Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Once the influencer loses editorial control by virtue of receiving pay-per-post compensation, the campaign is no longer public relations or even marketing, it becomes advertising. Earned media influencer marketing is time-consuming. Well, you can.
Influencer marketing tools of the trade
JUNE 14, 2016
Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior. While influencer marketing is PR, you need to treat it like sales.
How to implement a Video 1st content marketing strategy that drives action
JUNE 22, 2016
Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. Why a Video First content marketing strategy makes sense. How to execute a Video 1st content marketing strategy?
Are you taking advantage of B2B marketing data?
APRIL 20, 2016
Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. No B2B marketer should be without this book. Wrong. Like this post?
150 Content Marketing Tips
Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
Influencer outreach is more PR than marketing or advertising
APRIL 5, 2016
When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. You need to start with an amazing product even before you start an influencer marketing campaign ). Payola, baby!
Why email marketing still matters–and how to make it work
JUNE 15, 2016
Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. By understanding the importance of balancing mobile vs. desktop, impressions vs. engagement, and other sometimes competing elements of successful email marketing. The post Why email marketing still matters–and how to make it work appeared first on Biznology. Thanks to all our sponsors!
Do-it-yourself influencer marketing
MARCH 23, 2016
Chris Abraham’s latest webinar was about influencer marketing. You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . Content marketing is expensive in time and cash. The post Do-it-yourself influencer marketing appeared first on Biznology. Like this post?
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Content Marketing Search Engine Optimization Search Marketing Amy Jacques Garvey blogging Business Content marketing Corporate title instagram interviewing public relations social media marketing video marketing Vimeo YouTube
Marketers need to play a stronger sales enablement role on LinkedIn
JUNE 10, 2016
Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?
Help Google help you optimize your content for search
MAY 31, 2016
Content marketing is indeed a silver bullet — why do you think I’m writing this — but there are ways of wooing search engines beyond starting a blog. Content Marketing Organic Search Search Engine Optimization Advertising Google Search engine optimization search marketing twitter Web search engineIt’s really hard to get Google’s attention.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). There’s more! It’s amazing stuff. And the free ones?
Why SEO is just the start for digital marketing
APRIL 11, 2016
The post Why SEO is just the start for digital marketing appeared first on Biznology. Content Marketing Search and Content Marketing Search Engine Optimization Digital marketing online lead conversion sales funnel SEO site trafficCongratulations. You’ve won! You show up on the first page when the world searches for the goods or services you offer. Why in heavens not?
Surefire Social introduces SurePulse “webmaster tools”
JUNE 7, 2016
What’s even better is that it seems like CEO Chris Marentis gets the fact that advertising, marketing , sales, and digital PR is a game of perception where you always need to make sure that everyone up the corporate ladder from you needs to constantly buy into the alchemical black arts known as search and social ROI. DMV Marketing Gods & Goddesses. Seriously: easy-to-use.
10 essentials missing from your business website
APRIL 7, 2016
If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features. Automated Marketing System. There are two parts to an automated marketing system, the offensive and the defensive. The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Make the most of your social media fans
JUNE 27, 2016
The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like. To me, this sounds like the next big thing in the rapid progression of social media marketing. Market research. But here’s a new development. Conduct competitive research.
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
CAN’T BEAT ‘EM; JOIN ‘EM – COMBINE ORGANIC AND PAID ( CONTENTLY ): In a case study for Castrol Motorcycle Oil, the first phase involved an organic social media marketing campaign for six months. Social Media Marketing Castrol convince and convert edgerank Facebook facebook organic reach Ogilvy Socialbakers50,000,000+ businesses have a Facebook page. 50,000,000 businesses post 1.5
Influencer marketing should not be about collecting influencers
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. LinkedIn and Twitter has made this even easier. Ready?
My PocketCHIP is a portable Linux box
JUNE 28, 2016
Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. But, oh, the PocketCHIP!
Advocate Marketing Creates B2B Relationships That Lasts A Lifetime
Advocate Marketing Creates B2B Customer. Relationships That Last A Lifetime Focus On People, Not Companies, To Increase Advocate Engagement by Laura Ramos September 28, 2015 FoR B2B MaRketing PRoFeSSionaLS FORREsTER.COM key takeaways Customer Testimony Helps B2B Attract. Advocate Marketing Extends The Reach And. to make advocate marketing pay off. engage with peers.
Say hello to Outside-In Marketing
APRIL 21, 2016
After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? It used to be that marketing messaging was all about creativity and getting attention, but now it is much more.
