Is Pinterest Pointless for B2B Firms?
JUNE 20, 2012
B2B Blogger B2B Marketing B2B Social Media Content MarketingYou don’t have to look very hard to find another article about Pinterest—this social network is hotter than hot, providing more referral traffic than all the other networks combined for some major brands. Will pinned images of an optical particle counter really bring in new visitors? Viral Traffic = High Bounce Rates.
B2B And A Resistance To Video Marketing
MARCH 26, 2012
B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. Below are a few reasons businesses have been slow to produce and post marketing videos, as well as tips for transitioning to an effective marketing strategy that embraces video. Some Services are Difficult to Market Visually. Optimize your YouTube channel.
10 Ways To Put Old Blog Posts To Good Use
APRIL 11, 2012
If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. There’s always a market for great content, even in specialized B2B niches like glass block designs and car lifts. Consider: How much time do you spend marketing new material, versus marketing old material? Publish an e-book.
25 Awesome Twitter Tips
MAY 10, 2012
When you primarily market to businesses, is Twitter really a valuable asset? The truth is, Twitter can be a powerful marketing tool for B2Bs—at least when it’s done right. Be willing to learn: Twitter is about more than promoting your business—it’s also a great place to learn from experts in marketing, social media and your specific industry. This week she takes on Twitter.
25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Include your logo : Strengthen your brand by unifying your profile with your other marketing tools, including by using your logo front and center. Share your URL everywhere: Once you’ve established a custom URL, use it on all your marketing materials, from brochures to emails to your website. Now to complete her “Awesome Tips” series, she takes on LinkedIn. Enjoy, Jeremy.
Evidence: Print Is Not Dead
OCTOBER 21, 2011
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix. The question each year is how much of your budget do you assign to each category.
Five Steps To Better B2B Lead Generation
NOVEMBER 9, 2011
Many marketers who have discovered tips or tricks about their field keep those items close to their chest. Here are five steps that you should be doing to make your B2B marketing efforts more effective online. As marketers, we usually aren’t trying to find more people who are just like us, but instead trying to find people in certain segments or topic areas.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. YouTube. Socialising on YouTube is always a win-win situation.
Evangelizing a Content Marketing Program
Content Marketing: Why 7 IV. Content Marketing: When 12 V. Content Marketing: How 17 VI. Conclusion 25 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 “ Content marketing is the atomic particle of all the. rest of a brand’s marketing campaigns.” of marketing legend. content marketers are faced with a task of consistently. brands.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.
Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
JULY 7, 2010
That is content – read marketing material of any kind – that is created and crafted in a way that is makes a personal connection and demonstrates a real life understanding of the people to whom the company is trying to market. This is such an important step for any type of B2B marketing today. Why do buyer personas matter to me and my b2b marketing anyway? Right?
Follow The Money To The CMO
SEPTEMBER 19, 2012
How Tech Companies Are Setting Sights On The Swelling Marketing Budget. Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The fit was perfect for Adobe: they now had the software to help marketers both create digital experiences and measure them. CEO Marc Benioff declares his marketing cloud to be “the next $1 billion product line in the making” during August 2012 earnings call. Aggressive marketing to the CMO will escalate.
7 Reasons You Can’t Afford to Ignore Lead Nurturing
JANUARY 12, 2012
As a marketer, your most important job is to generate leads for your business. 66% of buyers indicate that “consistent and relevant communication provided by both sales and marketing organizations” is a key influence in choosing a solution provider. Only 33% of B2B marketers say they have an effective lead nurturing process. Most marketers aren’t nurturing their leads, and many of the ones that are aren’t doing it right. B2B Blogger B2B Marketing Inbound Marketing Lead Generation lead nurturingSource: Gleanster Research). Source: InsideSales.com).
6 Tips for Understanding the B2B Business Decision-Making Process.
APRIL 28, 2010
content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The marketer’s goal is to get buyers into and moving through the purchase funnel of awareness, interest, evaluation, acquisition, and loyalty. The buyer isn’t spending their own money.
Study: How Much of Your Content Marketing Is Effective?
Marketing is Effective? 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Content marketing is having a moment. billion dollars on content marketing this year, and that number is growing fast. As marketers dedi- cate more and more of their budgets to content, we wanted to understand more about where their. marketing.
The Top Three B2B Marketing Themes for 2012
JANUARY 19, 2012
While 2011 was coming to a close, I noticed a slew of articles on what B2B marketers should anticipate this year. Of the 10 or so articles I read regarding B2B marketing predictions for 2012, there were three top themes consistent amongst each article. 1. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. Facebook marketing programs are seen as the most important venue. MARKETING AUTOMATION. CONTENT MARKETING. This includes outsourced content marketing solutions.
7 Factors To Consider Before You Follow Someone On Twitter
JUNE 9, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Factors To Consider Before You Follow Someone On Twitter June 9th, 2010 | By Jeremy Victor Two of the most common questions asked when some begins using Twitter are, “Who should I follow?
Exclusive Interview With SAP's Director Of Social Media - Michael.
AUGUST 24, 2010
One of the ways we are delivering on that vision is through interviews with B2B marketers. Today, I introduce you to Michael Brenner ( @BrennerMichael ), the Director of Online and Social Media Marketing for SAP. In our interview he shares his first hand experience implementing B2B social media programs and offers advice to other B2B marketers embarking on this exciting journey.
