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What am I supposed to do with all this data?

Biznology

Are you a marketer? It’s almost comical how much data and insights are available to marketers today. How do you prioritize what’s most important to your marketing or overall business goals? Everybody loves to talk about their “data-driven” approach to marketing. Market insights. Yeah—me too. So how do you sift through the noise? Tough to do! Analyst reports.

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10 Marketing trends to watch for 2017

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As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better.

11 inspiring case studies of digital transformation

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Glassdoor used its data for labor market research in the US; a portfolio of Fortune’s “Best Companies to Work For” companies outperformed the S&P 500 by 84.2%, while a similar portfolio of Glassdoor’s “Best Places to Work” outperformed the overall market by 115.6%. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

How to simultaneously attract new prospects and retain loyal customers

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What does your B2B marketing program have to do with your customer retention strategy? Let’s look at three ways you can use marketing and customer experience to engage your customers. 1. Receiving Gifts:  Sending swag or surprises to customers is a favorite of marketers, but it should not be overused. It’s time to revisit your marketing and customer retention strategies.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

The more the messier for content marketing SEO success

Biznology

You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Unfortunately, all this esprit de corps  is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. Leave everything else as close to as-is as possible. Please. And though only.4%

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Search: The art and science of identifying your target audience

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A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly. With digital, marketers have access to more data and insight than ever.

How storytelling can shape the corporate brand and culture

Biznology

Reinforcing this discovery, author and marketing professor Jennifer Aaker from Stanford notes that people remember stories as much as 22 times more than they do facts alone. This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

Why content marketing complements (but doesn’t replace) link building

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Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. Content marketing can certainly complement link building, but content marketing does NOT replace link building. BlockQuote).

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

The simple truth about what’s driving digital next year

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Someone recently asked me what I thought the future of marketing was going to look like: what’s driving digital next year and, most importantly, how marketers can prepare for the seemingly ever-shifting changes brought about by digital. Now, don’t misunderstand. I’m not suggesting everybody run out and immediately start marketing on Snapchat—far from it. hard and b.)

7 key roles in digital marketing

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It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. “What kind of team do you need to create outside-in marketing content?” They come from all walks of marketing, but just want to learn how to get better results with their digital investments. Content strategist. You read that right.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

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Also, since the webinternetosphere is a global market, mostly, that 1% is still a very large number. Come up with a content marketing plan that is the equivalent of my simple peasant meal of eggs, chicken, greens, fish, herbs, and spice, and then run with it. Why do search professionals scatter like roaches when the kitchen light comes on? What’s up with that? feed me Seymour.”

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. So, why aren’t business, sales, and marketing leaders focused on providing specific thought leadership content that’s relevant to extremely targeted, specific audience?

Outside-in marketing: a pragmatic approach to content marketing

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Content Marketing is rapidly growing, but is often done poorly. hosted a webinar with James Mathewson about how we define content marketing. In our book “ Outside-In Marketing: Using Big Data to Guide Your Content Marketing ,” we offered a more pragmatic approach. Outside-in marketing is based on understanding the audience and publishing only what they need.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

New Year’s resolutions for digital marketers

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Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Do you know how the most successful marketers continually win online? They let the market tell them when they got it right. Of course, successful digital marketing isn’t only about data. Everything. We did.

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Design thinking

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Design thinkers rely on customer insights gained from real-world experiments, not just historical data or market research. In our days, design becomes the cornerstone of digital transformation projects. Regardless of the industry or the verticals companies or consultancies operated based on, (what does this mean exactly?), Batten Briefings 2015). Like this post? Sign up for our emails here.

Micro-influencer marketing is the new long tail

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Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report. Influencer Marketing: The Beginner’s Guide To Micro-Influencers.

The ugly side of digital transformation

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Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock. BPR spawned conferences, books, and countless consulting engagements, but there’s little evidence that anyone benefited from it other than the authors and consultants. Unfortunately, the latter is more likely.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

Analyze your target’s buying process, for greater marketing efficiency

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B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Your marketing investments will become much more efficient, being applied to their best use. The stages are pretty obvious—any marketer can create such a list on the back of a cocktail napkin. Voila! Let’s look at how this works. And so on.

Interactive video for sales just got a big boost from Apple

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And it could be a game-changer for marketing videos. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade. In a wide-ranging report, The Future of Video , Feng Li  of London’s Cass Business School  writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” Like this post?

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Influencer marketing is one percent inspiration, ninety nine percent perspiration

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Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. So, today your speaker is  Chris Abraham :  Influencer Marketing is One Percent Inspiration, Ninety Nine Percent Perspiration.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

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In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. targeted, account-based marketing approach is key in this case. Recent studies show that account-based marketing approaches generate a higher ROI. Our client had to give prospects a reason to change.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

Are LinkedIn Groups experiencing a crisis?

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After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. With the rise of content marketing, many zealous marketers began clogging the discussions stream with self-promotional links to landing pages, white papers, and webinars. are worthless.

Now is the time to fix your LinkedIn profile—here’s why

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In today’s market, even client-recommended future clients are checking out references on social media ( source ). Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. Read on to see what happened to three professionals who didn’t update their profiles. Which is true?

Earned media influencer marketing demands your awesome

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I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. Earned media influencer marketing is time-consuming. Well, you can.

What is structured content?

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Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. except for anyone in marketing automation) and “Why Microsoft Buying LinkedIn is Like the Warriors Signing Kevin Durant.” Click here to read the post on the Biznology.com blog. Like this post?

Has your Twitter engagement recently dropped?

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fully intended to discuss the two top marketing trends for 2017, which are Influencer Marketing and Native Advertising , according to the members of my panels at Renaissance Weekend last week in Charleston ; however, I think this is a much more important note, in case you didn’t already know. Serious chirping crickets. like it nosiest! Et voilà ! Good luck. Is it a thing?

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

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know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. All sales leads are not equal.

If you post it will they come?

Biznology

Content Marketing Internet Marketing Social Media Marketing Facebook Google Google Analytics Hootsuite Search engine optimization Self Incorporation social media twitter Uniform Resource Locator YouTubeI work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs

Content marketing data: It’s not geeky and it’s not boring

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But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. Done right you’ll increase your marketing effectiveness and drive down your costs. Data gets a bad rap. In other words, all day.).

How to reach your customers at work or at home

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have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. An early adopter of StiristaLINK was Weight Watchers , which was looking to improve its marketing to HR directors.  Have you ever wished you knew more about the consumer side of your business customers?

Influencer outreach is more PR than marketing or advertising

Biznology

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. You need to start with an amazing product even before you start an influencer marketing campaign ). Payola, baby!

What is Social Media Marketing?

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guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? development (is anyone listening?),

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth