B2B Marketing Traction

article thumbnail

Why B2B Marketers Need to Market Like a Bunch of Babies

B2B Marketing Traction

B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. In my work as a marketing consultant, it means that I cannot assume I have ALL the answers when I meet with a prospect or client.

article thumbnail

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” This has always been the case.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! And, yes, this does work for B2B marketing! Are Instagram and Pinterest intended for marketing and selling? Both Need a Strategy to Get Marketing Results.

article thumbnail

B2B Marketers – Why You Need to SAVE Your Marketing

B2B Marketing Traction

According to the Harvard Business Review , the four P’s of marketing are over. Here’s what it means for B2B marketing. Market Solutions. Instead of marketing products, we need to focus on solutions. Solution selling is not new – for years marketers have been stressing selling benefits, not just features.

article thumbnail

An Inbound Marketing Infographic for Your Marketing Planning

B2B Marketing Traction

One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission). I think this is a great tool to use as you plan or review your B2B marketing. For information on these phases, see my previous blog post, You Paid for TOFU.

Planning 100
article thumbnail

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression.

article thumbnail

4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. We know what to do!

Planning 100