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| Page 1 of 7 | Previous | Next | BIZNOLOGY APRIL 25, 2013 Twitter Vine in Small Business Marketing 'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. This is great way to market your brand , and not just what you are selling. Content Marketing Internet Marketing Business twitter Twitter Vine Video clip Vine So, how do you get started? Read on to find out how. Twitter Here is how to get started. Nintendo. | BIZNOLOGY APRIL 29, 2013 B2B Marketers Should Take Another Look at E-Commerce commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. But with the new functionality now available, just about any business marketer can find ways to reduce selling expense and attract new customers by integrating e-commerce into their go-to-market strategies. 'Photo credit: Wikipedia. | | | | | | | BIZNOLOGY FEBRUARY 18, 2013 16 case studies prove ROI of mobile marketing Are you paying attention to your mobile marketing yet? joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. They also prove ROI is more often achieved when marketers pursue mobile with a specific business purpose rather than mobile for mobile’s sake. | BIZNOLOGY JUNE 7, 2012 Social listening drives traditional market research But some people still don’t believe that social media can deliver real market research value. If you believe that social media just can’t answer your market research questions, I won’t try to convince you otherwise. Instead, let me explain to you how to use social media to drive your traditional market research projects. Traditional market research works. | BIZNOLOGY APRIL 1, 2013 Does brand marketing still matter in the digital age? Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. Digital marketing, in fact, is way more about marketing than about digital. One of those basics is brand marketing. | BIZNOLOGY JULY 18, 2012 15 experts define Agile Marketing The character pictured may or may not be an agile marketer. Faced with all of the changes in marketing over the last few years, marketers have increased pressure to produce results within shorter time frames. As a result, Agile Marketing has come into being. Here is how 15 experts define Agile Marketing. Agile Marketing is about taking frequent, customer-centric actions that result in steady, measurable improvements that make innovation and profits happen faster. 15 EXPERTS DEFINE AGILE MARKETING. Gary Katz, Marketing Operations Partners. | | | | | | | | | -
BIZNOLOGY | TUESDAY, MAY 7, 2013 3 signs your social media shout is a whisper ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. You When the Party’s Over: Taking Stock of Your Social Media Marketing (business2community.com). Content Marketing Internet Marketing Social Media Marketing Business Facebook Internet marketing marketing Marketing and Advertising small business social media Vocus Whitman Heaven forbid. What are you doing wrong? MORE >> -
BIZNOLOGY | WEDNESDAY, MAY 1, 2013 Beyond the Google Privacy Policy to Free Market Privacy Do we need to depend on the free market or on governments? am hopeful that the ability of the public to be educated on privacy perils might allow a free market solution. I’d love to explore a free market approach to privacy. Internet Marketing Monthly Newsletter European Union Free market Google Government Privacy Privacy policy Security 'Photo credit: Sean MacEntee. Last year I took a look at Google’s new privacy policy and wasn’t that happy with the way it was presented. wonder if there is a better way. But privacy is too complicated. MORE >> -
BIZNOLOGY | MONDAY, NOVEMBER 19, 2012 10 SEO measurements every marketer should know SEO is about measuring website and marketing effectiveness and, with the learning, making adjustments to attract more people who take the actions you want. Here are 10 SEO measurements every marketer should know. Return on Investment (ROI) : It’s the final word on the success of any marketing campaign. This is no different for search marketing, It’s an objective measure of performance based on the buying cycle for your brand (e.g. social networks, other websites, email marketing) and direct. Photo credit: Danard Vincente. Source: SEOBook ). to $5.00 MORE >> -
BIZNOLOGY | FRIDAY, MARCH 8, 2013 Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk Social media is all about relationships, which means – for better or for worse – so is digital marketing. This is why social media is the game-changer for marketing. So what did Amanda do right that we, as digital marketers, should seek to replicate? Her approach to giving away her music – and her marketing pitch, in fact – isn’t much different than that of NPR or PBS. It’s very authentic and also very different than the practice of giving away free eBooks as a marketing tool. Photo credit: katypang. What are you doing with social media? single. MORE >> -
BIZNOLOGY | WEDNESDAY, APRIL 24, 2013 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile Instead of simply adding a URL, edit the text to a more descriptive and SEO-friendly term like “My Content Marketing Strategy blog.”. Internet Marketing Social Media Marketing Google linkedin Search engine optimization Search Engines 'Image via CrunchBase. LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. Claim Your Custom URL. My URL is [link]. MORE >>
- 10 social media metrics every marketer should know BIZNOLOGY | MONDAY, OCTOBER 22, 2012
- 11 digital marketing resolution ideas for ’13 BIZNOLOGY | TUESDAY, JANUARY 1, 2013
- Mea maxima culpa marketing BIZNOLOGY | TUESDAY, FEBRUARY 19, 2013
- Using Web Analytics and Search Marketing for Better Decision Making BIZNOLOGY | THURSDAY, MARCH 14, 2013
- Build some social media marketing backbone you big wuss BIZNOLOGY | TUESDAY, FEBRUARY 12, 2013
- Google Authorship is Changing the Game for SEO and Digital Marketing BIZNOLOGY | MONDAY, JANUARY 21, 2013
- A good reputation online is an essential marketing strategy BIZNOLOGY | TUESDAY, OCTOBER 30, 2012
- New developments in B2B marketing list acquisition BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013
- Social media tip: People don’t like being collected BIZNOLOGY | TUESDAY, APRIL 30, 2013
- Are you mistaking marketing tactics for strategy? BIZNOLOGY | THURSDAY, JANUARY 31, 2013
- Blogger outreach is more PR than social media BIZNOLOGY | TUESDAY, APRIL 23, 2013
- Enterprise Social Networking Platforms: Think Amazon, Not Facebook BIZNOLOGY | MONDAY, APRIL 22, 2013
- Be Careful What and Who You Listen To In Social Media BIZNOLOGY | FRIDAY, APRIL 26, 2013
- Reddit is the 800-pound Gorilla in the room BIZNOLOGY | TUESDAY, JULY 17, 2012
- Why you shouldn’t bring your social media (completely) in-house BIZNOLOGY | FRIDAY, JUNE 29, 2012
- You’re only renting in social media BIZNOLOGY | TUESDAY, MAY 22, 2012
- The bloggers are the victims of bad blogger outreach BIZNOLOGY | TUESDAY, JULY 3, 2012
- The intranet social garden and quantum mechanics BIZNOLOGY | MONDAY, MARCH 11, 2013
- If you perform only to an empty house your show will close BIZNOLOGY | TUESDAY, JANUARY 29, 2013
- You’ve gotta blog like there’s nobody watching BIZNOLOGY | TUESDAY, MARCH 19, 2013
- Building and spending social media equity BIZNOLOGY | TUESDAY, NOVEMBER 20, 2012
- 21 stats show CMOs leap before they look at ROI BIZNOLOGY | MONDAY, JANUARY 14, 2013
- You need to prune in order to grow your social followers BIZNOLOGY | TUESDAY, JUNE 12, 2012
- Don’t Ignore Message Boards in Your Social Media Marketing Strategy BIZNOLOGY | TUESDAY, FEBRUARY 14, 2012
- When I cross-post I do it mostly by hand (you should too) BIZNOLOGY | TUESDAY, JANUARY 15, 2013
- Becoming a social media pro doesn’t require all 10,000 hours BIZNOLOGY | TUESDAY, DECEMBER 18, 2012
- Being Pretty Isn’t Enough for Social Media Marketing BIZNOLOGY | TUESDAY, JANUARY 17, 2012
- Marketers still need to learn some basic HTML BIZNOLOGY | TUESDAY, JANUARY 22, 2013
- The Seven C’s of Content Quality BIZNOLOGY | FRIDAY, JULY 6, 2012
- Why Pinterest Matters to Us Social Media Marketers BIZNOLOGY | TUESDAY, APRIL 3, 2012
- Facebook Offers Friendlier Business Page Tools for Marketers BIZNOLOGY | FRIDAY, JUNE 8, 2012
- You must commit to reddit to succeed BIZNOLOGY | TUESDAY, JULY 24, 2012
- Why you too should be social media slutty BIZNOLOGY | TUESDAY, MAY 15, 2012
- Turn social into your own personal media empire BIZNOLOGY | TUESDAY, APRIL 2, 2013
- Share This: 5 Tips You Must Learn to Create Sharable Content BIZNOLOGY | WEDNESDAY, APRIL 10, 2013
- How the Internet has made your B2B sales process outdated BIZNOLOGY | THURSDAY, NOVEMBER 1, 2012
- The art of writing the perfect blogger pitch BIZNOLOGY | TUESDAY, NOVEMBER 29, 2011
- Social business, the forest and the garden: Your intranet is not the Internet BIZNOLOGY | FRIDAY, FEBRUARY 8, 2013
- How to clean up a cluttered website? Content analytics is the answer BIZNOLOGY | MONDAY, MAY 7, 2012
- Optimizing your site information architecture (IA) for Panda BIZNOLOGY | WEDNESDAY, JUNE 6, 2012
- Inside a Social Media News Release BIZNOLOGY | TUESDAY, DECEMBER 6, 2011
- Facebook paid sponsored content will meet you only halfway BIZNOLOGY | TUESDAY, MARCH 5, 2013
- Your corporate website needs to become a trap BIZNOLOGY | TUESDAY, FEBRUARY 5, 2013
- Your followers care about you, but do you care? BIZNOLOGY | TUESDAY, MAY 1, 2012
- Your fans want to know exactly how you did it BIZNOLOGY | TUESDAY, FEBRUARY 26, 2013
- Why do you want Twitter followers? BIZNOLOGY | FRIDAY, AUGUST 31, 2012
- No, SEO still isn’t dead BIZNOLOGY | FRIDAY, FEBRUARY 1, 2013
- Successful Social Business Practices Need C-Suite Support BIZNOLOGY | FRIDAY, SEPTEMBER 28, 2012
- Use Lifetime Customer Value to Measure Social Media BIZNOLOGY | THURSDAY, MARCH 15, 2012
- How to set up your Google+ Brand Page right BIZNOLOGY | TUESDAY, NOVEMBER 15, 2011
- How NOT to pitch a blogger BIZNOLOGY | TUESDAY, SEPTEMBER 20, 2011
- Extended Video “How To Use Google+ For Business” Tutorial BIZNOLOGY | TUESDAY, MARCH 20, 2012
- Google Plus was born prematurely and you should take advantage BIZNOLOGY | TUESDAY, NOVEMBER 1, 2011
- Maximize your SEO benefit on Google+ in 8 simple steps BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011
- Inbound Marketing the Way God Intended BIZNOLOGY | TUESDAY, OCTOBER 18, 2011
- You’ve probably over-farmed your donors’ land BIZNOLOGY | TUESDAY, OCTOBER 25, 2011
- The Quantum Mechanics of Blogger Outreach BIZNOLOGY | TUESDAY, FEBRUARY 28, 2012
- Lights, camera, action: Video helps you stay in touch with customers BIZNOLOGY | MONDAY, JANUARY 23, 2012
- Blogger outreach is scary BIZNOLOGY | TUESDAY, SEPTEMBER 13, 2011
- Global Social Media Marketing BIZNOLOGY | WEDNESDAY, JANUARY 11, 2012
- Are colleges waking up to social media? BIZNOLOGY | MONDAY, JANUARY 31, 2011
- Is marketing more than a trick? BIZNOLOGY | WEDNESDAY, JUNE 16, 2010
- Do you appreciate your blogger network? BIZNOLOGY | TUESDAY, OCTOBER 11, 2011
- SEO for Marketing Executives BIZNOLOGY | WEDNESDAY, MARCH 6, 2013
- Is your social media marketing about listening or talking? BIZNOLOGY | TUESDAY, JUNE 5, 2012
- Push versus Pull Marketing: In B2B, You Need Both BIZNOLOGY | THURSDAY, MARCH 28, 2013
- A Public Relations Case for Digital Marketing BIZNOLOGY | WEDNESDAY, SEPTEMBER 12, 2012
- What Google’s “Panda” Ranking Algorithm Update Means to You BIZNOLOGY | WEDNESDAY, JANUARY 25, 2012
- Bean counters and Innovators: Facing off on social media ROI BIZNOLOGY | WEDNESDAY, NOVEMBER 23, 2011
- Content Marketing: It’s Not What You Know, It’s Who You Know BIZNOLOGY | MONDAY, JUNE 11, 2012
- Predictions for B2B digital marketing in 2013 BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
- Are your Google rankings based on your conversion rate? BIZNOLOGY | THURSDAY, MARCH 1, 2012
- In praise of social media mediocrity BIZNOLOGY | TUESDAY, MARCH 26, 2013
- What the Crumbling State of the Media Means for Digital Marketing BIZNOLOGY | THURSDAY, APRIL 18, 2013
- Common Content Marketing Mistakes To Avoid BIZNOLOGY | WEDNESDAY, FEBRUARY 13, 2013
- To Gate or Not to Gate, That Is the B-to-B Content Marketing Question BIZNOLOGY | WEDNESDAY, MAY 30, 2012
- Five Apps that Do the Marketing Work for You BIZNOLOGY | WEDNESDAY, FEBRUARY 27, 2013
- Compare your AdWords account to others–for free BIZNOLOGY | MONDAY, DECEMBER 5, 2011
- Everybody needs both Pinterest and LinkedIn BIZNOLOGY | WEDNESDAY, JUNE 20, 2012
- Are Keywords Market-Shares? BIZNOLOGY | MONDAY, JUNE 25, 2012
- Vulnerability is essential to your social media marketing success BIZNOLOGY | TUESDAY, DECEMBER 11, 2012
- Digital Developments in Event Marketing BIZNOLOGY | WEDNESDAY, APRIL 25, 2012
- Keep blogging even after you resent your blog BIZNOLOGY | TUESDAY, MAY 29, 2012
- Being Honest About Digital Marketing BIZNOLOGY | FRIDAY, OCTOBER 12, 2012
- 5 Critical Roles that Need SEO Skills BIZNOLOGY | MONDAY, DECEMBER 31, 2012
- SEO is the Top Skill for Digital Marketers BIZNOLOGY | THURSDAY, DECEMBER 6, 2012
- Social media is a physical extension of your brain BIZNOLOGY | TUESDAY, OCTOBER 23, 2012
- Human analysts turn social listening into market research insights BIZNOLOGY | THURSDAY, JUNE 14, 2012
- How to make real friends (and pimp your Klout) with Flipboard BIZNOLOGY | TUESDAY, OCTOBER 9, 2012
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