| | | eMarketing Strategist | |  Marketing | 29 articles |
| Page 1 of 1 | Previous | Next | EMARKETING STRATEGIST JANUARY 7, 2011 Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing? If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. These things are the hub of your online marketing efforts. | EMARKETING STRATEGIST NOVEMBER 8, 2010 How to Kill Your Business with One Email First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. m pretty sure I know how this cooking magazine got started because one of the business models internet marketing gurus espouse is, “Start a website, build an audience, and make money on advertising and membership.” You need all the departments any “real&# business would have such as human resources, accounting, sales and marketing, or last but not least, legal. So, let’s get started. institution. link]. | | | | | |
| EMARKETING STRATEGIST AUGUST 24, 2010 Who’s Tracking You Online? WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!). | EMARKETING STRATEGIST SEPTEMBER 7, 2010 How to Alienate Potential Customers on Facebook: A Cautionary Tale Your lesson: There’s an old marketing axiom, “Turn liabilities into features.&# The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Each bead is its own little world you can get lost in. Now their updates show up on my Facebook home page. | EMARKETING STRATEGIST AUGUST 3, 2010 FAQ: What’s the Difference Between a Home Page and a Landing Page? While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. | EMARKETING STRATEGIST FEBRUARY 14, 2011 Even the Big Guys Screw Up SEO m not sure how this came to the attention of the New York Times, but they hired a search engine marketer to figure out why J.C. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” wasn’t surprised because I think it happens way more often than Google lets on. Penney’s site ranked so well. | | | | | | | |
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EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. These things are the hub of your online marketing efforts. MORE >> -
EMARKETING STRATEGIST | FRIDAY, JANUARY 7, 2011  Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. These things are the hub of your online marketing efforts. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
Other search marketers are not my target market. Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t. MORE >> -
EMARKETING STRATEGIST | WEDNESDAY, MARCH 23, 2011 Vegetables vs. Dessert: How to Write an Info Product that Sells
Other search marketers are not my target market. Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t. MORE >> -
EMARKETING STRATEGIST | TUESDAY, AUGUST 3, 2010  FAQ: What’s the Difference Between a Home Page and a Landing Page?
While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page. MORE >>
- HARO Part II: 5 Not So Well Known Uses for HARO EMARKETING STRATEGIST | MONDAY, JULY 19, 2010
- How to Kill Your Business with One Email EMARKETING STRATEGIST | MONDAY, NOVEMBER 8, 2010
- What Is RSS and How Does It Get Readers to My Blog? EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011
- What Is RSS and How Does It Get Readers to My Blog? EMARKETING STRATEGIST | TUESDAY, NOVEMBER 8, 2011
- How to Make Your Website Copy Memorable EMARKETING STRATEGIST | THURSDAY, MARCH 21, 2013
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Telling Stories on Myself: Time Management (Part I) EMARKETING STRATEGIST | MONDAY, MAY 2, 2011
- Who’s Tracking You Online? EMARKETING STRATEGIST | TUESDAY, AUGUST 24, 2010
- How to Alienate Potential Customers on Facebook: A Cautionary Tale EMARKETING STRATEGIST | TUESDAY, SEPTEMBER 7, 2010
- Even the Big Guys Screw Up SEO EMARKETING STRATEGIST | MONDAY, FEBRUARY 14, 2011
- How Much Is a Link Worth? EMARKETING STRATEGIST | THURSDAY, MARCH 12, 2009
- My Two Cents on Twitter EMARKETING STRATEGIST | WEDNESDAY, APRIL 1, 2009
- Hiring Subcontractors: How to Keep Costs Low and Quality High EMARKETING STRATEGIST | MONDAY, SEPTEMBER 7, 2009
- When Good Marketers Go Bad: Another Segment in an Ongoing Series EMARKETING STRATEGIST | TUESDAY, DECEMBER 1, 2009
- Free Blogging eBooks EMARKETING STRATEGIST | MONDAY, JANUARY 11, 2010
- How to View a Web Page’s Source Code EMARKETING STRATEGIST | WEDNESDAY, JANUARY 13, 2010
- How to Find Your Customers Online: A Case Study EMARKETING STRATEGIST | SATURDAY, MARCH 20, 2010
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