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The Awesome Power of an Underdog

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Filed under: BtoB Marketing , Sports. BtoB Marketing Sports MovieWe recently watched the Madison movie featuring Jim Caziezel as a retired driver, Bruce Dern and Mary Macintosh about a hydroplane Gold Cup race in Madison in 1971.  I was a very young boy of about 12 years old but I was at that race.  Highly recommended movie. They crashed the first one and he donated another.

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

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This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. In a study of content marketing vs. PPC ads by Kapost recently, the break-even point was 18 months out – where content marketing outperformed Pay Per Click ads (PPC). Content marketing kills PPC!) Are you one?

Infographics are great for Content Marketing

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Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Likeable Local is Social Media Marketing Software to make YOU more Successful. (My favorite marketing word is YOU, because it’s all about you.).

7 Personality Traits of Top Salespeople – from the Harvard Business Review

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Filed under: BtoB Marketing , Sales 2.0 , sales leadership. BtoB Marketing Sales 2.0 Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. Modesty. Curiosity.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Top Ten Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Dave and Carrie continue to guide brands to the forefront of social media marketing. Scott Stratten , President, Un-marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Chief evangelist of Canva. https://www. Daniel H.

The Critical Importance of Buyer Personas in B2B Marketing Today

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The goal of buyer personas is to gain useful insights to drive marketing results. Done properly, this documentation is invaluable in content marketing, lead nurturing, sales enablement and other areas. Did you know that the award-winning marketing expert, Jeff Ogden , is trained in Buyer Personas by the Buyer Persona Institute ? better yet. Educate and Entertain.

Insights from The CMO Club Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, @MargaretMolloy , Chief Marketing Officer of Velocidi  sits down with host Jeff Ogden  and shares key take-aways from The CMO Club Innovation Summit in NYC. Marketing Made Simple TV “TV on the Web” is a weekly show premiering every Thursday at noon ET/9am PT. Marketing Made Simple TV is NOT a web show.

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Won marketing awards and guest post but I’m a Notre Dame grad

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Ogden of Find New Customers may have won some awesome marketing awards and he may be getting published on the Ringlead blog by Amanda Nelson on March 23rd, which is a great honor. Got a marketing award from Brand Quarterly magazine in 2014 which has been all over Twitter recently which says I’m one of the Top 50 Marketing Thought Leaders over 50 for Brand Quarterly magazine.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Every single day is a gift for me

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Some things I do know. I’m a Notre Dame graduate (with a BBA in Marketing) and a big fan and I’m the father of three boys I love with all my heart. “Social Media Marketing software to make YOU more successful.” Unfortunately, I fell 10 feet to a concrete floor on April 1, 2014 and nearly died – until early June 2014. Agree that #BlackLivesMatter.

Where’s your marketing plan? The most important marketing tool.

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Marketing Plans are an incredibly useful, but frequently overlooking tool for marketers” wrote Bill Blaney, author of B2B AtoZ. As the Creator and Host of the extremely popular show Marketing Made Simple TV , I get many books sent to me by prospective show guests. Getting Started: The Most Important Tool – The Marketing Plan. Social marketing.

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Should You Do Buyer Personas In-House or Outsource Them?

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Jeff Ogden , the award-winning marketing expert has been trained in Buyer Personas by the Buyer Persona Institute. When marketing leaders tell me they have buyer insights covered (buyer persona projects), I typically don’t believe then. One VP of Marketing referred me to an expert on website design as proof! Adele Revella. Buyer Personas are about people , not websites.

Top 10 Guests on Marketing Made Simple TV

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Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you. The show stared when I did a webinar on marketing with Act-On Software and VP of Marketing David Applebaum loved my passion and contacted and invited me to do “Phase 2.” ” with them.

The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!

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What is Marketing Made Simple TV and where the heck did it come from? This is the true story of Marketing Made Simple TV. Marketing Made Simple TV is the popular and widely syndicated TV on the Web show created and hosted by the award-winning marketing expert, Jeff Ogden. Where the heck did Marketing Made Simple TV come from? to drive qualified marketing leads.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

Find New Customers ends 2014, ready to crank up 2015

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As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Visit our company website Find New Customers to set up your free 15 minute call with this award-winning marketing expert. know people everywhere thanks to Marketing Made Simple TV, but I do not know local business leaders.

How to Turn a White Paper into a Content Marketing Machine

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How Do You Turn Your New White Paper into a Content Marketing Machine? Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. What if you had a comprehensive content marketing program instead? You can also sign up for free bi-weekly market tips here.

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5 Ways to Create Magnetic Content that Wow Your Buyers

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If  digital marketing  or sales lead generation matter to you, you need to consider a Buyer Persona initiative today. One of the most vexing problems facing marketers today is their difficulty in creating engaging content for prospective buyers.  (See: B2B Buyers Don’t Trust Content Marketing.) Email is the backbone of B2B marketing today. Is it helpful or not?

How Sales Should Deal with Receptionists – the NIZ area

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Editor’s Note: The authors of this book have just agreed to appear on Marketing Made Simple TV!). As the host of Marketing Made Simple TV and one of Openview Labs Top 25 Inflencers in Sales last year, I’m sent many free business books by authors looking to appear on my show. He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV.

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Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Why You Shouldn’t Assume when Signing Employment Agreements

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Over that time, I also joined a couple of companies in senior marketing roles. marketing services firm in the Southeast hired me to manage GE worldwide for them. Have something of real value to others, like Marketing Made Simple TV or popular domains? He’s also the creator of the very popular TV on the Web show,  Marketing Made Simple TV. learned that the hard way.

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Sales and Marketing Co-Creation – The Power of a Cold Beer

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At the recent Sales and Marketing 2.0 Conference in San Francisco, Gerhard Gschwandtner, CEO of Selling Power told the attendees “ How can you build bridges between sales and marketing? Gerhard says that marketers flock together, but sales are eagles and fly alone. You will also learn why sales enablement does not belong in Sales or Marketing – it belongs in both.

How the World Has Changed – @guykawasaki on Marketing Made Simple TV

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In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 Marketing Made Simple TV premieres new shows every Thursday at noon ET. Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. Guy’s personal message to YOU!

B2B Buyers Don’t Trust Vendors’ Online Content: CMO Council

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Everyone is doing content marketing today – 9 out of 10 companies, according to the Content Marketing Institute. “ Jeff, can you name more than a handful of companies doing a bang-up job with content marketing? Content marketing is critical today. Yet most companies suck royally at content marketing. Study of B2B Content Marketing Shares the Bad News.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Contagious – Why do some things go viral? Marketing Made Simple TV with @j1berger

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In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. Dr. Berger’s an assistant professor of marketing at the Wharton School at University of Pennsylvania. Marketing Made Simple TV “TV on the Web” is the most TV-like show on the web today and premieres new guests every Thursday at noon ET. Marketing Made Simple TV with @j1berger appeared first on Fearless Competitor. Buffer.

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The State of B2B Lead Generation – a great infographic by BuyerZone

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The most shocking statistic is that 44% of companies don’t even know what marketing automation is. Almost 9 out of 10 don’t use marketing automation. MarketingBuyerZone shared this great infographic with bloggers who won one of their Best B2B Blogs of 2012 award.  Ironically, Fearless Competitor was picked #1 !) Only winners are allowed to share this content.

Meet new Marketing Made Simple TV guests!

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Jeff Ogden, Creator and Host of Marketing Made Simple TV is proud to announce a couple of upcoming show guests on Marketing Made Simple TV, the popular and highly syndicated TV on the Web show. Always looking to bring you the most brilliant marketers on Earth! Jay Baer (click link to follow Jay on Twitter) is a hype-free digital marketing strategist, speaker, and author.

The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

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In this episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. With host Jeff Ogden  he shares insights from his new book, The Science of Marketing. How a blog is the center of your marketing. How to use the right words and approach to get best results.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Why Every Company Needs a VP of Marketing or Chief Marketing Officer

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Marketing Looks for Mr. Right. ” Mitch Bishop , now with Moovweb at the CMO Thought Leadership Summit. A CMO at this event said those very words to me, which is a wonderful description of the difference between sales and marketing. Said another way – Marketing communicates one to many, while sales communicates one to one. Unless a company has very simple products and a very select marketplace, then every company needs to have a VP of Marketing or a Chief Marketing Officer.  Sales looks for Mr. Right Now.” think this is a big mistake.

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How Effective are Your Buyer Personas? Let Find New Customers grade yours for free.

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According to Adele Revella of the Buyer Persona Institut e, over 1/2 of marketers (56%) have developed buyer personas.But there’s a very important question: Are these buyer personas effective? Properly done buyer personas make you a true “buyer expert” and they clarify your sales messaging and marketing programs – making your marketing far more engaging to buyers.

Marketing Strategy to Revenues and Social with three top marketing experts

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LATEST VIDEO: FROM MARKETING STRATEGY TO REVENUES THROUGH AUTOMATION AND SOCIAL MEDIA. Two quick video clips kick off a conversation between four sales and marketing experts. One clip features Phil Fernandez, CEO of Marketo and the second clip shows Steve Jobs as he shares his vision for Apple’s new marketing strategy. Steve Jobs on Marketing:  [link].

Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post

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Although it may be difficult to see the benefits of lead nurture upfront, marketers will want to fully engage in lead nurturing if they want their businesses to remain relevant, retain a good reputation and maximize their number of sales. Here are the top 5 reasons why lead nurture matters for marketing. Because it takes, on average, 10 marketing touches for consumers to make a purchase. Lead nurture isn’t just a marketing tactic to maintain your current client relationships; it helps create new ones. Plus, it offers additional advantages beyond just marketing.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How to Create Content Maps That Actually Work in Sales Lead Generation

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Our CEO (of a revenue marketing company) and my boss (at the time) wrote out a content map. Another former employee told me that company knows marketing automation, but not marketing. The bottom line: Failing to create quality buyer personas hurts downstream marketing activities. To schedule a time with the award-winning marketing expert Jeff Ogden, click here.

Top Challenges in B2B Content Marketing

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poll taken by MarketingProfs unveiled the biggest challenges marketers have with  content marketing. In his latest vlog, Jeff Ogden (the Fearless Competitor) expands on the top two challenges in content marketing. poll taken by MarketingProfs unveiled the biggest challenges marketers have with content marketing. Producing enough content (21%). No answer (3%).

The Business Marketing Association is coming to Tampa Bay

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The Business Marketing Association of Tampa Bay was started by Jeffrey L. Ogden of Find New Customers , the most Likeable company in BtoB marketing. We’ve been working with Greg Olsen of the Business Marketing Association, as well as Shawn Elledge and Bernie Borges , who are top marketing experts and Shawn runs the Kansas City BMA group, which is one of the best.

How the famous marketing expert Guy Kawasaki Manages Social Media

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By Guy Kawasaki (Editor’s Note: This post originally ran on Hubspot’s blog , and Guy was also a guest on Marketing Made Simple TV  with host Jeff Ogden.). The post How the famous marketing expert Guy Kawasaki Manages Social Media appeared first on Fearless Competitor. Sunday Posts Guy Kawasaki Jeff Ogden Marketing Made Simple TV social media million followers.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.