Content Marketing for BI

Trending Sources

[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesHope you enjoy it! You can also download the PDF version here.

Simple Ways to Power your Website with Social Media

Content Marketing for BI

Social Media Websites facebook LinkedIn RSS social media marketing Twitter Website marketing WordpressWebsites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. Content Marketing Writing B2B content marketing white papersOne white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is.

Paper 52

The Apple of BI: Tableau Makes the Complex Seem Simple

Content Marketing for BI

BI marketers use a lot of the same buzzwords to describe their products, including self service, rich applications, and agile. AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. BI Marketing apple software marketing TableauThis is up from about 300 just a few years ago.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

B2B Finally Embraces Social Media

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Marketing Sales Social Media B2BB2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.

The Content Marketing Sweet Spot

Content Marketing for BI

I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. Social media marketing (with the exception of blogs) is now in the number one spot. They are the heart of content marketing. More hits to the website?

Spot 21

My 3 Wishes from the Marketing Genie

Content Marketing for BI

Well today I’m setting aside my marketing hat, my BI hat, and my corporate sustainability hat. I’m putting on my customer hat and asking for three wishes I know  your marketing team can grant me. Rather than standing in the middle of the marketing department and looking out, I encourage you to walk over and stand in your customer’s office and look out.

Just Finished New White Paper for Tableau Software

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Just Finished New White Paper for Tableau Software Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server. BI Portfolio White Papers

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. BI Case Studies Portfolio

Social Media Share Buttons Cause Link Overload

Content Marketing for BI

As a marketer, I’m concerned about “link overload” causing my prospects and customers to tune out. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? 271 services? recognize maybe a dozen. doubt it.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

While much has been said about closing the gap between the business and IT, not much has been said about creating a marketing message that does so. It’s not an easy job for marketing. Marketing assets should include content with a combined message and deeper content that provides more specific information, geared specifically towards business function and value or technical features.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Content Marketing Writing design white papersWe’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. It just won’t happen. Let’s get started.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Content Marketing Writing marketing content white papersWelcome to part one of the “bake a white paper from scratch” series.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

Market drivers – Are there changes in the market that have created a new problem. Marketing Writing white papersIn Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic. Great, let’s get started.

Holiday Thanks to my Clients

Content Marketing for BI

Emerging Markets. Extra Mile Marketing. With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. Biometrics. Sustainability.

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

Some of my clients come to me without ever having done this, but it is fundamental to have before starting any marketing program. What about the new players in the market? Personality Attributes – Finally, you need to be clear about how you are perceived in the market. Tags: Marketing Strategy and Planning brand competitors mission personas USP vision Budgets change.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Then I came upon the survey question that asked, “What is your biggest content marketing challenge?” However!

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. The study looks both at marketing activities and how the marketing spend is split amongst those activities. 55% use Twitter for marketing. Should we be blogging and tweeting?”

The New MDM-It’s Not What You Think!

Content Marketing for BI

Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. With smart grid, energy distribution will be more of a two-way, with producers of all sorts selling energy through a new, open market. GTM Research.

Organize Passion Create a Movement

Content Marketing for BI

Initially, it won’t be as easy as producing mass marketing, but once you’ve found that connection, it will definitely be much more fruitful! I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. But Nathan didn’t give up.

Seeing through your customer’s eyes

Content Marketing for BI

The successful vendor or marketer will be the one who knows how to marry the product benefits with real world needs and do so in a way that shows the customer you understand his challenges. Tags: marketing customers high tech perspective vendors You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. It’s natural. But guess what?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Be Green but Not a Green Washer

Content Marketing for BI

According to Greenwashing Index , “Green washing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.”. Now, as marketers, we should absolutely be letting the world know about our efforts to create environmental sustainability. Ouch!!

Is Twitter Dying?

Content Marketing for BI

The author, CNN’s Doug Gross, interviewed Mark Logan of Berkley Marketing, who echoed my own sentiments when he said he wasn’t sure if Twitter has peaked but his own usage has tailed off. I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. However, I’m wondering if my trend is telling of something more significant.

On the Internet, Everyone’s an Expert

Content Marketing for BI

In fact, the Internet allows anyone to market themselves as an expert. Tags: Content Social Media blog content marketing Content Strategy Twitter web content website They say content is king. But anyone with a good Internet connection can publish content. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. Do your homework. Is it quality content?

White Paper Format: Fact or Fiction?

Content Marketing for BI

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. But for solution papers, a longer format is generally required in order to thoroughly describe the problem, market drivers, high level, and detailed solution. Curious what has worked for you, either as a reader or a marketer. The ToC is yet one more distraction.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

As you know, I am a content marketer for high tech companies with a focus on BI. attend conferences to stay current on technology and the software/hardware market. I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. Let me set this up with a little background. What about you?

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

This means the content must have “meat” behind it and not just be considered marketing hype. Tags: Content Content Strategy blogs case studies content marketing IDG white paper I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors.

Embracing Socialytics

Content Marketing for BI

Ron Swift from Teradata just put out a timely post, Social Media Marketers Should Get Ahead of the Curve , where he talks about Teradata’s partnership with social media analysis vendors and creating integrated web intelligence (IWI) that combines socialytics with data from the data warehouse creating extremely valuable insight. Socialytics. wondered who plays in this space today.

Content Relevance Boosts B2B Vendor Success

Content Marketing for BI

This means the content must have “meat” behind it and not just be considered marketing hype. I came across some research done by IDG spread across two different posts that was pretty interesting. They interviewed over 100 information technology buyers about their content preferences from vendors. IDG noted there has been a 60% increase in content assets over the past five years.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Through 2012 more than 35 percent of the largest 5,000 companies will regularly fail to make insightful decisions about significant changes in their business and markets, according to analyst house Gartner.”. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. That then led me to think about promises made in the BI space. Real-time BI.

A Decade of BI: Technology Advances Faster Than Adoption

Content Marketing for BI

Through 2012 more than 35 percent of the largest 5,000 companies will regularly fail to make insightful decisions about significant changes in their business and markets, according to analyst house Gartner.”. Can you believe another decade has gone by? Seems like just yesterday we feared a digital meltdown with Y2K. That then led me to think about promises made in the BI space. Real-time BI.

Growth is Not Always Optional

Content Marketing for BI

It’s my space, it’s what I know. I’ve been a consumer of the very marketing pieces I am now creating. decided to revise my own marketing message and website. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on.

Growth is Not Always Optional

Content Marketing for BI

It’s my space, it’s what I know. I’ve been a consumer of the very marketing pieces I am now creating. decided to revise my own marketing message and website. Yes, my posts have been sparse these last 6 months, I admit. The carousel of life threw me off, and when I tried to jump back off it threw me off again, whirling so fast it took a while to catch up and jump back on.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful