It occurred to me then that it might be time to share this list of bad thoughts so that other B2B marketers might see the possible error of their ways. They won’t respond to direct mail marketing. All of these companies have used — and continue to use — direct mail marketing to reach their target markets, including IT, because it cost-effectively generates leads and sales. With lists like this these, marketers know that they are getting full opt-in. B2B marketing only using email is, therefore, missing two-thirds of available prospects. MORE >>

Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. and other B2B marketing bloggers have shared this information many times in many forms. But his advice is so direct, so concise and so well-said that I would advise B2B marketers to print it out and use it as a daily reminder to focus on these processes, which have proven to make lead generation and nurturing efforts successful and profitable. If you don’t have one, build it. Shoot for depth in your profiles. MORE >>

I’ve been delinquent in keeping up with my favorite blogs and staying up to date on today’s latest B2B marketing practices. That’s because, without exception, every post concerned big-picture B2B marketing [.] 5 B2B marketing ideas you can implement (almost) instantly. B2B Content B2B Email Marketing B2B Marketing Creative Lead Handling and Nurturing Outbound B2B Marketing B2B marketing ideas Direct Marketing Landing Pages NurturingToday I tried to catch up. is a post from: B2BMarketingSmarts. MORE >>

Everyone — except perhaps the creative folks in advertising agencies — knows that marketing is a numbers game. Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. They measure the real market success (or failure) of B2B marketing campaigns, they support the argument for following best marketing practices, and they give marketers real insight into the cost and potential value of various marketing approaches. like numbers. didn’t devise these numbers. MORE >>

But sometimes I am frustrated by how long it takes from the beginning of the creation of a marketing program to its final implementation. This is especially a problem in the fall because, although September and October are traditionally terrific months for B2B marketing efforts, November and December are full of breaks and holidays that typically reduce results. For email campaigns, many B2B marketers are using marketing automation solutions such as Marketo , Silverpop , Eloqua and many others to quickly re-engage prospects after they have responded to some marketing effort. MORE >>