| | | Dianna Huff - B2B MarCom | |  Marketing | 168 articles |
| Page 1 of 2 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Thank you to the following Web design, SEO and content marketing experts for sharing their expertise. Stephanie Tilton , TenTon Marketing — Stephanie helps B2B companies advance prospects through the buying cycle with white papers, case studies, and e-books. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design TipsDesign. Check your site speed. | DIANNA HUFF - B2B MARCOM APRIL 11, 2012  Six DIY Google Analytics Fix-Its for Small Businesses business owner will rely on an agency, Web designer or SEO / marketer to set up Google Analytics — which is fine. B2B Web Marketing B2B Website Lead Generation Google AnalyticsYou’re not the account owner. see this problem quite a bit. If you rely on your agency or designer to send you reports, you see only the data they want you to see. Your GA data is GOLD. | | | | | |
| DIANNA HUFF - B2B MARCOM OCTOBER 20, 2011 Want to Pitch Bloggers? Have a Strategy First. The panel, of which I was a part, featured four bloggers: two from actual news agencies, a food blogger who blogs at night after her day job, and myself — a crazy busy marketing consultant who blogs when I can squeeze it in. Tweet Last night I met three other bloggers at the Publicity Club of New England’s “Blogger Relations for PR Pros” event. You can read the Tweet stream to see some of the questions and comments. The questions were really good and everyone was engaged. You need to determine what your news is and which type of blogger you should be pitching. | DIANNA HUFF - B2B MARCOM DECEMBER 18, 2011  Joe Chernov from Eloqua Dishes on New Facebook for B2B Report It’s now a network marketing platform. After reading it, I had a few questions, which Joe Chernov, VP of Content Marketing, was happy to answer. That said, sweepstakes can work for B2B marketers, it just takes a little creative thinking. EmpireAvenue is immensely popular with our target audience: marketers and digital media professionals. How can B2B use these? | DIANNA HUFF - B2B MARCOM SEPTEMBER 11, 2012  Six Questions to Ask Before Buying a WordPress Theme B2B Web Marketing Cre8d Design Rachel Cunliffe Tips for Buying a WordPress Theme WordPress Themes Pros and ConsMy son’s fencing club underwent an ownership change. The new owner wanted to keep costs low with regard to his new site, and he wanted to easily make changes to it, so he went with a pre-built WordPress theme (cost: $45). and finally sent an SOS to Rachel Cunliffe, my WP designer. | DIANNA HUFF - B2B MARCOM FEBRUARY 2, 2012  B2B Social Media: It’s Not About Sales. It is About Sales. In today’s BtoB magazine’s Social Media Marketing column, Small Business Social: Start Small, Stay Focused , for which I was interviewed, Katheleen Peters (who was also interviewed) says that small business owners want to measure everything by sales. Tweet My colleague from Velocity, Doug Kessler ( @dougkessler ), asked “the crowd” for social media etiquette tips. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | TUESDAY, DECEMBER 21, 2010  The Top 10 B2B Marketing Mistakes – And How to Avoid Them
Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. No marketing strategy. Not marketing the Website. included a description of each mistake as well as information from top marketers on how to avoid each one. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. From email to social media, people expressed their opinions — and often quite passionately. Yes and no. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010 B2B Content Marketing: Think Like a Reporter
I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. B2B Content Marketing: Think Like a Reporter. For example, I recently posted about a terrific white paper that Silverpop published for B2B marketers. SEMNE: Content Marketing for SEO Professionals. In one of his talks, Google’s Matt Cutts said that SEO professionals have to start thinking like marketers. Content Marketing for SEO Professionals. August, 2010. Welcome! MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
It’s a tough job — creating the content and finding ways to market it so that people find it and want to share it with others. What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. I’ve worked for months to build “small” wins on my FB page: Creating engaging content, welcoming people by name, and putting in some real time to understand how FB marketing works. Marketing today is confusing, chaotic, and constantly changing. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 17, 2012 Effective Marketing Isn’t Easy — Or Cheap
It’s a tough job — creating the content and finding ways to market it so that people find it and want to share it with others. What always amazes me is that many small businesses have little or next to nothing in the way of marketing budget — but they expect to be on page one of Google. I’ve worked for months to build “small” wins on my FB page: Creating engaging content, welcoming people by name, and putting in some real time to understand how FB marketing works. Marketing today is confusing, chaotic, and constantly changing. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 22, 2010 True Confession: I Don’t Have a Social Media Strategy
“Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). I’ve seen lots of marketing failures due to lack of a well-thought out strategy. Social media gurus tell you to have a strategy. I’ve parroted this advice from the gurus. “You must have a strategy before you begin social media,&# I say at my talks. But here’s the deal. I’ve been wrong. Dead wrong. Strategy, when it comes to social media, is overrated. You need to know how to swim. Maybe. MORE >>
- Facebook B2B Content Campaign Increases Reach DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 19, 2012
- Your Prospects Don’t Know Who You Are DIANNA HUFF - B2B MARCOM | MONDAY, AUGUST 2, 2010
- Is Your B2B Website iPad Friendly? DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 24, 2011
- Tailor Your Pitches Without The BS: Lessons From SHIFT Communications DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- What My Coffee Grinder Taught Me About Social Media Hype DIANNA HUFF - B2B MARCOM | SUNDAY, MAY 22, 2011
- QR Codes Have Potential But Not So Easy to Use DIANNA HUFF - B2B MARCOM | SUNDAY, NOVEMBER 7, 2010
- B2B Print Ads: 10 Tips for Increasing ROI DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 12, 2010
- Categories and Tags: Get More Traction from Your B2B Blog DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 26, 2012
- Categories and Tags: Get More Traction from Your B2B Blog DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 26, 2012
- B2B and Mobile Marketing — Strategies from the “Trenches” DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 3, 2012
- Why Blogging Benefits Your Business: Exposure, Exposure, Exposure DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 9, 2012
- Honor Your Creative Self: Instill Some Quiet in Your Work Life DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
- Risky is the New Safe — A “Must Read” Book for All Marketers DIANNA HUFF - B2B MARCOM | WEDNESDAY, SEPTEMBER 19, 2012
- For Freelancers / Consultants: Under What Name Should You Do Business? DIANNA HUFF - B2B MARCOM | WEDNESDAY, OCTOBER 17, 2012
- Building Relationships on Twitter: Consider What You Tweet DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 15, 2011
- Social Media for the Trades: How San Jose Plumbing Got It Right DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 17, 2011
- You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content DIANNA HUFF - B2B MARCOM | SUNDAY, FEBRUARY 27, 2011
- For Freelancers: The Benefits of Working as a Solo Consultant DIANNA HUFF - B2B MARCOM | SUNDAY, APRIL 14, 2013
- Why Social Media Hasn’t Replaced the Traditional Marketing Funnel DIANNA HUFF - B2B MARCOM | THURSDAY, APRIL 11, 2013
- How to Develop Blog Content: Look for Questions that Need Answers DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012
- How to Develop Blog Content: Look for Questions that Need Answers DIANNA HUFF - B2B MARCOM | WEDNESDAY, JULY 25, 2012
- Please Take My Blog Survey DIANNA HUFF - B2B MARCOM | SUNDAY, DECEMBER 4, 2011
- Eloqua Grande Guides: B2B Marketing Can (and Should) Be Fun DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 27, 2010
- Three Things Cap’n Crunch Taught Me About Facebook Engagement DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 27, 2011
- Quick Tip: Keep Your B2B Blog Alive DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 21, 2012
- Don’t Bury Your B2B Website Leads DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 5, 2012
- Easy Tips for Marketing Your B2B Video Content DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 4, 2011
- Jargon: The Classic B2B Marketing Content Mistake DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 14, 2010
- Quick Tip: Trusted SEO Resources for Small Businesses DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 28, 2012
- Creating a Unique Site that Stands Apart From the Crowd DIANNA HUFF - B2B MARCOM | TUESDAY, OCTOBER 9, 2012
- Quick Tip: Filter your IP Traffic in Google Analytics DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 25, 2012
- Help Wanted: Copywriting – Marketing Assistant DIANNA HUFF - B2B MARCOM | MONDAY, MAY 9, 2011
- How to Give Good Customer Service – Four Not So Easy Tips DIANNA HUFF - B2B MARCOM | WEDNESDAY, MARCH 2, 2011
- Take the Grunt Work Out of Monitoring Social Media with mBlast DIANNA HUFF - B2B MARCOM | SUNDAY, AUGUST 14, 2011
- Quick Tip: Get Your Picture to Show Up in Google’s Search Results DIANNA HUFF - B2B MARCOM | TUESDAY, JANUARY 22, 2013
- The Panda Update: Unique Content Rules, People DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 16, 2011
- Win the Battle for Attention By Creating Engaging Content DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 11, 2010
- Small Business Marketing Quick Tip: You’re the Expert, So Show It! DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 25, 2012
- Build Your New B2B Website with a Plan in Mind DIANNA HUFF - B2B MARCOM | SATURDAY, JANUARY 5, 2013
- Why Blogging Makes Sense for Small B2B Companies DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
- Manufacturing Marketers Aren’t as Confident About New Tactics DIANNA HUFF - B2B MARCOM | TUESDAY, FEBRUARY 1, 2011