10 Questions Your Content Marketing Operations Must Answer
AUGUST 29, 2012
Building A Content Marketing Operation. 1. One of the core objectives of content marketing is to nurture customers through the buying process. Once you begin interacting with them online in social networks, it is important to make sure both sales and marketing have visibility into the conversations that are taking place. When was the last time we conducted a content audit?
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
Measuring the Value of Digital Marketing [#B2Bchat Recap]
MAY 3, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Measuring the Value of Digital Marketing [#B2Bchat Recap] May 3rd, 2010 | By Andrew Spoeth How do B2B marketers tackle the question of marketing campaign value ?
Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
MAY 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Engage Senior Executives? B2Bbloggers.com is an online magazine for B2B marketers. Why Marketing Automation Is A Must Have (For Every B2B VP of Sales & Marketer) 9.
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Which marketing metrics does your CEO get to see? Q. How often? Q.
7 Social Media And Content Marketing Articles You May Have Missed
OCTOBER 13, 2010
Over the past several months, I’ve contributed to a number social media and content marketing blogs around the web. SmartPulse is SmartBrief’s regular reader poll in the SmartBrief on Social Media newsletter (subscribe link) that tracks feedback from leading marketers about social-media practices and issues. I was lucky enough to be selected as one of the four finalists.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Marketing. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. marketing technology into a seamless process. YOUR CONTENT MARKETING IN 2015.
How To Keep Your Blog From Undermining Your Brand
APRIL 4, 2012
What are the keys to making sure your blog works with your marketing efforts and not against them? With your blog as with any other marketing strategy, take the time to consider what it will communicate and how best to strengthen your message. B2B Blogging B2B Marketing B2B Social Media Content Marketing Guest PostsIt’s what defines you to customers. It’s who you are.
Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
AUGUST 4, 2010
Targeted Traffic One way to go about this is arguably to spend some of that marketing budget on Google’s sponsored links. About The B2Bblogger: Jon Buscall is managing director of Jontus Media, an onli ne content marketing agency in Stockholm, Sweden. B2Bbloggers.com is an online magazine for B2B marketers. Your B2B Marketing Plan Doesn’t Need Twitter. clicks down.
3 Simple Ways To Differentiate Your Business To Attract Today’s B2B Buyers
MARCH 28, 2012
B2B marketing tends to be dry and full of “corporate” speak so we don’t offend anyone. While you need to maintain a professional image, you can produce B2B marketing videos , webinars and video demonstrations for virtually free. B2B Blogger B2B Marketing Guest PostsIn the uber-connected and ultra-competitive world we live in today, you have to differentiate your product, your company and your people from others looking to knock you off your game. Building that differentiation is difficult, especially when you offer a commodity-based product. Have a Voice. Show the Value.
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. keeping readers loyal).
Marketing Optimization Toolkit: The Science behind Marketing Analytics
Marketers are well-versed in the art and science of optimization
50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.
JANUARY 5, 2011
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 50 Ways To Make 2011 Rock January 5th, 2011 | By Jeremy Victor For the last couple of years as we have been mired in the uncertainty surrounding the end of the recession and the tough economic times that seem to be lingering, we’ve fought for the survival of our jobs and companies, we’ve worried more, and we’ve become more stressed. Return to core messaging. Get buy-in first. All
7 Steps For Dealing With Negative Blog Reviews And Comments.
JUNE 12, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product! Or Does It? 5.
Five Tactics To Create A Winning B2B Facebook Contest
SEPTEMBER 24, 2012
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. If you’re a soloentrepreneur, perhaps offer three choices of a headshot you wish to use in upcoming marketing material. 2. If you haven’t yet delved into content marketing, look around your office for unused swag (branded magnets, jump drives, t-shirts, etc) from a prior conference and mail them to those new members of your mailing list. 3. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter.
5 Ways To Use Data Insight In Marketing Strategies
JUNE 13, 2012
Today many changes are taking place in content marketing. Online marketing is also experiencing huge shifts in relevance with content and data coming to the forefront of industry forces. The ‘single view of the customer’ is an old model and judging by everything we know about successful b2b marketing it isn’t working. Only 17 % of b2b marketers interviewed had access to valuable data that allowed them to be intelligence-driven in their business decisions. As customers’ details change so should the marketing approaches and business decisions. Keep it high tech.
B2B Marketing Trends for 2016
B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Marketers need to take the. content.
Three Views On The Future Of The CMO
NOVEMBER 17, 2010
If you hold the highest marketing position in your company, it’s time you become a digital native too. The Collaborative Strategist Did we really need the marketing automation software industry to be born to realize how important it is for marketing to be in lock step alignment with sales? An Open Point Of View Working to control your marketing messages today is futile.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Michael has been working in marketing and sales for over 16 years in various roles with companies such as the Nielsen Company , software start-up FullTilt , and International Communications Research (ICR). Or Does It? 5.
3 Key Marketing Automation Check Points
OCTOBER 24, 2011
The idea of automating marketing is scary to some. However, there are several key factors in the success of a of marketing automation campaign. Let’s take a look at three of the key factors that you need to check regularly to improve your marketing automation campaigns. 1. Is your marketing automation campaign sending your prospects and leads to many messages? Job changes are one of the biggest challenges to maintaining a quality email marketing list. As a marketer it is your job to create proactive solutions to this problem. It should be.
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. She says wrap the fancy, shiny new tech toys in old-school marketing techniques which focus on your customers first and you’ll have a winning ROI formula. The biggest mistake is when companies set up these beautiful Facebook timelines or Pinterest pages and they don’t ask for any feedback,” Walters said. “It’s basically another form of push marketing and customers on social media hate that. It’s easy.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.