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Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you.

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. Often, the marketing executives in charge of hiring the SEO company have no idea what it takes to improve rankings so they don’t know the difference between white hat techniques and black hat techniques. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well.

How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. Lesson #3: Just because you say you’re an expert, it doesn’t mean you’re an expert. I’m pretty sure I know how this cooking magazine got started because one of the business models internet marketing gurus espouse is, “Start a website, build an audience, and make money on advertising and membership.” Why it’s important to give credit where credit is due will quickly become obvious. So, let’s get started. institution.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. What people fail to understand is that there are 2 types of marketing. There’s passive marketing and active marketing. They both have their place in the marketing mix but expecting results from the wrong approach can be fatal to your business. Passive Marketing. Passive marketing consists of building infrastructure and waiting for customers to find you. These things are the hub of your online marketing efforts.

How to Kill Your Business with One Email

eMarketing Strategist

First let me start by saying the following story was brought to my attention by my buddy Kimberly LeRiche owner of JKVirtual Office and Fan Page Marketing Magic. You need all the departments any “real&# business would have such as human resources, accounting, sales and marketing, or last but not least, legal. The following is a story about a woman who screwed up. institution.

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Your lesson: There’s an old marketing axiom, “Turn liabilities into features.&# I know it sounds cynical but it’s more helpful than you think. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Keep in mind, I rarely enter contests.

How to Make Your Website Copy Memorable

eMarketing Strategist

One thing I can say definitely is that if you’re going to have a chance of writing fresh copy, you have to REALLY get into the heart and soul of your target markets and understand the problem from their perspective. You can go a long way to getting inside your target market’s head by understanding three things about them: Who are they geographically? Who are they demographically?

How to Alienate Potential Customers on Facebook: A Cautionary Tale

eMarketing Strategist

Your lesson: There’s an old marketing axiom, “Turn liabilities into features.&# I know it sounds cynical but it’s more helpful than you think. The following post is a cautionary tale about the importance of knowing how to use a social network. It includes lessons you need to learn to build your business via Facebook. like jewelry. I’m not a big fan of diamonds and gem stones but I love Venetian glass jewelry. Kind of like the dahlias I grow in my garden, Venetian beads come in an amazing array of colors and complexities. Keep in mind, I rarely enter contests.

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. landing page is the page people land on when they click on the link in an online advertisement and the URL is something like www.yourdomain.com/landingpage1.html. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page.

URL 3

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Since the vast majority of small businesses don’t have that kind of marketing budget, it seems like the only way to connect with journalists is to bump into them in line at the grocery store. marketing strategy  I often recommend to folks is to figure out what experts your customers are paying attention to, read their blog and comment on them. It used to be that if you wanted to get featured in a national magazine or on TV, you had to spend several thousands of dollars on a public relations firm. That’s where Help a Reporter Out comes in. You bet I will! link]. link].

How to Find Your Customers Online: A Case Study

eMarketing Strategist

That’s why I’m constantly telling prospects and clients “You need to figure out where your target markets hang out online and be there.”  But, the hard part is figuring out exactly where people are hanging out online. A few weeks ago, I did a seminar about the basics of internet marketing.  In it, I asked the attendees to define their target markets.  One target market that emerged was stay at home Moms and it was news to most of the group that “Mommy Bloggers&# are a serious force to be reckoned with online. People quickly see the wisdom of this approach.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

RSS feeds are a valuable marketing tool. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

RSS feeds are a valuable marketing tool. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

RSS feeds are a valuable marketing tool. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way. Feature

What Is RSS and How Does It Get Readers to My Blog?

eMarketing Strategist

RSS feeds are a valuable marketing tool. The firs and possibly most important step in promoting your blog is having an RSS feed. RSS, which stands  for “really simple syndication,” enables people who want to read your blog in the future to be notified when your blog has a new blog post. They think everybody in hearing distance is getting their message. Your blog works the same way. Feature

How to Make Your Website Copy Memorable

eMarketing Strategist

One thing I can say definitely is that if you’re going to have a chance of writing fresh copy, you have to REALLY get into the heart and soul of your target markets and understand the problem from their perspective. You can go a long way to getting inside your target market’s head by understanding three things about them: Who are they geographically? If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. Keep in mind that you probably have more than one target market. That’s okay.