- The Very, Very, Very Expensive Crowdsourced Logo DIANNA HUFF - B2B MARCOM | FRIDAY, JULY 13, 2012
- The Very, Very, Very Expensive Crowdsourced Logo DIANNA HUFF - B2B MARCOM | FRIDAY, JULY 13, 2012
- Easy-to-Read Fonts Improve Site Visitors’ Experience DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 28, 2011
- My Meat and Potatoes Approach to Marketing DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 13, 2012
- Using Genchi Genbutsu to Create Compelling Website Content DIANNA HUFF - B2B MARCOM | MONDAY, JANUARY 28, 2013
- My (Simplified) Social Media Strategy DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 21, 2013
- How a Pencil & Paper Can Help You Measure Marketing ROI DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 8, 2010
- How to Use Facebook for B2B DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 20, 2010
- Site Navigation: The Foundation for Results-Driven SEO DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
- Reflections from a Social Media Hiatus DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 12, 2011
- Why Google Reader Should Be Your New BFF DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 3, 2011
- Make Your B2B Website Stand Out with a Compelling Message DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 8, 2010
- Wikipedia: It’s Not Another Marketing Channel DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 12, 2012
- Generating B2B Website Leads – 31 Tips! DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 18, 2012
- Quick Tip: Show the Results of Working With You DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 22, 2012
- B2B Website Marketing Tip: Add Social Icons to Top of Pages DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 9, 2011
- Tips for Giving Constructive Feedback to Creative Types DIANNA HUFF - B2B MARCOM | WEDNESDAY, MAY 16, 2012
- Join Me on Facebook to Get 31 Tips in 31 Days for Generating Website Leads DIANNA HUFF - B2B MARCOM | TUESDAY, MAY 1, 2012
- Is Your Company Ready to Combat an Internet Rumor? DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 1, 2011
- Make Your B2B WordPress Website and Content Mobile Friendly DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 7, 2011
- Creating Original Content: Go for a Walkabout DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 21, 2010
- Why a Website Overhaul is Like Redoing Your Bathroom DIANNA HUFF - B2B MARCOM | WEDNESDAY, NOVEMBER 14, 2012
- OMG! I Had No Idea My House was So Dirty! DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 11, 2013
- “Exposure” Has Zero Value DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 30, 2012
- Making Your Customers Feel Special: Examples of Nice Touches DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 9, 2013
- Referral Marketing Tip — Give Referrals Consistently DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 19, 2013
- How to Come Up with B2B Web Content Ideas DIANNA HUFF - B2B MARCOM | WEDNESDAY, JUNE 30, 2010
- The One Reason Your PPC Campaign Isn’t Working DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 30, 2011
- Quick Tip: Increase Conversions – Build Out Your Services Pages DIANNA HUFF - B2B MARCOM | THURSDAY, FEBRUARY 23, 2012
- Use Multiple Offers to Attract More B2B Buyers DIANNA HUFF - B2B MARCOM | WEDNESDAY, AUGUST 18, 2010
- Weaning Yourself Off Keyword Dependency — Dealing with Not Provided DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 13, 2013
- Inject April Fools Levity Into Your Marketing All Year Round DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 3, 2013
- Surprise Your Customers with Direct Mail Love DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011
- Three Tips for Generating Blog Post Topics — Fast! DIANNA HUFF - B2B MARCOM | FRIDAY, MARCH 11, 2011
- “Exposure” Has Zero Value DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 30, 2012
- For Freelancers: Take Advantage of Your Own Unique Experiences DIANNA HUFF - B2B MARCOM | SUNDAY, MARCH 17, 2013
- The Best Books I Read in 2012 DIANNA HUFF - B2B MARCOM | WEDNESDAY, JANUARY 2, 2013
- Get Inspired, Meet Powerful Women at Simmons Leadership Conference DIANNA HUFF - B2B MARCOM | FRIDAY, APRIL 16, 2010
- “Art is Never Defect-Free” — Seth Godin DIANNA HUFF - B2B MARCOM | TUESDAY, JULY 27, 2010
- Join Me at Next Week’s SEMNE Meeting DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 7, 2010
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- Ed Gandia Publishes 2012 Freelance Industry Report DIANNA HUFF - B2B MARCOM | MONDAY, SEPTEMBER 3, 2012
- QuickTip: Increase Web Conversions with the Hello Bar DIANNA HUFF - B2B MARCOM | TUESDAY, SEPTEMBER 25, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Consistently Great Marketing More Important Than Ever DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 23, 2012
- Friday E-book Download: Gear Up for Success from Tilton, et al DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010
- Dry Cleaning as an Art or How to Become a Linchpin DIANNA HUFF - B2B MARCOM | TUESDAY, AUGUST 24, 2010
- Live Webcast: Is Your Small Business Ready for Mobile? DIANNA HUFF - B2B MARCOM | MONDAY, JULY 9, 2012
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