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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. Market trigger : We knew that the U.S.

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” They studied the trends and crunched the numbers to help digital marketers prioritize their goals. You might be surprised by which marketing skills are worth developing. Innovation Marketing Personal Branding The industry is constantly changing and it can be a challenge to keep up.

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2016 Marketing Predictions from 10 Top Influencers

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The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Look Outside the Marketing Box.

Where does Google+ fit into your B2B Marketing plans? [infographic]

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Have you made Google Plus a part of your marketing strategy yet? This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits. To get a copy of the slides or to listen to the replay, please click here.

The State of Digital Marketing 2015

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With mid-year coming up and summertime upon us, many marketers are taking stock of the first half of the year and re-checking their Digital Marketing plans to finish out 2015 strong. Nearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.

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Your Marketing Strategy Needs to Keep Pace with Digital Culture

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But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. We spend our marketing dollars and resources in search of ways to “one-up” our competitors. Posted in Innovation. Take, for example, a global footwear brand.

5 Reasons Your Mobile Strategy Isn’t Working

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Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Getting Big Data to Actually Work

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Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. Big Data Data Mining Marketing Analytics Marketing Scientists Possible TimeXtenderBut in reality data they really want sits in disparate systems throughout the organization.

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The Missing Link Between Media and Marketing

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It’s apparent that there’s a missing vital component in the quest to modernize marketing. Today’s marketing organizations are aggressively modernizing, automating and adding more digitally centered marketing tactics as they focus on their mandate to discover prospects and create new customers. To Integration between the two is a critical missing link.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

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Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. Smart marketers realize that painting their entire web and mobile audience with the same brush is no longer a valid strategy. Ways Mobile Insights Are Informing Online and Offline Marketing It’s predicted that shoppers around the world will have purchased. Don’t treat every customer the same.

10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

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Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. What does this mean for marketers? It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. We know, after all, that Facebook users are a highly active and engaged audience. Blog subscription.

Interview with Simon Sinek – Start With Why

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My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. Those that are started from market opportunity, I read this article in a magazine and I realize that those tend to be very weak and they tend to not do well. Where’s the right place for a marketer to get started? Everybody knows what they do. Some know how we do it.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

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Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. The usual approach from marketers is to simply run more ads and spread them out in different places — all in the hopes that they will stick somewhere. As more and more marketers are discovering, it’s impossible to.

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The Social-Shake-Up: A New Breed of Marketer is Coming

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Posted in Innovation Interactive Marketing Strategy. Moreover, marketing has become so deeply entwined with technology. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality. So what does a CDO do? hope to see you there!

Using Hashtags as Strategic Objects

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The mobile marketing platform  smartsy , for example, is using their engagement marketing features and visual recognition functionality to help transform products and campaign assets into #objects, which act as focal points for easily creating and distributing user generated content within the platform as well as across channels, including social media. Posted in Hashtags Twitter.

6 Tips for Turning Big Data into Great Customer Experiences

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Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. Slow marketers wait for the next release. We see this every day. By far.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

5 Ways CMOs Can Master Their Online Customer Experience

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The most successful online marketers aren’t browbeating; they’re influencing by showing value. If brands want to learn anything from Amazon, it should be that engagement across multiple channels is less about muscle and more about smarter marketing. As more and more marketers are discovering, it’s impossible to. Brute force and fear are no longer profitable strategies.

Social Data can Adds Years to a CMOs Tenure

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Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure.  At the bottom of the corporate trough, the figure of 22 months was bandied about regularly.  The last decade has indeed been tough for and on marketers.  Social data is a boon for marketers.

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4 Lessons from Responsive Design for CMOs

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Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As more and more marketers are discovering, it’s impossible to.

From Community to Commerce: Making the ROI Connection

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This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

3 Ways Social Media can Boost Sales Success

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Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. If marketing creates the platform and the sales team can bring it to life with customers then sales will surely flow. There is NO Passive Marketing with Social!

10 Ecommerce Predictions for 2013

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Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. It’s no longer an option for marketers—it’s a must-have. As a consumer and a marketer, I’m looking forward to getting online in 2013. Every year, Cyber Monday will beat out the last.

9 Reasons QR Codes are Bad for Your Brand

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Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. At the marketing level, for example, they already stand for something for a lot of consumers (implicitly telling the user “click here”). Posted in QR Codes.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

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This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

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Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. It’s important for marketers to give fans new ways to connect and advance their relationship with the brand or product being promoted. You’re not alone. Overly long, humdrum copy will fail to capture fans’ attention.

Interview with Gregg Thaler from RingLead

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PD:     How often is poor data the downfall of a marketing campaign? CRM and marketing automation are merely vessels, it is the data they contain that is the true treasure. PD:     What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? GT:     Well, the mistake that I’m going to describe isn’t really limited to marketers.

Why Sustainable Competitive Advantage is so 1990

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What role can marketing play in helping to define a new opportunity?  Is it the classic role that marketing plays, or is it something more? think it’s something different, and I think the world of marketing is about to undergo the most ginormous upheaval.  What could this mean for the average marketer’s career?  What does “good” in this new age look like?

5 Ways B2B Can Learn from B2C Marketers

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Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. Why Digital Marketers Need to Get More Personal What does personalization really mean?

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

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Along the way, there are a number of touch points, including email, direct marketing, advertising, customer service, and so on. In the end, the digital channels match email marketing matches advertising matches direct mail matches messaging at the point of pick-up (a phrase I just coined, mind you), and so on. Posted in Commerce eCommerce Strategy. The word? Amazon.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. Our next webinar is titled Omni-Channel Marketing: Creating the Right Mix for Your Brand be sure to sign up for it or view the schedule of other upcoming webinars here. This webinar featured Eric T.

Make Your CFO a Social Media Fan

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Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community. FOUND the ROI of Social Media for B2B Marketers! Users. Employees.

Why Digital Marketers Need to Get More Personal

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As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful