Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Constant Contact : Looking for marketing and social media tips? Turning to the broader pool of B2B marketers, the situation is significantly different. IBM Juniper CSC. CSC MORE >>

It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Here are 5 of the biggest infographic mistakes marketers make with an example of each. link] Source: [link] Your Turn What other mistakes do marketers make with infographics? Instead of making information easier to consume, many infographics make it harder to understand the information they present or even outright mislead. Creating Confusion Instead of Clarity Even as a gardener, this infographic was very difficult to follow for me. MORE >>

Providing information as a service to your audience is at the heart of inbound marketing , it is no wonder this is such as important shift for marketers to make! Despite social media receiving the second lowest score from buyers (behind direct mail), marketers see opportunities: 65% indicate they will increase investments in social media marketing this year (the top category for increases in investments). The big question is, as marketers increase investments, will they be focused on selling or on providing value to others? Don’t be that guy. MORE >>

There is no difference between a brand new coworker or sales contact and a client that has worked closely with me and has first-hand knowledge of my B2B marketing experience and skill set endorsing me. If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Here is a screenshot of the endorse box on one of my connection’s profile page: With one click, I can endorse Lauren’s skills in these five areas simply because we are connected. But wait, there’s more! MORE >>

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers. The new definition: Inbound marketing is marketing focused on being found through the recommendation of others and delighting everyone that finds you. As inbound marketing evolves, the components also need to change. Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. It is what others recommend. MORE >>