I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. Social media marketing (with the exception of blogs) is now in the number one spot. 72% of those polled have now incorporated social media into their marketing activities. The next five things on the list are what I consider to be the new marketing sweet spot. They are the heart of content marketing. More hits to the website? MORE >>

Initially, it won’t be as easy as producing mass marketing, but once you’ve found that connection, it will definitely be much more fruitful! I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. It’s about leadership—the ability to organize passion. And, social technologies allow us to do that quite easily. We can now find and align large numbers of people and create our own movement. But Nathan didn’t give up. MORE >>

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. Content Marketing Other Writing Apex award winnerhave written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). APEX 2011 is the 23rd annual awards program put on by Communications Concepts recognizing excellence in publications work by professional communicators. There were over 3300 submissions in 11 categories. Apex handed out both Awards of Excellence and Grand Awards. MORE >>

The successful vendor or marketer will be the one who knows how to marry the product benefits with real world needs and do so in a way that shows the customer you understand his challenges. Tags: marketing customers high tech perspective vendors You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. The company you work for is great (lucky you). You see it and you want everyone else to see it too. You write a case study on who bought your product and how they’re using it. You produce a Webinar that demos all the features of your product. MORE >>

BI marketers use a lot of the same buzzwords to describe their products, including self service, rich applications, and agile. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Marketing apple software marketing TableauThe Apple of BI: Tableau Makes the Complex Seem Simple This year I had the privilege of attending the Tableau Customer Conference with 1400 other raving fans. This is up from about 300 just a few years ago. Most of the time, the difference between BI their products is shades of gray. MORE >>