B2B Memes

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” But content marketing itself doesn’t worry me.

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Journalists, Content Marketing, and Tough Questions

B2B Memes

If not yet a B2B meme , recommending the use of journalists for content marketing is at the very least a growing trend. But if that’s the case, they aren’t ready for marketing in the social media world either. I’m not suggesting that content marketers undertake investigative reporting. As I’ve worried before , maybe not.

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The Coming Content Marketing-Publishing Continuum

B2B Memes

What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing. Gordon went on to observe that “today, publishers of all kinds are using the presence they have in their markets to start related businesses.”

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New Editorial Rules Nod to Content Marketing

B2B Memes

It reads as follows: “Publications engaged in or associated with the manufacturing or marketing of branded products and services should ensure that advertisements or promotions for their own products and services cannot be mistaken for editorial content.&#. One way or another, content marketing will get its own code of ethics.

Rules 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. What they’re selling in the market is the ability to co-opt their journalists!

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This Might Be Big: IDG Enters Content Marketing

B2B Memes

Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).