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Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. Earned media influencer marketing is time-consuming. Well, you can.

I’m an influencer, pay me more!

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Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Micro-level marketing is a big deal. Kindness opens many doors online.

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If you post it will they come?

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Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

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Influencer marketing tools of the trade

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Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. While influencer marketing is PR, you need to treat it like sales.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more

How to implement a Video 1st content marketing strategy that drives action

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Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?

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What’s new in content marketing?

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Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. The post What’s new in content marketing?

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Influencer outreach is more PR than marketing or advertising

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When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. You need to start with an amazing product even before you start an influencer marketing campaign ). Payola, baby!

Do-it-yourself influencer marketing

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Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing.  . Content marketing is expensive in time and cash. The post Do-it-yourself influencer marketing appeared first on Biznology. Like this post?

Evangelizing a Content Marketing Program

Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.

Personalized content for more effective content marketing

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Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry.

Your team is the best content source for search

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However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTube

3 predictions for online marketing in 2016

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Pre-order Outside-In Marketing by  James Mathewson and   Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more! It’s amazing stuff. And the free ones?

Why email marketing still matters–and how to make it work

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Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. By understanding the importance of balancing mobile vs. desktop, impressions vs. engagement, and other sometimes competing elements of successful email marketing. The post Why email marketing still matters–and how to make it work appeared first on Biznology. Thanks to all our sponsors!

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Staffing and Launching Your Content Marketing Program

Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.

Earned media influencer outreach is alive and well

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As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.  We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far. Safety first!

Why SEO is just the start for digital marketing

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The post Why SEO is just the start for digital marketing appeared first on Biznology. Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?

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10 essentials missing from your business website

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If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Automated Marketing System. There are two parts to an automated marketing system, the offensive and the defensive. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel.

Help Google help you optimize your content for search

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Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention.

5 New B2B Sales and Marketing Strategies

5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. of a funnel; flow starts with marketing and then transitions to sales. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Pretty.

What is Social Media Marketing?

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guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? development (is anyone listening?),

Marketers need to play a stronger sales enablement role on LinkedIn

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Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?

Surefire Social introduces SurePulse “webmaster tools”

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What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. DMV Marketing Gods & Goddesses. Seriously: easy-to-use.

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Influencer marketing should not be about collecting influencers

Biznology

Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. LinkedIn and Twitter has made this even easier. Ready?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.

My PocketCHIP is a portable Linux box

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Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!

Say hello to Outside-In Marketing

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After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of  Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what  is outside-in marketing? It used to be that marketing messaging was all about creativity and getting attention, but now it is much more.

Audience Lab is a secret weapon for political advertisers

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Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.

Search Engine Marketing is Legion

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I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.

Definitive Guide to Planning a New Content Initiative

THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. In today’s noisy digital world, it’s more important than ever that marketers have a well- defined strategy for each content initiative. Unfortunately, it’s not all that uncommon for marketers to. In that time, we’ve. the “what”.

Make the most of your social media fans

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The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. To me, this sounds like the next big thing in the rapid progression of social media marketing. Market research. But here’s a new development. Conduct competitive research.

Why big data and content marketing go together

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Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together. Usually, it is not. Like this post? Sign up for our emails here.

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The challenge of authenticity

Biznology

My primary advice for web writers,  content strategists, and marketers is to write for your audience. That’s the essence of outside-in marketing. Content Marketing branding Content marketing outside-in marketing personal brand Search Engine Marketing self-monitoring web writingHow to write content that is both outside-In and authentic to your brand.

6 studies show why Facebook organic reach is declining so quickly

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CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. Social Media Marketing Castrol convince and convert edgerank Facebook facebook organic reach Ogilvy Socialbakers50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5

Content Marketing Playbook: Strategy and Roadmap

planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.

Marketing to Millennial business buyers

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So we B2B marketers must consider how to appeal to them effectively.  Here’s what this means to B2B marketers. Avoid marketing speak.  Be real, authentic, and truthful (they fact check). The post Marketing to Millennial business buyers appeared first on Biznology. They may not all be decision-makers quite yet, but they are certainly important influencers. Tell stories.