Chris Koch

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How Manchester United Revolutionized Sports Marketing

Chris Koch

The franchise leadership also invested in marketing not just Man U but football itself as the true global sport. Brand, Reputation, and Positioning Latest Post Marketing Strategy Dallas Cowboys England Fantasy Sports Trade Association Liverpool Liverpool F.C. Premier League sports marketing' What Happens When You Start to Lose?

Planning 100
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How Do You Market Something That’s Worthless?

Chris Koch

My question to you is, How do we market in a world of zero marginal cost? Latest Post Marketing Strategy Capitalism Industrial Revolution Internet of Things Jeremy Rifkin Publishing Rifkin WordPress World Wide Web'

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Why B2B marketers need to embrace deal marketing

Chris Koch

A survey of 1000 consumers by marketing agency Razorfish found that just 3.5% B2B marketers can create that same expectation of value—of deals—through content. That’s a gimme for marketers to deepen the relationship with them. Once again, the answer is they don’t. The research confirms it. What do you think? Tweet This Post.

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Is lead generation killing marketing?

Chris Koch

This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.

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Integrating mobile into B2B marketing

Chris Koch

You should check it out; it’ll give you a great list of B2B marketers to follow. If you’re trying to stay on top of B2B marketing trends, you should be reading both of these blogs. B2B Mobile Marketing from Jeffrey L. Where is your mobile marketing center of gravity? Cohen on Vimeo. christopherakoch.com).

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Apple’s marketing arrogance

Chris Koch

It’s marketing 101: don’t hold your needs above those of your customers—and don’t defy the expectations that you set with them. And can you imagine the arrogance of marketers telling their customers that a launch date matters more than satisfying their needs? I can’t.

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We need a chief marketing analytics officer

Chris Koch

There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. In the short term, I think marketing has a lot of catching up to do in terms of technology. What do you think?

Analytics 100