My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Random Rants Social Media B2B marketing bizmarketer Elizabeth Williams Facebookification linkedin LinkedIn endorsementsOh, goody. Yesterday Sylvie gave me a thumbs-up on my team-building expertise, and last week Martin endorsed me as the corporate communications guru I imagine myself to be.  Self-esteem is running high, which means self-doubt can’t be far away. An interesting side-note is that Martin invariably endorses me a day or so after we disagree about something in a board meeting. Let me help you. MORE >>

trans: Goodness, we haven’t a strategy for mobile marketing! If you’re still trying to teach your Corporate Overlords to spell social marketing, then you will want this post from the ladies at Savvy B2B. It’s just for people who are a little late to the game and it’s part of a larger series that puts said game into perspective for B2B marketers. Some of those who have been at the social marketing thing a little while are maybe getting a little too enthusiastic about it. Stuck on a project charter review call with the Hand-Wringers? Time for some distractions! MORE >>

Last year we saw Angry Birds staffing booths, coffee cups greeting visitors and  what happens when you let marketing people do what they do best, which is not selling. This is what happens when marketing people are in the booth. Marketing people just resent the interruption to their busy day on the trade show floor. Just back from my first two trade shows of the season, and I am sad. It would seem, dear friends, that despite our resolve to not suck at these things, we just can’t seem to get it right. So why is there so little selling? Exactly. And MORE >>

know, I know, they suck all the joy out of marketing but you probably have to get them to sign off anyway and they’re pretty good at proofreading. Branding Content Marketing Random Rants ad agency B2B marketing bizmarketer branding content marketing credibility Elizabeth Williams linkedin proofreading undermining your brandLast week we looked at how tiny lapses in proofreading can do nasty things to a brand. In general, if you can get someone else to do it, that’s better. Here are some other people who can do it for you: The Legal Department. Next stop…. That’s it. MORE >>

Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. He’s spent a great deal of time thinking about and applying Agile practices to his marketing and has developed a wonderful seven-step approach which I like because it involves shorter meetings and lots of Post-it Notes. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. I have a new hero. Click here for the full story. Back to Frank. MORE >>