How to Make Your Website Copy Memorable

eMarketing Strategist

One thing I can say definitely is that if you’re going to have a chance of writing fresh copy, you have to REALLY get into the heart and soul of your target markets and understand the problem from their perspective. You can go a long way to getting inside your target market’s head by understanding three things about them: Who are they geographically? If your business is location-specific, get clear on where your target markets live, work and play and where they might need your services. Keep in mind that you probably have more than one target market. That’s okay.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. Internet Marketing Basics” and “How to Build an Online Audience” are HUGE topics. Weekly – Each week I need to map out chunks of time for writing, client work and marketing/admin for my own business.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. Internet Marketing Basics” and “How to Build an Online Audience” are HUGE topics. Weekly – Each week I need to map out chunks of time for writing, client work and marketing/admin for my own business.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. Internet Marketing Basics” and “How to Build an Online Audience” are HUGE topics. Weekly – Each week I need to map out chunks of time for writing, client work and marketing/admin for my own business.

Telling Stories on Myself: Time Management (Part I)

eMarketing Strategist

There’s marketing my own business, talking with prospects, managing sub-contractors, keeping in touch with colleagues, doing actual client work, bookkeeping and writing. Internet Marketing Basics&# and “How to Build an Online Audience” are HUGE topics. Weekly – Each week I need to map out chunks of time for writing, client work and marketing/admin for my own business. Yikes.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well.

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. Featured

Even the Big Guys Screw Up SEO

eMarketing Strategist

They even outranked manufacturer’s websites for their own product names. I’m not sure how this came to the attention of the  New York Times, but they hired a search engine marketer to figure out why J.C. When I first saw the title of this Sunday’s cover story in the Business section of New York Times, my first thought was “Really? This is news?” Penney’s site ranked so well. Featured

What is Predictive Marketing?

Predictive marketing = predictive demand generation + predictive scoring

FAQ: What’s the Difference Between a Home Page and a Landing Page?

eMarketing Strategist

While your home page is the same regardless of how people find it, you can have multiple landing pages crafted for specific purposes or target markets. A home page is the page people land on when they go to your main URL such as www.yourdomain.com. When running an Adwords campaign, it is highly recommended that you point searchers to custom landing pages instead of your home page.

URL 2

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Other search marketers are not my target market.  Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Other search marketers are not my target market.  Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Other search marketers are not my target market.  Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Vegetables vs. Dessert: How to Write an Info Product that Sells

eMarketing Strategist

Other search marketers are not my target market.  Entrepreneurs trying to sell services or products online are my target market. recently taught an internet marketing basics class and was totally surprised to see where the questions led me. Steve Slaunwhite’s latest article answers the question “ What is the best topic for an info product? ” In the article, he challenges the reader to answer questions such as “Does the information help solve a problem or fulfill an aspiration?” and “Is your target audience hungry for the information?”. Go Light on Theory. They don’t.

Who’s Tracking You Online?

eMarketing Strategist

WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!).

Who’s Tracking You Online?

eMarketing Strategist

WSJ’s research identified more than 100 tracking companies, data brokers and advertising networks collecting data — which are then sold on a stock market-like exchange to online advertisers. At minute 11:30 Angwin describes how this information is sold in a stock market like situation and how it’s used. Many people don’t realize that when they use the internet, they leave a trail of bread crumbs behind them in the form of their search history. For some of the points, I have included the minute of the show you can queue up more information. Yay Wikipedia!).

When Good Marketers Go Bad: Another Segment in an Ongoing Series

eMarketing Strategist

I just listened to one of the worst teleclasses I’ve ever heard.  What was particularly shocking was that it was done by someone well known in the PR field. (No. I’m not going to name names for reasons soon to be obvious but if you email me I’ll tell you.). People expect that in a 60 minute teleclass you’re going to talk for 45 – 50 minutes then take questions.  This is important for two reasons. Problem #1: Asking Questions Throughout the Teleclass vs. Questions at the End. When people are in listening mode, they aren’t thinking of questions to ask you in the next 30 – 90 seconds. One is bad.

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

How to View a Web Page’s Source Code

eMarketing Strategist

Internet marketing touches on topics far and wide. Many of those topics require a simple explanation.  Often, I’ve found myself saying “I should write down those directions.”. Source code is a valuable source of information in competition research. This quick guide shows you how to view the source code of a web page.  How to view source code is the one topic that comes up over and over again. So I finally got a clue and created easy to follow directions for finding source code. Only took 2 years!).