Your big marketing budget is not as big an advantage anymore
JUNE 23, 2016
It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. ” (He is about to go off to college as a marketing major, so he apparently had that business brain from birth.)
What is Social Media Marketing?
DECEMBER 2, 2014
guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Notice a strange similarity to Inbound Marketing? development (is anyone listening?),
Audience Lab is a secret weapon for political advertisers
FEBRUARY 23, 2016
Being able to identify each person down to his or her web browsing history, segmenting only those exact people who have proven their synergy with your campaign through their actual historical online behavior is the holy grail of political advertisers because political advertising is as much war as it is marketing. This is game-changing. Why war? It’s really not true. Good to go.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
10 secrets to research the best SEO keywords
MAY 16, 2016
As a content marketer, you easily find that search engine optimization (SEO) can kill your online sales and prospects if not executed properly. Online marketing is all about working within a niche. SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Don’t Fight the Competition. Stick to Your Niche.
New York’s happiest B2B database marketer
MAY 5, 2016
Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. Now, normally, I find business marketers complaining endlessly about their data. Please meet New York’s happiest database marketer. It’s out of date. It’s incomplete. Too many duplicates…. Let me explain.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. In that chat, I learned the difference between Search Engine Optimization and Search Engine Marketing: SEO is tactical, SEM is strategic.
How to appeal to business buyers: 11 proven copy strategies
JUNE 2, 2016
Business people are people, but in their buying roles, they represent their companies. So marketers must appeal to them in terms that are meaningful to both the individual and the interests of their businesses. . I’ve been collecting effective B2B copy platforms over the years, from such authoritative sources as Susan K. Get to market quicker. Penetrate new markets. Greed.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
Marketing to Millennial business buyers
DECEMBER 3, 2015
So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Avoid marketing speak. Be real, authentic, and truthful (they fact check). The post Marketing to Millennial business buyers appeared first on Biznology. They may not all be decision-makers quite yet, but they are certainly important influencers. Tell stories.
The state of the blogger outreach union ten years on
MARCH 8, 2016
While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Blogging Influencer Marketing Public Relations Apache License Apple Inc. I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Groan.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
Lynette Young is co-founder and Director of Marketing ClaimWizard , a software-as-a-service workflow management system for the public adjuster industry. She She is a marketing technology strategist and published author with focus on digital marketing and implementation services. Lynette heads up the ClaimWizard digital marketing products and team. Go git ’em!
Build a page and profile for absolutely everything
MARCH 1, 2016
As you all know, I am a freshly-converted 9Round true-believer. I am also a social media marketer would would really like 9Round as a client because I can help them , be it 9Round Corporate, 9Round franchisees, or both. Content Marketing Digital Marketing Internet Marketing Social Business Social Media Marketing Social Media/PR 9Round Advertising Apple Inc. Right?
What is Predictive Marketing?
Predictive marketing = predictive demand generation + predictive scoring
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
While he’s got decades of experience as a professional trainer and athlete, digital marketing and social media management isn’t his raison d’être , maybe not even his number-one priority (he’s running these 4 new gyms and a couple personal training centers, right, so he’s a very busy man and all his kids’ college money is tied up in their success).
Visitors hate online ghost towns more than spammy auto posts
OCTOBER 6, 2015
Because stupid things like birthday parties, office cakes, meetings, internal newsletters, business meetings, motivational outings and happy hours do happen on a daily basis, and all of those things are less important to your brand than social media marketing. No, that’s only the second most-hated thing in corporate social media branding. Know why I know this? Like this post?
10 Social media metrics every marketer needs to know
FEBRUARY 10, 2016
If social media is so important, why are most marketers unable to measure it? 92% of marketers say social media is important to their business ( Social Media Examiner ). 73% plan to increase spending on marketing analytics ( The CMO Survey ). The post 10 Social media metrics every marketer needs to know appeared first on Biznology. Thanks to all our sponsors!
The business of reviews and search and for small hotels and restaurants
FEBRUARY 16, 2016
Content Marketing e-Commerce Internet Marketing Search Marketing Social Media Marketing Travel Marketing All rights reserved Assisted reproductive technology Associated Press Brazil Canada Car rental Caribbean Casino Costa Rica United StatesAnd, I fully intend to return. And this is how the charming hoteliers did it. Yikes ! So, the time comes. Like this post?
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Promotional products: making them effective branding tools for your business
MAY 26, 2016
Promotional products have really stood the test of time in the marketing world. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys. Like this post?