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Inbound Marketing or Outbound? Which is the Winner?


The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey. But are marketing teams really migrating away from outbound marketing?

How Empathy Will Grow Your Sales and Marketing Pipeline

B2B Lead Generation Blog

We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. What is empathic marketing? Empathy is your marketing intuition. Empathetic Marketing is about moving out of our mind and into the mind of the customer. It’s built on the following ideas: The best marketing feels like helping.

5 Key Differences Between Email Marketing and Marketing Automation


You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Before you compare vendors, you need to start with the most basic question: what is the difference between email marketing and marketing automation?

Rethinking Market Strategy In A Digital Economy

Tony Zambito

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers. by Delwar Hossain.


The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth

Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing.  One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.  For example, one shiny object has been content marketing.  What Should Guide Marketing?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform


True or False: Modern marketing departments are dominantly focused on demand generation activities? While this may come as a surprise to the hordes of demand generation groupies using marketing automation, the truth is that 87% of companies spend more time in other functions of marketing than demand gen. Marketing is easy to overcomplicate. But that’s changing.

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing. Visit my website for more content on industrial marketing.].

Three Things Smart B2B Marketers Will be Doing in 2016


What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics. Marketing Technology is Worthless Without Training.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

ABM & the Marketing Hype Cycle

The Point

The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Say what you want about us marketers, we love our bright shiny objects. Which is true, sort of.

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. That is the reality today. This is only a content summary.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Many CMOs today are faced with a dilemma.  As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. coaching by Gilbert Bages.

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

But was it something that was going to really transform our marketing?  I don’t think so.”. Doing so provides the deeper level of understanding required to create resonance with customers in all aspects of marketing and sales. Yet, there is context related to goals , such as creating faster delivery of critical components to established customers due to new market needs.

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6 Success Factors for Adopting Marketing Automation


Are you getting ready to implement marketing automation? Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Six readiness factors for implementing marketing automation. #1: Get your website in order. Marketing automation requires quality content, and plenty of it.

B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

4 Steps to Get Started with Marketing Automation


But when it comes to marketing automation – if you know what to plan for and what to expect, it doesn’t have to be so painful. What is it you want marketing automation to achieve for you? Open up your marketing plan (just fyi: if you don’t already have an overall plan and a few processes in place , you’re not ready to automate anything). We understand your pain. SET YOUR GOALS.

What is Predictive Marketing?


Prior to 2011, the term "predictive marketing" had almost. Since then, the search volume and number of online citations for the term have grown rapidly each year; it's now a hot topic within B2B marketing and sales communities. Predictive marketing is the practice of utilizing predictive analytics, historical data, trends, and patterns to predict future outcomes.

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7 Content Marketing Mistakes Costing You Time and Money


Content marketing is getting harder. 76% of B2B marketers and 77% of B2C marketers plan to create more content this year than they did last year. The end of content marketing? Or just the end of bad content marketing? And though some might say these different data points spell the end of content marketing, I don’t think that’s what we’re seeing. hope not.

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Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Here’s a view of some of the underlying shifts, the marketing mega trends, you need be considering in 2017: 1. Content Marketing Re-constructed. If you are operating under the idea that what worked in content marketing last year will work this year, it’s time to update the perspective. The world of 2017 will look nothing like the marketing world of 2015.

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B2B Marketing Trends for 2016

B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.

10 TED Talks to Watch to be a Better Marketer


Marketing, in its purest form, is also dedicated to storytelling and spreading innovative ideas. And as marketers, we’re highly focused on being able to communicate clearly, exhibit leadership in our organizations, and create unique and disruptive work. Dan Cobley: What Physics Taught Me About Marketing. We all agree that marketing and physics go hand in hand, right?

5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

What are the five ways you can immediately improve your account based marketing (ABM) and selling? In the interview, we talk a little shop about the fundamentals of account based marketing, what’s new (and unchanged) in the world of the complex sale, and how empathy marketing is the way forward. When I encounter account based marketing, there are three flavors. Break].

22 Tantalizing Content Marketing Stats and Facts


With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below.

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Digital Marketing Agencies – How They’re Changing


In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. Anvil was one of the first digital marketing agencies in Portland. In a digital marketing world, you can show some immediate gains pretty quickly.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization

Fast Growth Marketing: From 0 to 500,000 Users

B2B Lead Generation Blog

How can you drive fast growth with marketing? It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw.  I love that name.

Analyze your target’s buying process, for greater marketing efficiency


B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Your marketing investments will become much more efficient, being applied to their best use. The stages are pretty obvious—any marketer can create such a list on the back of a cocktail napkin. Voila! Let’s look at how this works. And so on.

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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The Psychology of Color in Marketing


Food giant Heinz discovered the power of choosing the right color in marketing when they made the kid-friendly EZ Squirt ketchup in spinach green. Colors and Marketing: A Quick Guide. So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Pinterest uses red, as does the BBC , and Marketing Week. Yellow.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey

Survey: 93% of Inbound Marketing Professionals Create New Content Weekly

KoMarketing Associates

As inbound marketers churn out new content, a survey has revealed that many of them do so multiple times throughout the month. In fact, according to a survey of 100 inbound marketers conducted by Writtent, 93 percent create fresh content weekly. Approximately Eleven percent of respondents claimed that finding time for writing is their greatest challenge as an inbound marketer.

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What is a Marketing-Qualified Lead? What MQL Really Means


Just a few years ago, marketers everywhere rejoiced. Reliable marketing metrics were finally here! Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all. Marketing Qualified Lead (MQL ). The term is broadly used across marketing and sales. Glasses were raised.

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Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today.

10 Ways to Use Images for Memorable Marketing Results


If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can we use all this nifty brain science to get more results from our marketing? 10 Ways to Use Images In Your Marketing. 1. To make your marketing seem more human, include photographs of the people behind it. It’s time B2B marketers stole this technique.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce

7 Predictions for Email Marketing in 2016


The marketing year is rapidly drawing to a close. If you could look into a crystal ball and see what will happen in 2016 (President __?), you might not necessarily pick a topic like email marketing to get answers for. Email marketing is headed in several fairly predictable directions. The most sophisticated marketers left the technique behind almost a decade ago.

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Industrial Content Marketing’s Role in Sales

Industrial Marketing Today

You’ve probably read all the buzz surrounding industrial content marketing. The Content Marketing Institute found that 81% of business-to-business (B2B) manufacturers in North America said that their organizations were using content marketing (Source: 2016 B2B Manufacturing Content Marketing Trends—North America). You are in good company if you are already doing it.

Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine

Influitive b2b

We’ve long talked about how advocate marketing programs drive tangible revenue—and we’re not the only ones. Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

Have you intentionally linked your sales, b2b marketing, and strategy? . thought Frank had a practical approach to aligning sales and marketing. Frank: Despite decades of attention to so-called strategic planning, there is remarkably little research about how to link strategy with the nitty gritty of field execution especially sales efforts [and marketing]. Frank Cespedes.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs