Content Marketing for BI

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[INFOGRAPHIC] How to Use QR Codes for B2B Marketing

Content Marketing for BI

I’ve been seeing QR codes more and more and wondered how I might incorporate them into my own marketing content and activities for B2B companies. Marketing Social Media Strategy and Planning marketing content marketing strategies mobile QR codes smartphonesHope you enjoy it! You can also download the PDF version here.

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My First Award!

Content Marketing for BI

I’m very pleased to have my white paper chosen as the winner of the 2011 Apex Marketing and PR Publications Award. Content Marketing Other Writing Apex award winnerhave written several Verizon white papers for my client Pivot Communications (who is terrific to work with by the way). There were over 3300 submissions in 11 categories. You can view the entire award list here.

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Simple Ways to Power your Website with Social Media

Content Marketing for BI

Social Media Websites facebook LinkedIn RSS social media marketing Twitter Website marketing WordpressWebsites used to be easy. Just get your site designed, developed, launched, and sit back and wait for visitors to enjoy—right? Well, things have changed quite a bit in the last couple years. These days, our would-be website visitors have numerous avenues to find information.

How to Bake a White Paper from Scratch Series

Content Marketing for BI

If you were to ask me which marketing content product I’ve been asked to create most often, it’s hands-down the white paper. Content Marketing Writing B2B content marketing white papersOne white paper can serve many purposes and plays a very important role in the sales cycle process. However, there can be a bit of mystery about what exactly a white paper is.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Who Says Geeks Aren’t Social?

Content Marketing for BI

UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. For B2B marketers in the high-tech/software industry, this information is key in creating a social media strategy that addresses what these IT decision makers are looking for. Who Says Geeks Aren’t Social? Think again! Are you there?

B2B Finally Embraces Social Media

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Marketing Sales Social Media B2BB2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues.

The Content Marketing Sweet Spot

Content Marketing for BI

I just finished reading this year’s latest marketing survey results over at the Junta42 site. It’s interesting to see the popularity of different marketing content pieces as part of the overall marketing strategy. Social media marketing (with the exception of blogs) is now in the number one spot. They are the heart of content marketing. More hits to the website?

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Social Media Share Buttons Cause Link Overload

Content Marketing for BI

As a marketer, I’m concerned about “link overload” causing my prospects and customers to tune out. I recently read an article on Fortune magazine titled, Oversharing: The Business of Share Buttons. The article captured something I’d been thinking about for quite a while: with so many means to share content, is content sharing becoming diluted? 271 services? recognize maybe a dozen. doubt it.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

My 3 Wishes from the Marketing Genie

Content Marketing for BI

Well today I’m setting aside my marketing hat, my BI hat, and my corporate sustainability hat. I’m putting on my customer hat and asking for three wishes I know  your marketing team can grant me. Rather than standing in the middle of the marketing department and looking out, I encourage you to walk over and stand in your customer’s office and look out.

Organize Passion Create a Movement

Content Marketing for BI

Initially, it won’t be as easy as producing mass marketing, but once you’ve found that connection, it will definitely be much more fruitful! I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. No longer is it about money or power. But Nathan didn’t give up.

Social Networking Starts the Relationship, Face to Face Clinches It

Content Marketing for BI

As you know, I am a content marketer for high tech companies with a focus on BI. attend conferences to stay current on technology and the software/hardware market. I skipped last week’s post since I was at the TDWI conference for business intelligence last week. It was a successful conference on a number of levels. Let me set this up with a little background. What about you?

Just Finished New White Paper for Tableau Software

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Just Finished New White Paper for Tableau Software Just finished another white paper for another great client. Read Ensuring High Availability and Reducing Downtime with Tableau Server. BI Portfolio White Papers

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Read Two Fun Case Studies Delivered to My Client

Content Marketing for BI

AMC - Content Marketing for BI and High Tech - Freelance Marketer for High Tech with a focus on BI. Read Two Fun Case Studies Delivered to My Client Been working on a couple case studies for my good client, Strategy Companion. Thought you might enjoy reading them! Sbarro Case Study. CapGemini Case Study. BI Case Studies Portfolio

Will Social Media Replace Traditional Marketing?

Content Marketing for BI

Social media is on the tip of most every B2B marketer’s tongue these days. Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. The study looks both at marketing activities and how the marketing spend is split amongst those activities. 55% use Twitter for marketing. Should we be blogging and tweeting?”

On the Internet, Everyone’s an Expert

Content Marketing for BI

In fact, the Internet allows anyone to market themselves as an expert. Tags: Content Social Media blog content marketing Content Strategy Twitter web content website They say content is king. But anyone with a good Internet connection can publish content. This funny video mocks just how easy it is. Warning: there are a few cuss words tossed in. Do your homework. Is it quality content?

Are Some BI Vendors too Quiet?

Content Marketing for BI

As for marketing, they seem to be doing most things right. Tags: BI marketing Qlikview Yesterday, I went to a luncheon put on by Qlikview at the Seattle Yacht Club. love these vendor luncheons, not because of the free lunch (though it was delicious), but to keep up on the BI industry and hear first hand from other BI users and managers. really didn’t know much about Qlikview. Oh, I’ve heard the name now and then but still hadn’t heard anything of substance. Turns out they’ve actually been around since the 1993 and have been headquartered in the US since 2005. Ok, that’s very cool.

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

Seeing through your customer’s eyes

Content Marketing for BI

The successful vendor or marketer will be the one who knows how to marry the product benefits with real world needs and do so in a way that shows the customer you understand his challenges. Tags: marketing customers high tech perspective vendors You have a great idea. You turned it into a product. It’s going to solve all kinds of problems. It’s natural. But guess what?

Be Green but Not a Green Washer

Content Marketing for BI

According to Greenwashing Index , “Green washing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.”. Now, as marketers, we should absolutely be letting the world know about our efforts to create environmental sustainability. Ouch!!

White Paper Format: Fact or Fiction?

Content Marketing for BI

White papers are still one of the most popular marketing tools for BI and high tech companies, among others. But for solution papers, a longer format is generally required in order to thoroughly describe the problem, market drivers, high level, and detailed solution. Curious what has worked for you, either as a reader or a marketer. The ToC is yet one more distraction.

An Example of Creating Customer Passion

Content Marketing for BI

Tableau does a great job marketing without being over the top. They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. From the CEO, Christian Chabot, to the VP of Marketing, Elissa Fink, down to the sales staff and developers, they have fun.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

An Example of Creating Customer Passion

Content Marketing for BI

Tableau does a great job marketing without being over the top. They have a full-time web analytics/search marketing manager who provides input into the web design, helps with web testing, and works to rise Tableau to the top of search results. From the CEO, Christian Chabot, to the VP of Marketing, Elissa Fink, down to the sales staff and developers, they have fun.

Who is Your Real Customer—IT or the Business?

Content Marketing for BI

While much has been said about closing the gap between the business and IT, not much has been said about creating a marketing message that does so. It’s not an easy job for marketing. Marketing assets should include content with a combined message and deeper content that provides more specific information, geared specifically towards business function and value or technical features.

How to Write a White Paper from Scratch: Part Three—The Design

Content Marketing for BI

Content Marketing Writing design white papersWe’re now half way through the white paper creation process. In part one , you defined your purpose and determined your topic. In part two , you got down to business, starting with the outline and then putting the meat on the bones. Now you have a fully drafted first version of your new white paper. It just won’t happen. Let’s get started.

How to Bake a White Paper from Scratch: Part One—the Recipe

Content Marketing for BI

You might be a product manager who needs supporting collateral for sales, a marketing team member who’s been given the assignment, or perhaps you have a small or mid-size business, without the luxury of a marketing team, writing it yourself. Content Marketing Writing marketing content white papersWelcome to part one of the “bake a white paper from scratch” series.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. Unfortunately, it’s not all that uncommon for marketers to. In that time, we’ve. the “what”.

How to Bake a White Paper from Scratch: Part Two—The Mix

Content Marketing for BI

Market drivers – Are there changes in the market that have created a new problem. Marketing Writing white papersIn Part One , we talked about planning for your white paper. You need to understand your purpose. White papers require a fair amount of effort, so you should be clear on what you expect to achieve. You also need a well-defined topic. Great, let’s get started.

Holiday Thanks to my Clients

Content Marketing for BI

Emerging Markets. Extra Mile Marketing. With deadlines looming, it’s easy to remain heads down and not take a moment to reflect on the year. So, I’m taking a few minutes to look back and send my thanks to some wonderful clients. Since the start of the year, I’ve had steady work  that’s even meant often working weekends and evenings. Biometrics. Sustainability.

Help! My Product is Boring!

Content Marketing for BI

I was recently reading the latest B2B Content Marketing: 2010 Benchmarks, Budgets, and Trends survey by MarketingProfs and Junta42. like seeing where content marketing is headed, how budgets are being reshaped to support it, and what kinds of challenges still remain. Then I came upon the survey question that asked, “What is your biggest content marketing challenge?” However!

Who Am I? Regularly Revisiting Your Brand

Content Marketing for BI

Some of my clients come to me without ever having done this, but it is fundamental to have before starting any marketing program. What about the new players in the market? Personality Attributes – Finally, you need to be clear about how you are perceived in the market. Tags: Marketing Strategy and Planning brand competitors mission personas USP vision Budgets change.

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

The New MDM-It’s Not What You Think!

Content Marketing for BI

Don’t even get me started on the whole global warming (weirding) topic!) I’ve often written about corporate sustainability and am enjoying the work I’m doing with Honeywell on marketing their energy management solutions. With smart grid, energy distribution will be more of a two-way, with producers of all sorts selling energy through a new, open market. GTM Research.