Last year, Edelman published its study and infographic of Asia’s key digital and social media markets. A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Do you know who they reach and what they do? Do you need to expand your reach by using them? Penn Olson breaks the study down for you. Europe. MORE >>

Application Discussion Soap Box B2B marketing B2B social media content curation Content managementOne of the most often asked questions when I speak is around content — “Where do you find so much information about your company to post?” ” The answer is easy: That much content doesn’t exist. What B2B companies fail to realize is the power of partnerships and connecting with other users for content. Finding good, original content can be difficult. So stop trying so hard. Instead, focus on ways that you can find content from others and collaborate with others. MORE >>

Discussion Resources Soap Box B2B marketing B2B social media creativity linkedin mobile TwitterOne of the myths around B2B communications is that the industry lacks creativity – or the drive to be creative. can’t think of anything that’s farther from the truth. And while it’s true that B2B companies don’t buy the flashy Super Bowl ads or use various mascots to win over customers, we are challenged day in and day out to think differently. Another Lego creation at home. Just like with B2C companies, creativity can be driven by a company’s culture. MORE >>

Deliver on content : Just as a winning team in sports needs to field its best players in order to succeed, a good B2B marketing company will deliver content that wins. As the concept of content marketing has grown it will continue to be important for most B2B companies. Application Discussion Soap Box content marketing sports marketingThere’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, one thing Facebook got right early on was allowing people to be “fans” of brand pages. MORE >>

Three trends and issues I hope the study explores in future versions include crisis communication and the role it plays in helping define/elevate the top communicator, the views of social media in financial services, and further analysis of integration and cooperation with marketing. I was fortunate enough to be invited to and attend an event last week hosted by VMA Group in London rolling out the latest survey results of communicators in the financial services industry. I’m an enthusiastic fan of surveys and studies. The Trust Economy. Getting Your Degree in Business Acumen. MORE >>