Crimson Marketing

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5 Things Marketers Need to Examine Before Integrating Marketing Technology

Crimson Marketing

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? Let’s look at 5 areas marketers need to consider in the marketing technology landscape that support a customer-centric marketing model. Struggling to Adapt.

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Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic]

Crimson Marketing

The digital marketing industry in the U.S. Digital marketing solutions are realized through customer acquisition and customer optimization. The post Why Digital Marketing Is Valuable To Marketing Intelligence [Infographic] appeared first on. Digital Marketing Infographics' is worth more than $62 billion.

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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations. David shares the systems that the “tip of the spear” uses at Rimini Street.

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Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]

Crimson Marketing

Consequently, corporate marketing teams are now responsible not only for finding, understanding, profiling and nurturing leads, but also for including and informing sales, so that prospects lead to revenue. Kay Kienast is the Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation.

Planning 100
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Why Marketing Should Have a Quota

Crimson Marketing

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. But Marketing also has a role in nurturing an opportunity.

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My 2015 Sales & Marketing Predictions

Crimson Marketing

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. Corporate Marketing Marketing Technology'

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!: