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5 Worst Trade Show Blunders

Bungalo

Once those dollars are spent though, the incremental effort of the people on the floor make or break the true effectiveness of this marketing tactic. I ran into 5 firms that flushed 100% of their investment down the tubes through the following actions by their sales reps: 1. Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.”

Your Piece of the Pie

Bungalo

Magazine, you were probably quite happy to see the “residential construction” market as one of the four “Fast Growth, Big Profits” categories. Without this, you will not be able to make the investments your firm needs to build process, grow your marketing system, and build out your sales force for the long-term. For anyone who reads Inc. Filed under: strategy.

Paper 11

Track this marketing metric

Bungalo

No doubt some folks came to learn about some of the more common metrics marketers use to track the success of their marketing systems. But… we’re a small business, and like others in the home improvement industry, we find that marketing success hinges not just on our investment of dollars, but also, how we invest our time, intellect, and creativity. And time.

Word of Mouth Marketing

Bungalo

And spotted a book that belongs on everyone’s shelf: Word of Mouth Marketing , by Andy Sernovitz. I was putting on my lipstick yesterday, when I happened to glance at my bookshelf. Subtitle is “How Smart Companies Get People Talking&# It offers “simple, actionable things you can do.&# There’s a website too: www.wordofmouthbook.com. Filed under: strategy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

Do homeowners tweet about contractors?

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Katie is a marketer for a B2B technology company. Filed under: online marketing. Tags: online marketing Yes — not all but some — Like Katie Wolfe of St. Paul Minnesota. Like lots of young women she’s savvy about social media. Guess how many twitter followers she has? And she’s following 538. That’s a pretty decent social network!

How to Optimize Your Site for Search

Bungalo

There’s so much to know about websites and online marketing, it’s easy to get overwhelmed. So — in the spirit of helping you learn what every small business owner should know about online marketing — I’m going to point you to a really helpful article on the subject. Filed under: online marketing. Tags: online marketing Worth reading.

Keyword Basics

Bungalo

This month’s article: Ten Ways to Boost Marketing Results (without spending more money). Filed under: online marketing , tips and ideas. Tags: online marketing tips and ideas Last week a client emailed us a question about Search Engine Optimization. He was interested in improving his search engine rankings. We’re also wrapping up the next issue of our newsletter.

Postcard Marketing: budget benchmark

Bungalo

Is that $8000 better spent some other way, or is mailing to this list a key part of your marketing strategy? If direct mail is part of your marketing strategy, talk to Bungalo Group. We can answer the easy questions like, how much would it cost to… and also some of the tougher ones like: How can I increase the overall effectiveness of my marketing plan? “Yep.&#.

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Tripped over Tumblr

Bungalo

Filed under: branding , online marketing , tips and ideas Tagged: blogging , tumblr. Tags: branding online marketing tips and ideas tumblr blogging Artist son studying in Uruguay , just sent me a link to his new blog on a platform I’ve never heard of. Hmmmm — what’s Tumblr ? — I wondered. Many of them overflowing with cool pics and short quips. Definitely.

When you wave your magic wand, make sure they notice.

Bungalo

When the customer experience is the fulcrum of your marketing strategy, make sure you give your customers the “heads up&# when you do something special. When Zappos shows me the love, they make sure I know it. ordered new shoes from Zappos yesterday and chose the free shipping option, even though it means waiting until next week for my new sneakers to arrive. But surprise!

What’s wrong with neighborhood mailings?

Bungalo

If you are only going to mail once, consider spending your limited marketing dollars another way. Lately it seems every time we meet with a residential contractor they mention neighborhood mailings. “I tried job site mailings,&# they whine, “but it didn’t work.&#. This is not surprising. The purpose of job site mailings is to capitalize on your presence in the neighborhood.

Free Income data by Zip Code

Bungalo

Size of market: how many households have the income to buy? 2. Market share: dividing the number of clients you have in a specific zip code, by the number of qualified buyers (households who meet income criteria) will give you an idea of your share of the market. The IRS provides income data by Zip Code for every state in the U.S. The most recent data set from 2008 includes the number of returns filed, Adjusted Gross Income (AGI), and 29 other financial fields. Bungalo recently used this data to look up income data for households in a St. Paul Minnesota zip code.

What is a marketing strategy, anyway?

Bungalo

While making final preparations for a Business Builders session on Marketing Plans, I went looking for a simple explanation of  “marketing strategy.” marketing strategy is the WAY you will create customers. Basically there are four things you need to keep in mind about marketing strategy. 1. Marketing strategy is shaped by business goals and strategy. Strong marketing strategies are built on a foundation of business goals and direction. Without a clear business strategy, marketing is like a crazy dog without a leash. 2. strategy

Study: How Much of Your Content Marketing Is Effective?

Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.

If you are better, you should look better.

Bungalo

For Menzel, this was the reason he changed his company’s name and logo — at the time they were too similar to others in the market. He urged attendees to compare their logos to others in the market and define exactly what it is that makes their company unique. Today I found this really excellent example of a roofing contractor website. Chan Kim and Renee Mauborgne.

Fool me once, shame on you; fool me twice, shame on me

Bungalo

” One that can grow despite external market conditions.  It is also time to STOP doing things that got us in trouble last time around, and froze us in our tracks. Stop reading press from National news sources that have little bearing on your local market, and your local niche inside of your local market. If you are busy running your business and need someone to help you keep an eye on your business strategy, finances, or marketing strategy in order to adjust to a rapidly changing business climate, your investment in a Virtual VP may be the answer.  .

Fertile vs. sterile customers

Bungalo

Frustrated by smaller jobs in today’s market? Customer Referral Value (CRV) = Customer Lifetime Value (CLV) + the value of the referrals generated. An article in the August issue of Customer Relationship Management discusses a nifty metric: Customer Referral Value (CRV). And what about the value of my friends’ referrals? Want to know more? Kumar

Projects defy “iffy” economy

Bungalo

Yep, the market is smaller, but qualified buyers (perhaps motivated by creeping interest rates?) Bungalo Strategy Sessions are a forum for developing a customer-centric marketing strategies that will help you compete more successfully in today’s market. The Business Journal recently posted Changing home prices in the Top 100 metros. In Minneapolis-St.

Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Get a jump on link-building

Bungalo

Filed under: online marketing. Tags: online marketing It seems everyone in the building industry is buzzing about search engine optimization or SEO — the practice of  optimizing your website so that you will “be found&# by the search engines. Competition to top search engine results for long-tail search terms like “St Paul Remodeling&# and “minneapolis custom cabinets&# is intensifying. Before long, it will be impossible to achieve top rankings without a good link-building strategy. Avoid mass-submission/ SEO-play article sites. But be careful!

NARI Minnesota CoTY awards

Bungalo

The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. I heard through the grapevine that CoTY entries are down this year.

NARI Minnesota CoTY awards

Bungalo

The benefits of being an award-winning company are obvious: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. I heard through the grapevine that CoTY entries are down this year.

How are you showing up?

Bungalo

The presentation got me thinking about how culture can have a powerful impact on traditional marketing metrics — things like closing rates, customer and employee satisfaction, and referrals. So the next time you’re looking for low-cost, high-impact ways to improve your marketing results — take another look at how your team shows up. Just returned from Southview Design Landscape Contractors business partner breakfast. One of the presenters was a fellow named Ronn Lehmann. For customers, for suppliers, and also for each other. Where are you now?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

Bungalo Group blog added B2B Marketing Zone

Bungalo

Bungalo Group’s marketing blog for home improvement industry has been added to the b2b marketing zone. The B2B Marketing Zone is a community collecting and organizing the best information on the web about B2B Marketing

I want to grow revenue in 2010. Should I hire a sales rep?

Bungalo

What if, instead of spending $100,000 on the rep, you spend $50,000 on marketing to create more leads and opportunities for your existing staff? For maximum revenue: balance your sales and marketing portfolio. In contrast, marketing doesn’t look like it does very much at all… why is that? First, instead of building a marketing program that works, many companies bounce from one activity to another – never sticking with a plan long enough to see and measure results. Second, most companies spend much less time, money and effort on marketing than they do on sales.

Nothing Left to Cut – Now what?

Bungalo

Typical goals involve profitability, response times, warranty claims, production time, errors, closing rates, market share, return on investment, customer loyalty, retention, revenue size, innovation, and diversification. So if you don’t have a system in place for managing customer relationships as they move through the marketing and sales pipeline, you are losing revenue. Be realistic about your marketing budget. If you want your marketing to produce opportunities, and referrals, you’ll need to invest in attracting, winning, and retaining customers. Set goals.

Dryers use 10 to 15% of domestic energy in the United States!

Bungalo

Hey all you green builders and landscapers — here’s a fun marketing idea. Posted in marketing idea Tagged: greenbuilding, greenmarketing, marketing, marketingidea, projectlaundrylist. Tags: marketing idea greenbuilding greenmarketing marketing marketingidea projectlaundrylist As one of those “greenies,&# many times I’ve wished for a clothes line in the backyard. It’s on the “honey-do&# list but it never gets done. They come in many exciting styles and colors.)

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Send Out Cards

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Tags: marketing idea

Website grader – what’s your score

Bungalo

I’ve added a new associate to my universe of marketing experts and partners – Sam Beamond. Website Grader is a free seo tool that measures the marketing effectiveness of a website. It also provides some basic advice on how the website can be improved from a marketing perspective. If you’re wondering what you can do to increase the marketing effectiveness of your website. Give us a call to discuss your online marketing goals and how you can use your website to attract and engage customers. Bungalo Group can help.

You too could be a winner!

Bungalo

Entering makes sense for a few reasons: 1) Feels good — provides a much-needed morale boost for staff and owners. 2) Publicity — Award winning projects are “newsworthy&# and are more likely to capture the attention of editors. 3) Bragging rights — winning awards is hard evidence of your company’s prowess that you can use in your marketing. 4) Buyers DO notice — at a recent party, I asked a fellow who was doing his kitchen how he selected his remodeler. Just received an email from NARI about the COTY Awards. The Power of Corporate Awards (About.com).

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company.  The value of customer segmentation is it can tell you where to point your marketing and messaging.  And, it can help gauge the size of a market opportunity. Confusion by Adam Gale. Customer Segmentation.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average. General Digital Marketing Stats. 1. combined.

Stats 162

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. While, 47% of the least effective content marketers did not.  

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Marketing is easy to overcomplicate. But that’s changing.

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.  One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  For example, one shiny object has been content marketing.  What Should Guide Marketing?

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.