authors of this book have just agreed to appear on Marketing Made Simple TV!). As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV.

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Why You Shouldn’t Assume when Signing Employment Agreements

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Over that time, I also joined a couple of companies in senior marketing roles. marketing services firm in the Southeast hired me to manage GE worldwide for them. Have something of real value to others, like Marketing Made Simple TV or popular domains? He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV. learned that the hard way.

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Sales and Marketing Co-Creation – The Power of a Cold Beer

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At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Gerhard says that marketers flock together, but sales are eagles and fly alone. You will also learn why sales enablement does not belong in Sales or Marketing – it belongs in both.

How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 Marketing Made Simple TV premieres new shows every Thursday at noon ET. Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. Guy’s personal message to YOU!

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Content marketing is critical today. Yet most companies suck royally at content marketing. Study of B2B Content Marketing Shares the Bad News.

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The State of B2B Lead Generation – a great infographic by BuyerZone

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The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content.

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Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

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In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. Marketing Made Simple TV “TV on the Web” is the most TV-like show on the web today and premieres new guests every Thursday at noon ET. Marketing Made Simple TV with @j1berger appeared first on Fearless Competitor. Buffer.

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Meet new Marketing Made Simple TV guests!

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Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! Jay Baer (click link to follow Jay on Twitter) is a hype-free digital marketing strategist, speaker, and author.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing. How a blog is the center of your marketing. How to use the right words and approach to get best results.

The Colleges with Great Academics this Saturday

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Yes, I do have a BBA in Marketing from Notre Dame.  I respect the many business leaders who graduated from Duke. Filed under: BtoB Marketing. BtoB MarketingDuke, one of the finest schools in the USA, play Notre Dame in football on Saturday afternoon. They are two of the best in the land and it is an honor to play each other.  Both are great academic institutions.  Are you?

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How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? Properly done buyer personas make you a true “buyer expert” and they clarify your sales messaging and marketing programs – making your marketing far more engaging to buyers.

How to hire your next marketing leader

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Are you looking for results from your next marketing leader? In the note, Ken took issue with what he sees as my overly simplistic definition of the role of the marketing leader below. Almost every day I see companies hiring marketing leaders. Marketing trumps Sales today — your CMO is a more important hire than your new VP of Sales. Why not? First some background.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful